Industrial Marketing Today
MAY 11, 2010
So the waterfall concept is Inquiry > MQL > SAL > SQO > Close. Given the current state of the economy, I find companies in the industrial sector only recognizing SAL’s and SQO’s.
PathFactory
DECEMBER 17, 2018
It wasn’t long ago that the term digital body language was coined by Paul Teshima and Steve Woods, co-founders of Eloqua and Nudge.ai. We consistently end up way ahead of our Marketing-driven SQO goals. Traditional lead scoring models don’t take time into account. And that’s a big problem.
PathFactory
SEPTEMBER 12, 2018
As a result of this approach, they saw a 30% lift in MQL to SQO conversion rates. In order to boost customer adoption and retention rates, they launched a universe of always-on educational content using a sophisticated technology stack including Eloqua and PathFactory to help new customers self-educate faster and more easily.
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