SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article.

Statistics 83

Statistics Video Marketing Work Management Paid Search Agency 83

PureB2B

FEBRUARY 17, 2021

Content marketing can often times feel like you’re just riding waves of trends. By now, you’ve probably used Facebook and Instagram stories to publish your business content. Did you know there’s a way to reach more potential buyers with vertical video and written content outside of your basic social media strategy? With over 6.9

Google 125

Google Content Marketing Content Verticals 125

Crimson Marketing

OCTOBER 29, 2015

Marketers hardly have the time to sort hype from reality when thinking about digital marketing solutions. . SnapChat Live Stories) that marketers can use to start conversations about their brands. . SnapChat Live Stories) that marketers can use to start conversations about their brands. . Mobile video: .

Trends 100

Trends Planning Mobile Advertising Verticals 100

Zoominfo

DECEMBER 21, 2020

The color illustrates the phone coverage for T-Mobile, which acquired rival Sprint in April. The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses.

Paid Search Agency 211

Paid Search Agency Lead Ranking Companies Planning 211

Content Standard

JANUARY 13, 2016

Call it the Age of Mobile Marketing. Mobile reached a tipping point in 2015, surpassing the old-fashioned desktop as the most-used digital platform, according to Mary Meeker’s Internet Trends report. All that smartphone activity spawned new mobile marketing trends that will continue to flourish.

Mobile Marketing 41

Mobile Marketing Trends Verticals Eye-Tracking 41

Oktopost

MAY 11, 2022

Watch the recording: Want to hear more from renowned B2B marketing leaders? Christopher P Willis is Acrolinx ’s Chief Marketing Officer, responsible for all aspects of the company’s Marketing strategy. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Catch all episodes here. Episode Summary.

CPO 145

CPO B2B Thought Leadership Transparency Brand Identity 145

Stevens & Tate

MAY 18, 2023

Regardless of its niche or size, every business must position itself in the market to become profitable. And with digital advertising trends coming up every now and then, it takes considerable effort, time, and resources to design an ideal marketing strategy that will work for your unique business. Leverage user data.

Trends 89

Trends Advertisements Advertising Mobile Advertising 89

Buffer

NOVEMBER 1, 2018

The same video on their Facebook Page (2.8 But when GQ posted the same video on IGTV (the video was cropped to fit the vertical format), it only generated 137,000 views. What does this mean for small businesses that are considering IGTV in their social media marketing strategy ? The rise of vertical mobile videos.

Small Business Marketing 103

Small Business Marketing Verticals Business Social Media 103

Hubspot

APRIL 28, 2017

Just like last month, Facebook and Instagram continued to compete with Snap Inc. in April, with all three apps launching new products and features to keep more users and marketers spending their time there. This is good news for marketers: Social media platforms are making it easier to do your job well. Source: Facebook.

Social Media 78

Social Media Facebook Paid Search Agency Marketing AI 78

Hubspot

FEBRUARY 7, 2018

This is a lesson Facebook has perfected over the last year as it continues to launch products to compete with Snapchat, the app it tried and failed to purchase back in 2013. But is this Facebook Stories update competing with or even being used in the same way as its competitors? Snapchat vs. Facebook.

Facebook 76

Facebook Curation First-Mover Advantage Social Networks 76

ClickZ

JANUARY 8, 2021

As AR comes of age, it presents a wealth of opportunities for marketers that go far beyond face filters on social media. AR-enabled smartphones and wearable devices open up incredible opportunities for marketers. As AR comes of age it presents a wealth of opportunities for marketers that go far beyond face filters on social media.

Planning 145

Planning Bandwidth Mobile Advertising Forecasting 145

ClearVoice

JULY 15, 2022

Marketing to Baby Boomers is more lucrative than you think. In this guide, we’ll talk about the nuts and bolts of marketing to Baby Boomers. The Baby Boomer market is individuals born between 1946 and 1964. Why do you need to market to Baby Boomers? Marketing to boomers on social media is more profitable than ever.

Planning 118

Planning Content Marketing & Strategy Youtube 118

ClearVoice

MARCH 6, 2019

Your success as a freelancer or as a content marketer depends in many ways on your ability to stay informed about the most current content marketing trends and examples. Marketers are adjusting strategies to focus on stories. Vertical video is changing content marketing, whether we like it or not.

