Tony Zambito

SEPTEMBER 6, 2016

In the 15 years since originating the concept of buyer personas in 2001, there has been one issue that continues to plague fully understanding exactly where, how, and why buyer personas can be beneficial. Compounding the issue today is the prevalent use of the term buyer persona to describe customer segmentation and buyer profiling efforts. I believe, in part, the issue is fertilized by efforts to capitalize on the emerging popularity of the term buyer persona.

Buyer Personas 129

Buyer Personas Persona Segmentation Profiling 129

Litmus

MAY 20, 2021

The answer may very well be: Personas. What is a persona? A persona—sometimes called a user or buyer persona—is a representation of your key audience. It’s important to note that personas are representations only. What makes a good persona?

Persona 90

Persona Effective Effectiveness Demographics 90

Zoominfo

SEPTEMBER 30, 2020

Today, we have things like automation, data, and buyer personas to fall back on. And in order to achieve that, you need buyer personas. What Are Buyer Personas? And How Can They Help Marketers? By now, you probably know what a buyer persona is.

Persona 219

Persona Buyer Personas Zoominfo Distribution 219

Webbiquity

JUNE 22, 2021

There are lots of different ways to create B2B buyer personas. But not all buyer persona templates and guides are equally effective. The key is to create a persona that is actionable. The Six Dimensions of a B2B Buyer Persona.

Buyer Personas 192

Buyer Personas Persona Psychographic SMB 192

Oracle

MAY 5, 2014

The challenge arises when you apply that to outbound mass marketing; without the right targeting and segmentation strategy , you might as well just walk over to that aforementioned security guard and give yourself up. This is their journey, and broader knowledge leads to more effective communication and messaging, improved alignment with buying dynamics, and, ultimately, enhanced campaign effectiveness.? ?Depending Segment by Persona. ?The

Segmentation 205

Segmentation Profiling Audience Frequency 205

Sharpspring

APRIL 15, 2021

Exploring the benefits of market segmentation can help you! In its simplest terms, market segmentation divides your customers into groups based on a set of characteristics. There, you’ve just segmented your market, but you can go much deeper. Common Market Segments.

Segmentation 83

Segmentation Buyer Personas Demographics Attitudes 83

Sharpspring

AUGUST 31, 2021

But what about developing buyer personas? And effectively developing buyer personas can help you do just that. Buyer personas are fictionalized profiles of individual ideal customers, rooted in data from your existing successes. Buyer Persona Statistics.

Buyer Personas 56

Buyer Personas Persona Urgency Demographics 56

SendX

SEPTEMBER 23, 2020

While using email segmentation to play the “long game” (i.e., That said, today we’re going to focus on using email segmentation strategies that will allow you to create targeted emails that nudge your customers to take action without delay.

Order 195

Order Segmentation Target Email 195

Sharpspring

APRIL 15, 2021

Exploring the benefits of market segmentation can help you! In its simplest terms, market segmentation divides your customers into groups based on a set of characteristics. There, you’ve just segmented your market, but you can go much deeper. Common Market Segments.

Segmentation 52

Segmentation Demographics Buyer Personas Attitudes 52

Sharpspring

APRIL 15, 2021

Exploring the benefits of market segmentation can help you! In its simplest terms, market segmentation divides your customers into groups based on a set of characteristics. There, you’ve just segmented your market, but you can go much deeper. Common Market Segments.

Segmentation 52

Segmentation Demographics Buyer Personas Attitudes 52

Heinz Marketing

AUGUST 19, 2021

Segmentation is a great tool to help laser your focus on that magic 20%. Segmentation helps efficiently use your marketing strategy by hitting those customers who will mostly likely engage with your product or service. Benefits to Segmentation.

Segmentation 92

Segmentation Psychographic Persona Profiling 92

Sharpspring

JULY 7, 2020

Segmenting customers based on their buying and decision-making patterns is essential to effective, personalized marketing. To help your company streamline marketing tactics , here are ten helpful tips for enhancing your behavior-based segmentation.

Segmentation 68

Segmentation Behavior Tips Satisfaction 68

Oracle

JULY 22, 2019

And this reality can create a few challenges, namely: How can you effectively find signals from this ocean of data? How can you identify your key customer segments in order to provide a contextually relevant experience, with the goal of increasing retention and ROI? And once you’ve identified these segments, how can you quickly take action on these insights? Oracle Responsys recently introduced a new feature called RFM that will help you address these challenges.

