Martech

OCTOBER 27, 2021

During the pandemic, email marketing budgets remained steady while marketers considered new technology to get the most out of the channel, according to a new report from email optimization company Litmus that surveyed 400 marketers. Marketers this year are most interested in automation.

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Search Marketing Email Marketing Planning Privacy Protection 106

Litmus

NOVEMBER 16, 2021

Email plays a critical role in your marketing mix—and not just because it provides a 36:1 ROI. You can also use email to inform the rest of your marketing strategy. In this blog, I’ll answer the following questions: How can email inform your marketing strategy? How do I get started with Email Analytics?

Analytics 94

Analytics Email Marketing Privacy Protection Marketing & Strategy 94

Martech

JANUARY 25, 2022

Marketers who were fretting when Apple announced Mail Privacy Protection (MPP) last year might have been missing the opportunity brought on by the new policy to build more trust with customers, and ultimately score a higher ROI. Email performance in the U.K. Read more: Mail marketing will be a success story in 2022.

Privacy 96

Privacy Email Marketing Privacy Protection Open Rate 96

SmartBug Media

APRIL 20, 2022

The Apple Mail Privacy Protection (MPP) feature launched in September 2021 as an effort to give users more control over their data information. At a basic level, Apple’s MPP does not disclose the email open rate of a recipient to a business. What Is Apple’s Mail Privacy Protection Update?

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Litmus

APRIL 19, 2022

When you know which email analytics to measure, how to calculate performance, and how to explain what it means to decision-makers, you’re a more empowered email marketer. But email is in a state of change. Now, many email marketers are wondering how to measure email marketing success.

Open Rate 85

Open Rate Email Marketing Planning Webinar Metrics 85

Navigate the Channel

JANUARY 3, 2024

Email marketing is a powerful tool for businesses to reach their audience, build relationships, and drive revenue. But to harness its full potential, you must contend with the most common email marketing mistakes. We can’t overstate this aspect of effective email marketing. percent and Google Android at 2.3

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. For starters, before you send emails you must ensure that your audience has given you permission to send emails to them. Infrastructure Emails don’t just get sent on their own.

Email Marketing 115

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 115

Litmus

JANUARY 25, 2022

This is especially true for email marketers as we continue toward a privacy-focused world. Keeping customers who have signified they want to receive emails from your brand engaged and subscribed is essential for business. Knowing where to start tracking KPIs is only the tip of the iceberg when analyzing email campaigns.

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Email Marketing Click Rate Open Rate CTR 97

Vision6

AUGUST 23, 2021

Email marketing automation saves you precious time, money, and resources – which explains why the estimated spending for marketing automation tools is expected to reach $25.1 In fact, 67% of people who unsubscribed from a brand’s promotional emails did so because they received too many irrelevant ones.

Marketing Automation Services 105

Marketing Automation Services Loyalty Marketing Automation Email Marketing 105

Litmus

AUGUST 9, 2022

Social proof is a powerful way to boost brand trust and engagement in your email campaigns. In this post, we’ll share what it is, why (and how) it works, and ways to do it, with examples to inspire your own campaigns. Why use social proof in email marketing? 3 ways to use social proof in email.

Email Marketing 68

Email Marketing Social Marketing Privacy Protection Banners 68

Salesforce Marketing Cloud

FEBRUARY 2, 2022

Marketers are so close to entering a golden age of data analytics and optimization. An era in which marketing and e-commerce teams are in lock-step alignment. An era with stronger customer engagement across email and mobile. New email fields in Datorama Reports and Datorama Reports Advanced. Are we there yet?

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Litmus

DECEMBER 7, 2022

We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022 (and we hope you did, too!) In the spirit of keeping the flow of knowledge-sharing alive, we asked our Litmus Live presenters to share what they predict is in store for email marketing in 2023 and beyond.

