Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Hubspot

JUNE 28, 2012

Too boring for Facebook, right? B2B marketers have just as many opportunities on Facebook as their B2C brethren, and if you're a regular reader of this blog, you know we're dead set on proving it -- we've actually written a post that outlines exactly how B2B marketers can succeed on all the big social networks. 4) Forrester Research.

Facebook 28

Facebook Creativity Demand Generation Agencies Paid Search Agency 28

Webbiquity

DECEMBER 9, 2010

Super-cheap links are at best from a bunch of PR 0 or 1 sites that provide marginal if any SEO value, and at worst are from link farms which risk getting your site banned from the search engines. As Forrest Gump noted, “Stupid is as stupid does.&#. Share this on Facebook. “Get a Free SEO Evaluation!

SEO 100

SEO Digg CAN-SPAM Forrester 100

Adobe Experience Cloud Blog

SEPTEMBER 15, 2012

Author of The New Rules of Marketing and PR with over 250,000 copies in print in more than 25 languages. Session: Building Your Social Strategy – Prioritizing for Scale ( Register ) and Measuring the ROI of Facebook Marketing ( Register ). Lori Wizdo, Forrester Research, Inc. David Meerman Scott, Freshspot Marketing LLC.

Salesforce.com 48

Salesforce.com Planning Word of Mouth Advertising Agencies 48

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. PR pros, read this!) ^NS Holden-Bache RT @jaybaer: How to add the digital ecosystem to your ad/PR agency (incl. 17 Services.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Export your email subscriber or customer database to Flowtown, and you’ll know in minutes what percentage of your audience is on Facebook or some other social outpost. Flowtown gives you the answer in seconds.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

The Lead Agency

OCTOBER 4, 2017

According to research and advisory firm Forrester , programmatic marketing is expected to account for 50% of all advertising by 2019. They are Google, Facebook, IBM and Amazon. Crenshaw Communications are a New York-based PR agency that use AI sentiment analysis tools – such as Hootsuite Insights and Google Alerts regularly.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Convince & Convert

SEPTEMBER 20, 2010

87% of respondents had heard of Twitter, compared to 88% who had heard of Facebook. Compare that ratio to Facebook, where 88% have heard of it, and 41% have a profile (a conversion rate approaching 50%). Put another way, Twitter users are 3 times more likely to follow brands than Facebook users. 19% seek customer support.

Social Media 160

Social Media Media Stats Statistics 160

WebMarketCentral

MARCH 16, 2009

Among the report's other findings: While the total amount of time spent online, globally, increased by 18% last year, the amount of time spent on member communities rose by 63%, and the time spent on one site—Facebook—rose an astounding 566%. The largest growth in Facebook traffic came from people in the 35-49 age bracket.

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Forrester Research shows that from 2009-2014, U.S. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty. There’s an optimal time of day and day of week to tweet.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Love the slides, worksheet and Forrester tool.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

David Kelly ’s Social Media : Strategies to Mastering Your Brand—Facebook, Instagram, Twitter and Snapchat. Growth and leadership go together like peas and carrots, to grossly misquote Forrest Gump. Aliza’s knack for PR is useful for anyone from a recent college grad to a seasoned professional with years of experience.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

Online Marketing Institute

NOVEMBER 1, 2010

This blog draws on the heritage of my Forrester research. Disclaimer The views expressed on this blog are mine alone and do not necessarily reflect the views of my employer, Xerox Global Services, nor those of my former one, Forrester Research. 2) PR and TV are popular for building brand but trade shows and email raise awareness best.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Webbiquity

JULY 22, 2014

As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. This shift has led to today’s emphasis on “social” PR. What role do press releases play in PR today?

PR 100

PR Paid Content Blogger Outreach 100

Convince & Convert

MAY 5, 2010

Responding to Forrester’s research about the need for agencies to become “connected&# – to be the bridge between brands and their consumers, St. link] [link] Eileen Buleza Interesting approach one PR agency is taking to build online communities and connecting consumers with brands. Im Jay Baer.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. Note: this research looks at firms of 50 employees or more only.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Convince & Convert

FEBRUARY 23, 2010

We also find Facebook fan pages that try to explain product features (wrong again, as it’s unlikely that non-customers are going to fan your page, thus talking about features is preaching to the converted). I’m constantly referring back to Forrester’s POST methodology when planning campaigns.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Adobe Experience Cloud Blog

MARCH 31, 2011

A 2010 study by Forrester research found that online viewing now equals that of TV viewing. Use Social Media for extended reach – Sites such as Facebook, Twitter and LinkedIn are great outlets for extending your carefully-crafted public relations’ messages. However, the quickly expanding net also provides challenges. The average U.S.

Press 48

Press B2B Marketing Tips B2B 48

Online Marketing Institute

NOVEMBER 2, 2009

Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Marketing Insider Group

FEBRUARY 5, 2024

Gitnux) 85% of Facebook users watch videos with the sound off. DataReportal) The top three social media channels based on potential ad reach in the United States are Facebook (188,050,000), Instagram (161,700,000), and TikTok (150,000,000+). DataReportal) Only 25% of users access Facebook via laptop or desktop. of businesses.

