Accelerating Oracle Eloqua Email Creation with Content Blocks

Modern Marketing

Thus, Oracle Eloqua is excited to announce reusable content blocks in the Eloqua Design editor, coming with the 20B release in late May 2020. So, what are content blocks in Oracle Eloqua , and how can they help you hit the accelerator on email production?

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How to Quickly and Easily Connect Oracle Eloqua with Zoom

Modern Marketing

For example, we have many customers using the free Zoom for Oracle Eloqua app to manage webinars directly within the Oracle Eloqua Campaign Canvas in a simple, templated fashion. While I have focused on Zoom, Oracle Eloqua has integrations with all the main webinar and event providers.

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Eloqua Practical: Eloqua / Workfront Integration

Eloqua Tips and Tricks

Eloqua Practical: Eloqua / Workfront Integration. Integrating Eloqua with Workfront. This article will teach you about how to integrate Eloqua with Workfront. ? . Once you have this map in place you can start to look at building out your Eloqua Workfront integration.

Eloqua Blog: SMS & Eloqua

Eloqua Tips and Tricks

Eloqua Blog: SMS & Eloqua. SMS & Eloqua. They very heavily used SMS and I sometimes wondered why they even selected Eloqua since pretty much all their outbound comms were by SMS. Sending SMS from Eloqua. SMS then gets sent from Eloqua’s campaign canvas.

Eloqua Wins CODie Award for ‘Best Marketing Automation Solution’

Modern Marketing

Oracle Eloqua’s platform provides marketers with a way to target and segment the right audience, nurture and score leads to improve lead generation, execute global marketing campaigns, and track and manage campaign performance, including revenue growth.

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Eloqua Training: 107 Eloqua Multi-Step Campaign

Eloqua Tips and Tricks

Eloqua Training: 107 Eloqua Multi-Step Campaign. Introduction to sample case to create your Eloqua multi-step campaign. The Eloqua campaign automation engine is arguably the most powerful one in existence. Navigate to Eloqua > Orchestration > Campaigns.

Eloqua Blog: New Topics

Eloqua Tips and Tricks

Eloqua Blog: New Topics. Please use the poll below to vote for the topics you want covered, you can also add your own topics… so… What Eloqua topics would you like me to focus on for the rest of the year? Eloqua technical. Eloqua app reviews.

Eloqua Experience 2010


This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. The revamped user interface makes working with Eloqua a lot of fun. They are raving about Eloqua 10.

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Hootsuite Integrates with Oracle Eloqua


The focus of social media management leaders on marketing automation technologies has led to the strategic integration of leads. The integration will facilitate the customers to sync social data with their marketing automation platform & unite their social & digital campaigns.

22 Photos from Eloqua Experience 2012

Modern Marketing

Another Eloqua Experience has passed, but that doesn’t mean we can’t get nostalgic, right? So here are 22 photos from Eloqua Experience 2012. paulhart1: Full day of product training at #EE12 @ Eloqua Experience North America. Eloqua #EE12. EE12 #Eloqua.

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Oracle and Eloqua Agree to Combine to Accelerate Modern Marketing

Modern Marketing

by Joe Payne | Tweet this Today Eloqua announced that it has signed definitive agreements to be acquired by Oracle in an all cash deal valued at $23.50 I’m using this forum to speak directly to the thousands of Modern Marketers who are already part of the Eloqua community.

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Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best

The Point

The email below from marketing automation vendor Eloqua is part of one of those rare B2B campaigns that combines email marketing best practices with an impeccably executed creative concept.

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What to Expect at Eloqua Experience

Modern Marketing

Eloqua Experience 2011 kicks off after much anticipation. But we also want to add that those heading to Eloqua Experience can expect to learn about a wide variety of B2B marketing topics, from marketing automation to lead management to Revenue Performance Management.

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Part 1: Integrating Eloqua & SFDC using the native integration

Eloqua Tips and Tricks

Part 1: Integrating Eloqua & SFDC using the native integration. Eloqua CRM Integration is a two-way synchronization between a CRM (Customer Relationship Management) system and Eloqua. Components of an Eloqua/CRM Integration.

A Single, Unified Instance of Oracle Eloqua: How It Can Help Optimize the Customer Experience

Modern Marketing

Relationship One had Zach Monroe, the senior manager of marketing automation at Thomson Reuters Legal, as a guest on episode 54 of its Inspired Marketing Podcast series. He spoke about the benefits of having a single, unified instance of Oracle Eloqua.

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Oracle and Eloqua: Driving the Modern Marketing Era

Modern Marketing

by Joe Payne | Tweet this By Joe Payne, CEO, Eloqua and Steve Miranda, Executive Vice President Application Development, Oracle. As of last Friday, February 8, 2013, Oracle completed the acquisition of Eloqua, and Eloqua’s products will become a core component of the Oracle Marketing Cloud.

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Email Critique: Oracle/Eloqua Webcast Invite Needs Help

The Point

The impact that Oracle’s acquisition of Eloqua will have on that company’s ability to compete effectively in the marketing automation space is fodder for debate. One hopes, for Eloqua’s sake, that their new home at Oracle affords them a brighter future for their technology.

Battle of the Conferences: Silverpop v Eloqua


A week apart from each other, the two big marketing automation players have been battling it out in customer and partner conferences – Silverpop Amplify and Eloqua Experience Europe 2013

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The 14 Best Marketing Automation Tools


Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) 7) Oracle Eloqua. 9: The 14 Best Marketing Automation Tools.

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Why Is Marketing Automation Maturity Still Woeful?

