Eloqua Wins CODie Award for ‘Best Marketing Automation Solution’

Modern Marketing

by Eloqua | Tweet this The Software & Information Industry Association ( SIIA ), the principal trade association for the software and digital content industries, announced Oracle Eloqua’s Marketing Automation and Revenue Performance Management Platform the winner of the 2013 CODiE Award for “Best Marketing Automation Solution” category. Oracle Eloqua’s platform is one of the first solutions to leverage HTML5 to offer the best user experience.

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How to Quickly and Easily Connect Oracle Eloqua with Zoom

Modern Marketing

For example, we have many customers using the free Zoom for Oracle Eloqua app to manage webinars directly within the Oracle Eloqua Campaign Canvas in a simple, templated fashion. Here are some of the key use cases enabled: Drag and drop Zoom steps onto the Campaign Canvas to automate registration, reminders, nurturing, checking attendance, and post event follow-up. While I have focused on Zoom, Oracle Eloqua has integrations with all the main webinar and event providers.

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Accelerating Oracle Eloqua Email Creation with Content Blocks

Modern Marketing

Thus, Oracle Eloqua is excited to announce reusable content blocks in the Eloqua Design editor, coming with the 20B release in late May 2020. So, what are content blocks in Oracle Eloqua , and how can they help you hit the accelerator on email production? Meet Eloqua content blocks. And more—basically anything you would want to use in an Oracle Eloqua email. Building content blocks in Oracle Eloqua is easy.

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Eloqua Experience 2010

LeadSloth

This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. The revamped user interface makes working with Eloqua a lot of fun. Here is a preview: Eloqua 10 Campaign Builder (click to enlarge). I attended the session with Siteworx, an early adopter of Eloqua 10. They are raving about Eloqua 10. Eloqua has more information about this in a blog post.

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Eloqua Practical: Eloqua / Workfront Integration

Eloqua Tips and Tricks

Eloqua Practical: Eloqua / Workfront Integration. Integrating Eloqua with Workfront. This article will teach you about how to integrate Eloqua with Workfront. ? . It can be integrated with Eloqua to allow you to automate certain tasks during campaign development when using Workfront for campaign delivery. Once you have this map in place you can start to look at building out your Eloqua Workfront integration. Setting up Eloqua white listing.

Eloqua Blog: SMS & Eloqua

Eloqua Tips and Tricks

Eloqua Blog: SMS & Eloqua. SMS & Eloqua. They very heavily used SMS and I sometimes wondered why they even selected Eloqua since pretty much all their outbound comms were by SMS. Sending SMS from Eloqua. You will need an Eloqua SMS App to send email from Eloqua’s campaign canvas. SMS then gets sent from Eloqua’s campaign canvas. You have two types of phone number available for sending SMS from Eloqua, long or short code.

22 Photos from Eloqua Experience 2012

Modern Marketing

Another Eloqua Experience has passed, but that doesn’t mean we can’t get nostalgic, right? So here are 22 photos from Eloqua Experience 2012. paulhart1: Full day of product training at #EE12 @ Eloqua Experience North America. Eloqua #EE12. modernmarketers #change #ee12 @JeffreyHayzlett @ Eloqua Experience North America. EE12 #Eloqua. Cc @eloqua @ Eloqua Experience North America. autumnc: Proud to be an @eloqua Advocate!

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Oracle and Eloqua Agree to Combine to Accelerate Modern Marketing

Modern Marketing

by Joe Payne | Tweet this Today Eloqua announced that it has signed definitive agreements to be acquired by Oracle in an all cash deal valued at $23.50 I’m using this forum to speak directly to the thousands of Modern Marketers who are already part of the Eloqua community. While this is a big win for Eloqua’s shareholders and employees, we also believe that it is a big win for one of our other most important constituents: our customers.

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What to Expect at Eloqua Experience

Modern Marketing

Eloqua Experience 2011 kicks off after much anticipation. But we also want to add that those heading to Eloqua Experience can expect to learn about a wide variety of B2B marketing topics, from marketing automation to lead management to Revenue Performance Management. More attendees are expected at Eloqua Experience 2011 than ever before. Eloqua education courses are filled and many certifications will be handed out. Will you be at Eloqua Experience today?