Segmentation 158

Segmentation Recency Persona Frequency 158

B2B Lead Generation

JANUARY 23, 2018

Bad buyer personas. Think about it, your buyer personas are the building blocks of your marketing campaigns. That’s why I’m sharing five easy ways to improve your buyer personas. What is a buyer persona? In the most basic sense of the phrase, a buyer persona is a profile of your ideal customer. Large companies often have multiple buyer personas that span multiple industries, demographics, and product offerings. What does a buyer persona look like?

Buyer Personas 245

Buyer Personas Persona Eloqua Blasts 245

Sharpspring

JANUARY 23, 2020

But what about developing buyer personas? And effectively developing buyer personas can help you do just that. Buyer personas are fictionalized profiles of individual ideal customers, rooted in data from your existing successes. Buyer Persona Statistics.

Buyer Personas 91

Buyer Personas Persona Develop Tips 91

Cintell

FEBRUARY 25, 2015

There’s plenty of fervor around the need for buyer personas; so why do some fail to deliver real value? From where I sit, we have entered a new phase in the evolution of buyer persona maturity in marketing– or maybe this has been the phase we’ve been stuck in ever since the phrase “buyer persona” was first coined years ago, first in the design movements of the 90’s, and later into marketing and sales. Personas fail: 1. Do you know where your personas are?

Persona 211

Persona Buyer Personas Best Practice B2C 211

Content4Demand

MAY 26, 2021

Personas can be incredibly useful in B2B marketing—provided you’re including the right details. Those details might vary depending on your industry or your solution, there are at least four common persona mistakes everyone should avoid. Update & Refine Your Personas.

Persona 67

Persona Buyer Personas Buying Cycle Acquisition 67

Oracle

JULY 23, 2013

by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Tony Zambito , the creator and today’s leading authority on buyer personas. In 2002, Tony established the first-ever buyer persona development methodology designed specifically for B2B Marketing and Sales. Over the past dozen years, Tony has conducted hundreds of buyer interviews and has helped some of today’s leading Fortune 100 companies acquire deep buyer insights.

Buyer Personas 209

Buyer Personas Persona Marketing Automation Automation 209

Zoominfo

NOVEMBER 22, 2019

When confronted with the details – database management, customer account segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. Discover your best marketing account segments from within your current customer base.

Account Based Marketing 188

Account Based Marketing Segmentation Zoominfo Persona 188

Single Grain

JULY 4, 2019

In order to affect your ROI, your business needs a “brand persona” Click here to download it for free right now! class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. What Is a Brand Persona? Not until I learned about the concept of brand personas did that comment finally made sense to me. How Brand Personas Can Lead to Effective ROI. What Is Branding?

Persona 72

Persona ROI Brand Branding 72

Marketing Insider Group

JULY 27, 2015

There’s plenty of fervor around the need for buyer personas; so why do some fail to deliver real value? From where I sit, we have entered a new phase in the evolution of buyer persona maturity in marketing– or maybe this has been the phase we’ve been stuck in ever since the phrase “buyer persona” was first coined years ago, first in the design movements of the 90’s, and later into marketing and sales. This gap is what the next phase of buyer persona maturity is all about.

Persona 167

Persona Buyer Personas Bandwidth Demographics 167

Tony Zambito

FEBRUARY 22, 2010

Over the past few years, our firm Goal Centric has engaged with high profile organizations that place a high value on performing market segmentation.   Where buyer personas fit in the scheme of segmentation has been a source of confusion since the early days of design personas.   There has been misconceptions about how buyer personas are either in opposition to or not useful to segmentation.     Buyer Personas Segmentation.

Buyer Personas 111

Buyer Personas Persona Segmentation Buying Cycle 111

Tony Zambito

OCTOBER 4, 2015

Marketing and sales still rely on market segmentation and buyer profiling as it has for the last twenty-five plus years. In B2B commerce, for example, we may have a good idea about segments, roles, key initiatives of organizations, pain points, and criteria related to product specifics as well as purchasing. While this type of intelligence is helpful, it lacks insights into the goal-directed behavior of buyers and why they make the choices they do.

Buyer Personas 134

Buyer Personas Direct Marketing Buyer's Journey Persona 134

Business Brainz

JULY 19, 2021

B2B revenue leaders and marketers are spending a lot of their time focusing on understanding buyer personas. One of the best ways to dive deep into your prospective customers is by building a buyer persona insight. What is a Buyer Persona? Now, what is a Buyer Persona Insight?

Buyer Personas 52

Buyer Personas Persona Develop Psychographic 52

Marketing Interactions

JANUARY 19, 2020

One of the first things potential clients say to me is something along the lines of how many buyer personas they think they need to create. The average is three to five B2B buyer personas. Which B2B buyer personas, when engaged, will help marketers drive contribution to revenues?

