Valasys

MARCH 12, 2020

Alongside a number of theories of the customer, behavior can be examined & the effectiveness of the recent marketing campaigns can be kept intact. Optimized in-store applications contribute to the optimized omnichannel experiences of the customers & lead to the optimized sales revenue & the Return on Marketing Investment (ROMI).

Analysis 59

Analysis B2B Marketing Marketing Management B2B 59

Valasys

OCTOBER 10, 2019

Leveraging social media KPIs in the year 2019 & beyond will be an unbeatable approach for marketers to figure out the loopholes in their marketing strategies & will guide them on how to set social media KPIs to optimize their marketing & other core bottom-line endeavors such as sales revenue & return on marketing investment (ROMI).

Cost Per Thousand 55

Cost Per Thousand Social Media ROMI CPM 55

Valasys

MARCH 9, 2020

Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). Reengaging the customers across omnichannel is an effective strategy to scale up personalization to streamline the B2B sales cycle. According to a report by Loyalty360.org

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

OCTOBER 14, 2019

Step 2: Addressing the negative mentions or reviews & trying to resolve them as soon as possible, by providing effective solutions to convert them into positive ones. Organize & Sponsor events to gain publicity : This is one of the most effective ways of offline reputation management. Furthermore, a study by Cone Inc.

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Valasys

OCTOBER 8, 2019

Email Marketing always has been the most effective means of communication for businesses. According to a report by Emailmonday.com, email generates $38 for every $1 spent which implies an astounding ROI of 3800%. Email marketing, thus, always has been the most proven & cost-effective method to reach the audiences through marketing.

Enterprise Management 51

Enterprise Management Budget Programs Email Marketing Work Management 51

Valasys

SEPTEMBER 19, 2019

Moreover, 80% of the B2B leads generated on social media come through LinkedIn & 50% of the website traffic originating from social media comes through LinkedIn ( Source: Sophisticated Marketer’s Guide to LinkedIn). Leads Generated : It is the number of prospective customers that are acquired via LinkedIn advertising campaigns.

Cost per Acquisition 40

Cost per Acquisition CPA ROMI Marketing Management 40

Valasys

SEPTEMBER 26, 2019

A YouTube KPI can be described as an evaluative measurement tool to qualitatively & quantitatively gauge & track the effectiveness of video content on YouTube channels of the brands. The Important Social Media KPIs for YouTube. Videos are an impactful way of advertising.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Valasys

AUGUST 12, 2019

Moreover, intent-data can also be used to execute highly targeted lead generation campaigns. . Intent-data for optimizing multichannel marketing endeavors : Intent data allows ABM-ers to prioritize the account-based leads. Thus, account-based marketing (ABM) strategy can be increasingly successful across multichannel. .

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Valasys

SEPTEMBER 6, 2019

Thus, Twitter is an important social media platform for generating leads, nurturing them, generating conversions & also helps in building excellent relationships with the existing customers by providing excellent after-sales services through tweets & re-tweets. if one has any queries about the event.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Valasys

AUGUST 27, 2019

Additionally, content.myemma.com concludes that 59% of the B2B marketers consider emails to be the most effective channels for lead generation. Many marketers might believe that they don’t generate enough customer data or activity to justify the effort & expenses required in establishing the email preference centers.

Marketing AI 40

Marketing AI Marketing Automation Services Opt-out Opt-in 40

Valasys

SEPTEMBER 16, 2019

Moreover, according to a blog by the Hootsuite, 80% of the B2B leads generated on all the Social Media channels, come exclusively through LinkedIn. An effective content strategy revolves around pieces of content that are highly beneficial as well as relevant to the taste of the end-users.

Paid Content 40

Paid Content Linkedin Optimization Marketing & Strategy 40

ViewPoint

AUGUST 2, 2017

This blog will take you through five factors that impact lead close rate and a calculation you can use to determine the minimum close rates your product or solution requires. The five main factors in lead close rate are: Market definition. Lead definition. Process for following up on leads. Lead nurturing.

Sales Qualified Leads 192

Sales Qualified Leads Lead Scoring Lead Ranking ROMI 192

markempa

APRIL 12, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

Valasys

SEPTEMBER 10, 2019

Ways Businesses can effectively strategize & execute Word of Mouth Marketing (WOMM). Having a strong brand resonance sets the pace up for improved sales revenue. People value the experiences of people; they trust & know well over any form of digital advertisement.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

SEPTEMBER 4, 2019

Moreover, 73% of marketers believe that their efforts through social media marketing have been somehow or majorly effective for their businesses (Source: Buffer, 2019). Cost per Conversion: No matter how impactful the ad campaigns on Facebook are, they should be cost-effective for generating positive ROI.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Valasys

SEPTEMBER 25, 2019

Cost syndication is a cost-effective approach to trigger your content marketing strategies to go further. 4) Accelerates the total number of Marketing leads on the Website: As content syndication triggers the number of qualified prospects, it automatically serves as an excellent tool for lead generation.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

SEPTEMBER 13, 2019

However, if the B2B marketers do their research & figure-out the ways to do away with the core challenges surrounding the same, they can effectively run a successful programmatic marketing campaign. All that is required is an investment in terms of human resources, money & time.

