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  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 11, 2011
    [Eloqua] Do You Know The New 4 Ps of Marketing?
    According to Eloqua, we need a new training program and we need to re-visit the 4 Ps to keep up with the digital age… In another stroke a content marketing curation genius , Eloqua has created a training program for the new age of marketing that includes links to 56 amazing resources. According to Eloqua Chief Marketing Officer Brian Kardon , marketing is changing like never before. Marketing has changed drastically since I started almost 18 years ago.
  • MODERN MARKETING  |  WEDNESDAY, JULY 23, 2014
    [Eloqua] The Future of Social Marketing Automation is Here (And Improving)
    Eloqua’s Social Behavior Sparkplug allows marketers to listen to their customers and marketing leads on social media — and trigger smart multi-channel responses (emails, ads, direct social responses, segmentation, and scoring) based on those social signals. Check out the new Eloqua App Cloud offering on Topliners. The Future of Social Marketing Automation is Here (And Improving) is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  MONDAY, SEPTEMBER 17, 2012
    [Eloqua] How Social Selling Changes Everything for Marketing
    LinkedIn’s VP of Marketing Nick Besbeas will dive even deeper into this with Eloqua’s CEO, Joe Payne at Dreamforce. How Social Selling Changes Everything for Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Today’s guest post comes from Ralf VonSosen, who currently leads marketing for LinkedIn’s Sales Solutions business.
  • THE CONTENT FACTOR  |  MONDAY, APRIL 25, 2011
    [Eloqua] Please Accept This Interruption
    Marketing automation systems, like Eloqua and Silverpop , are becoming standard equipment among our clients. This is great for both our clients and for us. For the clients, these systems allow Sales to self-serve, and launch one-off campaigns to their prospects at just the right time in the buying cycle. read more. B2B Buying Cycle Marketing Automation
  • MODERN MARKETING  |  WEDNESDAY, MARCH 12, 2014
    [Eloqua] Common Concerns With Marketing Automation: Where Do You Rank?
    by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jennifer Stoll , Head of Strategic Planning at Pepper North America, an Oracle Eloqua Gold-Certified Partner. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Jennifer merges theoretical planning with hands-on experience as a marketing automation expert focusing on lead scoring, closed loop reporting and advanced segmentation.
  • MODERN MARKETING  |  SUNDAY, AUGUST 12, 2012
    [Eloqua] Why Your Emails Have 5 Seconds to Load on Mobile [CHART]
    Recently, Eloqua’s Rob Heerdegen explained how to make your emails work better for the mobile user on Topliners. Why Your Emails Have 5 Seconds to Load on Mobile [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amar Kumar | Tweet this After working hard on creating an email campaign, crafting the perfect copy, choosing the best images, did you check to see how it would look on a mobile device?
  • CRIMSON MARKETING  |  THURSDAY, AUGUST 6, 2015
    [Eloqua] Customer Experience is the Core of Big Data Marketing (with Russell Glass, Head of Products, Marketing Solutions at LinkedIn)
    He then shares how this approach dramatically reduced an unsustainably high churn rate for Eloqua. The book “Big Data-Driven Business” suggests that some 90% of marketers are paralyzed by the bewildering amount of choice within the marketing technology (martech) ecosystem, while the other 10% are “using technologies to create incredible changes to the trajectories of their businesses.” So what separates the ‘movers’ from the ‘shakers’?
  • MODERN MARKETING  |  MONDAY, JUNE 23, 2014
    [Eloqua] 5 Reasons Your Marketing Can Benefit From Attending Interact 2014
    Meet us at Interact 2014: A Modern Marketing Experience from Eloqua. 5 Reasons Your Marketing Can Benefit From Attending Interact 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this It’s time for marketing to take the next step! The wall between B2C and B2B marketing has been torn down. Customers, regardless of industry, want orchestrated experiences across email, mobile, social, display, and the web.
  • MODERN MARKETING  |  SUNDAY, OCTOBER 2, 2011
    [Eloqua] How Many Fields Belong On Your Landing Pages? [Chart]
    Consider using Eloqua’s Social Sign-on , allowing visitors to access content using their social profile. Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Egan Cheung | Tweet this One of the most popular requests we get is to look at how the number of questions asked in a form affects whether or not people fill it in. Common wisdom is that the fewer questions asked on your form, the better.
  • MODERN MARKETING  |  WEDNESDAY, OCTOBER 19, 2011
    [Eloqua] 5 Reasons Thought Leadership Marketing Matters
    by Jesse Noyes | Tweet this The more than 1,000 sales and marketing pros heading to Eloqua Experience tomorrow are in for an insightful mix of best practices and big picture strategies. At Eloqua Experience, Ernst will talk about thought leadership, why businesses need it and how to do it well. 5 Reasons Thought Leadership Marketing Matters is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 31, 2015
    [Eloqua] VEST Report: Competition in B2B Marketing Automation Isn't About Features
    Otherwise, the top players have remained the same: Infusionsoft , HubSpot , Act-On , Salesforce Pardot , Marketo , Oracle Eloqua , and Adobe. Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31. Look here for more information or to make a purchase. Updating the report gives a nice overview of recent industry developments. Here are some observations: - market positions are pretty stable.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 8, 2013
    [Eloqua] 20 B2B Marketing Blogs You Need To Read
    Eloqua’s All About Revenue the @ Eloqua blog explores the role innovation plays in revenue generation. When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” ” And so I created the B2B Marketing Insider to help provide an insider’s point of view. I made a lot of mistakes and learned through a ton of trial and error.
  • MODERN MARKETING  |  FRIDAY, FEBRUARY 25, 2011
    [Eloqua] And the Winners of the #ContentChallenge Are …
    They are, of course, copies of Content Rules , and everyone who participated in our #ContentChallenge by offering ideas on how Eloqua can continue to generate momentum for the Revenue Performance Management category will receive a signed copy of the book. Content Marketing #contentchallenge Content Rules Eloqua revenue performance Revenue Performance Managementby Joe Chernov | Tweet this. Everyone. Welcome to my “ Oprah moment.”