Trends 109

Trends Examples Content Marketing Verticals 109

Outbrain

AUGUST 14, 2021

We watched as the marketing world adapted to the “new normal”, forced to rethink audience, delivery, and strategy. While marketers and advertisers are already accustomed to working in a fast-paced industry, it still left many seasoned professionals scratching their heads. Conversational Marketing.

Advertising Agencies 59

Advertising Agencies Creativity Marketing AI Advertisements 59

Unbounce

AUGUST 26, 2021

At Unbounce, we love to learn—and lucky for us, we’ve got access to data from millions of landing pages (and billions of conversions) that we can use to determine whether marketing “best practices” hold up. mobile and desktop). The vertical lines represent the range of the remaining pages, excluding extreme outliers.

Landing Pages 145

Landing Pages Video Marketing Conversion Click Rate 145

Martech

JANUARY 26, 2023

They let marketers collect, analyze and act upon the growing volume of data being captured from inbound calls to businesses. Does the vendor seem to understand our business and our marketing needs? Does it track data to the ad level for Facebook and display ads? Are they showing us our “must-have” features? If so, which ones?

Marketing Automation Services 118

Marketing Automation Services Enterprise Management Work Management Marketing Management 118

Zoominfo

DECEMBER 21, 2020

The color illustrates the phone coverage for T-Mobile, which acquired rival Sprint in April. The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses.

Paid Search Agency 130

Paid Search Agency Lead Ranking Companies Planning 130

PureB2B

FEBRUARY 17, 2021

Content marketing can often times feel like you’re just riding waves of trends. By now, you’ve probably used Facebook and Instagram stories to publish your business content. Did you know there’s a way to reach more potential buyers with vertical video and written content outside of your basic social media strategy? With over 6.9

Google 62

Google Content Marketing Content Verticals 62

Hubspot

APRIL 20, 2017

Since its launch in 2004, Facebook has been the leader of social media innovation and change. We've seen Facebook change the way we talk, text, share, and connect around the world. Today, Facebook is no longer an option for marketers. What's more, over 1 billion users log onto Facebook every day. What is F8?

Marketing AI 76

Marketing AI Conference Facebook Broadcasting 76

Sprout Social

AUGUST 2, 2022

More than half of consumers anticipate using YouTube in the coming year , trailing only Facebook, according to the latest Sprout Social Index™. One of the most compelling reasons for marketers to incorporate YouTube into their strategies is that a huge number of people spend a great deal of time there. This list will help.

Youtube 135

Youtube Trends Marketing & Strategy Content 135

Sprout Social

JUNE 30, 2021

Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. Facebook and Facebook Messenger followed not long after that. Facebook Stories. The latest craze that nearly every platform is jumping on seems to be social media stories.

Social Media 132

Social Media Media Curation Twitter 132

Marketing Insider Group

JUNE 9, 2015

As a tech company, we always read the report closely, but wanted to share the major takeaways marketers and content marketers should be aware of. Meeker’s report is sprawling and overwhelming as always, but from our outlook, the 2015 Internet Trends Report is all about the 3 M’s: Mobile, Messaging, and Millennials.

Trends 100

Trends Mobile Advertising Internet Marketing Verticals 100

Content Standard

DECEMBER 29, 2015

For a long time now, marketers have relegated social media to its own, isolated corner of marketing, where success is measured in viral strength, length of conversations, and the sincerest hope of influencer attention. Social Continues to Go Mobile. How do marketers take advantage of this? Getting Social With Paid Search.

Paid Search Agency 40

Paid Search Agency Facebook SEO Effectiveness 40

Contently

OCTOBER 6, 2016

Giants like Facebook and Google currently vacuum up 74 percent of new ad spend. ” While Google and Facebook take in about three-quarters of new digital ad revenue , publishers are not keeping up, according to Dicker. Facebook Instant Articles and Google AMP, both of which debuted this year, were built for one thing: speed.

Paid Search Agency 167

Paid Search Agency Ads Advertising Agencies Mobile Advertising 167

KoMarketing Associates

JUNE 26, 2018

While most B2B marketers assume their organization appears prominently for branded keyword search results, they need to consider the rest of the results that appear on a Google search page, both organic and paid. This is specific to owned digital marketing assets as well as third party references.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

ClickZ

OCTOBER 14, 2019

Spend on social video ads such as for Facebook and Instagram will rocket to $12.48 Some smartphones are already 3D enabled in anticipation of consumer demand, and we’re seeing the emergence of 3D photo posts already on Facebook. Arron Redmore is VP of creative services and head of content at mobile-first creative provider Shuttlerock.

