Sat.Jun 29, 2013 - Fri.Jul 05, 2013

5 Top Online Marketing Trends for the Rest of 2013


Guest post by Alice Jenkins of How2become. Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization.

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How To Get Leads With Content Marketing

Marketing Insider Group

In marketing, we are always challenged with the question: how to generate more leads for the business. When you ask marketing leaders about their biggest challenges, demand generation is almost always at the top of the list.

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Lead Generation: How Lithium Technologies uses webinars to grow its customer database

B2B Lead Generation

Tweet If you’re looking for a consistent way to build a list of highly qualified leads – then you might want to pay closer attention to what Bonnie Thomas, Director of Content Strategy, Lithium Technologies, is doing.

Seven Things You Need To Know For Kick-Ass B2B Email Marketing

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer With the right understanding of email marketing, you can cost-effectively nurture prospects, deepen relationships with prospects and close more sales. And kick ass.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Are you a social media marketing hunter?


This is the next in the series, including Are you a social media forager? and Are you a social media marketing trapper? This one’s about hunting. I have been writing and rewriting this post, but no matter what I do, it sounds violent and reeks of blood lust.

More Trending

Which Channels Will Marketers Measure for Next Generation Digital Body Language? [CHART]

Modern Marketing

by Taha Sheikh | Tweet this In March, Eloqua released a report titled: “ Defining the Modern Marketer: From Real to Ideal “, which presents findings from a survey of 556 marketers conducted by BtoB Magazine into views and practices in modern marketing.

How to Target a Non-Technical Audience Using Content Syndication

The Point

On LinkedIn, John asks: “Does anyone have preferred content syndication channels that target sales and marketing folks? Seems pretty easy to find technology ones, but a little less clear on the business side.”

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Integrated Marketing is back–it’s the new SEO


Photo credit: michperu. How many times have you heard “organic content,” “ content marketing,” “it’s all about content,” or some derivation of these?

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Thought Leadership Merchandising: Rising Above the Noise

Marketing Craftmanship

Thought Leadership Programs Must be Accountable for Business Outcomes. Thought Leadership is one of the most widely used terms in B2B marketing. But there’s a range of opinion regarding what Thought Leadership is, and fuzzy expectations with respect to its tangible benefits.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

How to Overcome Disparate Data Challenges with Marketing Automation

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Greg Dorban , Head of Inbound Marketing at Ledger Bennet, a specialist B2B agency. In his role, Dorban manages demand generation strategies to assist companies in creating more opportunities for their sales pipelines.

15 Examples of B2B Google+ Pages & Why They Stand Out From The Rest

KoMarketing Associates

A recent study from Searchmetrics revealed that the growth rate of Google+ shares was approximately 18.5% per month, almost double that of Facebook (9.3%). Even though Facebook remains the primary social platform among users, the growing influence of Google+ cannot be understated.

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Success and the Social Initiative


Photo credit: Wikipedia. In implementing social technologies in business, too often a project or an initiative is started without a clear understanding of what success looks like or what business goal will be pushed forward.

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We Go Together Like Peanut Butter and Chocolate: Video and the Channel

Crimson Marketing

Utilizing videos in the channel is the hot thing right now. But Why? you might ask: 1. Video has the ability to tell memorable stories. People working in the channel don’t have time – they’re just too busy. Short videos are more likely to attract their attention than text.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

3 Steps To Improve Sales Forecasting

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Frank Donny , founder and CEO of Marseli , a marketing and sales analytics and performance measure software company.

Industrial Content Marketing is NOT New

Industrial Marketing Today

Manufacturers and industrial companies have been using content marketing for a long time whether they know it or not. What do I mean? Product Releases have been a staple of [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Industrial Marketing

The Missing Link in B2B Demand Generation


As a whole, most marketing leaders have missed the point that in order to adapt to the new buying process, their organizations need to change. Blog Buyer''s Journey Change Management Demand Generation Strategic Demand Generation

Friday Inspiration

Crimson Marketing

It’s so true. Sometimes it’s hard for us to see what lies just beyond the next sharp turn. Nothing feels good about giving up. So don’t do it! . Hope everyone is enjoying their festivities this holiday. Have a great (and safe) Independence Day weekend!

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Venntive Adds Communities to Small Business Marketing Automation and CRM

Customer Experience Matrix

It has taken me some time to form a clear picture of Venntive. It is clearly “all-in-one” sales and marketing software for very small business, combining marketing automation, CRM, and ecommerce along the lines of Infusionsoft and Ontraport (formerly OfficeAutoPilot).

Reasons Hospitals Use Social Media (and What They Should Be Doing Next)


According to a survey last fall by CSC (PDF), some of the reasons hospitals use Twitter, Facebook, YouTube and LinkedIn include (via FierceHealthIT ): Build greater brand recognition (70%). Promote wellness and health behaviors (?60%).

Why is your website search lousy?


Photo credit: YOU & I tee. Most websites have a lousy search facility. As a web user, you probably agree with that assertion. You’ve tried searching websites and you hardly ever find what you are looking for–at least not without a lot of work. But how about your website? What is the search like there? You might not want to admit it, but it probably isn’t as good as it could be. You’d like it to be better, wouldn’t you?

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Grab Blog Readers’ Attention with Animated Videos

Writing on the Web

How do you write good blog posts that connect emotionally with readers and turn them into loyal fans? Oh, heck, that’s easy. All you have to do is: Grab their attention. Get them emotionally engaged. Make a memorable impact. There you go, right? Easy-peasy.

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How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

6 Best Practices for a Lead Management Strategy

Marketing Action

New customer acquisition is the lifeblood of many businesses, but it can be costly. One of marketing automation’s big wins is the ability to create a continuous process to manage leads at scale. The key to making it work is developing an effective process to automate.

Do Marketing Automation Like a Cheetah (Hint: Agility Before Speed)


Recently I learned from a Scientific American “60-Second Science” podcast that it’s a cheetah’s agility (and ability to accelerate/decelerate)–not so much its top land speed—that makes it such a formidable hunter.

The Future of Customer Intelligence

Sales Intelligence View

It’s not a big secret that the way marketers gather information on customers is changing. It’s changing because customer data and interactions are becoming increasingly complex on a day-to-day basis.

Your Company has Graduated to Marketing Automation– Now What?


Author: Justin Gray When a brand seeks to harness the power of marketing automation, it’s easy to be distracted by expecting dramatic results right away.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!