Exegraphics – What They Are & How They’re Changing B2B Marketing
The Point
APRIL 19, 2023
There’s an old truism in marketing that says the three most important success factors are (in order of priority): List, Offer, and Creative. In more modern terms, this means that in order to drive conversions, and pipeline, and revenue, targeting the right audience is paramount. If you’re aiming at the wrong companies, not even the best content or creative will save you.
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