Sat.Mar 05, 2016 - Fri.Mar 11, 2016

Why Email is Essential for Your Content Marketing Strategy


Go to any digital marketing event and you’re sure to hear one thing: content marketing is important. But the hot new art and science of being an effective brand publisher is actually more than just a trend; it’s becoming the atomic particle of all marketing. Meanwhile as content marketing rises in importance, email marketing has been enjoying a resurgence in utility as the tried and true channel for reaching people where they gather every day: their inbox. Because it works.

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Industrial Content Marketing’s Role in Sales

Industrial Marketing Today

You’ve probably read all the buzz surrounding industrial content marketing. You are in good company if you are already doing it. The Content Marketing Institute found that 81% of business-to-business (B2B) manufacturers in North America said that their organizations were using content marketing (Source: 2016 B2B Manufacturing Content Marketing Trends—North America).

How to Define Sales Use Case Requirements for Your Sales Content Strategy


The design point for your B2B sales content strategy must be your buyer’s engagement model, mapped against your sales strategy. Fundamentally, it must be conversation centered. Without well-defined and documented sales use case requirements, effective sales content strategy is not possible. Rarely do we meet companies that have even considered this, let alone defined and documented specific requirements. You can find an introductory explanation of this idea at Need Better Content?

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Tips On Building A Compelling Website That Generates Sales

Marketing Insider Group

You want to get people talking about your website, sharing the featured products and content, commenting under your post, and coming back to see what else you have to offer? Most of all – do you want to convert a random visitor into a customer? Of course you do! Why else would you invest time, […]. The post Tips On Building A Compelling Website That Generates Sales appeared first on Marketing Insider Group. Content Marketing

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Oracle Named Leader in IDC’s MarketScape on Worldwide Marketing Cloud Platforms


In a first of its kind, IDC has released its MarketScape on Worldwide Marketing Cloud Platforms. This MarketScape looks at the capabilities and strategy of leading marketing cloud platforms. The evaluation is based on a set of capability parameters as well as buyers’ perception of each vendor’s ability to execute against their expectations. I’m happy to share that IDC positions Oracle as the Leader in Marketing Cloud Strategy and a leader in Marketing Cloud Capabilities.

More Trending

Why Most Marketers Misunderstand Lead Source Data. And How To Get It Right


Lead Source data is a particularly important set of information. It tells marketers which channels their best leads come from. It tells marketers how much influence a channel is having on an opportunity. And it’s required for measuring channel velocity. And yet, it’s a set of data that is very often inaccurately calculated inside the CRM. The problem is that for B2B companies, opportunities are made of multiple leads and each lead may have a different Lead Source.

The Future of Content Marketing Is Mobile

Marketing Insider Group

At the beginning of each year, business thought leaders from every industry announce their predictions for new trends and innovations. In previous years, popular predictions have been the internet of things, omni-channel and personalization, among others. With regards to content marketing, delivering relevant content to your audience, wherever they are, has typically been the mantra for most of these predictions, and […].

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Does Paid Social Media Work?


It's Friday Five time and this week's topic is Social Media. New Research Reveals Paid Social Media Effectiveness. Do you know where to spend your social media marketing dollars? Wondering what works for other businesses? In this article you’ll discover recent insights on the effectiveness of paid social media marketing. Read the full story on Social Media Examiner. Why You Need to Humanize Your Social Media Marketing.

Open Source: Top 100 Influencers and Brands

Onalytica B2B

Open source is the practice of granting universal access to a product’s design or blueprint, and allowing its redistribution, including subsequent improvements to it by anyone. Open source code is meant to be a collaborative effort, where programmers improve upon the source code and share the changes within the community. By reducing the restrictions of copyright, open source significantly decreases the costs to the consumer and the creators of derivative works.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The Beginner's Guide To B2B Marketing Attribution


The B2B customer journey is more complicated today than ever before. With more channels to engage with, and more devices to engage on, tracking the customer journey is no simple task. Between offline channels like industry conferences and prospect dinners, and the multitude of online channels (search, social, display, referral, email, etc.), accurately capturing the complete journey requires a number of technologies and integrations. What Does Today’s B2B Customer Journey Look Like?

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Is There Such A Thing As “Cheap” SEO?

Marketing Insider Group

SEO is necessary – if you have a web-based business or even an app with just a web component, without search you’re nowhere. Throw in PPC, content marketing and social media as SEO firms go full-service, consider work on your website to restructure URLs, continuously tweak the information architecture to maximize crawlability, and SEO’s a lot […]. The post Is There Such A Thing As “Cheap” SEO? appeared first on Marketing Insider Group. Content Marketing

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11 of the Latest Lead Nurturing Statistics: Explained


Every prospect who fills out a lead form, especially those who download a top of funnel ebook, is not ready to talk about your product. Sometimes they are, but the action of downloading that ebook doesn't tell you that in any way. This is where lead nurturing comes in. Modern marketers know that they must learn more about their prospects before passing them along to sales. Marketing starts and nurtures that relationship with additional contact and content.

