Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. How to Track Event ROI in Your CRM.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Valasys

MAY 28, 2020

Event marketing has always been an impeccable way to fuel your branding endeavors. According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Events work, whether taken offline or virtually.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

Webbiquity

NOVEMBER 27, 2018

It’s great Twitter is addressing its issues with bots and trolls , but to really turn around performance, marketing will have to play a key role as well. Case in Point: Event Marketing. presentation downloads, session video) after the event. Will key customers, prospects, and media be attending this trade show?

Paid Search Agency 214

Paid Search Agency Twitter Trade Show Social Networks 214

Webbiquity

FEBRUARY 17, 2022

At a minimum, that includes LinkedIn, Facebook, and Twitter. Then you have tools like “Live” on Facebook and Instagram which help to personalize your business. In-person events are still an incredibly effective way to connect directly with your buyers. If you’re producing any kind of video content, you’ll need a YouTube channel.

Tactics 270

Tactics Advertising Agencies Paid Search Agency Focus Group 270

SmartBug Media

MARCH 24, 2020

We’ve all had the notifications pop up on our phones when a friend decides to share a moment in real time—but is your brand utilizing Facebook Live to its full marketing potential to stand out in the noisy digital space? Whether your business is B2B or B2C, there is a multitude of potential with Facebook Live.

Facebook 78

Facebook Campaigns Broadcasting Sales Qualified Leads 78

Hubspot

JULY 28, 2014

Think about the last time you put together a booth for a trade show or conference. There''s one very inboundy, inexpensive trade show tactic that you missed: an Instagram presence. So if you''re curious about how to integrate Instagram into your other trade show activities, keep on reading. 5) Run a Contest.

Trade Show 28

Trade Show Landing Pages Tagging Social Networks 28

Biznology

APRIL 13, 2020

How to explain my longtime fascination with trade shows and business events? It’s because events often comprise the single largest portion of B2B marketing budgets, averaging 22%. The industry weathered 9/11, when everyone thought the trade show was a goner. Mobile, mobile everywhere.

Trade Show 163

Trade Show Product Planning Intent Data 163

B2B Marketing Directions

JUNE 20, 2020

In-person events such as trade shows and industry conferences have been a mainstay of B2B marketing for many years. Various industry analysts have estimated that B2B companies typically spend from 12% to 24% of their total marketing budget hosting and/or participating in events.

Top of Funnel 69

Top of Funnel Personalization Enterprise Management Marketing Budget 69

Conversica

JULY 31, 2019

New Partnership Promotes AI-driven Lead Engagement for Event Marketers and Sales Teams. The new partnership will help marketing and sales teams maximize the ROI on their event marketing spend. It frees event marketers to focus on delivering an outstanding end-to-end experience. “No

Marketing AI 40

Marketing AI Advertising Agencies Marketing Management ROI 40

SpotMe Blog

JULY 25, 2021

.” There may be a physical event with bonus online access, a primarily online event with limited in-person aspects, or an even blend of both. A live-streamed product reveal presented in front of a limited physical audience broadcasted to millions of people, also with an event app. Trade shows. Team meetings.

Examples 111

Examples Enterprise Management Work Management Conference 111

Pam Didner

OCTOBER 15, 2022

We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. Let’s start with the basics of tech event management. However, I know many event managers thrive on managing complex events. Event management is teamwork.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Pam Didner

SEPTEMBER 16, 2020

The biggest benefit of digital marketing is that everything is trackable. The biggest downfall of digital marketing is that everything is trackable. VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Adobe Experience Cloud Blog

AUGUST 30, 2016

Author: Rick Siegfried Aren’t trade shows so much fun? The point is, live, in-person trade shows have their pros and cons. Wouldn’t it be nice if there was a way to get all of the perks of a live event, without all of the investment? How can marketers deliver content that audiences actually crave?

