Sat.Apr 15, 2023 - Fri.Apr 21, 2023

article thumbnail

Exegraphics – What They Are & How They’re Changing B2B Marketing

The Point

There’s an old truism in marketing that says the three most important success factors are (in order of priority): List, Offer, and Creative. In more modern terms, this means that in order to drive conversions, and pipeline, and revenue, targeting the right audience is paramount. If you’re aiming at the wrong companies, not even the best content or creative will save you.

article thumbnail

Effective B2B eCommerce Marketing Tactics: From SEO to Social Media and Beyond

Webbiquity

Guest post by Nina Petrov. If your B2B business has plateaued and you’re struggling with new ideas to generate leads and grow sales, here’s good news. There are established, effective eCommerce marketing tactics you can use to increase base revenue and upsell opportunities in a very short period of time. Image credit: Unseen Studio on Unsplash Check out these six practical tips and strategies you can incorporate in your business strategy today.

eCommerce 297
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Ultimate B2B Marketing Glossary

Envy

When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms.

article thumbnail

B2B Marketing Trends: Customer Marketing and Content Personalization Tactics

Launch Marketing

When you think of “B2B” marketing, you think of “Business to Business,” not “Business to Customer.” But this failure to focus on the customer experience or customer marketing is a crucial mistake that many B2B companies make. The modern B2B customer expects a personalized experience that keeps them engaged throughout the entire buyer’s journey. The B2B market continues to grow and fill with competitors, so it’s essential that your marketing is supportive of the buyer’s journey.

article thumbnail

The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

article thumbnail

8 Different Marketing Channels To Leverage in 2023

Marketing Insider Group

Once you determine your target audience, you have to figure out how to connect with them. That’s where choosing the right mix of different marketing channels comes in. Long gone are the days of setting up a storefront (physical or digital) with a quality product, putting a few ads out, and waiting on positive word of mouth to drive your business. In fact, some professionals recommend having as many as 12 marketing channels !

More Trending

article thumbnail

Writing Title Tags and Meta Descriptions for B2B SEO

The Lead Agency

B2B SEO can be a complex process, but it is crucial for businesses to understand how to optimise their website for search engines to increase visibility and attract more qualified leads. One of the most important aspects of B2B SEO is writing effective title tags and meta descriptions. These elements help search engines understand what your website is about, and they also play a major role in determining whether or not potential customers will click through to your website from search engine re

Tagging 71
article thumbnail

What Is Brand Architecture and Why Is It Important When Optimizing Your Website?

SmartBug Media

A strong brand is not only a “nice to have”; in an increasingly digital world, it’s vital to revenue success. In fact, in 2022 it was found that presenting a brand consistently across platforms can increase revenue by as much as 23 percent. More than that, a strong website is non-negotiable in 2023. A recent U.S. consumer experience survey found that 64 percent of respondents had switched to a competitor after a poor experience on a brand’s digital channels.

article thumbnail

The Content B2B Buyers Want

MarketMuse

In this episode, learn how to create content that speaks to B2B technology buyers' questions and needs, making it engaging, informative, and entertaining.

B2B 59
article thumbnail

The Benefits of Lead Generation Outsourcing

Single Grain

You and your team work diligently to attract and nurture leads down the sales funnel. Your efforts are successful…until you lose the leads you have been working so hard to attain. What’s happening? If your current lead gen strategy isn’t successful, it may be time to call in a professional. But you shouldn’t contact the first company you find. In this post, we’ll help you understand the benefits of lead generation outsourcing and how to find the right lead gen company.

article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

25 Timeless Articles Every Content Marketer Needs to Read

Marketing Insider Group

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. We know what it takes to share insight that makes a difference. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

article thumbnail

Report: Marketers to Spend Less on Customer Initiatives as Budgets Fall

KoMarketing Associates

Although marketers have shifted their focus to initiatives, such as the customer experience and customer relationship management (CRM), new research suggests that they will invest less in these areas in the coming months. This comes as they look toward maintaining their present success, rather than forecasting future outcomes. The results of The CMO Survey for March 2023 were recently published by Deloitte, Duke’s Fuqua School of Business, and the American Marketing Association.

article thumbnail

Realize the Value of Your Organic Traffic With a Content Value Tracker

Contently

Content value is a superpower — and it’s not just because superpowers are few and far between. When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization. As content marketers, it’s our job to engage our audience , build brand awareness , and drive interest in our company’s products and services.

article thumbnail

Better Sales Coaching: 7 Effective Sales Coaching Techniques

Zoominfo

Coaching salespeople is not a new idea. Good mentoring is one of the quickest ways to ramp up new employees. It’s true that most sales professionals improve with experience, but if you can provide feedback and personalized goals, it’s possible to accelerate the learning process and get your sellers engaging with prospects faster. This is the time-tested practice of sales coaching.

article thumbnail

What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

article thumbnail

The Art of Collaborating with SMEs: 8 Essential Tips for Content Marketers

Marketing Insider Group

Few content marketers can develop great material without input from one or more subject matter experts (SMEs). Count me in that group. Even when I have domain experience, I still want to verify with experts, get their unique insights , and dig into nuances I may have missed. Product managers, salespeople, customer success managers, and solution engineers, among others, are critical resources for B2B writers.