Email Marketing 89

Email Marketing Trends Planning Paid Search Agency 89

Litmus

FEBRUARY 4, 2022

We wanted to take this opportunity to give you more insight about why Litmus and Kickdynamic are joining forces and what this means for the future of email for Litmus customers. . You likely already know we really love email here at Litmus. The future of email marketing. Creating a hyper-relevant experience .

Personalization 86

Personalization Privacy Protection Privacy Interactive Marketing 86

Litmus

NOVEMBER 26, 2022

An issue with using dynamic content on Apple clients is that Mail Privacy Protection (MPP) caches images—and only displays the cached image. Therefore when Apple caches images when an email is sent, by the time the recipient has opened the email, the content is no longer relevant.

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Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. So: what should email marketers have on their pre-send email checklists? Churn rate.

Deliverability 101

Deliverability CAN-SPAM Privacy Protection Churn Rate 101

Litmus

OCTOBER 11, 2021

Two more weeks until THE conference for email marketers— Litmus Live —is here! This October 26th-27th, you’ll get how-tos, tips, and advice from marketing leaders and email marketing experts like April Mullen. Director of Brand and Content Marketing, SparkPost. What’s your email marketing origin story?

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Privacy Protection Paid Search Agency Enterprise Management Advertising Agencies 103

Scoop.it

JANUARY 24, 2023

emails will be sent and received per day in 2023. This goes to show that email will continue to be the most popular communication channel as well as marketing platform. Despite the mushrooming of messaging apps, marketers love email as it is a permission-based channel and allows them to send personalized communications.

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Planning ROI Paid Search Agency Marketing & Strategy 82

Martech

SEPTEMBER 29, 2021

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. “This will have a significant, sweeping impact on the industry, as Validity data shows that Apple dominates email client usage at about 40%. Related: The end of email open rates.

Open Rate 110

Open Rate Marketing Automation Services Peer-to-peer Click Rate 110

Martech

OCTOBER 28, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and Facebook is not yet fazed. Agile marketing for teams: A free guide. How to move to a first-party data marketing strategy . Editorial Director. Read more here.

Facebook 103

Facebook Planning Marketing Budget Creation Marketing Budget 103

Litmus

JULY 8, 2021

Not recognizing the limitations of your ability to accurately measure a particular metric, especially complex ones like email marketing ROI. Being overly focused on campaign metrics like opens and clicks, and failing to look at performance over time and deeper engagement metrics. Email campaign success metrics.

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Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Martech

SEPTEMBER 22, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, is the NFT the next CDP? Fast forward to now, at our recent MarTech conference, and it seemed that CDPs were mentioned in actionable ways by marketers in almost every session.

Marketing Automation Services 114

Marketing Automation Services Lead Scoring Lead Ranking Privacy Protection 114

Navigate the Channel

SEPTEMBER 15, 2023

In the fast-paced world of digital marketing, staying ahead of the curve is essential. As we step into 2023, it’s time to explore the three digital marketing trends that are set to make a significant impact. #1 AI is poised to become the backbone of digital marketing strategies for businesses of all sizes.

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Marketing AI Trends Ethics Privacy 65

Porch Group Media

NOVEMBER 10, 2022

As a marketer, I love a good list of statistics and even better when they are accompanied by a good chart. If you’ve stumbled on this blog, you probably are just as keen to read up on the latest stats – in this case, about email marketing. The average expected ROI is $42 for every $1 you spend on email marketing.

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Statistics Marketing Budget Marketing & Strategy Stats 52

Litmus

JUNE 28, 2021

In this blog post, we’ll walk you through a 12-point check-up to gauge the health of your email program today and what to do if things don’t look so great. When to do an email marketing check-up. Check in on your email program’s health every month or quarter , depending on your program’s complexity and send volume.

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Budget Programs Deliverability CAN-SPAM Privacy Protection 61

Zoominfo

OCTOBER 5, 2021

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. Plenty has been written about Apple’s privacy changes in iOS 15 , which affects iPhones iPads, and similar changes for its Mac operating system.

