September, 2010

Four Must-Have Metrics for Marketing Measurement

Customer Experience Matrix

Summary: Four critical metrics tell you most of what you need to show the value of your marketing efforts and to optimize your results. And, here's a funny picture.

Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. Like what?

PR 53

Trending Sources

Get the Most Out of Twitter Hashtags

delicious b2bmarketing

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The 9 Worst Ways to Use Twitter for Business

Hubspot

Twitter is a fantastic network for businesses. You can monitor your brand to garner valuable feedback, keep tabs on the competition, engage your customers in conversation, or even choose to use Twitter as a customer service channel.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

More Trending

Teleservices Business Process Outsourcing: Want to Go North or South?

ViewPoint

What Really Matters in B2B Selling

delicious b2bmarketing

A two-question quiz for anyone who manages a business-to-business sales force: Which is the better prospect, a) a potentially ideal customer that's mildly interested in your offerings, or b) a less-than-perfect fit who expresses a lot of interest? After a prospect registers on your web site for the first time, is it better to a) spend two weeks crafting a highly customized email to the target or b) send a less-customized message within 24 hours? Salespeople would typically pick "a" for both.

Brand Promise – A Critical Factor in Your B2B Marketing Success by Christopher Ryan

Great B2B Marketing

Last week, I had the opportunity to present at a webinar titled Creating a Compelling Brand Promise. Thought I would share a couple of the highlights of this event, which was put on by my company, Fusion Marketing Partners. . We first defined the terms “brand” and “brand promise”. A Brand = the place your company occupies in a prospect’s or customer’s mind when he or she thinks about you. A Brand Promise = what you promise to deliver to your customers when they do business with you.

How NOT to select – and work with – a website design agency

EMagine B2B Blog

No question about it, finding the right web design agency is tough …very tough. Start with the fact that it’s never an “apples to apples” comparison …maybe not even apples to oranges. Agencies vary widely in price, methodology, core competencies, creative capability, pricing models, technologies supported, and a host of other factors. But in trying [.].

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Social media and the big conversation “fail”

grow - Practical Marketing Solutions

I am feeling sad and a bit ashamed of myself. Something happened — a wake-up call about this notion of social media “community&# and “conversation.&# It’s making me pause and reflect on what we’re really all about here on the social web. What I’m about.

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Google Launches New Search Interface: Google Instant

Hubspot

Have you ever thought finding what you were looking for on Google took too long? Google did. Today, the search giant launched a new version of its search engine interface. Google is calling this new interface Google Instant.

Content Marketing with Emotions: Write with Feeling

Writing on the Web

Are you writing with feeling? Does your blog trigger emotional reactions ? Next time you review your writing, try to identify possible feelings in the reader.

Social Media for the Boardroom

Buzz Marketing for Technology

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Top 10 LinkedIn Tips for Lead Generation

Anything Goes Marketing

I had the pleasure of guest blogging on the “It’s all About Revenue Blog”. Here is a snippet from that post: If you haven’t logged into LinkedIn these days, it’s time to get back in there and see some of the cool stuff that is now available. This post will provide tips for sales professionals and marketers to get the most out of LinkedIn so you can stay on top of your customers and prospects and

Your blog could be your B2B’s new & improved “front door”

EMagine B2B Blog

We’ve been preaching the virtues of a corporate blog for B2Bs for over 3 years now …as recently as early last month, pointing out the beneficial effect of a blog on your primary website’s search engine results page rankings. Those of you who saw the light, got on board early and now have a company [.].

The 4 Cs of Social Media

B2B Marketing Insider

Social media is a paradox: it is the physical representation of a revolution in the way consumers obtain (and create) information. At the same time, it is just another marketing channel. The reason I believe marketers are so confused

FAQ 25

Automated Filtering vs Human-Powered Curation

Aggregage

With solutions like Paper.li and Browse My Stuff grabbing attention, and with people like Robin Good doing a series on Real-Time News Curation , and Ross Dawson tells us has curation has hit the tipping point , it seems like the concepts of curation, aggregation, filtering are suddenly a central conversation. Of course, this has long been a conversation as Robin, Ross or I could tell you. However, what has really changed here is first the explosion of content sources.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Writing Web Content: 5 Simple Steps for Results

Writing on the Web

Organize, simplify and get better results from your Web writing by asking 5 important questions: What is the problem (pain, predicament)? Why hasn’t this problem been solved? What is possible? What is different now? What should your readers do now? As you compose your copy, you should write out several sentences to answer each question. This will keep you on task, and lead your readers through to action.

10 Examples of Amazing Viral Marketing Videos

Hubspot

93 million. This number is the combined total of views for the 10 videos listed in the post below. That is nearly the number of people who watch the Super Bowl!

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Building a Demand Gen Tribe: The Seth Godin Lead Gen Program

Smashmouth Marketing

I was fortunate enough to be asked by Gerhard Gschwandtner , of Selling Power to speak this week at his Sales Leadership Conference in Philadelphia. The highlight of my day was listening to Seth Godin, blogger and author on topics b2b sales and marketing folks devour.

Learn Holistic Lead Nurturing

LeadSloth

Would you like to learn how Lead Nurturing can turn more of your leads into revenue? On a single afternoon in New York City, Silverpop brings together several expert speakers to discuss Holistic Lead Nurturing strategies.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

How To Align Marketing With Sales

B2B Marketing Insider

This is arguably the single most important topic for marketing: how to align with sales. If you are asking if we need to align with sales, go find a new profession. If you think marketing is much more important than sales

Matching Content to Buyer Personas

NuSpark

How to match content to buyer personas. B2B marketers, how do you make content truly useful to customers? Let me answer that with a question: do you know your customers’ needs, desires and behaviors extremely well? So well, that you know what compels them? Don’t be quick to answer “yes”. You should know customers so intimately, you could write their story. What’s a persona? Marketers and agencies have used the … [ visit site to read more ].

Tribes Rule the Hyper-Social Organization

Paul Gillin

I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business&# research at a conference two years ago. I wasn’t disappointed.

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

These days it is popular to say “Content is marketing currency.” What does it really mean to an industrial marketer, especially if you work for or are a small to mid-size manufacturer or engineering company

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Outbound Calling Tips from Johnny Bench

Smashmouth Marketing

When I was in college, one of my roomates used to watch The Baseball Bunch. It was designed for kids, but I loved it. You had Johnny Bench, All-Star Hall of Fame catcher for the Cincinnati Reds, teaching a group of young kids how to be better players, and each week they also got professional tips from guest ballplayers like Jim Rice, Pete Rose, Cal Ripen, Jr, and even Ted Williams!

Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

Summary: So you want some hard numbers to prove the value of marketing automation? Here's a bunch. A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. This set off an hour-long scavenger hunt through my hard drive, followed by sporadic afterthoughts later in the day. Since this is a question that comes up pretty often, I figured I’d share some of the more useful results. If anyone else cares to expand on this list, even better.

6 Sales and Marketing Communication Tips to Build Smarketing

Hubspot

A key part of sales and marketing alignment is building strong communication between the two groups.

How do you measure a personal brand?

grow - Practical Marketing Solutions

I am so proud and happy to shine a spotlight on Rebecca Denison in today’s Community Week post. She was one of the first true fans of {grow} and one of my first guest bloggers, while she was still a student at UNC.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results