Tony Zambito

SEPTEMBER 6, 2016

In the 15 years since originating the concept of buyer personas in 2001, there has been one issue that continues to plague fully understanding exactly where, how, and why buyer personas can be beneficial. Compounding the issue today is the prevalent use of the term buyer persona to describe customer segmentation and buyer profiling efforts. I believe, in part, the issue is fertilized by efforts to capitalize on the emerging popularity of the term buyer persona.

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Buyer Personas Persona Segmentation Profiling 105

Litmus

MAY 20, 2021

The answer may very well be: Personas. What is a persona? A persona—sometimes called a user or buyer persona—is a representation of your key audience. It’s important to note that personas are representations only. What makes a good persona?

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Persona Effective Effectiveness Demographics 112

Zoominfo

SEPTEMBER 30, 2020

Today, we have things like automation, data, and buyer personas to fall back on. And in order to achieve that, you need buyer personas. What Are Buyer Personas? And How Can They Help Marketers? By now, you probably know what a buyer persona is.

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Persona Zoominfo Buyer Personas Vendor 219

MarketJoy

APRIL 7, 2022

Why You Need Effective Buyer Personas for B2B Lead Generation. A buyer persona is a hypothetical customer that serves as a model of the buyer you want to target. Personas take this information and build it out to clarify the needs, behaviors, goals, and concerns of your audience.

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Buyer Personas Lead Generation Persona Generation 82

Webbiquity

JUNE 22, 2021

There are lots of different ways to create B2B buyer personas. But not all buyer persona templates and guides are equally effective. The key is to create a persona that is actionable. The Six Dimensions of a B2B Buyer Persona.

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Buyer Personas Persona Psychographic SMB 213

Optinmonster

MARCH 16, 2020

Email segmentation can drastically improve the effectiveness of your email marketing campaigns. In this guide, we’ll share 50 email segmentation ideas that the pros use to create targeted email lists. Because smart marketers know the value of email list segmentation.

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Segmentation Email Survey List 113

PureB2B

MAY 30, 2022

Data segmentation is vital for companies looking to improve sales and marketing productivity as it will help you improve your lead generation efforts, as well as help you gain key insights into existing customers. How to beat common barriers to good segmentation.

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Segmentation Validation Buyer Personas Outreach 62

Marketing Insider Group

SEPTEMBER 20, 2021

This question prompts the creation of marketing personas, and the answers vary widely. For most B2B content creation , personas guide marketers in developing tailored pieces that resonate profoundly with a particular group. Some personas act as a ‘champion’ for a product or business.

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Buyer Personas Social Media Persona Media 273

SendX

SEPTEMBER 23, 2020

While using email segmentation to play the “long game” (i.e., That said, today we’re going to focus on using email segmentation strategies that will allow you to create targeted emails that nudge your customers to take action without delay.

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Order Segmentation Target Email 195

Cintell

FEBRUARY 25, 2015

There’s plenty of fervor around the need for buyer personas; so why do some fail to deliver real value? From where I sit, we have entered a new phase in the evolution of buyer persona maturity in marketing– or maybe this has been the phase we’ve been stuck in ever since the phrase “buyer persona” was first coined years ago, first in the design movements of the 90’s, and later into marketing and sales. Personas fail: 1. Do you know where your personas are?

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Persona Buyer Personas Best Practice B2C 211

B2B Lead Generation

JANUARY 23, 2018

Bad buyer personas. Think about it, your buyer personas are the building blocks of your marketing campaigns. That’s why I’m sharing five easy ways to improve your buyer personas. What is a buyer persona? In the most basic sense of the phrase, a buyer persona is a profile of your ideal customer. Large companies often have multiple buyer personas that span multiple industries, demographics, and product offerings. What does a buyer persona look like?

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Buyer Personas Persona Lead Generation Generation 245

Single Grain

JULY 4, 2019

In order to affect your ROI, your business needs a “brand persona” Click here to download it for free right now! class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. What Is a Brand Persona? Not until I learned about the concept of brand personas did that comment finally made sense to me. How Brand Personas Can Lead to Effective ROI. What Is Branding?

Persona 84

Persona ROI Brand Branding 84

PureB2B

MAY 30, 2022

Data segmentation is vital for companies looking to improve sales and marketing productivity as it will help you improve your lead generation efforts, as well as help you gain key insights into existing customers. In this article we're going to show you: How to use data segmentation best practices. How to beat common barriers to good segmentation. What is Data Segmentation? First, let’s define what we mean by Data Segmentation in this article.

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Segmentation Validation Buyer Personas Outreach 48

Sharpspring

APRIL 15, 2021

Exploring the benefits of market segmentation can help you! In its simplest terms, market segmentation divides your customers into groups based on a set of characteristics. There, you’ve just segmented your market, but you can go much deeper. Common Market Segments.

