Wed.Apr 15, 2020

How to Adapt B2B Digital Marketing to the Buyer Journey in 2020

KoMarketing Associates

Understanding how a B2B buyer’s journey naturally progresses is key to designing a digital marketing program that works in any economic climate. When we do this with our clients, it allows us to see their marketing as a whole, rather than looking at isolated marketing tactics and getting overly focused on minor issues. Once we understand what’s already working for a client, we can then apply an informed strategy to amplify their successes.

10 Tips for Better SEO


This article originally appeared on SmarterCX as 10 SEO Tips to Implement in 2020. The world of SEO, or Search Engine Optimization, is ever-changing — and can be somewhat mysterious. As Google and other search engines evolve their algorithms and implement nuances, such as Google’s introduction of BERT , and consumer behaviors evolve from mobile search to voice search and beyond, marketers and customer experience practitioners can find it challenging to keep up.

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How to Create a Marketing Plan in an Uncertain Future

Launch Marketing

While tools and skills can simplify planning, there is no scientific way to know when unexpected shifts will happen in the market. The novel coronavirus pandemic (COVID-19) and the social distancing that has come with exemplifies that. Even if your 2020 planning accounted for contingencies, the odds are that you did not plan for such a colossal and inimitable disruption. Most of us are currently living day-to-day and businesses are having to do the same.

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How to Align Sales & Marketing – and Drive Revenue


Discord between marketing and sales departments is an age-old story. The marketing team gets annoyed at the sales team for failing to follow up on leads. And in return, the sales team is annoyed with the marketing team for generating low-quality leads in the first place. Enough! Learn tried and true tactics to better align these two critical teams for higher revenue. B2B Sales Marketing

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

What is Champion Leadership? Lego’s Story of Reinventing a Brand with Empathy

Marketing Insider Group

LEGO is a brand known throughout the world. It’s been a staple of childhoods for decades—one of the most popular toys for boys and girls. LEGO inspires creativity and innovation. But in the late 1990s, LEGO was facing the probability of bankruptcy. They needed to turn things around before they became simply a memory. In writing Mean People Suck , I was struck by the story of LEGO, as depicted by John Davis in his Guardian article, “ How LEGO Clicked: The Super Brand that Reinvented Itself.”

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More Trending

7 Marketing Tips to Remain Effective & Appropriate During COVID-19

Meerkat Marketing

How to Use Hashtags: A Quick and Simple Guide for Every Network


Whichever social media platforms your brand uses as part of its social media strategy , knowing how to use hashtags will help boost your brand’s social media engagement. But if you’re sticking with #ThrowbackThursday posts on Twitter, unsure of how else to use hashtags, stay right here. Your brand can do a lot more. This post breaks down the basics of effectively using hashtags on social media and why you should use them. You’ll also learn: how to find hashtags that will work best for your brand.

How to Market Now


Selling cold prospects was never easy, but with nearly everything in flux at the moment, cold prospecting is immeasurably more difficult. That makes your digital presence, content marketing, and relationship building ever more critical. What Does Your Digital Presence Say? The quality of your digital presence is the difference between being invited to your prospect’s shortlist and your prospect never even knowing you exist.

Tips for Working From Home With Kids


COVID-19 has a lot of us doing things we usually wouldn’t do. It has businesses laying off tons of people, companies scaling back on marketing and sales strategies, and networking events are getting canceled. Restaurants and small businesses are having to rely on other measures to keep revenue coming in, and all of us are trying to do whatever we can to lend a helping hand to ensure the repercussions of this pandemic aren’t as drastic as they could be. .

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Host a Virtual Conference: Everything You Need


Do you love the idea of hosting a conference to build authority in your niche? Between a lack of time and budget, you might feel like it’s an impossible task. Well, we’ve got some great news for you: it’s possible when you know how to host a virtual conference. Virtual conferences are a great option for so many reasons. But now you might be wondering, “Wait…what is a virtual conference, anyway?” ” Don’t worry; we’ll get there.

The Best Email Marketing Automation Tools to Complement Your Content Marketing Strategy


With so much technology used in content marketing, email marketing automation tools are arguably the most beneficial, allowing us to personalize and connect with buyers at scale. But what tools, features or functions within the email realm do you really need?