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Eloqua, Oracle & Why Modern Marketing Needs Open Systems

Modern Marketing

by Jesse Noyes | Tweet this The following article was co-written by Eloqua’s CEO, Joe Payne , and Chief Technology Officer, Steve Woods. Oracle plans to include Eloqua’s modern marketing as a key pillar to help drive the ultimate customer experience, and we are excited to join Oracle to help execute this vision. Thank you for your continued support and for being part of the Eloqua community.

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Eloqua Training: 107 Eloqua Multi-Step Campaign

Eloqua Tips and Tricks

Eloqua Training: 107 Eloqua Multi-Step Campaign. Introduction to sample case to create your Eloqua multi-step campaign. The Eloqua campaign automation engine is arguably the most powerful one in existence. Navigate to Eloqua > Orchestration > Campaigns. As contacts progress through the campaign steps, Oracle Eloqua adds them to the shared list that you have specified. Eloqua Training: 107 Eloqua Multi-Step Campaign.

Oracle and Eloqua: Driving the Modern Marketing Era

Modern Marketing

by Joe Payne | Tweet this By Joe Payne, CEO, Eloqua and Steve Miranda, Executive Vice President Application Development, Oracle. As of last Friday, February 8, 2013, Oracle completed the acquisition of Eloqua, and Eloqua’s products will become a core component of the Oracle Marketing Cloud. The combination of our companies will accelerate the pace of the Modern Marketing revolution and enable Oracle and Eloqua customers to offer exceptional customer experiences.

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A Single, Unified Instance of Oracle Eloqua: How It Can Help Optimize the Customer Experience

Modern Marketing

Relationship One had Zach Monroe, the senior manager of marketing automation at Thomson Reuters Legal, as a guest on episode 54 of its Inspired Marketing Podcast series. He spoke about the benefits of having a single, unified instance of Oracle Eloqua. Zach has been working with Oracle Eloqua for the past nine years for multiple companies. All of this calls for you to get back to basics and pare down into one, unified instance of Oracle Eloqua.

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5 Tips for Planning Your Eloqua Experience Agenda

Modern Marketing

Eloqua Experience 2012 is just days away. Plus, you’ll meet new people and that’s half the fun and benefit of attending Eloqua Experience. Eloqua Experience is taking a familiar tack. If you’re a big picture strategy thinker, I encourage you to check out the Imagine It tracks which feature sessions by industry analysts and Eloqua customer strategists. You’ll hear from real customers on the challenges they’ve struggled with and how they’ve solved them using Eloqua.

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Can Eloqua Skills Help Get You Promoted? [CHART]

Modern Marketing

5 months ago, I used LinkedIn’s search tool and took the counts by seniority level for profiles that mention Eloqua as a part of their resume (you can get counts by looking at the premium filter results, though you must upgrade to get the actual profiles). First of all, I found that a whopping 5,539 professionals are currently listing Eloqua on their online resume. Maybe you can let me know: has Eloqua helped you meet your career goals?

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Eloqua Blog: New Topics

Eloqua Tips and Tricks

Eloqua Blog: New Topics. Please use the poll below to vote for the topics you want covered, you can also add your own topics… so… What Eloqua topics would you like me to focus on for the rest of the year? Eloqua technical. Eloqua app reviews. Eloqua Blog: New Topics. Eloqua Service: Migrating from the native Salesforce Integration to the SFDC App. Eloqua Training: 107 Eloqua Multi-Step Campaign.

Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best

The Point

The email below from marketing automation vendor Eloqua is part of one of those rare B2B campaigns that combines email marketing best practices with an impeccably executed creative concept. One of the things I admire most here is the extent to which Eloqua took a single, powerful concept: Juan Eloqua (an homage to the old Juan Valdez Colombian coffee ads ) and wove it so cohesively throughout the creative.

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4 Fast Integrative Benefits From the New Eloqua AppCloud in Topliners

Modern Marketing

by Eloqua | Tweet this Centralization is a good thing! The Eloqua AppCloud is now integrated into our Topliners community, to help you discover new apps, share, comment on, and follow your favorite apps. A little backstory into its humble beginnings: The Eloqua AppCloud launched back in June 2010, with about two-dozen apps. So what can you do now with Eloqua AppCloud in Topliners? If you’re feeling saucy, add a new app to your Eloqua instance.

