Sat.Jun 29, 2013 - Fri.Jul 05, 2013

Which Channels Will Marketers Measure for Next Generation Digital Body Language? [CHART]


by Taha Sheikh | Tweet this In March, Eloqua released a report titled: “ Defining the Modern Marketer: From Real to Ideal “, which presents findings from a survey of 556 marketers conducted by BtoB Magazine into views and practices in modern marketing. We’re seeing a shift from outbound, advertising, and intuition based marketing to a new inbound model that emphasizes digital channels, multiple touchpoints and data analysis.

Lead Generation: How Lithium Technologies uses webinars to grow its customer database

B2B Lead Generation

Tweet If you’re looking for a consistent way to build a list of highly qualified leads – then you might want to pay closer attention to what Bonnie Thomas, Director of Content Strategy, Lithium Technologies, is doing. Thomas is growing her database month over month – with minimal investment of resources – after discovering how her marketplace loves to learn through webinars. “In


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How To Get Leads With Content Marketing

Marketing Insider Group

In marketing, we are always challenged with the question: how to generate more leads for the business. When you ask marketing leaders about their biggest challenges, demand generation is almost always at the top of the list. But did you know that more than 60% of the business decision making process is complete before buyers reach out to a vendor or visit a vendor website? And, did you also know that 90% of c-level decision makers are not answering cold-call email and phone calls?

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Seven Things You Need To Know For Kick-Ass B2B Email Marketing

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer With the right understanding of email marketing, you can cost-effectively nurture prospects, deepen relationships with prospects and close more sales. And kick ass. Social media marketing maven Jay Baer likes to compare email marketing and social media to Madonna and Lady Gaga. Social media is the hot new thing, more like Lady Gaga. Email marketing and Madonna, on the other hand, have been around a while and are not considered quite as sexy.

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75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

How to Overcome Disparate Data Challenges with Marketing Automation


by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Greg Dorban , Head of Inbound Marketing at Ledger Bennet, a specialist B2B agency. In his role, Dorban manages demand generation strategies to assist companies in creating more opportunities for their sales pipelines. One of the biggest challenges facing modern marketers is the data management.

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The Herb Schmertz Era: When Public Relations Had Some Balls

Marketing Craftmanship

The recent passing of Rawleigh Warner, Jr., former Chairman and CEO of Mobil Oil Corp., brings to mind what many consider to be a golden age for Public Relations; the period from the mid-60s to mid-80s, when the PR profession had the mandate, the skills and the balls to stand up to criticism leveled against the organizations and people whom they represented.

Industrial Content Marketing is NOT New

Industrial Marketing Today

Manufacturers and industrial companies have been using content marketing for a long time whether they know it or not. What do I mean? Product Releases have been a staple of [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Industrial Marketing

3 Steps To Improve Sales Forecasting


by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Frank Donny , founder and CEO of Marseli , a marketing and sales analytics and performance measure software company. With 25 years of experience driving marketing and sales operations divisions within Fortune 500 and strart up organizations, Donny is responsible for the firm’s capabilities, software vision and services. The CSO Insights 2013 performance study reports that only 46.5%

How to Target a Non-Technical Audience Using Content Syndication

The Point

On LinkedIn, John asks: “Does anyone have preferred content syndication channels that target sales and marketing folks? Seems pretty easy to find technology ones, but a little less clear on the business side.” ” My response: “John, it’s very difficult but not impossible to target sales and marketing titles via content syndication.

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The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Integrated Marketing is back–it’s the new SEO


Photo credit: michperu. How many times have you heard “organic content,” “ content marketing,” “it’s all about content,” or some derivation of these? A friend of mine, Jeff Sauer gave a great presentation on how SEO is changing and where it is going in the future at the last meeting of the NJ chapter of MENG (Marketing Executives Networking Group). His main point: that SEO is no longer about gaming the system with keywords and links.

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Thought Leadership Merchandising: Rising Above the Noise

Marketing Craftmanship

Thought Leadership Programs Must be Accountable for Business Outcomes. Thought Leadership is one of the most widely used terms in B2B marketing. But there’s a range of opinion regarding what Thought Leadership is, and fuzzy expectations with respect to its tangible benefits.

15 Examples of B2B Google+ Pages & Why They Stand Out From The Rest

KoMarketing Associates

A recent study from Searchmetrics revealed that the growth rate of Google+ shares was approximately 18.5% per month, almost double that of Facebook (9.3%). Even though Facebook remains the primary social platform among users, the growing influence of Google+ cannot be understated. At the heart of the B2B organizations’ Google+ strategy is their Google+ business page.