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Marketo Trade Show 91

Webbiquity

SEPTEMBER 29, 2020

That is what more than four million companies and event organizers go thought every year. To generate business, companies organize summits, events, trade shows, and expos. SZ: Many times, attendees at our events convert into future customers. The Lessons. SZ: I am really happy with the results so far.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Hubspot

JANUARY 25, 2021

Was it a conference or trade show? These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. That’s why we created this guide — to equip you to leverage event marketing for your own business. events work.

Event Marketing 99

Event Marketing Marketing Budget Planning Work Management 99

Delivra

JANUARY 15, 2021

Attend events. Event marketing , like attending trade shows, is one of the oldest B2B product marketing tricks in the book. Events in your industry bring your audience together physically in one place. But it’s a classic for a reason. Most companies with enough budget should try for a mix of both.

Tactics 64

Tactics B2B Marketing Marketing Automation Services Budget Programs 64

SmartBug Media

OCTOBER 30, 2020

Within the SaaS industry, trade shows and conferences have consistently been an integral part of business development and networking. These events help to gain valuable customers and establish strong industry partnerships. Create a Facebook event, LinkedIn group, and hashtags to engage potential attendees and create buzz.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

KoMarketing Associates

APRIL 24, 2014

Creative Social Strategies: More Than Just Facebook (via The Dallas Digital Summit ). Live Events & Trade Shows. Casie recently wrote about the mechanisms in pre-show, during event, and post-event marketing that tie-in to SEO link building campaigns.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Excelsior Research

MAY 24, 2021

Some of the methods of outbound marketing are emails, phone calls/telemarketing, direct mails, trade shows, event marketing, and PPC. Today’s businesses confuse between choosing inbound and outbound marketing. Share on facebook. Digital Marketing. It requires you to use a mix of both methods.

Lead Generation 52

Lead Generation Sales Qualified Leads Demand Generation Agencies Lead Ranking 52

Excelsior Research

MAY 24, 2021

Some of the methods of outbound marketing are emails, phone calls/telemarketing, direct mails, trade shows, event marketing, and PPC. Today’s businesses confuse between choosing inbound and outbound marketing. Share on facebook. Digital Marketing. Share on twitter. Share on linkedin.

Demand Generation Agencies 52

Demand Generation Agencies Lead Generation Sales Qualified Leads Lead Ranking 52

B2B Digital Marketer

OCTOBER 13, 2022

06:15 – Hybrid events. 08:56 – Manpower needed for doing two events simultaneously. 11:29 – “Experiential” marketing. 15:36 – Demographics for events in 2023. 18:19 – Creative things in events you can leverage in 2023. 29:37 – What NOT to do in events in 2023.

B2B 52

B2B B2B Marketing Demand Generation Communities 52

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Have you ever spent months designing and building your booth to showcase your incredible products and wow the trade show crowds? The event did not produce the return on investment (ROI) you had anticipated. Add Some Marketing Magic. Then, despite nailing your booth or presentation, you’ve been disappointed in the results.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

Customer Experience Matrix

SEPTEMBER 3, 2009

Its most recent report shows that in the past year, time spent on “community” applications like Facebook and Myspace has more than doubled from 8.8% Forrester and Marketing Profs report B-to-B Marketing in 2009 shows that business marketers most commonly use their company Web site, email, public relations and trade shows.

Spending 120

Spending Media Mobile Advertising Forrester 120

markempa

AUGUST 29, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. But I’ve heard the audience demographic of the Facebook is now moving from being focused on college kids to becoming a place for adults.

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

Belkins

JULY 15, 2019

Sometimes, sharing your experiences is more than enough to catch your prospects’ interest and make them more disposed towards receiving your message after the event. How to generate B2B leads at events. Trade shows. Facebook and Co. Facebook, Instagram, Twitter work well for B2C and brand engagement.

Lead Scoring 42

Lead Scoring Lead Ranking Sales Qualified Leads Ideal Customer Profiles 42

Adobe Experience Cloud Blog

OCTOBER 26, 2011

But this year, Marc showed too much of his competitive side poking fun at Oracle’s CEO, Larry Ellison. Marc posted on Facebook that Larry’s Sunday keynote had set a low bar for Marc’s presentation. Oracle not only canceled Marc’s Wednesday morning keynote at 3:30 pm the day before; it publicly returned his $1 million event sponsorship.