Buyer Personas 101

Buyer Personas Persona B2B Gartner 101

Webbiquity

AUGUST 26, 2020

Today, an effective digital marketing strategy relies on content that stands out because it’s genuinely engaging for readers, viewers, or listeners. It should also help you achieve your business goals. First, you’re able to use them to segment contacts.

Interactive 204

Interactive Segmentation Funnel Content 204

Tony Zambito

MAY 4, 2011

Buyer Persona Development and the qualitative research methodology applied to creating buyer personas have proven to be an effective means for B2B organizations to reach a deeper understanding of their buyers.    They have helped companies to gain insights into market opportunities, find out why challenges exists, depict buying processes, and how to map critical sales and marketing strategies to the goals of buyers.  Image by XXC via Flickr.

Buyer Personas 149

Buyer Personas Persona Research Experience 149

Tony Zambito

NOVEMBER 1, 2015

This mirrors findings of other surveys related to content marketing and customer-centric marketing, which consistently hovers in the 35- 40% range of “very customer-centric” or “very effective content marketing.”. In this same survey mentioned above, it was found 50% or more of marketers surveyed have not engaged in researching and creating buyer personas for their marketing efforts. Making it difficult to move beyond market and role-based segmentation. by Matt Brooks.

Buyer Personas 118

Buyer Personas Persona Buying Cycle Buy 118

Hootsuite

JULY 15, 2020

Defining a buyer persona (also called a customer persona, audience persona, or marketing persona) helps you create content to better target your ideal customer. Buyer personas remind you to put your audience’s wants and needs ahead of your own.

Buyer Personas 113

Buyer Personas Persona Template Hashtag 113

Tony Zambito

MARCH 20, 2011

  Buyer persona development is a methodology for informing strategy.    CMO’s today should have on the table a robust understanding of their buyer personas and relevant segments before committing what are not so cheap dollars to content marketing tactics.    Buyer research insight : buyer persona development, done via sound qualitative means, can reveal illuminating insight into what buyers are actually researching for in the buying process. 

Buyer Personas 136

Buyer Personas Persona Develop Strategy 136

Leadspace

JANUARY 19, 2017

Being able to ensure that you have tailored, personalized messages for each ‘persona’ type is key to delivering the right content to the right person. Below are 5 variables that we often see customers segment their inbound traffic or their marketing automation databases based on, and that we ourselves segment based on: Predictive Persona (Primary). Predictive Persona (Primary). The post How to Effectively Segment Your Inbound Leads appeared first on Leadspace.

Segmentation 66

Segmentation Effective Effectiveness Persona 66

Single Grain

AUGUST 7, 2019

This post was updated with more in-depth content, templates and examples on how to craft the perfect buyer persona. If you want to have the best chance of getting the attention of prospects in an ad-heavy world — and, more importantly, convince them to buy from your company — you’ll need to build buyer personas. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. What Is a Buyer Persona?

Buyer Personas 79

Buyer Personas Persona Template Develop 79

seo.co

MAY 11, 2021

Getting clear on who your audience is can be one of the most helpful steps in the business growth process. This is best done through a process known as market segmentation. Let’s roll… What is Market Segmentation? The Top Benefits of Market Segmentation.

Segmentation 52

Segmentation Psychographic Demographics Income 52

Oracle

JANUARY 23, 2020

That’s why Oracle developed the Marketing Maturity Model, which helps you determine where your organization is in developing its various capabilities and what should be done to enhance those capabilities. Segmentation. Segmentation is an iterative process.

Segmentation 169

Segmentation Audience Build Aggregator 169

EMagine B2B Blog

JANUARY 6, 2019

Content marketing personas are not new, however, tightly integrating these personas with SEO strategy and tactics is relatively new to most companies and organizations. In today’s post we’re going to explore what a content marketing persona is and how you can align this to your SEO efforts to drive and convert more website traffic. What is a Content Marketing Persona? Identifying personas also helps new customers or patients find us in web searches.

Persona 73

Persona Content Marketing Keyword Content 73

The Lead Agency

DECEMBER 9, 2020

This can be done by building buyer personas. A buyer persona is a research-based profile that depicts a target customer. Buyer personas describe who your ideal customers are, what their days are like, the challenges they face, and how they make decisions.

Buyer Personas 99

Buyer Personas Persona B2B Demographics 99

SalesIntel

APRIL 14, 2021

Every organization should have a B2B buyer persona to understand their leads and audience better and ultimately strive to stand out from their competitors. But what are buyer personas? This is your ultimate guide on B2B buyer personas. What Is A B2B Buyer Persona?

Buyer Personas 52

Buyer Personas Persona Attitudes Segmentation 52