Act casual, and write your website content


Do things get awkward when people visit your website? Time to make a switch in tone or voice. Just act casual , and write your website content. Your look, text, and message should resonate with your audience. Who are you talking to, anyway? Writing in a casual conversational manner is crucial to the success of your website content. Take steps to identify your audience — see what they’re looking at, get rid of anxiety triggers, tap into the right POV, and most importantly, stop faking it!

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

5 Steps to Build an Impressive B2B Account-Based Marketing Framework


As account-based marketing continues to gain traction, more and more B2B marketers are looking to create the perfect campaign. Although what constitutes “perfect” will be different for each company, there are general guidelines that one can follow to develop a reliable account-based marketing framework. To start, ABM will never work without strong Sales and Marketing alignment.

7 Myths Of Responsive Web Design

Marketing Insider Group

One of the greatest challenges facing marketers today is the explosion of mobile. From the volume of online traffic to hours spent online, mobile has surpassed desktop as consumers’ preferred method of accessing the web. The daunting question all companies must answer correctly:How do we provide our customers with the best experiences across devices? One […]. The post 7 Myths Of Responsive Web Design appeared first on Marketing Insider Group. Mobile

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The Two Paths CMOs Must Pursue When Planning Their Technology Roadmap


There is no denying the importance of having one, living breathing technology roadmap. It is not an understatement to say this is paramount for success. And seeing how the CMO is, according to Julie Lyle — former CMO of hh gregg and Prudential Asia and current Chairman of the Board for the Global Retail Marketing Association the “owner” of relationships with third party suppliers, it is eminently important that the CMO play a major role in creating the technology roadmap.

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The state of the blogger outreach union ten years on


I stared my first blogger outreach agency back in 2006. Called AbrahamPR it evolved into Abraham Harrison a year later. Now Gerris Corp , I am still offering influencer engagement campaigns to my clients. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Blogging Isn’t Cool. Tell anyone that you’re a blogger or a podcaster and you’ll know what I mean.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

For Critical B2B Marketing Insights, Try A Granular Attribution Data Analysis


Here’s a fun fact: Seattle sells more sunglasses per capita than any other major city in the nation, according to the Philanthropic Educational Organization Record. Note: I have yet to see another study that confirms or disproves this fact.). As a Seattleite myself, it’s surprising and funny to see this because we have such a strong reputation for being a gray, rain-soaked city.

Is Content Marketing More Effective Than Native Advertising?

Marketing Insider Group

I am still having debates with marketers, agencies, and even marketing trade publication editors, who think native advertising and content marketing are the same thing. Content marketing can be defined many ways. But one thing that content marketing is NOT is advertising. Nor is content marketing a singular activity (like a native ad). Content marketing […]. The post Is Content Marketing More Effective Than Native Advertising? appeared first on Marketing Insider Group. Content Marketing

SXSW: On The Bus or Off The Bus


Back in the Age of Aquarius in the 1960s, the author Ken Kesey took his band of Merry Pranksters and set forth on an epic psychedelic journey riding a day-glo painted bus called Furthur. It was quite the adventure. The only problem was when they would make a pit stop, invariably due to various cosmic circumstances, someone would wander off and not return when it was time to leave. After a few of these occurrences, Kesey famously said: “You’re either on the bus or off the bus.”

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38 Handy Stats to Prove the Value of Personas


We’ve all been there. You’re about to present to your board/boss/someone about the budget you need for next year, and a big part of that is persona development, maintenance, or persona management technology. You know deep down that personas lead to more EMPATHY in your organization, and are a vehicle for customer-centricity as your team members internalize the challenges and problems faced by your customers. But empathy is hard to put a dollar value to. This is business. We need ROI.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Scarcity and what it means to online marketing


As marketing people, we are often reminded of the principles of supply and demand. With the advent of digital marketing we’ve become pretty good at applying market timing (right time, place, and offer) to our methodology. Current digital has enabled us to adopt an “everything/anything at our fingertips” mindset. However, it has not escaped my notice, or that of others, that few practice the principle of scarcity as skillfully as they could.

6 Trends In The Marketing Ecosystem To Prepare For In 2016

Marketing Insider Group

We are well into 2016 – it’s March already! However, with the constant barrage of developments in marketing technology, I find it hard to shake off my predictive mode. It’s only natural for humans to want to know what’s in store for them and to prepare ahead of time for disasters (and triumphs) that might […]. The post 6 Trends In The Marketing Ecosystem To Prepare For In 2016 appeared first on Marketing Insider Group. Marketing Strategy marketing trends

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From Baseball to SEO: Transforming your content into an organic search machine

Sales Engine

When starting a rant blog about the Anaheim Angels, Noah Lemas had no idea that it would fundamentally alter his career path into content marketing and search engine optimization. “We We all come into SEO from different paths, and I’d like to say mine was unique, but it’s not,” he said. “My My goal was never SEO, it was writing on the side as a hobby about what’s come to be known as the Los Angeles Angels of Anaheim.

22 Tantalizing Content Marketing Stats and Facts


With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. But the capacity of buyers to consume content hasn’t changed, making content quality (as noted by several contributors to the 2016 B2B Marketing Trends report ) the focus of differentiation moving forward.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.