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Segmentation Advertising Agency Demographics Buyer Personas 52

Sharpspring

APRIL 15, 2021

Exploring the benefits of market segmentation can help you! In its simplest terms, market segmentation divides your customers into groups based on a set of characteristics. There, you’ve just segmented your market, but you can go much deeper. Common Market Segments.

Segmentation 52

Segmentation Advertising Agency Demographics Buyer Personas 52

Tony Zambito

FEBRUARY 22, 2010

Over the past few years, our firm Goal Centric has engaged with high profile organizations that place a high value on performing market segmentation.   Where buyer personas fit in the scheme of segmentation has been a source of confusion since the early days of design personas.   There has been misconceptions about how buyer personas are either in opposition to or not useful to segmentation.     Buyer Personas Segmentation.

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Buyer Personas Persona Segmentation Buying Cycle 116

Sharpspring

JULY 7, 2020

Segmenting customers based on their buying and decision-making patterns is essential to effective, personalized marketing. To help your company streamline marketing tactics , here are ten helpful tips for enhancing your behavior-based segmentation.

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Segmentation Behavior Satisfaction Tips 57

Content4Demand

MAY 26, 2021

Personas can be incredibly useful in B2B marketing—provided you’re including the right details. Those details might vary depending on your industry or your solution, there are at least four common persona mistakes everyone should avoid. Update & Refine Your Personas.

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Persona Buyer Personas Buying Cycle Acquisition 73

Webbiquity

AUGUST 26, 2020

Today, an effective digital marketing strategy relies on content that stands out because it’s genuinely engaging for readers, viewers, or listeners. It should also help you achieve your business goals. First, you’re able to use them to segment contacts.

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Interactive Segmentation Funnel Content 234

Sharpspring

AUGUST 31, 2021

But what about developing buyer personas? And effectively developing buyer personas can help you do just that. Buyer personas are fictionalized profiles of individual ideal customers, rooted in data from your existing successes. Buyer Persona Statistics.

Buyer Personas 65

Buyer Personas Persona Urgency Demographics 65

Heinz Marketing

AUGUST 19, 2021

Segmentation is a great tool to help laser your focus on that magic 20%. Segmentation helps efficiently use your marketing strategy by hitting those customers who will mostly likely engage with your product or service. Benefits to Segmentation.

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Segmentation Psychographic Marketing Persona 98

Zoominfo

NOVEMBER 22, 2019

When confronted with the details – database management, customer account segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. Discover your best marketing account segments from within your current customer base.

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Account Based Marketing Segmentation Zoominfo Persona 163

Marketing Interactions

JANUARY 19, 2020

One of the first things potential clients say to me is something along the lines of how many buyer personas they think they need to create. The average is three to five B2B buyer personas. Which B2B buyer personas, when engaged, will help marketers drive contribution to revenues?

Buyer Personas 101

Buyer Personas Persona Interactive Marketing 101

Tony Zambito

MARCH 20, 2011

  Buyer persona development is a methodology for informing strategy.    CMO’s today should have on the table a robust understanding of their buyer personas and relevant segments before committing what are not so cheap dollars to content marketing tactics.    Buyer research insight : buyer persona development, done via sound qualitative means, can reveal illuminating insight into what buyers are actually researching for in the buying process. 

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Buyer Personas Persona Develop Strategy 144

Tony Zambito

MAY 4, 2011

Buyer Persona Development and the qualitative research methodology applied to creating buyer personas have proven to be an effective means for B2B organizations to reach a deeper understanding of their buyers.    They have helped companies to gain insights into market opportunities, find out why challenges exists, depict buying processes, and how to map critical sales and marketing strategies to the goals of buyers.  Image by XXC via Flickr.

Buyer Personas 150

Buyer Personas Persona Research Experience 150

Sharpspring

JANUARY 23, 2020

But what about developing buyer personas? And effectively developing buyer personas can help you do just that. Buyer personas are fictionalized profiles of individual ideal customers, rooted in data from your existing successes. Buyer Persona Statistics.

Buyer Personas 68

Buyer Personas Persona Develop Tips 68

Marketing Insider Group

JULY 27, 2015

There’s plenty of fervor around the need for buyer personas; so why do some fail to deliver real value? From where I sit, we have entered a new phase in the evolution of buyer persona maturity in marketing– or maybe this has been the phase we’ve been stuck in ever since the phrase “buyer persona” was first coined years ago, first in the design movements of the 90’s, and later into marketing and sales. This gap is what the next phase of buyer persona maturity is all about.