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Is the Latest Eloqua & JESS3 Animated Video Art or Marketing?

Modern Marketing

by Joe Chernov | Tweet this These are the questions we asked ourselves as we imagined and developed “ What is Revenue Performance Management? ”, the latest video from Eloqua and JESS3. Or, as JESS3 co-founder Leslie Bradshaw, said, “Just when you think you’ve seen it all from Eloqua and JESS3, we go and do something so spectacular that it begs the question: is this art or marketing? Is the Latest Eloqua & JESS3 Animated Video Art or Marketing?

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You Need to Market “Right Now”: David Meerman Scott on Eloqua Experience Europe

Modern Marketing

In a few weeks, David is heading to London to give a keynote address at Eloqua Experience Europe. What You’ll Hear at Eloqua Experience Europe 2012 With David Meerman Scott. David Meerman Scott : So, I’m looking forward to coming to Eloqua Experience in Europe. You Need to Market “Right Now”: David Meerman Scott on Eloqua Experience Europe is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

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Eloqua Experience 2012: 13 Reasons You’ll Want to Come to Orlando

Modern Marketing

by Lauren Harper | Tweet this Most people have heard by now that we’re moving Eloqua Experience 2012 to Orlando this year. Eloqua Experience is an obviously fantastic event for hearing inspiring keynotes, learn from the best in education sessions, and network with Eloqua employees and customers. Early bird pricing for Eloqua Experience ends Friday, August 17, so make sure you purchase your tickets today!

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Which Industry Leads in Leveraging Eloqua University to Become Marketing Masters? [CHART]

Modern Marketing

by Tom Hardy | Tweet this The end of graduation season and associated commencement speeches got me thinking about how graduates of Eloqua University – i.e. folks with Eloqua ‘Masters’ – are using their training to become successful modern marketers. We have seen from past Chart of the Week analysis that investment in Eloqua Education correlates with marketing effectiveness. Eloqua Masters granted, whereas the cross industry average is 2.8.

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Hootsuite Integrates with Oracle Eloqua

Valasys

The focus of social media management leaders on marketing automation technologies has led to the strategic integration of leads. On 10 th of March 2020, Hootsuite announced integration with Oracle Eloqua , part of Oracle Marketing Cloud & amongst the most comprehensive marketing technology ecosystems. The integration will facilitate the customers to sync social data with their marketing automation platform & unite their social & digital campaigns.

Email Critique: Oracle/Eloqua Webcast Invite Needs Help

The Point

The impact that Oracle’s acquisition of Eloqua will have on that company’s ability to compete effectively in the marketing automation space is fodder for debate. What is more clear, based on the Webcast invitation I received this week (below), is that it hasn’t done much for Eloqua’s own email marketing. One hopes, for Eloqua’s sake, that their new home at Oracle affords them a brighter future for their technology.

Eloqua tactical: How to create your own Eloqua lead scoring model

Eloqua Tips and Tricks

Eloqua tactical: How to create your own Eloqua lead scoring model. Whilst I have focused on Eloqua for building out a lead scoring model all the content in this blog is relevant to any marketing automation platform. Fun fact about Eloqua lead scoring!

How to Add an Eloqua Popup to Your Site That Grows Your List

Optinmonster

If you’re using an email service provider like Eloqua, then you’ve already invested in a tool that will help you send powerful email campaigns to your contact list. For that, an Eloqua popup is exactly the tool you’re looking for. What Is Eloqua?

The 14 Best Marketing Automation Tools

Webbiquity

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) But “segmented prospect email followup sequence design and automation,” while a more accurate label for the category, certainly isn’t as catchy. Here are 14 of the best marketing automation tools based on their popularity with reviewers.

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Call for Speakers! 4 Reasons to Strut Your Marketing Stuff at Eloqua Experience 2013

Modern Marketing

We’re gearing up for Eloqua Experience 2013 , the Modern Marketing event that brings together marketers from different industries and business processes. Here are 5 reasons from former speakers why you should cultivate a role in the Modern Marketing discussion by submitting a speaking proposal for Eloqua Experience 2013! . From start to finish, you’ll have the support, encouragement and reinforcement from Eloqua’s team to help create and refine your presentation.

