KoMarketing Associates

FEBRUARY 26, 2015

Utilizing events to market your company and its product or services can be not only be an extremely great opportunity to network with new clients, it can allow you to become a stronger influence on your community and industry. Below are some of the ways that event marketing can help your B2B company grow.

Event Marketing 120

Event Marketing B2B Marketing Work Management B2B 120

Zoominfo

FEBRUARY 1, 2018

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Zoominfo

JULY 24, 2019

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

xiQ

DECEMBER 15, 2021

The question arises: Do companies need to cut back their expansive teams of front-line marketers because the ‘field’ no longer exists? Part event marketer, part sales enabler and sometimes, account-based sales representative, the field marketer is a versatile specialist. The short answer is NO!

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

Webbiquity

APRIL 10, 2018

Sales prospects have high expectations as well. How can marketers efficiently meet both buyer expectations and their own corporate objectives? Marketing is increasingly charged with managing not just communications and lead generation, but the end-to-end customer experience. And communicate the business benefits?

Marketing AI 248

Marketing AI Enterprise Management Stats Marketing Management 248

markempa

JULY 8, 2013

But, when Brickstream decided to sell a new queue management software product directly, it realized it was time to refresh the brand. This conference, sponsored by the National Retail Federation, is the largest technology event for retailers. A Twitter identity for Seymour, @SeymourKnowMore. A Facebook page for Seymour.

Trade Show 120

Trade Show Event Marketing Advertising Agencies Work Management 120

Marketing Insider Group

JULY 13, 2020

More competencies required including content marketing, social, and operations. The advent of MarTech and data-driven marketing. Digital also altered marketing’s relationship with sales and increased the importance of marketing to the business. The business manages the workforce. IT is like HR.

CMO 202

CMO Marketing AI Paid Search Agency Work Management 202

Binary Demand

JUNE 22, 2023

It is the process of capturing the attention of intent-rich leads to contact and nurture them for sales. It begins when sales and marketing teams employ a range of B2B lead generation strategies to pique the target market’s interest and lead prospects through the sales funnel.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

Marketing Insider Group

OCTOBER 15, 2020

I have had the pleasure to see Cheri Keith present as an analyst at multiple events over the years, and her perspectives for SiriusDecisions consistently showcase a broad expertise on B2B marketing, events, marketing operations, thought leadership and much more. Which is why we’re seeing the rise of revenue operations.

Digital Transformation 355

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 355

Digital B2B Marketing

JUNE 4, 2013

If you are a B2B marketer, particularly one focused on making a complex sale in a large enterprise, the answer is almost certainly a resounding yes. Today, B2B lead generation relies heavily on digital marketing and this list reflects that switch. To make this list, tactics must be cost effective, measurable and scalable.

Paid Content 100

Paid Content Lead Generation Tactics Paid Search Agency 100

KoMarketing Associates

SEPTEMBER 22, 2021

What’s Working in Content Marketing 2021. From the DemandGen Report report: Organizations have moved away from relying on event marketing, with only 19% indicating increased budget prioritization. Why This Stat is Important: In the wake of COVID-19, many aspects of B2B marketing had to shift – this includes content.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Webbiquity

MAY 25, 2021

I do a fair amount of influencer marketing on the B2B side , which is a very different beast from B2C. I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any?

B2B Marketing 338

B2B Marketing Practices B2B SMS 338

Marketing Insider Group

JANUARY 4, 2021

We were early adopters of webinars at SAP Marketing and executed many on-line events with webinar platforms, providing great awareness and lead generation tactics for our field marketing and regional teams. I’m typically managing multiple events per week, sometimes even at the same time.

Webinar Metrics 325

Webinar Metrics Webcast Digital Transformation Peer-to-peer 325

Binary Demand

JUNE 19, 2023

It is the process of capturing the attention of intent-rich leads to contact and nurture them for sales. It begins when sales and marketing teams employ a range of B2B lead generation strategies to pique the target market’s interest and lead prospects through the sales funnel.

