Content4Demand

OCTOBER 12, 2022

In a recent Content4Demand webinar, Cashing In on Content Audits: Uncovering the Hidden Potential & Pitfalls in Your Content Library , strategic growth and revenue leader Christine Elliott talked about using content audit results as a blueprint for her content strategy. Four Strategies for Driving Growth. Sales Enablement.

Top of Funnel 59

Top of Funnel Webinar Metrics Marketing & Strategy Content 59

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. You have to create content, be part of many communities, and proceed incrementally.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Valasys

JANUARY 17, 2020

Effective marketing is difficult to get right. B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Convince & Convert

JUNE 22, 2010

Be Your Own White Knight I know this blog is called Convince & Convert, and originally I thought that was a perfect description for the social media and real-time business revolution. And the guarantee that you will fail at some point is too iron-clad for you to pull up stakes the first time someone posts a negative comment on your blog.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

KoMarketing Associates

SEPTEMBER 27, 2012

But a lifetime of reading and studying the English language, as well as an 8-year career in copy editing/content marketing, has taught me a thing or two about proper grammar—when to use it and how to avoid abusing it. As a reader, that shouldn’t be your job—not all of us enjoyed diagramming sentences as much as I did when I was a kid.

Effectiveness 120

Effectiveness Eye-Tracking Content Marketing & Strategy 120

markempa

MARCH 6, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! All Marketers Are Liars ???

Lead Generation 120

Lead Generation Google B2B Marketing B2B Thought Leadership 120

Exo B2B

AUGUST 24, 2017

Social media , email campaigns, AdWords, blogs are among the most widely used channels in online marketing strategies. Most of us have been leveraging these for a while now! That’s why it’s also necessary to mix things up and use new marketing tools to achieve complimentary or different goals.

Webinar Metrics 40

Webinar Metrics Marketing & Strategy B2B Adwords 40

Content Standard

SEPTEMBER 27, 2021

Content is no longer a marketing tactic; it’s brand currency. If you’re like most marketers, you may find yourself stuck in a rhythm: create assets as requested, then move on. We call this asset-centric marketing. But with ecosystem-driven marketing, you create a content solar system with its own gravitational pull.

Lead Ranking 121

Lead Ranking Planning Enterprise Management Marketing Plans 121

Convince & Convert

AUGUST 11, 2010

Everything else we own is somewhere behind us in a big truck. I realize people move all the time, but for us it’s a big, scary deal. Arizona has been very, very, very good to us. The blog will remain the same. Many people have asked us “Why Bloomington?&# And my laptop.

Social Media 115

Social Media Media Webinar Metrics Marketing & Strategy 115

Exo B2B

FEBRUARY 22, 2018

No one will contradict me if I say that to be on the cutting edge of the latest B2B marketing trends and to stay informed and connected, there is nothing better to do than to get out of the office. The Ignite conference is organized by B2B Marketing, an organization created in 2004 as an expertise center for marketers specializing in B2B.

Marketing AI 40

Marketing AI Conference B2B Marketing Trends 40

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three.

Social Media 155

Social Media Media Paid Content Work Management 155

Biznology

JULY 16, 2013

What’s more, the more you can fill in your past on your blog the greater the number of pages that Google will be able to index about you. To put this in context, my blog, Because the Medium is the Message , has 9,491 blog posts as of last count. know about you. So, you only have a couple-dozen? I couple-hundred?

Social Media 80

Social Media Media Internet Marketing Google 80

Hinge Marketing

APRIL 15, 2015

The professional services industry is a big, wide world and the marketing and branding firms that serve it run the gamut. While not ideal, it’s possible since there isn’t a carload of folks en route to your office. Website, blog, social media—it’s all fair game. Consider yourself a time traveler!

Work Management 48

Work Management Advertising Agencies Marketing Management Service 48

Content4Demand

JANUARY 17, 2023

Some of the smartest marketers we know have put their energy into creating microsites or content hubs where prospects can find what they’re looking for quickly. Content Hubs Support SEO Strategies. It’s best sorted by category rather than chronological order, making it only slightly different from most company blog structures.

Top of Funnel 92

Top of Funnel Microsite Lead Ranking Work Management 92

Convince & Convert

JUNE 15, 2010

You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details. Email Behavior Have you added links to your social outposts in your emails?

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Convince & Convert

AUGUST 4, 2010

But, one of greatest benefits of social media is that it puts the shortcomings of your operations department in marketing’s lap, and vice-versa. But meanwhile, you need to recognize that the ire you direct at the customer that DARED to slam you in a blog comment is wholly misplaced. Good luck on the move!

Social Media 130

Social Media Media Webinar Metrics Marketing & Strategy 130

Buzz Marketing for Technology

JUNE 27, 2008

Contact Us. technologies (including blogs, wikis, and prediction markets), approaches, and initiatives. The lack of understanding between busy and burst goes beyond just the inability of the busy to see the value in using Web 2.0 With the Web, we don’t need to use proxy measures like face time any more.

Wiki 100

Wiki Enterprise Management Work Management Web 2.0 100

Convince & Convert

SEPTEMBER 21, 2010

It takes up a lot less screen real estate that Tweetdeck, and I always use Tweetie when conducting my live, Twitter 20 interviews. Objective Marketer This power-user Twitter app is the preferred vehicle for Guy Kawasaki. Disclosure: Objective Marketer gave me a free account) Note: There are thousands of Twitter apps (literally).

