Everything Technology Marketing

FEBRUARY 26, 2013

Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. The results are in.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Metadata

FEBRUARY 24, 2021

Metadata drove these outcomes for their customers in 2020, executing nearly $15M of ad spend across Facebook and LinkedIn with 30,990 experiments run. Metadata introduced a LinkedIn audiences integration enabling dynamic contact and account targeting. Metadata was also ranked as #233 fastest growing company in the U.S.

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Onalytica B2B

JANUARY 18, 2018

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. She has a proven track record in integrated marketing, especially with establishing digital presence through SEO optimization, lead generation process, and website optimization. No, leads are pushed down the funnel.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Customer Experience Matrix

FEBRUARY 21, 2014

The business value is that DemandBase is allowing marketers to tailor messages to target accounts even before they engage directly with the company, thereby (hopefully) luring new prospects into the top of the funnel and engaging them if they accounts don’t respond. Basically, it lets Bizo read audience segments created by Eloqua.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Vidyard

AUGUST 2, 2016

In fact, more than 100 brands are now using Vidyard’s integration with Oracle Eloqua to connect with more buyers and turn viewers into customers. Oracle Eloqua provides some amazing tools to help marketers personalize the content journey for each prospect. Use Creative and Personalized Video to Boost Conversions.

Eloqua 50

Eloqua Bulldog Solutions Demand Generation Agencies Video Marketing 50

Webbiquity

SEPTEMBER 29, 2020

2) Business and lead generation. The platform’s primary benefit is to create business value for customers, to produce ROI by generating qualified leads and driving attendees toward meaningful interaction during the event and afterwards. You can connect with Stas Zaslavsky on LinkedIn and Twitter. The Company.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

KoMarketing Associates

APRIL 11, 2013

At the forefront are lead generation, lead nurturing, and building a brand that distinguishes the organization from the competition. BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. Optify B2B Lead Generation Report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

JANUARY 25, 2013

Despite scoring low for quantity and quality leads, more than 50 percent of those polled said they will make Facebook, Twitter, and Linkedin a priority in 2013. Lowest Cost Per Lead Channels. This chart ranks each channel from most to least popular. Highest Quantity and Quality of Leads Channels.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Customer Experience Matrix

JUNE 9, 2009

Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. Features include: - a ranked prospect list, based on measures of interaction intensity (represented by one, two or three flames) and prospect value (up to three stars). There are some subtle differences.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Everything Technology Marketing

FEBRUARY 19, 2011

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. To put this in perspective, conversion metrics ranked only #8 a year ago, rising from 32.6% Great question.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.)

Lead Management 40

Lead Management De-duplication Lead Ranking Lead Scoring 40

Metadata

FEBRUARY 28, 2022

billion business profiles, segmented by technographics, firmographics and buyer intent signals Attracted nearly 2,000 live attendees and over 4,000 registrants to its first annual DEMAND conference Has consistently been named a leader in customer satisfaction and “time to ROI” by LinkedIn and G2. About Metadata.

B2B Marketing 59

B2B Marketing Co-Registration Automation Bombora 59

Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.)

De-duplication 40

De-duplication Lead Ranking Lead Management Work Management 40

ANNUITAS

JULY 30, 2015

There are many important things to focus on when starting to use a marketing automation platform such as Marketo or Eloqua. To find a user group near you, just check out the various communities via the provider sites or even LinkedIn groups. Scoring can often be a challenge when setting up your first program, but don’t give up quickly.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Lead Ranking Automation 100

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. Pepper Global is based on a survey of the B2B Technology Marketing Community on LinkedIn. VEST data is self-reported by the vendors.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

SalesIntel

MARCH 22, 2023

The better you know a prospect, the more intimate the value proposition you will give, and the greater the likelihood that it will resonate and result in the move you want to take. For example – your company may discover that your biggest clients are using marketing automation tools like Marketo or Eloqua.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Customer Experience Matrix

JANUARY 31, 2010

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. In addition, they support wait periods and can send leads and alerts to the sales system.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success KITCHENER, Ontario – August 2, 2016 – Video has become the darling of the social media world, but modern businesses are proving that that there are real results to gain from online video content.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success. Combining Vidyard with Oracle Eloqua, modern marketers use video viewing data to quickly identify their most engaged leads and better personalize their content experience. Bulldog Solutions.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

Convince & Convert

JULY 2, 2014

Before starting Influitive, a platform designed specifically to serve as a hub for companies to house their advocate marketing programs in, he started Eloqua, which was acquired by Oracle two years ago. Some marketers may ask if incentivizing advocates to talk about you leads to inauthentic posts. Authenticity?