The Point

Almost 5 years ago, our agency conducted a survey to determine whether B2B companies were getting maximum value from their investment in marketing automation. Why does marketing automation as a whole continue to suffer from gross underutilization?

Can Eloqua Skills Help Get You Promoted? [CHART]

Modern Marketing

5 months ago, I used LinkedIn’s search tool and took the counts by seniority level for profiles that mention Eloqua as a part of their resume (you can get counts by looking at the premium filter results, though you must upgrade to get the actual profiles).

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Eloqua, Oracle & Why Modern Marketing Needs Open Systems

Modern Marketing

by Jesse Noyes | Tweet this The following article was co-written by Eloqua’s CEO, Joe Payne , and Chief Technology Officer, Steve Woods. Oracle plans to include Eloqua’s modern marketing as a key pillar to help drive the ultimate customer experience, and we are excited to join Oracle to help execute this vision. Thank you for your continued support and for being part of the Eloqua community.

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Oracle Eloqua Update: Fast-Track Lead Gen


In answer to this problem, on September 26 th , 2018, Oracle announced a series of updates to Oracle Eloqua which will help marketers, efficiently and easily; communicate with their prospects and customers. What is Eloqua.

How To Strategize For The New Eloqua Release


This week I attended the Atlanta Eloqua User Group at Oracle’s Atlanta offices. It was a great meetup, as we had Thamina Christenson with the Eloqua Product Marketing team presenting Eloqua’s latest features and future roadmap.

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Raab Report: Act-On, Eloqua, Pardot, and Marketo Vie to Lead in Mid-Size B2B Marketing Automation Segment

Customer Experience Matrix

final installment in my series of posts on leaders in the different B2B marketing automation sectors, as determined by the ratings in our VEST report. Most require the full set of marketing automation functions but apply these in simple ways.

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Infer Releases New Predictive Behavior Scoring for Oracle Eloqua

Ignite Tech

Press Release: Deep Integration Between Marketing Automation and Predictive Solutions Helps Growing Companies Optimize Marketing and Sales. Infer will be demoing its deepened integration with Oracle Eloqua at Oracle’s Modern Marketing Experience in Las Vegas on April 26-28.

Battle of the Conferences: Silverpop v Eloqua.


A week apart from each other, the two big marketing automation players have been battling it out in customer and partner conferences – Silverpop Amplify and Eloqua Experience Europe 2013.

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4 Fast Integrative Benefits From the New Eloqua AppCloud in Topliners

Modern Marketing

by Eloqua | Tweet this Centralization is a good thing! The Eloqua AppCloud is now integrated into our Topliners community, to help you discover new apps, share, comment on, and follow your favorite apps. So what can you do now with Eloqua AppCloud in Topliners?

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Eloqua Blog: Lead Nurturing Markie – Runner Up

Eloqua Tips and Tricks

Eloqua Blog: Lead Nurturing Markie – Runner Up. I came runner up in the Eloqua Markie awards. Winners will be announced on 16 May 2012 at Eloqua Experience Europe. Previously there was no automation of campaigns. Implement the lead scoring mode in Eloqua.

Is the Latest Eloqua & JESS3 Animated Video Art or Marketing?

Modern Marketing

by Joe Chernov | Tweet this These are the questions we asked ourselves as we imagined and developed “ What is Revenue Performance Management? ”, the latest video from Eloqua and JESS3. Is the Latest Eloqua & JESS3 Animated Video Art or Marketing?

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Top 10 marketing automation tools every marketer must have


Artificial intelligence (AI) and machine learning (ML) are playing a significant part in bolstering marketing automation technology and helping to drive adoption of the technology among companies. Well, the answer lies in ‘automating’ or ‘marketing automation.’. Oracle Eloqua.

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Why Marketing Automation Customers are Migrating Downstream

The Point

Now, Steve happens to work in product marketing for Oracle Marketing Cloud , home of Eloqua, typically regarded as the most feature-rich (some would say: complex) marketing automation solution on the market. Most marketing automation failures come about from a lack of strategy.

5 Tips for Planning Your Eloqua Experience Agenda

Modern Marketing

Eloqua Experience 2012 is just days away. Plus, you’ll meet new people and that’s half the fun and benefit of attending Eloqua Experience. Eloqua Experience is taking a familiar tack. If you’re a big picture strategy thinker, I encourage you to check out the Imagine It tracks which feature sessions by industry analysts and Eloqua customer strategists. You’ll hear from real customers on the challenges they’ve struggled with and how they’ve solved them using Eloqua.

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Eloqua Service: Migrating from the native Salesforce Integration to the SFDC App

Eloqua Tips and Tricks

Eloqua Service: Migrating from the native Salesforce Integration to the SFDC App. My colleagues and I at P8ypus have put together an off the shelf Eloqua Salesforce integration migration product, for more information and to begin your migration process please visit the website

Best time to send email: Eloqua Send Time Optimization

Eloqua Tips and Tricks

Best time to send email: Eloqua Send Time Optimization. As a marketer you have so many decisions you need to make when planning your Eloqua email campaign, namely: The subject line. Using AI – For free through a feature called Eloqua Send Time Optimization.

Which Industry Leads in Leveraging Eloqua University to Become Marketing Masters? [CHART]

Modern Marketing

by Tom Hardy | Tweet this The end of graduation season and associated commencement speeches got me thinking about how graduates of Eloqua University – i.e. folks with Eloqua ‘Masters’ – are using their training to become successful modern marketers.

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The Deep Integration Between Swrve And Eloqua


billion apps worldwide and across industries have Swrve’s marketing automation technology installed which includes banking, sports, games, entertainment, retail, travel and hospitality, and media. The integration is live and available to all the users of Oracle Eloqua.