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

JULY 22, 2010

She is deeply curious, loves all things marketing and blogs less frequently than she would like at Stickystimuli.com. Lion Brand Yarn found that their customer outreach strategy drove impressive e-commerce results – those who visited the company’s blog were 41% more likely to buy at the Web site.

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Online Marketing Institute

DECEMBER 23, 2010

Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip!

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Convince & Convert

MARCH 9, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Taking Social Media Shortcuts?

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Heinz Marketing

FEBRUARY 8, 2021

By Matt Heinz , President of Heinz Marketing. Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. It’s got a hold on the market team.

Account Based Marketing 98

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 98

Adobe Experience Cloud Blog

JANUARY 9, 2019

We could talk all day about marketing qualified leads (MQLs) or sales qualified leads (SQLs). This blog distinguishes between the two so you can focus on creating marketing campaigns that attract leads , and then convert them into prospects. . Leads and prospects are ubiquitous terms used in marketing.

Sales Qualified Leads 134

Sales Qualified Leads Sales Leads Lead Ranking Marketing Qualified Leads 134

Online Marketing Institute

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

Convince & Convert

JUNE 3, 2010

He writes for marketing blog The Zest , loves talking marketing strategy and is suspicious of helicopters. Over time, some of the more web-savvy companies started offering online forms as a way to send them an email – now users didn’t even have to log into Hotmail to send a message!

Social Media 110

Social Media Media Webinar Metrics Marketing & Strategy 110

Convince & Convert

SEPTEMBER 23, 2010

Pattern recognition is available almost instantly, and companies can capitalize on just-in-time marketing and social CRM opportunities like never before. I emailed him to set up an interview a few minutes later. Either way, the implications for Kurrently and the real-time Web are profound. I checked it out, and tweeted it.

Social Media 164

Social Media Media Webinar Metrics Marketing & Strategy 164

Content Marketing Institute

DECEMBER 4, 2017

While marketing campaigns are often centered on content, event marketers often think about content too late. I’ll admit, I’m a bit jealous of the Diner en Blanc events – chic gatherings in beautiful places around the world that rely mostly on secrecy and word of mouth. Click To Tweet. Image source. “We

Tips 107

Tips B2B Thought Leadership Conference Thought Leadership 107

Kapost

OCTOBER 17, 2016

If sales, marketing, customer service, and product teams have conflicting understandings of your company’s mission, they cannot deliver a consistent vision to prospects and customers. But to do it, you need a strategy. All these assets then need to be grouped in a way that was manageable and accessible to the marketing team.

Enterprise Management 48

Enterprise Management Peer-to-peer Content Multi-Channel 48

Biznology

MARCH 26, 2013

My advice for blogging and social media marketing alike is as follows: 20-minutes-a-day with an hour once-a-week. My flight was grounded en route to SXSW, I tweeted complaint, and AA got back to me on Twitter by the time I deplaned — you probably don’t need to offer that much service, do you? There, I said it.

Social Media 80

Social Media Media Work Management Class 80

Heinz Marketing

SEPTEMBER 24, 2018

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. He talks about the things required to create differentiation, separation in what can be competitive markets. Today is no different. David: Sure.

Top of Funnel 55

Top of Funnel Terms and Conditions Paid Search Agency Enterprise Management 55

Convince & Convert

AUGUST 3, 2010

Make it useful and at least moderately pleasing to the eye. A digital marketing success story. And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk&#. Build a website. Keep it updated.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Make it useful and at least moderately pleasing to the eye. A digital marketing success story. And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk&#. Build a website. Keep it updated.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Online Marketing Institute

OCTOBER 31, 2010

It takes up a lot less screen real estate that Tweetdeck, and I always use Tweetie when conducting my live, Twitter 20 interviews. Objective Marketer This power-user Twitter app is the preferred vehicle for Guy Kawasaki. Disclosure: Objective Marketer gave me a free account) Note: There are thousands of Twitter apps (literally).

Social Media 40

Social Media Paid Content Tools Media 40

Kevin Indig

APRIL 19, 2023

Another reason link building is not en vogue anymore is that they matter in some verticals more than others. That moment can be a product release, market share or sustained success over time (notice the base is always an outstanding product). As a result, many SEOs shy away from building links. I think that’s a mistake.

Link Building 122

Link Building Budget Programs Ad Building Lead Scoring 122

Buzz Marketing for Technology

JUNE 27, 2008

I met a few celebrity bloggers like Mark Cuban, John Chow and Matt Mullenweg (founding developer of Wordpress) and attended many great sessions about blogging, podcasting, videocasting, SEO and social networking, etc. I especially like this one session with Denise Wakeman, Rich Brooks and John T Unger on the topic of Blog Design Basic.

Blogger 100

Blogger Effectiveness Comparison Pricing 100

Hubspot

NOVEMBER 9, 2023

Despite dating all the way back to the MySpace era , marketing on X (formerly called Twitter) is still untouched for many businesses. Behind its mysterious gestalt lies an enormous sea of opportunity for brands who learn to use X for marketing and sales. Compared to other platforms, X has an intimidation factor. Has errors.

Twitter 66

Twitter Ideal Customer Profiles Ad Exchange Curation 66