Oracle Buys Eloqua: Winners and Losers for B2B Marketing Automation

Customer Experience Matrix

Oracle announced today that it has agreed to purchase B2B marketing automation leader Eloqua for $23.50 This was a bit of a surprise, given that Eloqua just went public in August. Small businesses in particular can expect little love from an Oracle-ized Eloqua.

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Eloqua Wins CODie Award for ‘Best Marketing Automation Solution’

Modern Marketing

Oracle Eloqua’s platform provides marketers with a way to target and segment the right audience, nurture and score leads to improve lead generation, execute global marketing campaigns, and track and manage campaign performance, including revenue growth.

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The 14 Best Marketing Automation Tools

Webbiquity

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) 7) Oracle Eloqua. ” — Marketing Insider Group.

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Raab Report: Act-On, Eloqua, Pardot, and Marketo Vie to Lead in Mid-Size B2B Marketing Automation Segment

Customer Experience Matrix

final installment in my series of posts on leaders in the different B2B marketing automation sectors, as determined by the ratings in our VEST report. This covers a broad range of marketing users with widely varied needs. They have one to fifteen marketing automation users.

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Eloqua Experience 2010

LeadSloth

This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. The revamped user interface makes working with Eloqua a lot of fun. They are raving about Eloqua 10.

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Eloqua SmartStart Speeds Marketing Automation Deployment, But It's Still Work

Customer Experience Matrix

Summary: Eloqua's SmartStart gets marketers rolling in less than one week. It does require extensive preparation, but Eloqua leads you through that too. Eloqua last week announced a money-back satisfaction guarantee for clients who participate in its SmartStart deployment program. Eloqua Director of Key Accounts Jill Rowley scheduled a talk with me a few days later and filled me in.

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Infer Releases New Predictive Behavior Scoring for Oracle Eloqua

Ignite Tech

Press Release: Deep Integration Between Marketing Automation and Predictive Solutions Helps Growing Companies Optimize Marketing and Sales. As a result, marketers can better optimize for programs that have the biggest impact on buying behaviors. .

Marketing Automation Simplified [Slide Deck]

Modern Marketing

by Eloqua | Tweet this Looking for more information about marketing automation, but afraid to ask? Calm your marketing chaos! Marketing Automation Simplified from Eloqua.

4 Marketing Automation Must-Haves For Beginners

ANNUITAS

When I think about starting my career in marketing automation, I think of the complete confusion of how everything should be setup. This wasn’t just for our marketing team — it included our CRM admins, the sales team, communications and so many other parties.

Survey: Marketing Automation Users Score a “C” in Maturity

The Point

Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. The survey asked marketing operations managers and other B2B marketing executives to rank their current deployment of marketing automation software in 33 separate categories relating to either key software functionality or generally accepted best practice.

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Scaling Events Across Your Enterprise With Event and Marketing Automation

Modern Marketing

Planning, executing, and scaling enterprise events presents a complex set of challenges for marketers and event professionals. Leveraging Marketing Automation for Event Success How can marketing automation impact the success of your enterprise events?

When Marketing Automation Is the Wrong Solution

Digital B2B Marketing

Marketing automation is quickly becoming like the self-driving car for B2B marketing. Led by Eloqua (now part of Oracle) and Marketo (with a very successful IPO last week), today marketing automation companies are collectively worth billions.

Oracle and Eloqua Agree to Combine to Accelerate Modern Marketing

Modern Marketing

by Joe Payne | Tweet this Today Eloqua announced that it has signed definitive agreements to be acquired by Oracle in an all cash deal valued at $23.50 I’m using this forum to speak directly to the thousands of Modern Marketers who are already part of the Eloqua community.

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VEST Report: Competition in B2B Marketing Automation Isn't About Features

Customer Experience Matrix

Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31. Here are some observations: - market positions are pretty stable. marketing automation martech VEST report

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Yesterday's News: Marketo Plans IPO, Eloqua Eyes B2C

Customer Experience Matrix

There were two bits of news from Marketing Automation Land yesterday: Marketo announced it has filed a draft registration statement for an initial public offering, and Eloqua CEO Joe Payne was quoted as saying his company plans to expand into business-to-consumer marketing.

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Demandbase vs ReachForce SmartForms – Eloqua Topliners Discussion

Reachforce

The Eloqua Topliners forum is one of the best resources on line for anything related to marketing automation best practice. Eloqua has done an amazing job of connecting demand generation and marketing automation folks in a vibrant, helpful space where marketers routinely dig in on tough challenges, ask for — and receive — help from their peers, and trade insights to inform their purchase decisions.

Demandbase vs ReachForce SmartForms – Eloqua Topliners Discussion

Reachforce

The Eloqua Topliners forum is one of the best resources on line for anything related to marketing automation best practice. Eloqua has done an amazing job of connecting demand generation and marketing automation folks in a vibrant, helpful space where marketers routinely dig in on tough challenges, ask for — and receive — help from their peers, and trade insights to inform their purchase decisions.

Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best

The Point

The email below from marketing automation vendor Eloqua is part of one of those rare B2B campaigns that combines email marketing best practices with an impeccably executed creative concept.

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Common Concerns With Marketing Automation: Where Do You Rank?

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jennifer Stoll , Head of Strategic Planning at Pepper North America, an Oracle Eloqua Gold-Certified Partner. Many marketers are doing it. Common Concerns With Marketing Automation: Where Do You Rank?

Marketing automation is not marketing strategy

Biznology

Too often, these days, I am hearing B2B marketers mouth claims like “We got this new [fill in the brand] automation tool, so now we can reduce headcount.” Or, “Once this automation system is installed, it will take our marketing to the next level.”