Lead Generation 52

Lead Generation Enterprise Management Sales Qualified Leads ROI 52

Content4Demand

OCTOBER 23, 2018

B2B marketing consultant, speaker and author Pam Didner sat down with our own Alicia Esposito this week for a sneak peek at her soon-to-be released book, Effective Sales Enablement: Achieve Sales Growth Through Collaborative Sales and Marketing. It’s a book written for marketers by a marketer.

Effectiveness 49

Effectiveness Marketing AI Ideal Customer Profiles Paid Search Agency 49

Martech

AUGUST 9, 2023

She writes for a number of publications, including The Guardian, Huffington Post and the Content Marketing Institute. Pam is author of three books: “Global Content Marketing,” “Effective Sales Enablement” and “The Modern AI Marketer.” LinkedIn: Pam Didner (12K followers) X (Twitter): @PamDidner (14.2K

Account Based Marketing 87

Account Based Marketing ABM DemandBase Marketing Analytics Tools 87

Engagio

JUNE 27, 2018

Look no further than your LinkedIn or Twitter feed for proof. 4 Things Marketers Can Do To Support Account Base Sales. Marketing must work in lockstep with their counterparts in Sales. However, sometimes Marketers aren’t clear on the best way to partner with Sales. Justin Keller, Sigstr.

Account Based Marketing 54

Account Based Marketing ABM Sales Management Peer-to-peer 54

Brandpoint

OCTOBER 28, 2019

Omnichannel communication via multichannel tactics. We’re an online culture now and brands need to keep up by creating a well-defined and streamlined experience for their users to make any process easier and enjoyable. In 2020, think of how chatbots can help streamline processes for your customers.

Top of Funnel 92

Top of Funnel Trends Content Marketing Planning 92

KoMarketing Associates

FEBRUARY 13, 2018

There are many ways B2B brands can creatively and professionally showcase their business using video ads to others in effort to drive leads and sales. Adding captions is a quick and simple process with Facebook’s caption feature that is available at the ad level. Connect with her on Twitter at @AkvileDeFazio or at AKvertise.com.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

Excelsior Research

JUNE 1, 2021

QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. Demand Generation Marketing It may be a process with multiple steps, it is a mixture of education and brand storytelling. OUR CULTURE.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Excelsior Research

JUNE 1, 2021

QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. Demand Generation Marketing Demand generation marketing is a process with multiple steps, it is a combination of education and brand storytelling.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Smashmouth Marketing

SEPTEMBER 10, 2009

nedelsha : RT @annekeseley : All Sales 2.0 sales20 Saleschannels : Sales 2.0 Conference Chicago IDC suggests change VP Sales title to VP Customer Outcomes! sales20 Sales20Conf : What about sales & marketing sharing compensation plans. sales b2b sales. sounds like a tweetup! sounds like a tweetup!

Conference 100

Conference B2B Sales Twitter Inbound Marketing 100

SocialPilot

JANUARY 26, 2024

” “Create a Twitter thread outlining key insights from our recent industry [report]. ” “Compose me a marketing plan for Christmas for our newly launched store in [location]. Precise AI prompts lead to content that speaks directly to potential leads, making the lead-generation process a hit.

Examples 77

Examples ROI Planning Work Management 77

SpotMe Blog

JULY 25, 2021

Hybrid events can work for many types of meetings and programs, including internal and external company events. Consider how hybrid aspects can work for these types of events for your organization: Conferences. Marketing and sales events. 5) Social Media Marketing World. Trade shows. Team meetings.

Examples 111

Examples Enterprise Management Work Management Conference 111

Heinz Marketing

MARCH 24, 2021

This will give you the structure you need throughout the pre, during, and post event process. In your campaign plan you should include all details for the event, including: date, time, speakers, and registration page link (with your UTM). This will look cleaner and save you characters when it comes to your Twitter posts.