  • MODERN MARKETING  |  TUESDAY, DECEMBER 31, 2013
    [Eloqua] 9 Marketing Resolutions for 2014
    For instance, check out how Brandi Starr at Sage let Eloqua cloud connectors guide her campaign strategies. 9 Marketing Resolutions for 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Happy New Year! Now that you’re back at your desk and ready to put 2014 marketing plans to work, here are some inspirational ‘resolutions’ to help you recharge your strategy: Get to know your cohorts.
  • MODERN MARKETING  |  SATURDAY, AUGUST 17, 2013
    [Eloqua] Should You Take Email Marketing Advice From Wilson Pickett? [CHART]
    by Joel Rothman | Tweet this Let me take you behind the scenes at Eloqua for a bit. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. We have been doing the Chart of the Week for a long time. Every week. In fact, this week is our 120th edition. Putting them together is always fun, but it also can be challenging. When we are putting the chart together, we almost always start with data — sometimes, a ridiculous amount of it.
  • MODERN MARKETING  |  MONDAY, JANUARY 14, 2013
    [Eloqua] How Social Sign-On Increases Conversions [CHART]
    Eloqua enables social sign on to be implemented with a few clicks. How Social Sign-On Increases Conversions [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Joel Rothman | Tweet this There is a formula for becoming a demand generation superstar – and, luckily, there is an easy way to tip the equation in your favor. This weeks chart explores how to do that.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 2, 2013
    [Eloqua] Marketo Files for IPO: Will High Growth Outweigh High Losses?
    By comparison, Eloqua lost just 7% of revenue in the year before its IPO, and even Salesforce.com, the benchmark for all Software as a Service (Saas) start-ups, lost just 20% of revenue in its final year as a private company. Part is due to heavy spending on sales and marketing – 65% of revenue – but that’s not the whole story: Salesforce.com had also spent 65% on marketing before its IPO (although Eloqua spent just 40%).
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 10, 2011
    [Eloqua] Which B2B Marketing Automation Systems Have Hard-to-Find Features? The Answers May Surprise You
    The other pattern clearly visible is the two heavily-populated columns in the center, representing mid-market leaders Eloqua and Marketo. The high number of green cells (seven for Marketo and nine for Eloqua) shows that both products are feature-rich. It summarizes the results for the three groups I’ve been discussing: small-business vendors (the five left-hand columns), big-business vendors (the five right-hand columns), and the Marketo/Eloqua combination.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, APRIL 2, 2012
    [Eloqua] Manufacturing Infographics for Content Marketing
    In a webcast sponsored by the Content Marketing Institute and Eloqua, Joe Chernov ( @jchernov ), VP of Content Marketing at Eloqua talked about this aspect of content marketing. Infographics, short for information graphics are hot right now. It seems everyone is creating one these days. Infographics have been around for a while and are used to communicate complex concepts visually and easily.
  • THE FORWARD OBSERVER  |  MONDAY, AUGUST 6, 2012
    [Eloqua] How B2B Marketers Can Use Lead Scoring to Better Arm Sales
    In an Eloqua eBook, lead scoring is defined: ".an Lead Scoring Works : In an Eloqua study of 10 B2B companies using lead scoring systems, close rates increased by 30%, company revenue increase by 18% and the revenue per deal increased by 17%. To get started, Eloqua suggests a few steps to define lead scores : Determine 4-5 explicit data categories (from a form or business card).
  • MODERN MARKETING  |  WEDNESDAY, DECEMBER 28, 2016
    [Eloqua] Top 10 Modern Marketing Blog Posts of 2016
    The following are the top performing posts from 2016, that were published this year: Demandbase Launches ABM Solution for Oracle Eloqua Marketing Automation. The announcement that you could finally do account-based marketing within Eloqua was a really big deal for our audience. As we approach the end of the year it is always instructive to review the top performing blog posts of the past twelve months.
  • REACHFORCE  |  MONDAY, JUNE 18, 2012
    [Eloqua] Hitting the Nurture Campaign Sweet Spot
    In a recent post from Eloqua, data indicated that response rates were directly impacted by how many nurture campaigns your organization runs in a given month. You can find the post here, but the short version is this: marketing teams that run between 5 and 10 nurture campaigns in a
  • MODERN MARKETING  |  FRIDAY, DECEMBER 7, 2012
    [Eloqua] What is Responsive Design?
    by Jesse Noyes | Tweet this Today’s guest post comes from Richard Hill , VP & Practice Lead, Marketing Automation at Eloqua agency partner Quarry Integrated Communications , and co-author of “The Savvy Marketer’s Guide to Responsive Web Design”. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  SUNDAY, SEPTEMBER 22, 2013
    [Eloqua] Celebrate the 2013 Markie Awards Finalists And Vote For Your Fan Fave!
    by Eloqua | Tweet this It’s that time again! Winners will be revealed during Eloqua Experience , Oct. For this year’s Markies- to be awarded October 24 th at Eloqua Experience- we’re giving you the chance now to be photographed holding Markie gold on the red carpet and cast your vote! is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Finalists for the Markie Awards have been announced!
