Content Standard

OCTOBER 19, 2018

Whether you’re traveling to industry events or hosting one of your own, the resources required to organize, plan, and execute outreach to prospective partners and clients is often taxing on a marketing team. Redefining the “Event” as a Content Channel. Turning to Content to Support ROI Measurement.

Event Marketing 84

Event Marketing Marketing & Strategy Marketing Strategy Planning 84

Adobe Experience Cloud Blog

DECEMBER 21, 2017

While events can be powerful for driving engagement and adoption of your brand, it can often be tricky to get consensus and clarity on how to measure the ROI of an event. In this blog, I’ve put together 3 strategies for how to get the most out of your events as you plan your marketing strategy in 2018.

ROI 134

ROI Marketing Budget Marketing & Strategy Advertising Agencies 134

Martech

SEPTEMBER 8, 2023

Someone like Bochicchio, who sits on the event team but manages content marketing programming, is ideally suited to the role. Event sessions are cornerstone content that can drive activations year-round in account-based marketing outreach, sales outreach and even in-product. Why aren’t there more like her?

Lead Ranking 130

Lead Ranking Lead Scoring Top of Funnel Budget Programs 130

Marketing Insider Group

JANUARY 12, 2021

Event sponsorship is one of the most effective ways of monetizing events and delivering marketing ROI. However, when it comes to virtual event sponsorship, additional considerations are needed to create packages that can be used to attract the best sponsors. Create Special Packages for Your Mobile Event App.

Tips 299

Tips Co-Registration Microsite Pricing 299

KoMarketing Associates

SEPTEMBER 22, 2021

Between budgeting for your content marketing program , executing your strategy, and then measuring the impact of your content, there’s a lot to consider. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021. This could result in more budget being allocated to content marketing in the future.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Adobe Experience Cloud Blog

JANUARY 8, 2013

by Dayna Rothman Too many marketers think of event ROI measurement as a pass/fail exercise, i.e., was the event good or not, or did it achieve more than X? In event ROI measurement, there are many intricacies to take into consideration, such as: Is the agenda right? Best: Pipeline Measurements.

ROI 48

ROI CPO Allocation Event Marketing 48

B2B Marketing Analytics

AUGUST 24, 2019

Given the potential of events marketing, it is not surprising to see that events and field marketing continue to get more and more attention of marketing leaders. I am sure that every CMO, field marketing and event marketing leader can relate to this dilemma.

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

KoMarketing Associates

JANUARY 4, 2019

This was tied with customer experience (49 percent), followed by account-based marketing (31 percent) and event marketing (28 percent). As they shift their priorities toward content marketing, the survey shows that marketers are also measuring the same or more areas of their campaigns than they did two years ago.

Content Marketing 144

Content Marketing Advertising Benchmark Content Custom Publishing 144

ScanmarQED

JANUARY 22, 2024

2) MMM can include non-trackable media such as Out of Home, Linear TV, Event Marketing, etc. 3) MTA will provide more granularity around what specifically is measured, at times measuring each specific piece of content on each specific platform including the order and time gap of exposure (i.e.,

Multi-Touch Attribution 59

Multi-Touch Attribution Allocation Work Management Multi-Channel 59

Webbiquity

SEPTEMBER 12, 2023

Just 4% of organizers say they provided recorded on-demand content after their events, meaning 96% missed a huge opportunity to maximize the ROI of their event content. The top two priorities for event organizers and increasing attendance and increasing attendee engagement, both at 19%. ” Just 1% strongly disagree.

Marketing Report 302

Marketing Report Event Marketing Stats Paid Search Agency 302

KoMarketing Associates

FEBRUARY 4, 2016

A survey released by Attend and Demand Metric at the end of 2015 revealed that customer engagement remains a top goal for B2B event marketers. Additionally, 63 percent use four or more types of events, such as webinars and conferences, to reach out to their target audiences. HOW IMPORTANT IS THE INVESTMENT IN EVENT MARKETING?