Promotion 91

Promotion Banners Ad Exchange Opt-out 91

BenchmarkONE

OCTOBER 6, 2020

But before getting too tactical on how you can do that, it’s important that you implement these steps first: Identify the type of clients you wish to attract. Learn about your ideal client’s buying process. But, the following tactics will. Refine Your Inbound Marketing Tactic.

Small Business Marketing 52

Small Business Marketing Enterprise Management Merchandising Allocation 52

KoMarketing Associates

AUGUST 6, 2019

Are they focused on increasing ad sales? These publications can, in turn, be leveraged for tactics like SEO link building (byline contributions), content syndication, and various advertising programs. Effective buyer personas lead marketers in this discovery and selection process. Technology advancements? Increasing ROI?

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

Contently

SEPTEMBER 27, 2023

The campaign struck gold at both ends of the funnel : attracting its target audience through an engaging, branded exhibit while generating sales of virtual products within this captivating realm. Content Creation Redefined The Vision Pro’s potential extends beyond consumption, promising groundbreaking marketing applications.

Advertising Mediums 78

Advertising Mediums Advertising Channels Campaigns Top of Funnel 78

Hubspot

FEBRUARY 1, 2021

Ticket sales tip #1: Get John Legend to speak at your event. We really did invite John Legend to speak at one of our INBOUND events , but the truth is, you don’t need an A-lister to get people to attend. All of it comes down to planning — and part of that planning means driving ticket sales. Just kidding.

Inbound Marketing 100

Inbound Marketing Tips Planning Paid Search Agency 100

Online Marketing Institute

DECEMBER 1, 2010

Using social media to build event attendance Most larger events have their own web site and most smaller events have a least a landing page with registration (and hopefully those include social sharing functionality), but very few take advantage of the event capabilities of several social media channels or services.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Excelsior Research

MAY 24, 2021

QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. It helps a company make sales and revenue; important aspects to growth, expansion, and success of your business. OUR CULTURE. LEAD GENERATION.

Demand Generation Agencies 52

Demand Generation Agencies Lead Generation Sales Qualified Leads Lead Ranking 52

markempa

NOVEMBER 26, 2012

But, do marketers make the most of this investment? For weeks after, I unsubscribe from newsletters and sales pitches from companies I barely recognize. Here’s what I suspect happens: They sponsor the event and set up a booth. We really believe in (core event values).”. Create event-related content. Don’t have one?

Trade Show 120

Trade Show Optimization Lead Scoring Lead Ranking 120

Valasys

APRIL 22, 2020

In an era of the Internet of Things (IoT) and omnichannel marketing, social media channels are flooded with content. While Twitter boasts of nearly 500 million tweets sent each day, Instagram is another very busy social channel, with more than 100 million videos and photos uploaded daily.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Planning Marketing Management 59

Hubspot

AUGUST 19, 2013

There are many challenges that a social media manager has to face head on in today''s world. That''s why many of our fans are surprised when they hear that HubSpot''s social presence all comes down to the concerted efforts of just one person -- Brittany Leaning, our social media manager.

Social Media 28

Social Media Work Management Social Marketing Media 28

Scoop.it

SEPTEMBER 2, 2021

Today, with the advent of digital marketing, the ways of doing marketing have modernized. Now, face-to-face interaction has been reduced to occasional marketing conferences or networking events. Marketers are no longer required to knock on the doors to make people aware of their products. The Bottom Line.

Tips 96

Tips Paid Search Agency Marketing Management High Quality Lead 96

Webbiquity

NOVEMBER 5, 2019

The expanded range of marketing platforms and pace of change require B2B companies to continually re-examine their strategies. Here are 10 B2B digital marketing strategies to help maintain a competitive edge. Without research, marketers have less data for helping the sales team address the main points of potential customers.

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

Excelsior Research

MAY 24, 2021

QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. It helps a company make sales and revenue; important aspects to growth, expansion, and success of your business. OUR CULTURE. LEAD GENERATION.

Lead Generation 52

Lead Generation Sales Qualified Leads Demand Generation Agencies Lead Ranking 52