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Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation.

Marketing Automation’s Next Frontier: Madison Avenue

Digital B2B Marketing

Marketers have invested in marketing automation, content and, in many cases, creating complex business rules to determine what content and message to deliver when. Extending marketing automation into display advertising with specific vendors is the first small step.

22 Photos from Eloqua Experience 2012

Modern Marketing

Another Eloqua Experience has passed, but that doesn’t mean we can’t get nostalgic, right? Modern marketers clearly love working by the pool, good eats, partying at the Markie awards, and learning. So here are 22 photos from Eloqua Experience 2012. Eloqua #EE12.

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Marketing Automation is Not Marketing Strategy

ViewPoint

We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet.

What to Expect at Eloqua Experience

Modern Marketing

Eloqua Experience 2011 kicks off after much anticipation. But we also want to add that those heading to Eloqua Experience can expect to learn about a wide variety of B2B marketing topics, from marketing automation to lead management to Revenue Performance Management.

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5 Steps to Use Marketing Automation for Improved Conversion Knowledge

Modern Marketing

Shannon implements and manages Marketing Systems, Databases, and Social Media. Marketing automation is all about conversion-rate optimization. To start with, marketing automation provides you with better information than you’d get with a manually orchestrated campaign.

Expand your Audience with Oracle Eloqua and WeChat

Modern Marketing

At Oracle Marketing Cloud, we are focused on helping marketers recognize and reach their ideal customers, wherever they are. They can then measure the success of WeChat campaigns using built-in reporting and analytics within Oracle Eloqua.

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Expand your Audience with Oracle Eloqua and WeChat

Modern Marketing

At Oracle Marketing Cloud, we are focused on helping marketers recognize and reach their ideal customers, wherever they are. They can then measure the success of WeChat campaigns using built-in reporting and analytics within Oracle Eloqua.

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Insights from Eloqua's IPO Registration Statement

Customer Experience Matrix

Summary: Eloqua's registration statement offers new and interesting details about its business. Eloqua last week filed for an initial public offering of its stock. Eloqua’s was no exception. I expected it to grow as Eloqua sold into larger accounts.

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Oracle and Eloqua: Driving the Modern Marketing Era

Modern Marketing

by Joe Payne | Tweet this By Joe Payne, CEO, Eloqua and Steve Miranda, Executive Vice President Application Development, Oracle. As of last Friday, February 8, 2013, Oracle completed the acquisition of Eloqua, and Eloqua’s products will become a core component of the Oracle Marketing Cloud.

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Eloqua, Oracle & Why Modern Marketing Needs Open Systems

Modern Marketing

by Jesse Noyes | Tweet this The following article was co-written by Eloqua’s CEO, Joe Payne , and Chief Technology Officer, Steve Woods. Last Thursday we announced that we have entered into a definitive agreement to be acquired by Oracle to become the core of Oracle’s Marketing Cloud. Oracle plans to include Eloqua’s modern marketing as a key pillar to help drive the ultimate customer experience, and we are excited to join Oracle to help execute this vision.

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Email Critique: Oracle/Eloqua Webcast Invite Needs Help

The Point

The impact that Oracle’s acquisition of Eloqua will have on that company’s ability to compete effectively in the marketing automation space is fodder for debate. Or “Modern Marketing” for that matter? And is content marketing really news-worthy?

Why Is B2B Marketing Automation Growing So Slowly?

Customer Experience Matrix

Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. The most notable is Eloqua, which as a public company has to report its results. There are other signs of early market maturity within my VEST data.

Marketing Automation Interview Questions (Use-case based)

Marketing Converts

Marketing automation is just a glorified (and really expensive) email delivery tool without a power user. In trying to find a solid power user to join your marketing team, it can be hard to tell the difference and often the interviewer doesn’t know what to look for.

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Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App

Customer Experience Matrix

There was a really interesting discussion this week over on Scott Brinker’s ChiefMartec blog about the evolution of marketing automation systems into “platforms” that each support a swarm of satellite applications connected through open APIs.

Can Eloqua Skills Help Get You Promoted? [CHART]

Modern Marketing

5 months ago, I used LinkedIn’s search tool and took the counts by seniority level for profiles that mention Eloqua as a part of their resume (you can get counts by looking at the premium filter results, though you must upgrade to get the actual profiles).

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6 Signs You Need Marketing Automation

Modern Marketing

These are common signs that you need to go beyond batch and blast marketing, need to get sales on the same page, need a stronger lead management process – these are the signs and symptoms that your business needs marketing automation. Sales and Marketing are Antagonistic.

And Our Forecast of B2B Marketing Automation Revenue for 2013 is.

Customer Experience Matrix

I’ve just finished the latest update of our B2B Marketing Automation Vendor Selection Tool (VEST), available on the raabguide.com Web site. The VEST is our evaluation of industry vendors, aimed primarily at companies choosing a marketing automation system.

Marketing Automation, Set It and Forget It

Cody Ward

This obviously allows you to match your customers with sales transactions, but more importantly for marketers it allows you the option of layering on a marketing automation system that can deliver targeted messages at the right time without continuous management by additional personnel. If you’re like many companies, you employ a marketing individual or team to collect your contacts information and execute campaigns in somewhat of a batch and blast situation.

A Tough Road for Marketing Automation

The Effective Marketer

Marketing Automation is a hot topic. News about multi-million dollar investments in the space has sparked not only interest from marketers but a multitude of competitors crowding an already jammed market. What’s Ahead for Marketing Automation Vendors. Continue reading my thoughts on what’s ahead for marketing automation vendors on a recently published article at the Marketing Automation Times website.