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Persona Buyer Personas Marketing Bandwidth 190

Tony Zambito

OCTOBER 4, 2015

Marketing and sales still rely on market segmentation and buyer profiling as it has for the last twenty-five plus years. In B2B commerce, for example, we may have a good idea about segments, roles, key initiatives of organizations, pain points, and criteria related to product specifics as well as purchasing. While this type of intelligence is helpful, it lacks insights into the goal-directed behavior of buyers and why they make the choices they do.

Buyer Personas 106

Buyer Personas Direct Marketing Buyer's Journey Persona 106

Leadspace

JANUARY 19, 2017

Being able to ensure that you have tailored, personalized messages for each ‘persona’ type is key to delivering the right content to the right person. Below are 5 variables that we often see customers segment their inbound traffic or their marketing automation databases based on, and that we ourselves segment based on: Predictive Persona (Primary). Predictive Persona (Primary). The post How to Effectively Segment Your Inbound Leads appeared first on Leadspace.

Segmentation 66

Segmentation Effective Effectiveness Persona 66

Tomorrow People

JULY 19, 2022

This article will share four key characteristics of an effective GTM plan, along with some practical tips and examples. What are the characteristics of an effective go-to-market (GTM) plan? This will help you explore possible ideas for each growth strategy.

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Marketing Plan Plan Effective Effectiveness 156

Hootsuite

JULY 15, 2020

Defining a buyer persona (also called a customer persona, audience persona, or marketing persona) helps you create content to better target your ideal customer. Buyer personas remind you to put your audience’s wants and needs ahead of your own.

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Buyer Personas Persona Template Hashtag 114

Tony Zambito

NOVEMBER 1, 2015

This mirrors findings of other surveys related to content marketing and customer-centric marketing, which consistently hovers in the 35- 40% range of “very customer-centric” or “very effective content marketing.”. In this same survey mentioned above, it was found 50% or more of marketers surveyed have not engaged in researching and creating buyer personas for their marketing efforts. Making it difficult to move beyond market and role-based segmentation. by Matt Brooks.

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Buyer Personas Persona Buying Cycle Customer 102

Tomorrow People

JUNE 14, 2022

Read on to learn about the most crucial steps of effective competitive analysis. In B2B tech, this might mean having the most efficient and effective software solution, for instance. This will help you decide how your organisation wants to differentiate themselves from them later on.

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Analysis Effective Effectiveness SWOT 156

Business Brainz

JULY 19, 2021

B2B revenue leaders and marketers are spending a lot of their time focusing on understanding buyer personas. One of the best ways to dive deep into your prospective customers is by building a buyer persona insight. What is a Buyer Persona? Now, what is a Buyer Persona Insight?

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Buyer Personas Persona Develop Psychographic 52

EMagine B2B Blog

JANUARY 6, 2019

Content marketing personas are not new, however, tightly integrating these personas with SEO strategy and tactics is relatively new to most companies and organizations. In today’s post we’re going to explore what a content marketing persona is and how you can align this to your SEO efforts to drive and convert more website traffic. What is a Content Marketing Persona? Identifying personas also helps new customers or patients find us in web searches.

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Persona B2B Content Marketing Keyword 73

Single Grain

AUGUST 7, 2019

This post was updated with more in-depth content, templates and examples on how to craft the perfect buyer persona. If you want to have the best chance of getting the attention of prospects in an ad-heavy world — and, more importantly, convince them to buy from your company — you’ll need to build buyer personas. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. What Is a Buyer Persona?

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Buyer Personas Persona Template Develop 80

Business Brainz

OCTOBER 14, 2021

Today, buyer personas are an essential component of any successful marketing strategy, and understanding buyer persona statistics is equally important. Down below we will be discussing some of the most interesting Buyer Persona Statistics that were actually generated by Bigger Brands.

Buyer Personas 52

Buyer Personas Persona Statistics Clickthrough 52

Business Brainz

OCTOBER 14, 2021

Today, buyer personas are an essential component of any successful marketing strategy. Businesses that are adopting buyer persona strategies have significantly better results in terms of ROI, and of course, developing a better understanding of their customers.

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Buyer Personas Persona Statistics Clickthrough 52

The Lead Agency

DECEMBER 9, 2020

This can be done by building buyer personas. A buyer persona is a research-based profile that depicts a target customer. Buyer personas describe who your ideal customers are, what their days are like, the challenges they face, and how they make decisions.

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Buyer Personas Persona Agency Leads 99

DiscoverOrg

AUGUST 14, 2018

When confronted with the details – database management, segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. In fact, with just a few simple steps, DIY data segmentation for account-based marketing is a great way get started. Discover your best account segments from within your current customer base. Discover your best contact segments from within your current customer base.

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Account Based Marketing Segmentation Contact Persona 131