Paid Search Agency 95

Paid Search Agency Video Marketing Ads Bandwidth 95

LeadSquared

JULY 14, 2013

“Mobile a pp install ads are one of most important new ad products from Facebook.” ” Mark Zuckerberg, CEO, Facebook . Before I take a plunge into Getting Started with Facebook Mobile App Install Ads, the next big thing on Facebook as put across by Facebook CEO, Mark Zuckerberg, lets talk numbers.

Facebook 52

Facebook Ads Mobile Advertising Mobile Marketing 52

Sprout Social

SEPTEMBER 2, 2020

The good news is that the barrier to entry is lower than ever for businesses looking to get started with Instagram video marketing. What makes Instagram video marketing so compelling? Meanwhile, 15-second vertical videos are supported via Stories. How to make sure your Instagram video marketing works.

Video Marketing 141

Video Marketing Brand Identity Branding Best Practices 141

Digilant

NOVEMBER 16, 2021

In an earlier blog post, we outlined top programmatic marketing strategies to incorporate into your strategy to reach key holiday shoppers this season; if you haven’t already, give it a read here. In-Feed Video: an i mmersive, vertical video that appears in a curated, brand-safe feed for users.

Paid Content 52

Paid Content Advertisements Advertising Mobile Advertising 52

Content Standard

AUGUST 29, 2018

The cries of “mobile first” in marketing had barely calmed to white noise before the new resolution was put forth: mobile-only, they say, is the new way forward for digital marketers. Clearly, the mobile-only revolution is coming. ” Tailoring Content to Perform for Mobile.

Paid Content 54

Paid Content Marketing AI Verticals Marketing & Strategy 54

Martech

FEBRUARY 10, 2022

For a long time, marketers have leveraged tie-ins and other supporting initiatives around the Super Bowl, which remains one the biggest yearly events in marketing. But even if they don’t, they can use this time to draw attention to new messaging, or to achieve other marketing goals. Short form social engagement by Ricola.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Advertising Channels Mobile Advertising 97

Valasys

DECEMBER 13, 2023

QR codes have an advantage over 1D barcodes since they can store information in horizontal and vertical planes. Facebook: Any Facebook page’s link to attract more likes. You can now make payments without needing the recipient’s bank account, credit card, or mobile phone number.

SMS 40

SMS Business Mobile Advertising Ad Exchange 40

Martech Advisor

FEBRUARY 26, 2020

Digital marketing solutions have become increasingly collaborative and now integrate diverse channels like social media platforms and email marketing to craft bigger, better campaigns to improve customer experiences. Personalize your social media marketing message. Social cloud is the latest kid on the block.

Social Media 104

Social Media Enterprise Management Social Marketing Work Management 104

Buzz Marketing for Technology

DECEMBER 14, 2016

It’s no secret that the rise of computer apps is transforming both the marketing and customer experience. Recently, I had the pleasure of speaking with Christian Brucculeri, the CEO at mobile messaging company Snaps, a developer of chatbots and other marketing technology products for companies.

Conversion 100

Conversion Work Management Marketing Management Verticals 100

Martech

MARCH 9, 2022

The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo. Does it track data to the ad level for Facebook and display ads?

Marketing Automation Services 94

Marketing Automation Services Enterprise Management Work Management Marketing Management 94

Magisto

JANUARY 13, 2020

It’s the perfect time to review your previous marketing strategies and to figure out what worked, and what didn’t. With the evolution of online marketing over the past decade, and major marketing trends of 2019 and beyond we’re here to share our top 7 trends that are not to be missed in 2020. Content Marketing.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Convince & Convert

FEBRUARY 20, 2015

Unlike Facebook or Twitter, Pinterest serves as a platform for inspiration for users. Both Facebook and Twitter have experimented with marketplaces of their own, but they are struggling to gain user trust and identify consumers’ intent to buy. More than 75% of Pinterest traffic comes from the mobile app.

eCommerce 166

eCommerce Buy Digg Social Networks 166