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Live Blogging the Eloqua Experience 2011 Keynote

Modern Marketing

by Jesse Noyes | Tweet this Eloqua Experience 2011 is a big event. 8:32AM: Eloqua’s CEO Joe Payne takes the stage. ” 8:36AM: Eloqua CMO, Brian Kardon, on stage. Marketing automation continues to grow, but penetration is still only between 8-10%. Brian Kardon at Eloqua Experience 2011. ” Live Blogging the Eloqua Experience 2011 Keynote is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

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How To Strategize For The New Eloqua Release

ANNUITAS

This week I attended the Atlanta Eloqua User Group at Oracle’s Atlanta offices. It was a great meetup, as we had Thamina Christenson with the Eloqua Product Marketing team presenting Eloqua’s latest features and future roadmap. It was great to hear about the exciting functionality that Eloqua is now deploying and it was an opportunity to ask questions directly to a member of the Product Marketing team.

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Infer Releases New Predictive Behavior Scoring for Oracle Eloqua

Ignite Tech

Press Release: Deep Integration Between Marketing Automation and Predictive Solutions Helps Growing Companies Optimize Marketing and Sales. a leading predictive sales and marketing platform that helps companies win more customers, today announced the most advanced predictive behavioral modeling solution for the Oracle Eloqua platform. Infer will be demoing its deepened integration with Oracle Eloqua at Oracle’s Modern Marketing Experience in Las Vegas on April 26-28.

Part 6: SFDC / Eloqua data priority & account linkage

Eloqua Tips and Tricks

Part 6: SFDC / Eloqua data priority & account linkage. Data Priority in Eloqua can be shared by multiple Data Sources, and determines whether Eloqua will update fields based on the priority of the data source as compared to previously used data sources.

Oracle Eloqua Update: Fast-Track Lead Gen

Valasys

In a statement given to Demand Gen Report , Pierre Custeau, VP, product management, Oracle Eloqua had this to say about marketer problems, “As customer expectations continue to evolve, marketers are facing more pressure than ever to deliver the consistent and connected experiences needed to drive sales and strengthen brand and customer loyalty.”. What is Eloqua. Eloqua is responsible for sending marketing advertisements to mobile devices, email, video, and search results pages.

Raab Report: Act-On, Eloqua, Pardot, and Marketo Vie to Lead in Mid-Size B2B Marketing Automation Segment

Customer Experience Matrix

final installment in my series of posts on leaders in the different B2B marketing automation sectors, as determined by the ratings in our VEST report. Most require the full set of marketing automation functions but apply these in simple ways. They have one to fifteen marketing automation users. The leaders quadrant in this sector is quite crowded, with Act-On , Eloqua , Pardot , and Marketo all jostling for position. Today I’ll present the third and (mercifully?)

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Oracle Eloqua Named a Leader in the Gartner Magic Quadrant for CRM Lead Management

Modern Marketing

by Eloqua | Tweet this The 2013 Gartner Magic Quadrant for CRM Lead Management has been published and Oracle Eloqua is in the Leaders quadrant for the second consecutive year. With strengths in product functionality, financial position, execution, and innovation, Oracle Eloqua had a strong showing on both dimensions, driving its placement in the Leaders quadrant.

Expand your Audience with Oracle Eloqua and WeChat

Modern Marketing

That’s why Oracle Marketing Cloud and WeChat have partnered to integrate the most popular social media platform in China with the most powerful marketing automation platform, Oracle Eloqua. The Oracle Eloqua – WeChat App integration allows marketers to send messages to one or more WeChat Official Accounts, including Subscription and Service Accounts, effectively enabling global marketing teams to engage with buyers across the globe.

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Expand your Audience with Oracle Eloqua and WeChat

Modern Marketing

That’s why Oracle Marketing Cloud and WeChat have partnered to integrate the most popular social media platform in China with the most powerful marketing automation platform, Oracle Eloqua. The Oracle Eloqua – WeChat App integration allows marketers to send messages to one or more WeChat Official Accounts, including Subscription and Service Accounts, effectively enabling global marketing teams to engage with buyers across the globe.

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