  • MODERN MARKETING  |  THURSDAY, SEPTEMBER 1, 2011
    [Eloqua] Dreamforce: Buyer Behavior Marketing in a Social World #DF11
    Eloqua’s “Accelerating the Revenue Engine&# session today at Dreamforce 2011 looked at how to do buyer behavior marketing in an increasingly social world. The panel, led by Eloqua’s Chief Technology Officer Steve Woods, included Geeta Sachdev , Senior Vice President of Marketing at SolarWinds and Heidi Melin , CMO of Taleo. Revenue Performance Management #DF11 b2b marketing buyer behavior CMO Dreamforce Dreamforce 2011 Eloqua Social Media SolarWinds Steve Woods
  • MODERN MARKETING  |  THURSDAY, FEBRUARY 18, 2016
    [Eloqua] Gmail, TLS Encryption and Why Email Marketers Need to Know About It
    If you are an Eloqua user, you can have TLS enabled by opening up a support request, asking to enable TLS. Last week, Gmail announced that they were adding a “broken lock” icon for Gmail on the web senders who didn’t support TLS. For those of you who don’t know, TLS stands for Transport Layer Security. TLS has been around for quite a long time, and was primarily used by financial services companies who were looking for a higher level of security and encryption.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 21, 2011
    [Eloqua] The Future of Marketing: The Evolution from Demand Generation to Revenue Performance Management
    In the free B2B Lead Roundtable webinar replay below, Paul Teshima, Senior Vice President of Customer Strategy and success for Eloqua, explains what revenue performance management is, and how the fastest-growing companies are using it to optimize return on marketing investment and achieve unprecedented competitive differentiation.
  • MODERN MARKETING  |  FRIDAY, MARCH 29, 2013
    [Eloqua] Valuable Shock: Impacting With Infographics
    Inspired by a recent Huffington Post article about the alarming number of sharks killed each year, Joe Chernov , VP Marketing at Kinvey , and former VP Content Marketing at Eloqua, collaborated with Robin Richards ( www.ripetungi.com ) on the infographic below. Valuable Shock: Impacting With Infographics is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  THURSDAY, APRIL 21, 2011
    [Eloqua] Renewals & Revenue: Great Partners Drive Customer Success
    Attending the recent Austin, Texas stop of the Eloqua customer success tour I heard, again and again, the value partners bring to customers. It was a chance for a customer to show off an awesome program, demonstrate their marketing chops and inspire other Eloqua clients. Whatever the reason the partner was chosen, it was evident they belonged at the Eloqua Customer Success Tour. by Erika Goldwater | Tweet this.
  • MODERN MARKETING  |  SUNDAY, MAY 20, 2012
    [Eloqua] Traffic from Social Referrals Is Doubling [CHART]
    Traffic from Social Referrals Is Doubling [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this With Facebook’s IPO this week, we thought it would be timely to look again at the share of traffic our customer’s get from various social channels to see if there have been any new trends since the last time we reported on this topic.
  • MODERN MARKETING  |  TUESDAY, DECEMBER 3, 2013
    [Eloqua] A Look at the Future of Social Marketing Automation
    An example from my colleague Roland Smart shows one possible future: (From Roland’s recent presentation at Eloqua Experience. A Look at the Future of Social Marketing Automation is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Nikki Serapio , the Manager of Marketing Community at Oracle.
  • MODERN MARKETING  |  TUESDAY, JULY 10, 2012
    [Eloqua] Not On Pinterest? This Chart May Change Your Mind
    This Chart May Change Your Mind is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this When it comes to fast growth, few social media networks have had a run like Pinterest. The social site, which lets you pin images from around the Web, quickly grew a massive audience. I’ve written about some of the excuses B2B marketers make for not jumping into Pinterest before.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 16, 2010
    [Eloqua] Eloqua10 Offers a Much-Improved Interface and Revenue Reporting
    Summary: Eloqua10 provides much-needed update to Eloqua's user interface and a new reporting infrastructure for “revenue performance management”. Eloqua is slated to officially release its long-promised Eloqua10 system on November 21. Previous versions of Eloqua were very powerful but notoriously difficult to learn and use. One downside of the change is that some assets built in previous Eloqua editions will need to be modified, as will some reports.
  • MODERN MARKETING  |  TUESDAY, SEPTEMBER 27, 2011
    [Eloqua] The New 4 P’s of Marketing
    Eloqua/marketing-syllabus. The New 4 P’s of Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Brian Kardon | Tweet this You know the saying: You go to college for an education, and then spend years trying to un-learn everything you were taught. It’s hard to name a field that has faced as much disruption and change as marketing.
  • MODERN MARKETING  |  MONDAY, JULY 23, 2012
    [Eloqua] The Unexpected Value of Closed Loop Reporting [CHART]
    At Eloqua’s recent Road To Revenue Tour events, conversations around measurement often focused on the challenges and barriers to this type of reporting: data quality, systems integration, and enforcing process and operational standards. It was also interesting to see what the Eloqua Closed-Loop Reporting Benchmark Index companies were doing differently in terms of campaign execution and follow-up.
  • MODERN MARKETING  |  TUESDAY, APRIL 26, 2011
    [Eloqua] 1,600 SXSW Speakers, Three Twitter Lists
    Social Media Eloqua SxSW SxSW Interactive Twitterby Andrew Moravick | Tweet this. Pop quiz: How many speakers presented at SXSW Interactive? Answer: More than you’d imagine. In fact, way more – 1,600 if you’re looking for a number. Remarkably (but unsurprisingly) 91% of SXSWi speakers are active on Twitter. (Who Who are the 9% who aren’t, and how’d they get selected to present?) . Today we’re pleased to share with you all the active speakers in three Twitter lists.
  • MODERN MARKETING  |  WEDNESDAY, JUNE 6, 2012
    [Eloqua] What’s the Real ROI of Content Marketing?
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Content marketing is all the rage lately. Whether you call it content or inbound marketing.). But few marketers know how to measure the actual ROI of their content. Thankfully, a new e-book has stepped into the gap. Content Marketing ROI” , which was published by our partner Kapost and us, actually pins some numbers to the return on content marketing investments.