Advertising Agencies 40

Advertising Agencies Marketing AI Paid Search Agency B2B Marketing 40

Valasys

AUGUST 20, 2019

With approximately half of the total population of the world using Email marketing , it certainly is a tool that B2B companies have always relied on for a consolidated return on their marketing investments (ROMIs). According to a report by Campaign Monitor, Email Marketing generates 4400% ROI & $44 for every $1 spent.

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Valasys

AUGUST 6, 2019

Doing it right, doing it effectively & timely should be the mantra for modern B2B marketing. With this astounding rate of progress in the use of Influencer Marketing as an effective tool in the marketing arsenal of B2B companies, the outlook for influencer marketing is extremely positive. Definitely not.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

SnapApp

FEBRUARY 5, 2019

Other popular activities listed as significantly helpful include automating email messages from marketing (50%), standardizing email templates used throughout the sales process (28%), lead scoring (22%), and implementing meeting-booking tools so prospects can schedule time with salespeople easily (22%).

Lead Ranking 117

Lead Ranking Sales Qualified Leads Planning Lead Scoring 117

Valasys

AUGUST 26, 2019

When it comes to B2B content marketing & crafting of a holistic strategy for creation & distribution of content across multichannel, to help the marketers optimize their return on marketing investments (ROMI), the marketers need to be well informed of the changing dynamics of market place around them. Bringing It All Together.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Content Marketing 40

Valasys

OCTOBER 3, 2019

Leveraging the optimum use of Pinterest as an inbound marketing platform for promoting “how-to” styled contents, & other visually pleasing infographics (to promote a product or service on Pinterest) is imperative to drive effective marketing campaigns & for the same reason marketers need to define & measure Pinterest KPIs.

Social Media 51

Social Media Media Landing Pages Marketing Analytics Tools 51

Valasys

NOVEMBER 20, 2019

With minor tweaks in statistical figures from time to time, these blogs just never lose their effectiveness. Much like the evergreen posts the humorous posts are also associated with improved customer engagement & conversions & are amongst the unique & in effect B2B blog post ideas.

B2B 45

B2B Brand Identity Branding ROMI 45

Valasys

NOVEMBER 20, 2019

With minor tweaks in statistical figures from time to time, these blogs just never lose their effectiveness. Much like the evergreen posts the humorous posts are also associated with improved customer engagement & conversions & are amongst the unique & in effect B2B blog post ideas.

B2B 40

B2B Brand Identity Branding ROMI 40

Valasys

APRIL 3, 2020

Read more on How is Omnichannel Remarketing Effective in Accelerating Conversions. The right content strategy, whether be in the form of blog posts, other pieces of information or marketing ad campaigns, helps B2B eCommerce firms drive optimum site traffic, conversions as well as achieve maximum cross-selling and up-selling effectiveness.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Valasys

AUGUST 28, 2019

According to a report by Bizzabo, most event marketers (31%) believe that events are the single most effective marketing channel & surpass digital advertising which is preferred by 27% of the marketers & email marketing, being preferred by 25% of them. B2B events marketing is a central theme to B2B marketing.

Marketing AI 40

Marketing AI CMO Planning Paid Search Agency 40

Valasys

AUGUST 9, 2019

Setting Internal Yardsticks for Integrating Expertise: Marketers need to set standards for each of the digital strategies that they wish to amalgamate, go generating the maximum productivity of their digital endeavors. For deciphering the methodologies to architect perennially healthy sales pipeline, feel free to get in touch with us.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

AUGUST 8, 2019

This step helps one to effectively optimize all the campaigns. The upsurge in these KPIs directly resonates with the positive performances of the campaigns, directed towards an optimized Return on Marketing Investment (ROMI). Define the Key Performance Indicators (KPIs) for quantifying the endeavors of the email marketing campaigns: .

Paid Content 40

Paid Content Email Marketing Optimization Research 40

Anteriad

APRIL 25, 2023

Analytics Determining the success of a marketing campaign is all about the crunching of numbers, and analytics – essentially reviewing data to determine the effectiveness of a marketing campaign and ensure the best return on investment – is a measurement of that data that helps you make smarter marketing decisions.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Analytics Determining the success of a marketing campaign is all about the crunching of numbers, and analytics – essentially reviewing data to determine the effectiveness of a marketing campaign and ensure the best return on investment – is a measurement of that data that helps you make smarter marketing decisions.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Valasys

JULY 8, 2019

Visually appealing pieces of content weaved in the form of stories, videos in particular when employed in B2B marketing, help in convincingly fostering customers’ rendezvous & simultaneously help the marketers in optimizing the Return on Marketing Investment (ROMI).

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56

Valasys

OCTOBER 29, 2019

Generate positive exposure for the brands. Leveraging employee advocacy programs remains amongst the most effective & creative B2B Marketing Ideas for small business success ensuring that the reach of the brands is improved. Become subject matter experts about products, because of their in-depth knowledge about the products.

Small Business Marketing 49

Small Business Marketing Creativity WOMM B2B Marketing 49