Sat.Jun 29, 2013 - Fri.Jul 05, 2013

15 Examples of B2B Google+ Pages & Why They Stand Out From The Rest

KoMarketing Associates

A recent study from Searchmetrics revealed that the growth rate of Google+ shares was approximately 18.5% per month, almost double that of Facebook (9.3%). Even though Facebook remains the primary social platform among users, the growing influence of Google+ cannot be understated.

How To Get Leads With Content Marketing

Marketing Insider Group

In marketing, we are always challenged with the question: how to generate more leads for the business. When you ask marketing leaders about their biggest challenges, demand generation is almost always at the top of the list.

Lead Generation: How Lithium Technologies uses webinars to grow its customer database

B2B Lead Generation

Tweet If you’re looking for a consistent way to build a list of highly qualified leads – then you might want to pay closer attention to what Bonnie Thomas, Director of Content Strategy, Lithium Technologies, is doing.

5 Top Online Marketing Trends for the Rest of 2013

Webbiquity

Guest post by Alice Jenkins of How2become. Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization.

Trends 282

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Seven Things You Need To Know For Kick-Ass B2B Email Marketing

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer With the right understanding of email marketing, you can cost-effectively nurture prospects, deepen relationships with prospects and close more sales. And kick ass.

Email 262

More Trending

Are you a social media marketing hunter?

Biznology

This is the next in the series, including Are you a social media forager? and Are you a social media marketing trapper? This one’s about hunting. I have been writing and rewriting this post, but no matter what I do, it sounds violent and reeks of blood lust.

Grab Blog Readers’ Attention with Animated Videos

Writing on the Web

How do you write good blog posts that connect emotionally with readers and turn them into loyal fans? Oh, heck, that’s easy. All you have to do is: Grab their attention. Get them emotionally engaged. Make a memorable impact. There you go, right? Easy-peasy.

Video 219

The Missing Link in B2B Demand Generation

ANNUITAS

As a whole, most marketing leaders have missed the point that in order to adapt to the new buying process, their organizations need to change. Blog Buyer''s Journey Change Management Demand Generation Strategic Demand Generation

The Herb Schmertz Era: When Public Relations Had Some Balls

Marketing Craftmanship

The recent passing of Rawleigh Warner, Jr., former Chairman and CEO of Mobil Oil Corp.,

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Which Channels Will Marketers Measure for Next Generation Digital Body Language? [CHART]

Modern Marketing

by Taha Sheikh | Tweet this In March, Eloqua released a report titled: “ Defining the Modern Marketer: From Real to Ideal “, which presents findings from a survey of 556 marketers conducted by BtoB Magazine into views and practices in modern marketing.

Choosing the Right Social Media Platform [Infographic]

Cody Ward

There are many factors to consider when you’re choosing the social media platform that is right for your brand or company profile. First off, you have to decide on the resources you’re willing to allocate every day, week, and month to maintaining the account.

Integrated Marketing is back–it’s the new SEO

Biznology

Photo credit: michperu. How many times have you heard “organic content,” “ content marketing,” “it’s all about content,” or some derivation of these?

SEO 188

How to Target a Non-Technical Audience Using Content Syndication

The Point

On LinkedIn, John asks: “Does anyone have preferred content syndication channels that target sales and marketing folks? Seems pretty easy to find technology ones, but a little less clear on the business side.”

Target 186

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

How to Overcome Disparate Data Challenges with Marketing Automation

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Greg Dorban , Head of Inbound Marketing at Ledger Bennet, a specialist B2B agency. In his role, Dorban manages demand generation strategies to assist companies in creating more opportunities for their sales pipelines.

Thought Leadership Merchandising: Rising Above the Noise

Marketing Craftmanship

Thought Leadership Programs Must be Accountable for Business Outcomes. Thought Leadership is one of the most widely used terms in B2B marketing. But there’s a range of opinion regarding what Thought Leadership is, and fuzzy expectations with respect to its tangible benefits.

Success and the Social Initiative

Biznology

Photo credit: Wikipedia. In implementing social technologies in business, too often a project or an initiative is started without a clear understanding of what success looks like or what business goal will be pushed forward.

Social 168

We Go Together Like Peanut Butter and Chocolate: Video and the Channel

Crimson Marketing

Utilizing videos in the channel is the hot thing right now. But Why? you might ask: 1. Video has the ability to tell memorable stories. People working in the channel don’t have time – they’re just too busy. Short videos are more likely to attract their attention than text.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

3 Steps To Improve Sales Forecasting

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Frank Donny , founder and CEO of Marseli , a marketing and sales analytics and performance measure software company.

LinkedIn Sponsored Updates: The Best B2B Social Advertising Option Yet?

Digital B2B Marketing

Have you felt like social advertising just wasn’t right for your B2B marketing? If so, LinkedIn’s new Sponsored Updates may just change your mind. This looks like the most compelling social advertising offering yet for B2B marketers.

Reasons Hospitals Use Social Media (and What They Should Be Doing Next)

Fathom

According to a survey last fall by CSC (PDF), some of the reasons hospitals use Twitter, Facebook, YouTube and LinkedIn include (via FierceHealthIT ): Build greater brand recognition (70%). Promote wellness and health behaviors (?60%).

The Benefits of Social Media Marketing in 2013 [Infographic]

Crimson Marketing

Social media marketing goes hand in hand with lead generation and sales – and we finally have the proof to back it up! Social Media Examiner recently conducted an industry report surveying more than 3,000 marketers on the value of social media marketing.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Why is your website search lousy?

Biznology

Photo credit: YOU & I tee. Most websites have a lousy search facility. As a web user, you probably agree with that assertion. You’ve tried searching websites and you hardly ever find what you are looking for–at least not without a lot of work. But how about your website? What is the search like there? You might not want to admit it, but it probably isn’t as good as it could be. You’d like it to be better, wouldn’t you?

Search 132

Is your marketing automated yet?

Direct Response Coach

One of the major advantages we have today is that so much of your marketing can be automated. The idea of setting up a system once and then putting it on auto-pilot is very appealing. And the good news is you don’t need an expensive marketing automation system to do this.

Do Marketing Automation Like a Cheetah (Hint: Agility Before Speed)

Fathom

Recently I learned from a Scientific American “60-Second Science” podcast that it’s a cheetah’s agility (and ability to accelerate/decelerate)–not so much its top land speed—that makes it such a formidable hunter.

Friday Inspiration

Crimson Marketing

It’s so true. Sometimes it’s hard for us to see what lies just beyond the next sharp turn. Nothing feels good about giving up. So don’t do it! . Hope everyone is enjoying their festivities this holiday. Have a great (and safe) Independence Day weekend!

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.