September, 2010

Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

Remember the very first music video ever played on MTV? It was called “Video Killed the Radio Star” by the British band The Buggles and was aired at 0001 hours on August 1, 1981, the day the cable station was launched in the US Every

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year?

Building a Demand Gen Tribe: The Seth Godin Lead Gen Program

Smashmouth Marketing

I was fortunate enough to be asked by Gerhard Gschwandtner , of Selling Power to speak this week at his Sales Leadership Conference in Philadelphia. The highlight of my day was listening to Seth Godin, blogger and author on topics b2b sales and marketing folks devour.

The B2B Manifesto: Trust Building Comes First

Writing on the Web

How good is your “trust-building?&# I just read this term in a new digital release: The B2B Manifesto , just published by Velocity Partners in the UK. Think about it.

Trust 200

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Q4 Marketing Budget: 4 Key Areas to Consider

The Point

In B2B circles, Q4 is historically a time of year when marketing spend picks up. Sales teams need the push to meet year-end numbers, whilst at other companies, spending marketing dollars in Q4 is simply a matter of “use it or lose it.”

Budget 196

More Trending

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers. In order to satisfy the demands of the C-suite, the marketing department usually provides easy-to-measure metrics like

Lead Nurturing – How to Develop a Solid Process for B2B Lead Management

Webbiquity

Guest post by Alexandre Sagala. Effective lead nurturing is crucial to successful b2b marketing.

B2B Marketing: Do you know how much your CEO really invests in demand generation?

B2B Lead Generation

If it's almost unheard of for your sales team to make a cold call thanks to a sales pipeline bursting with steaming-hot leads generated by your marketing department, skip this post. If it isn't, I strongly encourage you to read the following article, which initially appeared on the MarketingExperiments Blog. It's written by Dave Green , the Director of Best Practices, Applied Research at MECLABS , the parent company of MarketingExperiments and InTouch.

Writing Better Web Content: Ask what? Who? Why?

Writing on the Web

The rules haven’t changed, but it’s surprising how many people start creating content to market their business on the web without regard for the basics.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Outbound Calling Tips from Johnny Bench

Smashmouth Marketing

When I was in college, one of my roomates used to watch The Baseball Bunch. It was designed for kids, but I loved it. You had Johnny Bench, All-Star Hall of Fame catcher for the Cincinnati Reds, teaching a group of young kids how to be better players, and each week they also got professional tips from guest ballplayers like Jim Rice, Pete Rose, Cal Ripen, Jr, and even Ted Williams!

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Thought Leadership: The Currency of B2B Content Marketing

The Content Factor

Dana Van Heuvel blogs about thought leadership in marketing. read more.

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

In the early stages of the industrial buy cycle, you as the marketer have very little information about the visitor to help you tailor your marketing content to their needs. In Needs Awareness and Research phases, the first two stages

20+ Cool Social Media and Web Tools

Webbiquity

Looking for a way to monitor social media activities and results on a tight budget? Want to show the world how social you are with a cool widget on your website or blog? How about a real-time search tool to see what’s being said about your company or any topic of interest right now?

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Who Are Your Thought Leaders, Really?

WriteSpark

Standard corporate line: "We are the thought leaders in (fill in topic/technology/industry)." Reader reaction: "Oh yeah? Who is doing the thinking and what makes them so smart?" You can create more credibility for thought leader positioning by showcasing the people behind your content and messages.

Paper 181

Content Marketing with Emotions: Write with Feeling

Writing on the Web

Are you writing with feeling? Does your blog trigger emotional reactions ? Next time you review your writing, try to identify possible feelings in the reader.

B2B Marketing needs a stronger Why

Buzz Marketing for Technology

Last year I wrote about how the balance of content has shifted. Bottom line is there is more content being produced by Users than by Publishers these days. Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content.

B2B 254

The 4 Cs of Social Media

Marketing Insider Group

Social media is a paradox: it is the physical representation of a revolution in the way consumers obtain (and create) information. At the same time, it is just another marketing channel. The reason I believe marketers are so confused

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

These days it is popular to say “Content is marketing currency.” What does it really mean to an industrial marketer, especially if you work for or are a small to mid-size manufacturer or engineering company

How to Write a Social Media Policy

Webbiquity

Why is having a social media policy in place so critical? Because virtually 100% of companies are now involved in social media—whether they acknowledge it or not.

Does Renting Email Lists Make Sense Any More?

The Point

I wrote recently in this space about the recent resurgence of direct mail as a viable outbound component to an integrated demand generation strategy.

List 170

Content Marketing with Blogs: What Do You Believe?

Writing on the Web

Here’s a key element for writing content that inspires clients to take action: What does your business believe in? More importantly, as an important part of your business, what do you believe is most important for your clients? What’s your true purpose?

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

PR needs to Focus on Conversations

Buzz Marketing for Technology

It’s no secret that the number of publications has declined over the last few years. The impact of that can be felt in B2C as well as B2B Marketing. There are fewer numbers of print publications remaining and every company’s marketing department wants to garner more traditional press.

PR 244

Insist on the Right Copywriter

WriteSpark

If your primary source of outside help for marketing communications and public relations projects is a marketing or advertising agency, you have probably worked with whichever copywriter the agency assigns to your account. But is that writer really the best choice for your projects?

Sales and Marketing Unite! Really.

ViewPoint

Sales 166

Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. Like what?

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The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).