September, 2010

Lead Nurturing – How to Develop a Solid Process for B2B Lead Management

Webbiquity

Guest post by Alexandre Sagala. Effective lead nurturing is crucial to successful b2b marketing.

Building a Demand Gen Tribe: The Seth Godin Lead Gen Program

Smashmouth Marketing

I was fortunate enough to be asked by Gerhard Gschwandtner , of Selling Power to speak this week at his Sales Leadership Conference in Philadelphia. The highlight of my day was listening to Seth Godin, blogger and author on topics b2b sales and marketing folks devour.

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The 4 Cs of Social Media

Marketing Insider Group

Social media is a paradox: it is the physical representation of a revolution in the way consumers obtain (and create) information. At the same time, it is just another marketing channel. The reason I believe marketers are so confused

The B2B Manifesto: Trust Building Comes First

Writing on the Web

How good is your “trust-building?&# I just read this term in a new digital release: The B2B Manifesto , just published by Velocity Partners in the UK. Think about it.

Trust 200

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Q4 Marketing Budget: 4 Key Areas to Consider

The Point

In B2B circles, Q4 is historically a time of year when marketing spend picks up. Sales teams need the push to meet year-end numbers, whilst at other companies, spending marketing dollars in Q4 is simply a matter of “use it or lose it.”

Budget 199

More Trending

20+ Cool Social Media and Web Tools

Webbiquity

Looking for a way to monitor social media activities and results on a tight budget? Want to show the world how social you are with a cool widget on your website or blog? How about a real-time search tool to see what’s being said about your company or any topic of interest right now?

B2B Marketing: Do you know how much your CEO really invests in demand generation?

B2B Lead Generation

If it's almost unheard of for your sales team to make a cold call thanks to a sales pipeline bursting with steaming-hot leads generated by your marketing department, skip this post. If it isn't, I strongly encourage you to read the following article, which initially appeared on the MarketingExperiments Blog. It's written by Dave Green , the Director of Best Practices, Applied Research at MECLABS , the parent company of MarketingExperiments and InTouch.

Social Media and The Brand

Marketing Insider Group

Michael Brenner on Brand and Social There has been a lot of discussion lately about Social Media and Branding. Brands are valuable assets that companies create, nurture and maintain with great care, right

Writing Better Web Content: Ask what? Who? Why?

Writing on the Web

The rules haven’t changed, but it’s surprising how many people start creating content to market their business on the web without regard for the basics.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Outbound Calling Tips from Johnny Bench

Smashmouth Marketing

When I was in college, one of my roomates used to watch The Baseball Bunch. It was designed for kids, but I loved it. You had Johnny Bench, All-Star Hall of Fame catcher for the Cincinnati Reds, teaching a group of young kids how to be better players, and each week they also got professional tips from guest ballplayers like Jim Rice, Pete Rose, Cal Ripen, Jr, and even Ted Williams!

Tips 188

Thought Leadership: The Currency of B2B Content Marketing

The Content Factor

Dana Van Heuvel blogs about thought leadership in marketing. read more.

How to Write a Social Media Policy

Webbiquity

Why is having a social media policy in place so critical? Because virtually 100% of companies are now involved in social media—whether they acknowledge it or not.

Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

Remember the very first music video ever played on MTV? It was called “Video Killed the Radio Star” by the British band The Buggles and was aired at 0001 hours on August 1, 1981, the day the cable station was launched in the US Every

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

Who Are Your Thought Leaders, Really?

WriteSpark

Standard corporate line: "We are the thought leaders in (fill in topic/technology/industry)." Reader reaction: "Oh yeah? Who is doing the thinking and what makes them so smart?" You can create more credibility for thought leader positioning by showcasing the people behind your content and messages.

Paper 181

Content Marketing with Emotions: Write with Feeling

Writing on the Web

Are you writing with feeling? Does your blog trigger emotional reactions ? Next time you review your writing, try to identify possible feelings in the reader.

Does Renting Email Lists Make Sense Any More?

The Point

I wrote recently in this space about the recent resurgence of direct mail as a viable outbound component to an integrated demand generation strategy.

List 180

B2B Marketing needs a stronger Why

Buzz Marketing for Technology

Last year I wrote about how the balance of content has shifted. Bottom line is there is more content being produced by Users than by Publishers these days. Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content.

B2B 254

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. Like what?

PR 206

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers. In order to satisfy the demands of the C-suite, the marketing department usually provides easy-to-measure metrics like

Insist on the Right Copywriter

WriteSpark

If your primary source of outside help for marketing communications and public relations projects is a marketing or advertising agency, you have probably worked with whichever copywriter the agency assigns to your account. But is that writer really the best choice for your projects?

Content Marketing with Blogs: What Do You Believe?

Writing on the Web

Here’s a key element for writing content that inspires clients to take action: What does your business believe in? More importantly, as an important part of your business, what do you believe is most important for your clients? What’s your true purpose?

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

How To Align Marketing With Sales

Marketing Insider Group

This is arguably the single most important topic for marketing: how to align with sales. If you are asking if we need to align with sales, go find a new profession. If you think marketing is much more important than sales

Sales 169

PR needs to Focus on Conversations

Buzz Marketing for Technology

It’s no secret that the number of publications has declined over the last few years. The impact of that can be felt in B2C as well as B2B Marketing. There are fewer numbers of print publications remaining and every company’s marketing department wants to garner more traditional press.

PR 244

Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity

“Traditional&# media is struggling. Weekly news magazines are declining, newspapers are shriveling, and industry trade magazines are downsizing. Meanwhile, the blogosphere continues to expand and pundits like Joe Pulizzi have declared that we are all publishers now. What do these trends mean for the future of news gathering and information delivery?

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

In the early stages of the industrial buy cycle, you as the marketer have very little information about the visitor to help you tailor your marketing content to their needs. In Needs Awareness and Research phases, the first two stages

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.