  • MODERN MARKETING  |  TUESDAY, AUGUST 27, 2013
    [Eloqua] How to Use Nurture Programs to Arm Your Sales Teams with Smart Data
    Join Christine Elliott , Lead Nurture and Content Strategy Leader at Crowe Horwath, and our community of modern marketers at Eloqua Experience 2013 at the Hilton Union Square in San Francisco. Join Christine and the Eloqua community at Eloqua Experience October 23-25 in San Francisco. How to Use Nurture Programs to Arm Your Sales Teams with Smart Data is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • WHAT WORKS - WHAT DOESN'T  |  TUESDAY, NOVEMBER 9, 2010
    [Eloqua] How Much Rope Should You Give a “Corporate Reporter?”
    Marketing automation vendor Eloqua has gone a step further and hired Jesse Noyes , formerly a business reporter for the Boston Herald , as a “corporate reporter.” Good for Eloqua for recognizing that “old school” journalistic qualities such as fairness, thoroughness, and clarity are more important than ever, and can be found in professional reporters. When they come up, how should Eloqua respond?
  • MODERN MARKETING  |  MONDAY, JANUARY 28, 2013
    [Eloqua] Email Marketing Benchmarks By Industry [CHART]
    Email Marketing Benchmarks By Industry [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Egan Cheung | Tweet this Right before we said good-bye to 2012, we had a look at email effectiveness metrics by region to see if there was any indication that North America, Europe, or Asia Pacific email response metrics are significantly different.
  • MODERN MARKETING  |  THURSDAY, APRIL 3, 2014
    [Eloqua] 5 Ways Marketers Can Use Twitter Photo Collages
    The update is well aligned with a core content marketing focus, as a majority (58%) of marketers surveyed indicate that making content more visual and engaging is a key goal and objective in 2014, according to Eloqua Community: The State of Content Marketing Report. 5 Ways Marketers Can Use Twitter Photo Collages is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  TUESDAY, JUNE 24, 2014
    [Eloqua] 3 Truths to Help Balance Marketing Technology Mayhem
    As a leader in Eloqua’s Modern Marketing community Topliners , I recently polled my fellow marketers as to “ what’s on your mind ” in regards to marketing technology. Build a transparent interlock between your marketing technologies – from Outbrain, Vidyard, Bizo or Eloqua – for example, as I walk the path, I ask myself “now what?” Eloqua’s Profiler is a key player for us.
  • MODERN MARKETING  |  THURSDAY, JULY 11, 2013
    [Eloqua] 3 Reasons Why Responsive Email Really Matters to Marketers
    by contributor | Tweet this Today’s guest post comes courtesy of Richard Hill , VP & Practice Lead, Marketing Automation at Oracle Eloqua agency partner Quarry Integrated Communications , and co-author of “The Savvy Marketer’s Guide to Modern Email Design”. 3 Reasons Why Responsive Email Really Matters to Marketers is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  SUNDAY, AUGUST 18, 2013
    [Eloqua] Marketing Automation Simplified: The Small Guide to Big Ideas [eBook]
    We at Oracle Eloqua emphasize The 5 Tenets of Modern Marketing as the core competencies for success. Marketing Automation Simplified: The Small Guide to Big Ideas [eBook] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this The influx of content, information, and education available to consumers is an astounding, evolving issue for marketers.
  • REACHFORCE  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Eloqua] Content Marketing – Are You Getting 35 million Inbound Leads?
    Eloqua has 3 on staff dedicated to content, but they also rely on the incredible graphic talents of Jess3 and a lot of content partners. And finally, a great tip from Heather Foeh , Director of Customer Culture for Eloqua, is remember that once you’ve created and launched content, and moved on to new efforts, you may sort of get sick of previous efforts. B2B lead generation and lead flow are critical to your business.
  • REACHFORCE  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Eloqua] Content Marketing – Are You Getting 35 million Inbound Leads?
    Eloqua has 3 on staff dedicated to content, but they also rely on the incredible graphic talents of Jess3 and a lot of content partners. And finally, a great tip from Heather Foeh , Director of Customer Culture for Eloqua, is remember that once you’ve created and launched content, and moved on to new efforts, you may sort of get sick of previous efforts. B2B lead generation and lead flow are critical to your business.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 3, 2013
    [Eloqua] ReachForce Buys SetLogik: One-Stop-Shopping for B2B Marketing Data Plus Database
    The name is frightfully generic, but the key points are: cloud-based system, making it easy to deploy comprehensive customer view including data from marketing automation, CRM, transaction systems, and ReachForce’s own sources continuously updated and cleansed connectors available for Salesforce.com, Eloqua, and Marketo In other words, the ReachForce solution supplements rather than replaces your marketing automation or CRM database.
  • MODERN MARKETING  |  SUNDAY, JULY 21, 2013
    [Eloqua] 3 Ways to Integrate Video into Email Nurture Campaigns
    When we added our Eloqua integration to Vidyard, we emailed all of the users that had expressed an interest with an intro email, and a link to this video going over the major functionality of our integration. 3 Ways to Integrate Video into Email Nurture Campaigns is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  SUNDAY, SEPTEMBER 1, 2013
    [Eloqua] Has the Launch of Gmail Tabs Affected Email Reads?
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Andrew Stanbridge | Tweet this. Since Gmail rolled out new inbox tabs , there has been lots of buzz in the market concerning the potential impact on marketing campaigns.
  • MODERN MARKETING  |  THURSDAY, MAY 31, 2012
    [Eloqua] How to Take Your Online Community from Zero to Awesome
    Eighteen months ago we began the process of building an online community at Eloqua. How to Take Your Online Community from Zero to Awesome is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Heather Foeh | Tweet this Growing a vibrant online community isn’t an easy. That’s why its so rewarding when it takes on a life of its own.