B2B Marketing 120

B2B Marketing B2B Trade Show Conference 120

Martech

NOVEMBER 20, 2023

There are many possibilities, depending on the human user’s main interests: I’m a director of events for an enterprise software company. Do I need a digital events platform? Please list four reasons why my company should get one, keep the language succinct and focus on ROI so leadership will understand the value.

Enterprise Management 120

Enterprise Management Marketing Management RFI RFP 120

markempa

JULY 11, 2005

Return on marketing investment and accountability are top-of-mind for almost every B2B marketer today I meet, yet the metrics they are using to quantify their performance are woefully inadequate. Peter DeLegge wrote an interesting article on the matter called, " The Bottom Line on Marketing Accountability."

Lead Generation 120

Lead Generation ROI B2B Marketing BtoB 120

Conversica

JULY 31, 2019

New Partnership Promotes AI-driven Lead Engagement for Event Marketers and Sales Teams. The new partnership will help marketing and sales teams maximize the ROI on their event marketing spend. It frees event marketers to focus on delivering an outstanding end-to-end experience.

Marketing AI 40

Marketing AI Advertising Agencies Marketing Management ROI 40

Marketing Insider Group

MAY 17, 2021

Being clear about a virtual event’s key performance indicators (KPIs) from the onset of event planning is essential to its success. KPIs determine the metrics for measuring an event’s impact, and setting them ahead of the planning process can help develop strategies that will drive the event’s success.

Webinar Metrics 258

Webinar Metrics Organization Marketing & Strategy Merchandising 258

Adobe Experience Cloud Blog

JUNE 17, 2019

Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. Sales can use real-time data to inform timely and relevant outreach, customer teams can use it to build better relationships, and marketing can use it for personalized post-event follow up.

Budget Programs 133

Budget Programs Work Management Paid Search Agency Top of Funnel 133

Heinz Marketing

SEPTEMBER 26, 2020

How to Use Video in Every Stage of Your Event Marketing. Some helpful advice for using video during every phase of event marketing to deliver results. Acquisition Attribution: How AdRoll Measures ROI across Sales and Marketing. What 95% Of Meetings Miss. Thanks for your thoughts, David Brock.

Acquisitions 109

Acquisitions B2B B2B Sales Lead Ranking 109

sagefrog

DECEMBER 6, 2023

The data collected provides a comprehensive snapshot of the current state of B2B marketing, allowing us to draw valuable insights and guide you toward success. In fact, in-person tradeshows and events are the #1 source of leads for B2B businesses, and, by that measure, a vital tool for success in 2024.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

Adobe Experience Cloud Blog

DECEMBER 12, 2012

But how do you promote, plan, and execute your events so that they are flawless and hit all of the right notes? Luckily, Marketo has put together a 120 page guide to help you create a killer event plan for 2013 and beyond. Plan your event ROI from the outset, and continue measuring ROI after the event.

Event Marketing 48

Event Marketing Planning Marketing Budget Creation Trade Show 48

SmartBug Media

NOVEMBER 11, 2020

However, more recently, B2B marketers have increasingly started to shift the focus of their event strategy from lead generation to revenue generation using an account-based event marketing strategy. What is an account-based event marketing strategy? and with good reason.

Account Based Marketing 119

Account Based Marketing ABM Marketing & Strategy Sales Qualified Leads 119

Martech

JUNE 3, 2022

Britt’s presentation also highlighted the necessity of sharing data between marketing and sales teams. When accounts start to visit your web properties, click on your ads, or attend your event, marketers must get sales teams involved with their marketing campaigns. Get the daily newsletter digital marketers rely on.

Account Based Marketing 122

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 122

Marketing Insider Group

DECEMBER 10, 2020

With these tools, you can easily calculate event ROI, and know where to make adjustments to actualize your goals. Event Registration, Marketing, and Promotion. To simplify data collection, transfer, and integration, consider using a combined platform for event registration, promotion, and marketing.

Marketing Automation Services 344

Marketing Automation Services Marketing Management Planning Process 344

Webbiquity

APRIL 10, 2018

Company leadership expects measurable results. But how can B2B marketers most effectively achieve those results? And measure them? The top three priorities for marketers this year are converting leads to customers (74%), growing website traffic (57%), and increasing revenue from existing customers (46%). HubSpot ).

