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Contact Center Automation: Your Guide to Efficiency and Customer Happiness

Salesforce Marketing Cloud

Contact center automation can help you deliver personalized, efficient, and complete service — all while reducing costs for your business. When you automate processes in your contact center, your agents can work more efficiently and provide better support for customers with more complex issues.

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How You Can Manage Field Service More Efficiently With AI

Salesforce Marketing Cloud

According to our research, 88% of customers say the experience a company provides is just as important as its products or services. With AI and automation, your mobile workers can become more efficient in the field, helping you save money. Customer expectations have never been higher. A new platform can be a big change,” she said.

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Knowledge Management: How To Retain Agent Expertise If They Leave

Salesforce Marketing Cloud

Ideally this knowledge is available in a centralized digital library that agents, field service technicians, and customers can access from anywhere for fast, quality service. You likely have FAQs and knowledge base articles to guide your contact center agents and field service technicians, but how often is that information updated?

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Win as One: The future of financial services teams 

Seismic

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond.

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How to create a complaint management system to protect your brand reputation

Sprout Social

So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively? The higher the volume, the more overwhelming it can be for your team, but a complaint management system helps your brand respond and engage with unhappy customers at scale. What is complaint management?

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3 Ways to Take Your Self-Service Customer Service From ‘Meh’ to Marvelous — Quickly

Salesforce Marketing Cloud

Most importantly, it’s what they prefer: our research found that 61% of customers would rather use self-service for simple issues. Enabling your customers to help themselves also increases efficiency. Your business benefits by reducing support costs and improving operational efficiency.

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What Is an Omnichannel Contact Center? Everything You Need to Know

Salesforce Marketing Cloud

An omnichannel contact center uses cloud-based software to manage customer interactions across multiple channels. It helps you deliver an efficient, personalized experience every time — no matter how your customers contact you. Our research finds that 85% of customers expect consistent interactions with businesses.