PR 48

PR Salesforce.com Multi-Channel Planning 48

SpotMe Blog

JUNE 2, 2021

Check out The B2B Marketers Cliff Notes to B2B Demand Generation . Events and B2B Lead Generation: 4 Reasons Why It Works. Networking and lead generation are the primary reasons business events, such as conventions, trade shows, and product demonstrations exist. . question in the form. Use retargeting ads.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Paul Gillin

MAY 27, 2010

Those early outposts looked little like the Facebooks and LinkedIns of today, though. The most prolific contributor to LinkedIn’s “Answers&# forum is Dave Maskin , a New York-based event marketing specialist who has answered an incredible 25,000 questions. Maskin refers to himself as “Mr.

Communities 50

Communities B2B Work Management Marketing Management 50

Hubspot

JANUARY 3, 2012

On Custom Facebook Tabs: On Facebook, create custom page tabs to highlight or feature your best offers, or consider using a welcome app like HubSpot's to promote an offer and generate leads right within Facebook! In QR Codes: Try using a QR code as a tactic in your mobile marketing strategy. What are we missing?

Lead Generation 28

Lead Generation Top of Funnel Generation Lead Scoring 28

Webbiquity

JULY 27, 2021

Here’s how those budget cuts are likely to impact five specific marketing budget line items, and how B2B marketers can shift tactics to get the most out of their remaining budget dollars. Live Events Won’t Roar Back. Few organizations will cut online ad spend to zero, but many (most?)

CMO 203

CMO Gartner Budget Programs Spending 203

Hubspot

MARCH 1, 2012

On February 10, HubSpot asked for tips marketers wish they could have given Super Bowl advertisers , and on February 27, we asked for tips to give event marketers to keep their efforts inbound. HubSpot Show them why they would want to come to the event with an amazing informative catchy blog post. Bling it up.

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

Outgrow

AUGUST 11, 2021

As we started to build the ticketing solution and that became more robust and more competitive, we then started to focus on more for-profit organizations and businesses, concerts, festivals, trade shows, and the like. Then, well, in March of 2020 the world shut down. Saksham Sharda: Oh yeah. Then, build the program around it.

Planning 52

Planning Budget Programs Network Marketing Outgrow 52

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Martech

JANUARY 20, 2022

Virtual event “networking.” Making the exhibitor-attendee connection with virtual events. Choosing the right virtual event marketing technology: platform or stack? The future of events: “always on” physical and virtual. Virtual events: a catalyst for always-on events? It’s just not like being there.

Digital Asset Management 140

Digital Asset Management Work Management Marketing Management Planning 140

Marketing Insider Group

OCTOBER 22, 2019

To really understand this concept, you need to start thinking about events as another channel for your content marketing efforts , rather than as a separate type of marketing in their own right. Live events don’t have to be huge conferences or trade shows either. Quick Takeaways. Image source: [link].

Webinar Metrics 125

Webinar Metrics Planning Content Marketing Content 125

Martech

SEPTEMBER 21, 2021

Leads are captured from a variety of sources that feed the marketing automation database, including (but not limited to) website visitors, social media, paid digital campaigns, email marketing respondents, trade show attendees and purchased third-party lists. geo-fencing or beaconing) or during events.

Marketing Automation Services 121

Marketing Automation Services Enterprise Management Work Management Marketing Management 121

LEADership

AUGUST 27, 2013

In this concluding piece (Part Four), I’ll focus on Event Marketing. HERE ARE 10 EVENT MARKETING TIPS TO ACCELERATE YOUR B2B LEAD GENERATION. Whether it is your own company event or you are participating in a larger industry event, take ownership. The same goes for live events too.

Lead Generation 40

Lead Generation Event Marketing B2B Marketing Sales Qualified Leads 40