Marketing AI 245

Marketing AI Enterprise Management Stats Marketing Management 245

markempa

NOVEMBER 16, 2006

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

DealSignal

MAY 8, 2023

The eye in the sky doesn’t lie Best marketing play to quickly and effectively put more points on the board Leverage Your B2B intent data Run personalized email campaigns Work closely with your sales team Enrich your inbound leads Run pre-event marketing campaigns Is your team prepared to run the winning marketing play?

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

markempa

JUNE 8, 2005

« Closing the loop to improve lead generation performance | Main | Using thought leader content as a lead generation tool » Process Mapping is an essential step to measuring Lead generation ROI Its been well documented that quality of collaboration between sales and marketing directly impacts ROI.

Lead Generation 120

Lead Generation ROI Process Generation 120

Brandpoint

NOVEMBER 15, 2021

Providing these two choices will make it easier for event marketers in the long run and will present your company as one that wants to provide accessible and inclusive access to your events. What guidelines and cautionary measures do you need to have in place at the physical space?

Trends 157

Trends Planning Work Management Contingency Planning 157

Jifflenow

AUGUST 29, 2022

Recouping costs or demonstrating a positive ROI from an event marketing perspective is essential. Account-based marketing (ABM) tops our list of this year’s most impactful pipeline-generating event trends. What is Account-Based Marketing? Don’t believe us? Advancing the Deal Means Meetings.

Account Based Marketing 52

Account Based Marketing Trends Trade Show Sales Qualified Leads 52

Heinz Marketing

FEBRUARY 16, 2019

Sales and marketing don’t have to be a numbers game, humans need connection. Influencer Study Puts Email Last In ROI. Of 150 marketers polled, only 2% say email produces the best ROI. How to Measure Event Marketing Performance and ROI. It’s Time for Marketers to Actually Listen.

Leads 73

Leads Lead Marketing Qualified Leads B2B 73

Only B2B

FEBRUARY 1, 2024

. – Sirius Decisions Intent data helps you identify high-value prospects who are most likely to convert– allowing you to prioritize your outreach efforts and maximize your ROI. Plus, intent data provides insight into customer behavior, to craft the tailored marketing campaign.

Intent Data 71

Intent Data Intent Marketing & Strategy Marketing Strategy 71

markempa

MAY 13, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Bryan writes, "Measuring the ROI of lead generation isnt the same thing as full accountability. We all want our ROI, and we want it now!

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

Stevens & Tate

APRIL 18, 2024

Automation tools can schedule consistent content postings across various platforms like Facebook and Instagram, ensuring a steady stream of engaging material that highlights community events, resident stories, and useful information about living options.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Oktopost

AUGUST 10, 2022

Want to hear more from renowned B2B marketing leaders? Marketing comes down to people, math, and a whole lot of processes. But with so many processes in place to measure, have we, as marketers, lost the ability to humanize the customer experience? Catch all episodes here. Episode Summary.

B2B Thought Leadership 89

B2B Thought Leadership Transparency Thought Leadership Marketo 89

Only B2B

AUGUST 21, 2023

Must Read: Intent Data: A Game-Changer for B2B Event Marketing Virtual Prospecting with Intent Data: Fueling B2B Engagement Understanding Virtual Prospecting with Intent Data Virtual prospecting involves using digital channels to identify and engage with potential B2B buyers. Tracking Key Metrics: Open Rates, Click-Throughs, etc.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

Marketing Insider Group

JANUARY 16, 2020

It’s essential to develop a road map for your content and bring the C-suite on board to ensure that content marketing is an organizational priority. Let me walk you through each step of this process and give you some guidelines that will ensure that you don’t stray from the right (read ROI-intensive) path. More ROI from marketing.

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

B2B Digital Marketer

FEBRUARY 15, 2024

The Role of AI in Marketing: Brandon discusses leveraging AI tools responsibly to enhance marketing effectiveness, cautioning against over-reliance on automated processes that could compromise human connection and empathy in customer interactions.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

markempa

JANUARY 4, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment. Or the lack of it.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120