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The Missing Link in B2B Demand Generation


As a whole, most marketing leaders have missed the point that in order to adapt to the new buying process, their organizations need to change. Blog Buyer''s Journey Change Management Demand Generation Strategic Demand Generation

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Why is your website search lousy?


Photo credit: YOU & I tee. Most websites have a lousy search facility. As a web user, you probably agree with that assertion. You’ve tried searching websites and you hardly ever find what you are looking for–at least not without a lot of work. But how about your website? What is the search like there? You might not want to admit it, but it probably isn’t as good as it could be. You’d like it to be better, wouldn’t you?

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Reasons Hospitals Use Social Media (and What They Should Be Doing Next)


According to a survey last fall by CSC (PDF), some of the reasons hospitals use Twitter, Facebook, YouTube and LinkedIn include (via FierceHealthIT ): Build greater brand recognition (70%). Promote wellness and health behaviors (?60%). Conduct marketing services, workforce recruitment and reputation management (?50%). 50%). I might quibble with the wording: What, exactly, are the social media “marketing services” that are separate from building brand recognition and doing reputation management?

Venntive Adds Communities to Small Business Marketing Automation and CRM

Customer Experience Matrix

It has taken me some time to form a clear picture of Venntive. It is clearly “all-in-one” sales and marketing software for very small business, combining marketing automation, CRM, and ecommerce along the lines of Infusionsoft and Ontraport (formerly OfficeAutoPilot). It also includes full Web site management and social media monitoring and posting, but those are natural extensions for sales and marketing.

We Go Together Like Peanut Butter and Chocolate: Video and the Channel

Crimson Marketing

Utilizing videos in the channel is the hot thing right now. But Why? you might ask: 1. Video has the ability to tell memorable stories. People working in the channel don’t have time – they’re just too busy. Short videos are more likely to attract their attention than text. Videos can be viewed all day any day. Viewers can check them out at the best time for them. Videos help you connect to your partners by adding a personal touch to your communications.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Success and the Social Initiative


Photo credit: Wikipedia. In implementing social technologies in business, too often a project or an initiative is started without a clear understanding of what success looks like or what business goal will be pushed forward. Business leaders might perceive a need to be up-to-date on the latest technology and applications or as social beings, might seek to be included in the networks that everyone is talking about.

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Do Marketing Automation Like a Cheetah (Hint: Agility Before Speed)


Recently I learned from a Scientific American “60-Second Science” podcast that it’s a cheetah’s agility (and ability to accelerate/decelerate)–not so much its top land speed—that makes it such a formidable hunter. Wild cheetahs tagged in Botswana were found to typically max out somewhere around 30 mph over the course of months of hunting, far from their peak capacity of 60 mph.

Grab Blog Readers’ Attention with Animated Videos

Writing on the Web

How do you write good blog posts that connect emotionally with readers and turn them into loyal fans? Oh, heck, that’s easy. All you have to do is: Grab their attention. Get them emotionally engaged. Make a memorable impact. There you go, right? Easy-peasy. This is what you need to do whenever you write any content designed to market your products and services. Attention, emotions, memory.

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Friday Inspiration

Crimson Marketing

It’s so true. Sometimes it’s hard for us to see what lies just beyond the next sharp turn. Nothing feels good about giving up. So don’t do it! . Hope everyone is enjoying their festivities this holiday. Have a great (and safe) Independence Day weekend! Image: Courtesy of Strategy Lab. Get Inspired business quotes inspiration

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

6 Best Practices for a Lead Management Strategy

Marketing Action

New customer acquisition is the lifeblood of many businesses, but it can be costly. One of marketing automation’s big wins is the ability to create a continuous process to manage leads at scale. The key to making it work is developing an effective process to automate. Act-On’s new white paper, Best Practices for a Lead Management Strategy , outlines six steps to figuring out the best process for your organization: 1. Define and document your process.

Top 5 Ways to Improve Lead Quality from Paid Search


Perhaps one of the most frustrating parts of PPC management for lead generation clients is when the client or your company realizes lead quality is an issue. Unfortunately, it happens more times than some would realize, especially when marketing automation is set up to identify the source of poor lead quality. Running Search Query Reports (Keyword Details) and Identifying Negative Keywords.

Adobe To Buy Neolane For $600M To Fill Out Marketing Cloud


Industry observers say the acquisition helps to fill some gaps in Adobe’s Marketing Cloud but still leaves the company without a CRM platform. News & Press

The Future of Customer Intelligence

Sales Intelligence View

It’s not a big secret that the way marketers gather information on customers is changing. It’s changing because customer data and interactions are becoming increasingly complex on a day-to-day basis. It’s forcing organizations, and marketers in general to adapt in new and exciting ways.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.