Sat.Mar 05, 2016 - Fri.Mar 11, 2016

The Future of Content Marketing Is Mobile

Marketing Insider Group

At the beginning of each year, business thought leaders from every industry announce their predictions for new trends and innovations. In previous years, popular predictions have been the internet of things, omni-channel and personalization, among others.

Mobile 252

Industrial Content Marketing’s Role in Sales

Industrial Marketing Today

You’ve probably read all the buzz surrounding industrial content marketing. You are in good company if you are already doing it.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The B2B Marketing Value of a Personalized Customer Experience [Interview]

KoMarketing Associates

The “Making Personalization Possible” report from the CMO Council discovered that as more marketers shift their focus to personalization, they are hopeful that their efforts will pay off.

22 Tantalizing Content Marketing Stats and Facts


With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded.

Stats 218

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Tips On Building A Compelling Website That Generates Sales

Marketing Insider Group

You want to get people talking about your website, sharing the featured products and content, commenting under your post, and coming back to see what else you have to offer? Most of all – do you want to convert a random visitor into a customer? Of course you do!

More Trending

Why Customer Experience Should be the Focal Point of a Content Strategy

Tomorrow People

4 reasons customer experience is key to content strategy. Customer Experience

How to Send Emails Your Customers Won’t Delete

KoMarketing Associates

I’ve gotten 12 business emails today. It’s only 9:14am. A “light” day in email marketing so far. My inbox isn’t alone. The email struggle is real. You feel it, don’t you? The Envelope Icon In My System Tray Haunts Me. Will I read and process each email, and the legions that will assuredly follow?

Email 197

Is There Such A Thing As “Cheap” SEO?

Marketing Insider Group

SEO is necessary – if you have a web-based business or even an app with just a web component, without search you’re nowhere.

SEO 208

Why Most Marketers Misunderstand Lead Source Data. And How To Get It Right


Lead Source data is a particularly important set of information. It tells marketers which channels their best leads come from. It tells marketers how much influence a channel is having on an opportunity. And it’s required for measuring channel velocity.

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Do Your Personas Need A Makeover?


Right now there are a lot of misguided, well-meaning marketers working on beautifully crafted, useless personas. Now, I’m not joining the persona naysayers (you know who you are).

Open Source: Top 100 Influencers and Brands

Onalytica B2B

Open source is the practice of granting universal access to a product’s design or blueprint, and allowing its redistribution, including subsequent improvements to it by anyone.

Brand 175

A Practical Guide To Determining Your Perfect Marketing Budget

Marketing Insider Group

If someone were to ask you, “What part of your business makes you the most money?” you might be tempted to respond “My sales team,” or “My product designers,” or even “Me.” However, what you should say without hesitation is “My marketing department.”

Budget 203

The Beginner's Guide To B2B Marketing Attribution


The B2B customer journey is more complicated today than ever before. With more channels to engage with, and more devices to engage on, tracking the customer journey is no simple task.

B2B 173

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Why Email is Essential for Your Content Marketing Strategy

Modern Marketing

Go to any digital marketing event and you’re sure to hear one thing: content marketing is important. But the hot new art and science of being an effective brand publisher is actually more than just a trend; it’s becoming the atomic particle of all marketing.

Email 242

Four Key Ways To Build Your B2B Brand Online


Guest post by Irma Hunkeler. Brand-building in the business-to-business (B2B) sphere is a little different from the consumer world. Isn’t it all about rational decision making, not emotions? Not necessarily. Let’s take a look at how B2B firms can build their brands in this competitive space.

Online 168

7 Myths Of Responsive Web Design

Marketing Insider Group

One of the greatest challenges facing marketers today is the explosion of mobile. From the volume of online traffic to hours spent online, mobile has surpassed desktop as consumers’ preferred method of accessing the web.

Design 203

5 Steps to Build an Impressive B2B Account-Based Marketing Framework


As account-based marketing continues to gain traction, more and more B2B marketers are looking to create the perfect campaign.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Act casual, and write your website content


Do things get awkward when people visit your website? Time to make a switch in tone or voice. Just act casual , and write your website content. Your look, text, and message should resonate with your audience. Who are you talking to, anyway?

Oracle Named Leader in IDC’s MarketScape on Worldwide Marketing Cloud Platforms

Modern Marketing

In a first of its kind, IDC has released its MarketScape on Worldwide Marketing Cloud Platforms. This MarketScape looks at the capabilities and strategy of leading marketing cloud platforms.

Is Content Marketing More Effective Than Native Advertising?

Marketing Insider Group

I am still having debates with marketers, agencies, and even marketing trade publication editors, who think native advertising and content marketing are the same thing. Content marketing can be defined many ways. But one thing that content marketing is NOT is advertising.

For Critical B2B Marketing Insights, Try A Granular Attribution Data Analysis


Here’s a fun fact: Seattle sells more sunglasses per capita than any other major city in the nation, according to the Philanthropic Educational Organization Record. Note: I have yet to see another study that confirms or disproves this fact.).

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

The state of the blogger outreach union ten years on


I stared my first blogger outreach agency back in 2006. Called AbrahamPR it evolved into Abraham Harrison a year later. Now Gerris Corp , I am still offering influencer engagement campaigns to my clients.

From Baseball to SEO: Transforming your content into an organic search machine

Sales Engine

When starting a rant blog about the Anaheim Angels, Noah Lemas had no idea that it would fundamentally alter his career path into content marketing and search engine optimization. “We We all come into SEO from different paths, and I’d like to say mine was unique, but it’s not,” he said. “My

6 Trends In The Marketing Ecosystem To Prepare For In 2016

Marketing Insider Group

We are well into 2016 – it’s March already! However, with the constant barrage of developments in marketing technology, I find it hard to shake off my predictive mode.

Trends 196

Does Paid Social Media Work?

Modern Marketing

It's Friday Five time and this week's topic is Social Media. New Research Reveals Paid Social Media Effectiveness. Do you know where to spend your social media marketing dollars? Wondering what works for other businesses?

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Scarcity and what it means to online marketing


As marketing people, we are often reminded of the principles of supply and demand. With the advent of digital marketing we’ve become pretty good at applying market timing (right time, place, and offer) to our methodology.

How to Engage Readers AND Grow Your Reader Base

Writing on the Web

Congratulations! Your reader base has grown to 5,000! You had 4,277 hits on your blog last month, and 737 legitimate comments! If you’re a solo professional trying to get found online, these numbers could be PDG: pretty darn good.

Elements Of A Viral Marketing Campaign

Marketing Insider Group

There has never been more technological freedom and a demand for good ideas for advertisers than in this point of the Internet Age.

Viral 191