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Developing Your SMS Marketing Strategy

SmartBug Media

SMS marketing is equally effective and engaging—and brands are taking note. More and more companies are embracing SMS marketing to engage with customers where they’re already most active. At least 70 percent of consumers subscribed to SMS marketing in 2022, and that number is already on the rise this year.

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How to Use Email & SMS Marketing Strategies in Tandem

SmartBug Media

In the last several years, SMS marketing has become an intriguing channel used to enhance the efforts of email marketing to provide brands with the opportunity to create unique customer experiences. Phone numbers are considered to be of more personal value compared to an email address. How Is SMS Marketing Used?

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List Growth Strategies to Gain Revenue from Your E-Commerce Email & SMS Efforts

SmartBug Media

Email and SMS messaging are personal channels that make use of catchy messaging and engaging imagery to quickly capture the attention of your subscribers and encourage them to take action. Each email and SMS subscriber is worth a certain amount of revenue, and that amount can be substantial if you run your campaigns right.

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The Anatomy of a Winning Omnichannel Strategy

Vision6

If your KPI is email open rates, you’ll prioritise optimising your email campaigns and segmenting your audience to improve engagement. You might discover that social media ads drive the highest conversion rates, while email campaigns generate the most leads.

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Klaviyo launches Klaviyo AI

Martech

The new tools aim to use AI-generated insights and messages, including product recommendations, for better deployment to the right customers at the right time. New Klaviyo features use generative AI and other AI technology to create content and serve it to the right audiences. Why we care. AI capabilities.

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How AI-powered features are revolutionizing marketing automation platforms

Martech

Understand frequency with which prospects are being emailed. Suggest/generate content personalization for emails and website experiences. Generate creative for email campaigns. Assist or write copy for campaigns. Generate content for email, SMS and push notifications.

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CDP use case for targeting lapsed customers: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. Use case summary: As a marketing manager, I want to re-engage lapsed customers by sending personalized email campaigns with exclusive offers and incentives to encourage them to make a purchase. I am trained with MarTech content.

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