PathFactory
DECEMBER 17, 2018
It wasn’t long ago that the term digital body language was coined by Paul Teshima and Steve Woods, co-founders of Eloqua and Nudge.ai. We consistently end up way ahead of our Marketing-driven SQO goals. Traditional lead scoring models don’t take time into account. And that’s a big problem.
Industrial Marketing Today
MAY 11, 2010
So the waterfall concept is Inquiry > MQL > SAL > SQO > Close. Given the current state of the economy, I find companies in the industrial sector only recognizing SAL’s and SQO’s.
PathFactory
SEPTEMBER 12, 2018
As a result of this approach, they saw a 30% lift in MQL to SQO conversion rates. In order to boost customer adoption and retention rates, they launched a universe of always-on educational content using a sophisticated technology stack including Eloqua and PathFactory to help new customers self-educate faster and more easily.
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