  • MODERN MARKETING  |  TUESDAY, JULY 15, 2014
    [Eloqua] Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it
    In addition to the inspiring keynote speakers, the event will offer insights from a variety of industries, highlighting examples from innovative campaigns that leverage Oracle Marketing Cloud’s comprehensive suite of integrated solutions, which includes Oracle Responsys , Oracle Eloqua , Oracle Content Marketing , Oracle BlueKai and Oracle Social Cloud , as well as leading marketing technologies from Oracle Marketing AppCloud partners. by Kevin Akeroyd | Tweet this The onus is on us.
  • MODERN MARKETING  |  MONDAY, MAY 20, 2013
    [Eloqua] Find Out How Your Efforts Stack Up with the Modern Marketer Scorecard
    by Eloqua | Tweet this Marketers are operating in an ever-evolving classroom. Find Out How Your Efforts Stack Up with the Modern Marketer Scorecard is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. To compete for buyer’s attention, marketers are expanding their strategies to deliver more focused, compelling customer communications that can be measured, refined, and mapped back to organizational objectives.
  • MODERN MARKETING  |  MONDAY, JULY 7, 2014
    [Eloqua] 6 Ways Marketing and IT Collaboration Boosts ROI
    6 Ways Marketing and IT Collaboration Boosts ROI is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Contributor Friendly | Tweet this Today’s post comes courtesy of Jack Newton , Director of Outbound Product Management & Strategy for Oracle Social Cloud. He shares insights about the state of collaboration between Marketing and IT and some of the benefits collaborators are experiencing within their own organizations.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, FEBRUARY 21, 2014
    [Eloqua] Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond
    I had a fascinating chat earlier this week with a client who described his vision for using DemandBase to tailor messages to Web site visitors from target accounts, using Bizo to further tailor messages to individuals by title, using all this data to synch inbound and outbound campaigns in Eloqua , and eventually driving everything with predictive model scores from a tool like Lattice Engines. I’ll assume the Eloqua integration is most interesting to readers of this blog.
  • CRIMSON MARKETING  |  FRIDAY, SEPTEMBER 12, 2014
    [Eloqua] Heidi Melin, CMO of Plex Systems: How CMOs of High Growth Companies Can Achieve Rapid Scale [Podcast]
    With a rich background in enterprise software and technology, she previously served as CMO at Eloqua, Taleo, Polycom and Hyperion. One of the results of an increasingly connected digital world is the spectacular rise of demand generation at the top of the sales funnel. In order to successfully scale in this new paradigm, high growth companies must think carefully about their business processes and the infrastructure needed to support them.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 28, 2014
    [Eloqua] The Missing Link Between Media and Marketing
    Once you decide to directly inject prospect data from your third party media sources, it becomes essential that the media-driven data you’ve paid for is validated, cleansed and formatted for your marketing systems (Eloqua, Marketo, Salesforce, Pardot, etc.). It’s apparent that there’s a missing vital component in the quest to modernize marketing.
  • MODERN MARKETING  |  MONDAY, JULY 25, 2011
    [Eloqua] 4 Lessons DemandGen Pros Can Learn From Social Media
    Demand Generation demand gen DemandGen Eloqua lead generation marketing automation Social Mediaby Joe Chernov | Tweet this Recently I tallied four lessons social media marketers can learn from their demand generation counterparts. To recap: We social media pros can be more willing to be measured, more open to long-term planning, more focused on customer acquisition and more methodical in our approach to campaigns.
  • MODERN MARKETING  |  SUNDAY, NOVEMBER 25, 2012
    [Eloqua] Emails That Say Thanks Get More Opens, Clicks [CHART]
    Emails That Say Thanks Get More Opens, Clicks [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Joel Rothman | Tweet this As we recover from turkey hangovers , I decided to look at how appreciated giving a simple thank you is. I took a look at about 875 million email sends looking for use of the word “Thanks” or “ Thank You ” in the subject line. I am pleased to see that good old fashioned etiquette is still a best practice!
  • MODERN MARKETING  |  MONDAY, MAY 2, 2016
    [Eloqua] 3 Enterprise Lessons Learned From MME16
    In her ABM breakout session, Meagen Eisenberg , CMO of MongoDB leveraged Eloqua and Demandbase among fifteen other marketing technologies for a new account based strategy, targeting, and nurturing approach. Allen Wagner , head of Marketing Operations for Deltek, echoed a common theme of other enterprise presenters in finding a ton of value in utilizing the Eloqua API to connect islands of information.
  • MODERN MARKETING  |  SUNDAY, FEBRUARY 10, 2013
    [Eloqua] Who is Marketing’s Other BFF? [CHART]
    A great deal of IT’s responsibility relates to security, and Eloqua’s platform offers a wide range of security capabilities to meet the requirements of IT departments. In this chart, we took a look at the use of some common Eloqua security features. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Andrew Stanbridge | Tweet this. All Modern Marketers understand the importance of Sales and Marketing alignment.
  • MODERN MARKETING  |  MONDAY, AUGUST 26, 2013
    [Eloqua] Who Said Email Marketing (Automation) is Dead? [CHART]
    Sign up for Eloqua’s Chart of the Week now to get a sales and marketing performance snapshot in your inbox each week! CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Paul Teshima | Tweet this For this week’s chart, we analyzed email activity trends over the last five years, and attempted to determine if overall email activity was on the decline.
  • MODERN MARKETING  |  SUNDAY, SEPTEMBER 18, 2011
    [Eloqua] [Chart] Google+ Posts Drop Even as Accounts Rise
    Chart] Google+ Posts Drop Even as Accounts Rise is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Google+ is growing fast, and most marketers should be considering what, if any, plans they should make for conducting programs through this new social network when they eventually launch their inevitable business offering. Understanding how users are using the service is key to developing such a plan.
  • MODERN MARKETING  |  TUESDAY, JANUARY 24, 2012
    [Eloqua] Why Your 2012 Marketing Plan Needs Tablets
    Why Your 2012 Marketing Plan Needs Tablets is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Does your marketing plan include the iPad? Or the Kindle Fire? Or a Nook? If not, you might want to revisit that marketing plan. The holiday shopping season was a boon for the tablet market. Ownership of tablet computers in the U.S.