Brand Identity 161

Brand Identity Branding WOMM WOM 161

Marketing Insider Group

JANUARY 24, 2013

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. And, of those not exceeding their revenue goals, a whopping 74% did not know the number of visitors, leads, MQLs, or sales opportunities they needed to hit their targets. . . It signals brand awareness, and is a much better leading indicator than total traffic.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

markempa

AUGUST 4, 2014

Tweet “I think at its core, lead generation is really about relationships,” said Brain Carroll, Executive Director of Revenue Optimization, MECLABS. Steve: So 10 years ago, you published Lead Generation for the Complex Sale. Here’s a transcript of that discussion: Steve Girshik : My guest today is Brian Carroll.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies 120

Ledger Bennett

MAY 29, 2018

We have a number of contacts at each stage for both and we’re engaging them via email nurtures until their lead scores reach a target level and they can be progressed through the nurture. What’s the value of each of those prospects we engage via media though? Exclude them from media campaigns so you only drive net new leads.

Lead Ranking 49

Lead Ranking Marketing Qualified Leads Demand Generation Agencies Campaigns 49

Marketing Insider Group

JULY 28, 2015

As a founder at Eloqua, Steve is one of the pioneers of the first great wave of Marketing Automation. A lot of in the trenches discussion about lead scoring and the handoff of leads from sales to marketing. Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. Steve Woods.

Paid Search Agency 100

Paid Search Agency Lead Ranking Salesforce.com Eloqua 100

Capstone Insights

JANUARY 17, 2018

Use cases: Review all program efforts that generate and cultivate leads. Lead scoring: Scoring leads can’t happen until sales and marketing agree on lead scoring values and processes. Lead scoring: Scoring leads can’t happen until sales and marketing agree on lead scoring values and processes.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

Leadspace

JANUARY 17, 2017

Marketing Automation Platforms like Marketo and Eloqua then track each page view associated with this person’s email. With the adoption of marketing automation platforms and lead lifecycle management, many companies are already using 1st party behavioral data (context of the individual) to track progress within a lead scoring model.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

The Effective Marketer

MARCH 10, 2011

Click to enlarge With the new round of financing, HubSpot now leads the pack in terms of VC funding and takes the total amount raised to date by key marketing players to over $220 million. For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

LeadSloth

JUNE 23, 2009

Many digital marketers are using marketing automation tools to automate lead nurturing. But if you want to expand your business, you also need to continuously add new leads to your database. Traditional lead sources are tradeshows or lead programs with magazines. ROI reporting : see which activities result in new leads.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

Webbiquity

DECEMBER 26, 2012

It was viewed as being about name recognition and industry credibility, not something as mundane as lead generation. He ends with a discussion of PR values of new media, including Twitter, where “you are able to listen and to respond to what people are saying about your brand in the market place within seconds with worldwide reach.”

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

ClearVoice

JUNE 17, 2019

Joe Pulizzi of the Content Marketing Institute defined content marketing to LinkedIn like this: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”.

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

SWZD

SEPTEMBER 11, 2019

After previously passing leads directly to the field reps or channel partners, they had just reorganized at the time she joined to create an inside sales team named “high velocity sales” that would go through a lead scoring process before passing qualified leads off. We also discussed PTC’s use of social media.

Work Management 48

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 48

Heinz Marketing

AUGUST 3, 2020

You can find something to engage with every time you open LinkedIn or Twitter, really. So, engaging with that really helps because once you start using a LinkedIn mobile app or Facebook or whatever platforms you’re going to use, there’s a feedback mechanism that’s built in to show you you’re having an impact.

Sales Management 117

Sales Management Top of Funnel Paid Search Agency Lead Ranking 117

Ledger Bennett

MARCH 12, 2020

As we all know, events are a significant investment from both a financial and resource point of view, and they’re critical to generating new leads through face to face interaction. You still need to pay wages, increase brand visibility, generate new leads and ultimately continue to grow your revenue – with or without Coronavirus.

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

Customer Experience Matrix

DECEMBER 8, 2011

This is harder than monitoring since it requires linking social identities to marketing leads and connecting to the social system’s API. . • Importing social data: loading social data into the marketing automation database so it can be used for segmentation, analysis, and sharing with salespeople via CRM integration.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Marketing Insider Group

JANUARY 8, 2013

Jay is not just a social media rockstar, he knows how to help B2B Marketers create real business value from their marketing and social efforts. Eloqua’s All About Revenue the @ Eloqua blog explores the role innovation plays in revenue generation. Follow my friend @ noyesjesse. I hope you enjoy these B2B marketing blogs.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

Vidyard

MAY 9, 2017

Vidyard’s video platform for business was selected based on strategic value and innovation to the digital enterprise now and in the future. Marketing and sales teams accelerate sales cycles by creating personalized and interactive video that drives engagement, captures leads and guides the buyer’s journey.

Enterprise Management 65

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 65