SME 299
article thumbnail

How To Use ChatGPT For Keyword Research via @sejournal, @dansmull

Search Engine Journal

From ChatGPT keyword prompts and how it compares to traditional keyword research tools, learn how to use this powerful tool to your advantage. The post How To Use ChatGPT For Keyword Research appeared first on Search Engine Journal.

Keywords 145
article thumbnail

Spend on marketing analytics and data infrastructure to grow sharply

Martech

Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., U.K. and European Union. That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.” The predicted increase of over 30% is derived from a survey of 200 U.S. and European marketers, as well as interviews with industry experts.

Spending 141
article thumbnail

Planning a Lead Generation Website for Your Firm

Hinge Marketing

Is your firm ready to start generating significantly more new business leads online? If so, you’ll need to develop a lead generation website — the engine that will drive your online lead generation program. A professional services lead generation website presents some unique challenges. It must build trust and credibility while describing complex and technical services offerings.

article thumbnail

What's Working Now: ABM + Demand Gen

Speaker: Paul Slack, Vende Digital CEO

Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r

article thumbnail

The 6 Risks of AI Content

Animalz blog

There are already plenty of use cases for generative AI in marketing. Industry and article research. Getting to first draft faster. Creating content briefs. Brainstorming titles and headers, angles, and introductions. Programmatic SEO, at a scale and sophistication previously hard to imagine. Repurposing content from one format to another. Personalizing ABM campaigns.

article thumbnail

7 Powerful On-Page SEO Tips For Small Teams In 2023 via @sejournal, @Shutterstock

Search Engine Journal

Learn SEO best practices for building organic backlinks, optimizing images for search, and using short-form videos with a small team. The post 7 Powerful On-Page SEO Tips For Small Teams In 2023 appeared first on Search Engine Journal.

SEO 134
article thumbnail

21 Statistics That Prove Emotional Marketing Works

Spiralytics

Cold, hard facts about your products won’t always persuade customers to buy them. Sometimes its emotional value will. Emotional marketing focuses on reaching basic human emotions such as anger and joy to get people to act, whether that’s sharing a video or buying a product. It’s a compelling force, which is why more brands have incorporated various emotional marketing tactics into their strategies.

article thumbnail

How to work with social media agencies (and where teams always go wrong)

Sprout Social

Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house expertise. Or perhaps it just makes sense from a budget or long-term planning standpoint to employ an agency vs. hiring a full-time resource. Whatever the reason, companies using agencies for social media work often botch both the relationship and the work.

article thumbnail

Sales Effectiveness: The B2B Sales Leader's Guide

This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.

article thumbnail

Where Should Your Customer Journey Start? [New Demand Generation Research]

Content Marketing Institute

Content marketing for demand generation programs took a hit in the past year. Find out the potential reasons why and more about how marketers view and use the strategy in the newly released 2023 demand generation research from CMI.

article thumbnail

Google’s Sundar Pichai Envisions A Future With Bard At Your Side via @sejournal, @MattGSouthern

Search Engine Journal

An interview with Google CEO Sundar Pichai explores Bard, its creative feats, challenges like hallucination, job automation, and AI's mysteries. The post Google’s Sundar Pichai Envisions A Future With Bard At Your Side appeared first on Search Engine Journal.

article thumbnail

How to use decision intelligence to tackle complex business challenges

Martech

Complex decision-making has become increasingly challenging as strong operational excellence and productivity, especially within marketing organizations , become vital competitive advantages. Across the board, the most successful companies and investors depend on fast and accurate decision-making, ranging from lead nurturing to recruiting and investment decisions.

article thumbnail

Why Social Signals Matter for SEO (It’s Not a Ranking Factor)

Ahrefs

If you’ve been in SEO for a while or you’ve already done some research, you’ve probably come across claims that social signals are an SEO ranking factor. That’s not true, at least according to multiple statements from Google’s spokespeople.

SEO 110
article thumbnail

Contact vs. Company Intent Signal Data

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

article thumbnail

How to Find More SEO Leads & SEO Clients for Your Agency

seo.co

If you want your SEO agency to continue growing, earning more revenue and enjoying more stability, you’ll need to ensure you have a steady stream of new clients—or increased sales from your existing client base. But investing time and resources on new SEO clients can spread your team thin. So how do successful agency owners find new SEO clients without compromising their existing workflows?

article thumbnail

8 Powerful Steps To Outrank Your Competition With Targeted SEO & AI-Informed Content via @sejournal, @TheNineDigital

Search Engine Journal

Learn 8 SEO & AI best practices that can help get your website to the top of Google and other search engines. The post 8 Powerful Steps To Outrank Your Competition With Targeted SEO & AI-Informed Content appeared first on Search Engine Journal.

SEO 122
article thumbnail

Why we care about marketing automation

Martech

Marketing automation is quite literally that — the automation of specific marketing tasks so that they are accomplished more speedily and efficiently, creating the opportunity to deliver personalized and relevant messages at scale. It can also deliver cost reductions as well as a better customer experience. Below, we will introduce some of the basic concepts around marketing automation and ways you can get the most out of it.