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SaaS Marketing: 5 Steps to Fast-Track Growth [Guide]


SaaS marketers have it pretty tough. Aside from the fact that your target audience is inherently very narrow, and that you’re trying to market something that’s continuously changing, most of the marketing advice you find on the big old internet is about marketing a product. Featured SaaS Marketing Content Marketing

How to Build a Personal Brand After a Job Loss

Content Marketing Institute

After he was laid off in 2008, Dennis Shiao took a content marketing approach to create and grow his personal brand. He became a publisher of information and, 12 years later, he’s still doing it successfully. Continue reading → The post How to Build a Personal Brand After a Job Loss appeared first on Content Marketing Institute. Company News

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Focus on what’s in your control to build value for your customers (during a crisis)


In times of crisis, most of us seek out ways to retain control. The more chaotic our environments become, the more we try to control them. The more we try to control them, the more frustrated we become. And the cycle continues. We can't control that we can't leave the house. We can’t control health and wellness timelines. We can't control that most prospects aren’t buying right now.

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Q&A with Jon Miller, CEO of Engagio


30-second summary: Engagio CEO and co-founder, Jon Miller, originally co-founded Marketo in 2005. It was one of the first SaaS martech platforms. Miller got his undergraduate degree in physics at Harvard and went on to graduate with an MBA from Stanford. In 2005, he co-founded Marketo with Phil Fernandez and subsequently co-founded Engagio in 2015. A key challenge for Miller in developing Marketo was the traditional difficulty of buying martech as a capital investment.

G2 Reveals Best Software Companies 2020: Brandfolder Earns Spot on List


__G2, the largest software marketplace and review platform, announces the 2020 winners of its annual Best Software Awards. Brandfolder, a software company providing digital asset management solutions, placed #41 on

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How To Make A Poster – A DIY Guide To Picture Perfect Poster Design


Posters are one of the earliest forms of advertising, and it’s clear that they’re not going anywhere. Whether they are printed or used in the digital space, posters are ideal for promoting everything from food delivery to movies, events, fundraisers, school projects, and more. Nowadays, posters are still being used in advertising to grab people’s […]. Design Marketing

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

How To Use Content Marketing To Increase Customer Success


Content marketing is not just meant to help you gain new customers. After all, there are only so many new customers you can acquire. . Instead, content marketing’s true purpose is to boost loyalty and retention. And customer retention should be your number one priority no matter what type of business you have. Educating and delighting your customers is the key to building long-lasting relationships with them.

Target Market Research for the Professional Services

Hinge Marketing

Researching your target markets is one of the smartest business moves you can make. Professional services firms that do frequent research on their target clients grow 2X faster and are more profitable than firms that do not. That is a tremendous advantage in today’s competitive marketplace. In this post we will explain what target market research is, provide examples, and show you how to go about conducting, analyzing and applying it.

What to do with your 2020 social strategy now

Sprout Social

2020 kicked off a new decade with an entirely new way of life and set of rules for everyone. As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. However, not all is lost nor does it have to be.

How one agency is using marketing automation in the fight against fear and isolation caused by COVID-19


The Drop Consult agency is sponsoring The Help Hub and using SharpSpring’s marketing automation platform to contribute to the fight against feelings of isolation brought on by COVID-19. It’s always uplifting to hear stories from marketing industry colleagues working to make the world a better place. In these demanding times, though, it’s even more inspiring.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How to Engage Stale Leads

SmartBug Media

Marketing professionals wear many hats—that’s nothing new. We juggle lead generation, demand generation, CRM management, partnerships, teammate training, securing buy-in, and so much more. Among all the responsibilities, one that continues to be a challenge is generating the right amount of traffic and leads for organizations. Now imagine if you balanced traffic and lead generation with the drive to uncover new value from leads who already exist in your database.

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Affiliate is Alive and Well


Casually browsing headlines over the last few weeks, it seemed to me that affiliate programs had gotten a lot of attention. So much so, that it had me under the impression that publishers who rely on these programs as the primary revenue stream , were in deep trouble. But when I peeled away the hype and looked at the data, what I saw in practice was very encouraging.

B2B Content Syndication Goodie Basket — 29 Tips, 6 Resources, 1 Video Case Study, Unlimited Good Advice


Obviously you’re interested in Content Syndication, and you’re looking for ideas, so let’s just jump right in! Resource #1 – 15 Tips for Accelerating Your Sales Pipeline with B2B Content Syndication. How does content marketing impact your B2B conversion funnel? The sales pipeline follows potential buyers through the stages of their purchase journeys, and at each stage, they seek particular types of information.

Top Must-Have Sales Tools That Help You Close More Deals for Sure

Unbound B2B

Introduction. In B2B sales , the success in deal closing is largely determined by the actions and behavior of sales people. A report by HubSpot shows that 50% of deals are closed by sales agents who respond fast. The sales process, especially in the B2B space, is not as easy as it sounds. As a matter of fact, successful deal closing is a product of many factors.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.