  • MODERN MARKETING  |  SUNDAY, MARCH 23, 2014
    [Eloqua] Calling All Marketers! Take Your Questions to the ‘Engagement’ Twitter Chat!
    So how can you take advantage? · Make sure you are active on Twitter on Friday the 28th of March at 4pm GMT / 11am EST. · The Q&A session will last for 1 hour. · To get involved, simply follow @ DeSheliaSpann and tweet your questions ‘@ DeSheliaSpann @Eloqua’. · Make sure you use our unique hashtag #Eloquestions so that your tweets get the most interaction and shares. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  WEDNESDAY, NOVEMBER 20, 2013
    [Eloqua] 8 Key Business Takeaways From Yahoo! CEO Marissa Mayer
    Be sure to stop by the Compendium booth (#2208) to chat with us about content marketing, marketing automation, and the Oracle Eloqua Marketing Cloud. CEO Marissa Mayer is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Lauren Harper | Tweet this This week Dreamforce 2013 is bringing buzz and excitement to the city of San Francisco.
  • MODERN MARKETING  |  TUESDAY, JUNE 17, 2014
    [Eloqua] John Legend Coming to Interact 2014
    John Legend Coming to Interact 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this We are pleased to announce that award-winning singer songwriter John Legend will be a keynote speaker at Interact 2014 , the digital marketing conference for B2C and B2B marketers which will bring together thought leaders and technical innovators from top brands across the globe.
  • MODERN MARKETING  |  WEDNESDAY, FEBRUARY 27, 2013
    [Eloqua] The ABCs of Social Selling: Always Be Connected
    Start by getting a copy of Eloqua’s Grande Guide to Social Selling. The ABCs of Social Selling: Always Be Connected is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jill Rowley | Tweet this I have a confession. I’m a 40-year old, married mother of four… social networking addict.
  • MODERN MARKETING  |  TUESDAY, OCTOBER 9, 2012
    [Eloqua] 3 Ways for Accessorising Your Emails
    3 Ways for Accessorising Your Emails is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Sylvia Jensen | Tweet this Getting through the mountain of messages we receive each day isn’t getting any easier. The number of emails sent last year rose 10%. Copywriters and designers have long known that a small block of text or an icon can attract a busy reader’s eye better than a big chunk of prose.
  • MODERN MARKETING  |  THURSDAY, FEBRUARY 13, 2014
    [Eloqua] The State of Content Production: Benchmarks and Action Items
    by Eloqua | Tweet this We know content marketing works, but we also know that it can pose organizational challenges for marketing teams. Through our recent report – Eloqua Community: The State of Content Marketing 2014 , we learned that nearly half ( 44%) of respondents identified content production as their biggest challenge. The State of Content Production: Benchmarks and Action Items is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  WEDNESDAY, MAY 2, 2012
    [Eloqua] 6 Boards to Consider for Your Pinterest Brand Page
    Eloqua has offices all over the world. In the meantime, you can help your audience “pin” your content by using the Pinterest cloud component in the Eloqua AppCloud. 6 Boards to Consider for Your Pinterest Brand Page is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Pinterest is one of those sites where you log on for five minutes and end up staying for 45.
  • MODERN MARKETING  |  SUNDAY, MARCH 11, 2012
    [Eloqua] Who Goes to SXSW, Anyway? [CHART]
    If you are looking for some Eloqua content while there, check out Joe Chernov talking about the “ State of Social Marketing ” tomorrow, or Jesse Noyes on “ Brand Journalism in the Real World ” on Monday. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  SUNDAY, MARCH 10, 2013
    [Eloqua] Which Industries are Turning Cookies into Contacts? [CHART]
    Eloqua is in a unique position to tell marketers which visitors have never been to your web site before through the use of cookies. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Egan Cheung | Tweet this Marketers know that the key to growth is through generating new interest in their products and services from buyers who have never engaged with them before.
  • MODERN MARKETING  |  TUESDAY, AUGUST 9, 2011
    [Eloqua] Why Teens Don’t Use Twitter: A Teenager’s Point of View
    by Jesse Noyes | Tweet this Today’s post comes from Evan Cernea, a high school student who just finished up a stellar summer internship at Eloqua. Evan is pleased to start out his career at Eloqua as a summer intern. Why Teens Don’t Use Twitter: A Teenager’s Point of View is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  SUNDAY, JULY 29, 2012
    [Eloqua] What Percentage of Your Data is Fake? [CHART]
    Eloqua provides a set of tools to deal with clean data. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Anna Glushkovsky | Tweet this We’ve all done it before…fill in our names as “Anna Banana” with a title of “Miss Universe” to get to a free white paper, webinar or just to see what the next screen is!
  • MODERN MARKETING  |  FRIDAY, JANUARY 6, 2012
    [Eloqua] 5 Wows from Altimeter’s A Strategy for Managing Social Media Proliferation Study
    I can tell you from personal experience (Eloqua is an Altimeter client) that Owyang is singularly focused on helping all social strategists escape what he terms “ the social media help desk ” to add more value to their organizations while enriching their own careers. Download the full report on Altimeter’s SlideShare channel , and for more on social media best practices, be sure to check out the Eloqua Social Media ProBook , which includes content contributed by Owyang.
  • MODERN MARKETING  |  SUNDAY, MARCH 9, 2014
    [Eloqua] How To Build Up Social Media Marketing Like LEGO
    How To Build Up Social Media Marketing Like LEGO is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this The new LEGO movie theme song declares, “Everything is awesome!” Do your brand’s social media followers feel the same about your channels? Beyond the standard engagement and core audience building, it’s becoming increasingly important to connect the dots of paid, earned, and owned media via social channels.