Paid Content 208

Paid Content Stats Marketing Budget Webinar Metrics 208

Hubspot

AUGUST 13, 2014

This is a tried-and-true stalwart of public relations (PR), but it doesn’t have to be all about pitching brand, product, and service stories to journalists and editors. Marketers and PR professionals alike can pitch a brand’s ebook, guide, study, etc. to over $20 on networks like Facebook, Twitter, and LinkedIn.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Marketing Insider Group

JANUARY 6, 2020

The agenda features speakers from some of the world’s most successful brands including Facebook, Zalando, Dropbox, Google, and SEMrush, covering topics such as eCommerce, AI, search personalization, B2B marketing, machine learning, analytics, and more. SMX West & East. B2B Marketing EXPO – London. Brand Manage Camp.

Conference 55

Conference Marketing AI Work Management Marketing Management 55

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Starbucks the Most Dangerous Competitor to Facebook? Ask your customers directly.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

WebMarketCentral

AUGUST 10, 2009

world by iMedia Connection John Gray explains how to use Facebook, Wikipedia and Twitter as components of an integrated Web 2.0 Facebook, LinkedIn), publishing (WordPress, YouTube.Twitter?), Find the answers to these questions and others here in still more of the best posts of the last year on social media marketing. branding strategy.

Social Media 20

Social Media Web 2.0 Optimization Media 20

Convince & Convert

SEPTEMBER 21, 2010

applications like Facebook, Twitter, Skype, etc. I think Facebook pages are a tool that are not given enough credit right now. Most of the tools in the space focus on Twitter, we focus on Facebook Pages, YouTube and Twitter. Bonus: My list of social media monitoring tools that I collect to share with others and test myself.

Social Media 157

Social Media Media Paid Content Work Management 157

Online Marketing Institute

DECEMBER 23, 2010

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Launching their official Twitter and Facebook pages not long ago, UPS is determined to use social media as a platform for their business minded customers to connect.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Top Rank Marketing

OCTOBER 13, 2023

Tech Business News B2B Social Media Sweet Spots: MarTech Shares What’s Working Now 93% of B2B marketers use LinkedIn, while Facebook and Twitter see less success. PR NewsWire Sprinkr Influencer Campaign Awarded Socialverse 2023 – Campaign of the Year! million users and some 1.8

Social Media 105

Social Media B2B Marketing Demand Lead Ranking 105

Hubspot

AUGUST 20, 2019

Facebook Statistics. Facebook usage among teens is dropping gradually according to the latest social media statistics. 68% of Americans use Facebook. ( 74% of Facebook users check it daily. ( 68% of Americans use Facebook. ( 74% of Facebook users check it daily. ( 96% of Facebook users access it on mobile.

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

Sprout Social

MAY 24, 2023

Gives your team time back Like in many industries, managing government social media is more than a 40 hour per week job, especially when staff members juggle other disciplines like communications, PR, digital marketing, content and more. You can also set up alerts based on high priority or crisis keywords, so you’re always one step ahead.

Social Media 92

Social Media Tools Work Management Marketing AI 92

Martech Advisor

JANUARY 17, 2020

A separate study by Forrester found that 14% of brands (U.S.) According to Forrester, companies should prepare for a trifurcated channel model spread across digital influencers, the traditional transactional channel, and a subscription-based retention channel. Tell us on LinkedIn , Facebook , or Twitter.

Marketing AI 92

Marketing AI Lead Ranking AIDA Forrester 92

Brandpoint

MARCH 26, 2021

Having been the marketer of marketers for some of the best advertising, PR, digital and content marketing agencies in the Twin Cities, I’ve learned a few tricks to keep you scrappy when you have fewer resources, but need to bring more to the table. Video marketing It’s not a surprise to know video is the most preferred way of reading content.

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Tips Planning 118

Marketing Insider Group

SEPTEMBER 14, 2020

Optinmonster states that “research gets millions of shares on Facebook.” Nearly 48% of marketers are making YouTube video a top priority, while 46% plan to focus on Facebook video. According to WPForms, “the number of marketers who say Facebook is “critical” or “important” to their business has increased 83%.” Forrester ).

Stats 262

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 262

Online Marketing Institute

AUGUST 14, 2011

Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily. Facebook’s InsideFacebook blog reports that in February and March of this year, the number of Facebook users age 35 and over doubled. .&#

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

OCTOBER 27, 2010

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. Social media is more like a PR activity than marketing or advertising. And as with any other marketing or PR activity, social media efforts be focused on a specific audience. LinkedIn, Facebook).

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

QuanticMind

NOVEMBER 27, 2019

How to build an effective marketing attribution strategy to avoid dependence on Google, Facebook, or Amazon. According to the latest Forrester research , end-to-end B2B conversion rates are 0.75% on average. Facebook Attribution is the newest major option out there, designed to help you build a clearer picture of the customer journey.

Marketing Attribution 52

Marketing Attribution Enterprise Management Top of Funnel Work Management 52

Convince & Convert

DECEMBER 10, 2014

46% percent of consumers trust online reviews, while only 15% trust posts by companies or brands on social networks , according to a report by Forrester Research. Facebook and Google+ are easier because you have more space. Put yourself in the consumer’s shoes. Pinterest, Vine, and Instagram. just to make it clear that you work there.

Twitter 163

Twitter Ideal Customer Profiles Paid Search Agency Advertising Agencies 163