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Privacy Email Marketing Rules Privacy Protection 100

Scoop.it

FEBRUARY 28, 2023

Interactivity, hyper-personalization, and increased focus on customer data security hit the right chord with the email subscribers in the last year. In the coming years, we will witness some new trends entering the world of email marketing. In 2023, more and more email clients will support BIMI or consider supporting it.

Email Marketing 95

Email Marketing Trends Lead Ranking Planning 95

Litmus

DECEMBER 15, 2023

Email marketers don’t wear many hats—they wear them all. We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’ Here’s why.

Email Marketing 91

Email Marketing Marketing Strategy Marketing & Strategy Planning 91

Martech

JULY 7, 2023

How many email metrics do you and your email marketing team track to measure how your email program is performing? The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed.

Budget Programs 115

Budget Programs Long Tail Marketing Ad Frequency Click Rate 115

Litmus

JULY 7, 2021

So here’s your friendly reminder that it’s time to start thinking about your holiday email planning. When do marketing teams start holiday email planning? If you hadn’t given much thought to your year-end email strategy before today, you aren’t alone. and email is one of those pieces. Why you should start early.

Planning 105

Planning Deliverability Privacy Protection Email Campaigns 105

Scoop.it

NOVEMBER 3, 2022

To make the most of the purchase intent in this peak season, you must build effective email marketing campaigns that will appeal to all your prospects and customers. Here are some Holiday email marketing tips that will let you stay ahead of the curve. Try to solve the user’s challenges through your emails.

Email Marketing 93

Email Marketing Tips Planning Deliverability 93

Salesforce Marketing Cloud

APRIL 4, 2022

Email marketing never works when the mentality is “set it and forget it.” And the key to proper analysis is having the right email marketing KPIs (key performance indicators). For example, changes to privacy rules such as Apple’s mail privacy protections have made open rates difficult to accurately track.

Email Marketing 98

Email Marketing Webinar Metrics CTR Click Rate 98

Litmus

AUGUST 2, 2021

And it poses another opportunity for creative email marketing. This year, Green Monday lands on December 13th, 2021, but marketers don’t stick to a strict schedule with this event. Don’t forget that there’s a diverse set of year-end holidays, and you can use any of the email strategies below leading up to different events.

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Examples Privacy Protection Bundling Email Marketing 137

Martech

AUGUST 15, 2022

I suggested you take some time off to plan your marketing strategy for the coming year. I also included a five-point plan for auditing your email marketing program before starting the strategic planning process. Read next: Study finds iOS 15 is inflating email open rates. How are your email automations working?

Budget Programs 91

Budget Programs Privacy Protection Paid Search Agency Planning 91

Litmus

JUNE 16, 2021

Get powerful, holistic insights to optimize email campaigns. In fact, Forrester Research predicts that marketing message volume will increase by 40% in 2021 from B2C companies alone. Break down data silos that get in the way of email optimization. Email insights delivered right to your inbox. Not anymore.

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Eloqua Privacy Protection Aggregators Click Rate 78

Litmus

FEBRUARY 27, 2024

In the before times, marketers could access data about their customers’ travels around the Internet, picking up important information about their browsing habits and other purchases. You could easily manage advertising retargeting efforts or trigger the right kind of emails based on the data you’ve collected.

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Litmus

NOVEMBER 9, 2021

The launch of iOS15—and Apple Mail Privacy Protection —is a great example of that. Consumer data privacy has quickly made its way to the forefront of marketing. And while many claimed this change to be the death of email marketing, our recent State of Email Report found otherwise. Already use Litmus?

Analytics 73

Analytics Privacy Protection Eloqua Privacy 73

Litmus

SEPTEMBER 30, 2022

Aiming to improve email marketing performance and see more results from your campaigns? But popular as they may be, open rates aren’t the email metric that accurately indicates that’s happening. Email is a permission-based marketing channel. Prioritize quality over quantity. Look at the ROI.

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Webinar Metrics Email Marketing Deliverability Work Management 99