  • VIDYARD  |  TUESDAY, AUGUST 2, 2016
    [Eloqua] Video Marketing Becomes Key Differentiator for Oracle Marketing Cloud Customers
    Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success. Innovative companies in both B2C and B2B markets are realizing the power of video to boost engagement with online audiences, and they are increasingly converting those viewers into customers by integrating video viewing data with Oracle Eloqua. We’re thrilled to see so many Oracle Eloqua customers reaping the benefits of their solutions.”.
  • MODERN MARKETING  |  MONDAY, OCTOBER 14, 2013
    [Eloqua] 4 Captured Moments From the MarketingProfs B2B Marketing Forum
    Eloqua user, spotted! As a marketing automation expert, Eloqua user for almost 4 years, and self-proclaimed marketing nerd, I get really excited when I see someone else using Eloqua. This chart was part of Eloqua’s 40 Must-See Charts for Modern Marketers report. Sarah Mena-Sturla is a Marketing Programs Manager at Eloqua. by Sarah Mena-Sturla | Tweet this Last week I had the opportunity to attend the MarketingProfs B2B Marketing Forum.
  • MODERN MARKETING  |  MONDAY, OCTOBER 17, 2011
    [Eloqua] 23 Design, Data Visualization and Presentation Quotes from Edward Tufte
    by Joe Chernov | Tweet this Infographics have become a high octane fuel for Eloqua’s content marketing engine. 23 Design, Data Visualization and Presentation Quotes from Edward Tufte is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. We’re proud that our infographics have been embraced by the B2B marketing community and the broader public, alike. But we know we can do even better.
  • SNAPAPP  |  FRIDAY, NOVEMBER 13, 2015
    [Eloqua] How To Generate 3,189 Leads With 4 Pieces of Interactive Content
    A button directed the contact to continue to finish the lead gen process in Eloqua. As contacts were cookied in Eloqua, the Eloqua form pre-populated their details. Note: With SnapApp’s new advanced Eloqua integration , this type of cookie-ing behavior is possible without directing to an external Eloqua form. Creating content that gets your audience excited, inspired, and delighted is a huge challenge for today’s marketers.
  • MODERN MARKETING  |  FRIDAY, APRIL 25, 2014
    [Eloqua] 4 Must Haves To Enhance Your Marketing Analysis Strategy [New Guide]
    by Eloqua | Tweet this Are you reporting on the right information to support your organization’s efforts, and more importantly, maximized experiences with your brand? 4 Must Haves To Enhance Your Marketing Analysis Strategy [New Guide] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN MARKETING  |  FRIDAY, SEPTEMBER 23, 2016
    [Eloqua] How to Run Marketing Better with Effective Budgeting and Planning
    Amanda Lomas, Director of Marketing Analytics at Change Healthcare and Eloqua customer, previously spent 5 days per month mapping her expenditure to her investments in a bid to determine her ROI. Invest an hour and join our webinar on October 5th, co-hosted with Allocadia, to hear how Eloqua customers, Change Healthcare, and Symantec have optimized their marketing performance through more effective budgeting and planning.
  • THE POINT  |  TUESDAY, AUGUST 23, 2011
    [Eloqua] Marketing Automation: What Is It & Why Do I Care? (Webinar)
    B2B Marketing Lead Management Lead Nurturing Marketing Automation eloqua marketo revenue cycle management revenue marketing silverpopDo you feign understanding when your CEO talks about “sales and marketing alignment”? Unclear on the difference between lead management and revenue cycle management? Horrified at the responsibility of investigating marketing automation solutions for your company?
  • MODERN MARKETING  |  FRIDAY, MAY 31, 2013
    [Eloqua] 5 Modern Marketing Lessons from The Lord of the Rings
    Ten seconds into an explanation of Eloqua and Modern Marketing his eyes glazed over and he asserted, “ Not as exciting as Lord of the Rings, dad ” To which I huffed, “ au contraire, mon petit Lancelot! ”. 5 Modern Marketing Lessons from The Lord of the Rings is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Alex Shootman | Tweet this “ Dad, what do you do? ” my youngest son Sam asked.
  • OPENTOPIC  |  WEDNESDAY, APRIL 20, 2016
    [Eloqua] Oracle Marketing AppCloud Expands With Key Partnerships, Acquisitions
    A partnership with Demandbase, a cloud-based marketing platform for personalized advertising and marketing, adds an automated Account Based Marketing (ABM) solution for Eloqua users. Opentopic blog >> mediapost.com The Marketing Cloud arms race continued Tuesday as Oracle announced a series of partnerships and acquisitions to boost its Marketing AppCloud offerings.
  • MODERN MARKETING  |  THURSDAY, FEBRUARY 27, 2014
    [Eloqua] What Kind Of Marketing Superhero Are You? [Quiz]
    Quiz] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Are you moving marketing mountains for your organization? You probably are, and then some! While the lack of budgets or resources can rain on any marketer’s parade, we’re seeing companies get crafty to invent the best umbrellas. Marketing isn’t just about art and science, or technology and strategy on its own.
  • MODERN MARKETING  |  TUESDAY, JULY 30, 2013
    [Eloqua] How to Practice Sales Enablement That Helps Reps Rock
    Check out Eloqua’s Grande Guide to Sales Enablement. How to Practice Sales Enablement That Helps Reps Rock is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Raise your hands if you’ve ever been on the receiving end of a terrible sales call! Now, let’s all do the wave. Seriously, for today’s savvy buyers, there’s nothing less intrusive than a literally and figuratively cold call.
  • MODERN MARKETING  |  FRIDAY, MAY 24, 2013
    [Eloqua] 6 Ways to Eliminate the Demand Gen Blame Game
    Check out Eloqua’s Sales & Marketing Alignment Resources. 6 Ways to Eliminate the Demand Gen Blame Game is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this. Editor’s Note: Today’s post comes courtesy of Frank Donny , founder and CEO of Marseli , a marketing and sales analytics and performance measure software company.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, APRIL 15, 2012
    [Eloqua] B2B Email Benchmarks: Answers Vary Widely
    Here’s some detail from the study itself (you'll have to click on this to make it legible): Eloqua Marketing Metrics Outlook 2011 You’d expect Eloqua to put out a good study on this topic, and they do. Arguably all Eloqua clients would be relevant to marketing automation users, but the most relevant for true B2B would include Manufacturing, High Tech, and Business Services: And the detail.
  • MODERN MARKETING  |  FRIDAY, MARCH 18, 2011
    [Eloqua] SXSWi: And That’s A Wrap…
    Well, the Eloqua booth has been dismantled, the panels are over and that’s a wrap for this year’s South By Southwest Interactive festival. Eloqua was in full-force during our first year at the event. Eloqua hosted a panel on personal brands featuring Jeremiah Owyang , Sarah Evans , Leslie Bradshaw and Jennifer Van Grove. Software Advice interviewed Joe Chernov, Eloqua’s Director of Content, in a series of videos on the phenomenon of personal branding.
  • MODERN MARKETING  |  TUESDAY, APRIL 17, 2012
    [Eloqua] The Marketing Skills Gap is Very Real
    Eloqua, Focus, the Marketing Automation Institute and Bulldog Solutions will explore how companies staff the demand generation function and the critical skills that are missing in many marketing departments. The Marketing Skills Gap is Very Real is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Christina Pappas | Tweet this Marketing might be in my blood.
  • MODERN MARKETING  |  THURSDAY, NOVEMBER 29, 2012
    [Eloqua] 5 Charts That Could Change Your Email Marketing
    5 Charts That Could Change Your Email Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Email is a solid part of the modern marketing mix. It’s not going anywhere. But like any practice, it can get stale, even ineffective, if you’re not trying different tactics and using fresh data.
  • MODERN MARKETING  |  SUNDAY, MAY 13, 2012
    [Eloqua] Which Metrics Do Most Marketers Rely On? [CHART]
    For all you marketers that want to get savvy with your reporting and measurement – I encourage you to check out the measurement courses offered via Eloqua University. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jennifer Horton | Tweet this Measurement is often a main reason that many clients cite for investing in marketing automation.
  • MODERN MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Eloqua] Driving Engagement and Conversion with Marketing Apps
    ” While we appreciate their praise of Oracle Marketing AppCloud, here’s some of what our customers had to say: “By using [Oracle] Eloqua to combine eye-popping landing pages with dynamic email content and integrated Cloud Connectors, we not only met our aggressive campaign goals, we crushed them. “ As far as marketing technology, my must haves are [Oracle] Eloqua, Demandbase, Influitive, Mintigo, Social123, Lattice Engines, Insightpool, inadco and more.
  • MODERN MARKETING  |  THURSDAY, MAY 22, 2014
    [Eloqua] How Kele Developed a Personalized Email Strategy
    Bluewolf helped Kele identify nine buying cycle segments with corresponding nurture campaigns in their Eloqua marketing automation system. How Kele Developed a Personalized Email Strategy is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Contributor Friendly | Tweet this Editor's Note: Today's post comes courtesy of Jennifer Igartua , Marketing Automation Consultant at Bluewolf, an agile business consulting firm.
  • MODERN MARKETING  |  SUNDAY, FEBRUARY 16, 2014
    [Eloqua] 6 Reasons To Check Out Bizo’s B2B Funnelmentals Tour
    Get more out of your Eloqua marketing automation system. Oracle Eloqua is a sponsor of the Bizo Funnelmentals Tour. 6 Reasons To Check Out Bizo’s B2B Funnelmentals Tour is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Sean Callahan, marketing director at Bizo and editor of Digital Markeitng Remix.
  • MODERN MARKETING  |  WEDNESDAY, MAY 25, 2011
    [Eloqua] 5 Stories About EU Privacy Rules: A Daily Roundup
    It’s unclear how aggressively EU countries will pursue those who fail to comply with tighter regulations, says AllThingsD , which quotes Eloqua’s own Dennis Dayman. Digital Marketing AllThingsD BtoB Magazine cookies data Dennis Dayman Eloqua EU EU privacy directive EU privacy law EU privacy rules European Union explicit opt-in Media Week online advertising online tracking opt-in opt-out PCWorld privacy ZDNet
  • MODERN MARKETING  |  FRIDAY, MAY 9, 2014
    [Eloqua] What is the ROI on Delight?
    Topliners.com : When Eloqua first started the Topliners Community in 2010 there was no guarantee that customers would adopt, share, and contribute. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Mindy Barenblat | Tweet this Delighting customers gets a lot of lip service as a “good idea,” but it can be hard to get buy-in. Delight does not always reflect in short term ROI.
  • MODERN MARKETING  |  TUESDAY, NOVEMBER 15, 2016
    [Eloqua] Accelerate Conversions with Clean Data and Relevant Content
    Oracle has recently introduced new features for Oracle Content Marketing and Oracle Eloqua to directly address challenges in content access, delivery, and data normalization, integration and maintenance. B2B organizations are rethinking established processes to increase collaboration between marketing, sales, and other customer facing departments to create a more consistent, targeted customer experience.
  • EVERYTHING TECHNOLOGY MARKETING  |  TUESDAY, FEBRUARY 26, 2013
    [Eloqua] New Marketing Report: B2B Lead Generation Trends 2013
    Eloqua | [link] Eloqua (NASDAQ: ELOQ) is the marketing system of record for modern marketers. More than 100,000 global users from companies both large and small, rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua’s customers include AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. Finally, the new 2013 B2B Lead Generation Report is available!
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