KoMarketing Associates

APRIL 15, 2020

Understanding how a B2B buyer’s journey naturally progresses is key to designing a digital marketing program that works in any economic climate. When we do this with our clients, it allows us to see their marketing as a whole, rather than looking at isolated marketing tactics and getting overly focused on minor issues. Once we understand what’s already working for a client, we can then apply an informed strategy to amplify their successes.

Buyer's Journey 157

Buyer's Journey Peer-to-peer Enterprise Management Work Management 157

Launch Marketing

APRIL 15, 2020

While tools and skills can simplify planning, there is no scientific way to know when unexpected shifts will happen in the market. The novel coronavirus pandemic (COVID-19) and the social distancing that has come with exemplifies that. Even if your 2020 planning accounted for contingencies, the odds are that you did not plan for such a colossal and inimitable disruption.

Planning 79

Planning Marketing Plans Work Management Contingency Planning 79

Marketing Insider Group

APRIL 15, 2020

LEGO is a brand known throughout the world. It’s been a staple of childhoods for decades—one of the most popular toys for boys and girls. LEGO inspires creativity and innovation. But in the late 1990s, LEGO was facing the probability of bankruptcy. They needed to turn things around before they became simply a memory. In writing Mean People Suck , I was struck by the story of LEGO, as depicted by John Davis in his Guardian article, “ How LEGO Clicked: The Super Brand that Reinvented Itself.

Brand Identity 278

Brand Identity Branding Thought Leadership Work Management 278

Roketto

APRIL 15, 2020

SaaS marketers have it pretty tough. Aside from the fact that your target audience is inherently very narrow, and that you’re trying to market something that’s continuously changing, most of the marketing advice you find on the big old internet is about marketing a product.

Internet Marketing 158

Internet Marketing Marketing Product Features 158

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Biznology

APRIL 15, 2020

Selling cold prospects was never easy, but with nearly everything in flux at the moment, cold prospecting is immeasurably more difficult. That makes your digital presence, content marketing, and relationship building ever more critical. What Does Your Digital Presence Say? The quality of your digital presence is the difference between being invited to your prospect’s shortlist and your prospect never even knowing you exist.

Allocation 118

Allocation Marketing Prospects Trust Marketing Marketing 118

Content Marketing Institute

APRIL 15, 2020

After he was laid off in 2008, Dennis Shiao took a content marketing approach to create and grow his personal brand. He became a publisher of information and, 12 years later, he’s still doing it successfully. Continue reading → The post How to Build a Personal Brand After a Job Loss appeared first on Content Marketing Institute.

Personalization 137

Personalization Ad Building Brand Identity Branding 137

Roketto

APRIL 15, 2020

SaaS marketers have it pretty tough. Aside from the fact that your target audience is inherently very narrow, and that you’re trying to market something that’s continuously changing, most of the marketing advice you find on the big old internet is about marketing a product.

Internet Marketing 116

Internet Marketing Marketing Product Features 116

Search Engine Journal

APRIL 15, 2020

Looking to seriously grow your content marketing? Then you need to take a systems mindset now. Here's how. The post Why Content Marketers Need a Systems Mindset via @thatbberg appeared first on Search Engine Journal.

Content Marketing 125

Content Marketing Content Search Marketing Marketing 125

Varicent

APRIL 15, 2020

In times of crisis, most of us seek out ways to retain control. The more chaotic our environments become, the more we try to control them. The more we try to control them, the more frustrated we become. And the cycle continues. We can't control that we can't leave the house. We can’t control health and wellness timelines. We can't control that most prospects aren’t buying right now.

Top of Funnel 120

Top of Funnel Ad Building Advertising Funnels Paid Search Agency 120

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Brandfolder

APRIL 15, 2020

__G2, the largest software marketplace and review platform, announces the 2020 winners of its annual Best Software Awards. Brandfolder, a software company providing digital asset management solutions, placed #41 on.

Digital Asset Management 115

Digital Asset Management Software Companies Best Practices 115

Bannersnack

APRIL 15, 2020

Posters are one of the earliest forms of advertising, and it’s clear that they’re not going anywhere. Whether they are printed or used in the digital space, posters are ideal for promoting everything from food delivery to movies, events, fundraisers, school projects, and more. Nowadays, posters are still being used in advertising to grab people’s […].

Design 110

Design Advertisements Advertising Promotion 110

BenchmarkONE

APRIL 15, 2020

COVID-19 has a lot of us doing things we usually wouldn’t do. It has businesses laying off tons of people, companies scaling back on marketing and sales strategies, and networking events are getting canceled. Restaurants and small businesses are having to rely on other measures to keep revenue coming in, and all of us are trying to do whatever we can to lend a helping hand to ensure the repercussions of this pandemic aren’t as drastic as they could be. .

Work Management 107

Work Management Tips Small Business Marketing Education 107

DivvyHQ

APRIL 15, 2020

With so much technology used in content marketing, email marketing automation tools are arguably the most beneficial, allowing us to personalize and connect with buyers at scale. But what tools, features or functions within the email realm do you really need?

Marketing Automation Services 104

Marketing Automation Services Marketing Automation Email Marketing Automation 104

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

BuzzSumo

APRIL 15, 2020

Content marketing is not just meant to help you gain new customers. After all, there are only so many new customers you can acquire. . Instead, content marketing’s true purpose is to boost loyalty and retention. And customer retention should be your number one priority no matter what type of business you have. Educating and delighting your customers is the key to building long-lasting relationships with them.

Content Marketing 103

Content Marketing Content Paid Search Agency Knowledge Base 103

Optinmonster

APRIL 15, 2020

Do you love the idea of hosting a conference to build authority in your niche? Between a lack of time and budget, you might feel like it’s an impossible task. Well, we’ve got some great news for you: it’s possible when you know how to host a virtual conference. Virtual conferences are a great option for so many reasons. But now you might be wondering, “Wait…what is a virtual conference, anyway?

Conference 95

Conference Work Management Budget Programs Marketing Management 95

SmartBug Media

APRIL 15, 2020

Marketing professionals wear many hats—that’s nothing new. We juggle lead generation, demand generation, CRM management, partnerships, teammate training, securing buy-in, and so much more. Among all the responsibilities, one that continues to be a challenge is generating the right amount of traffic and leads for organizations. Now imagine if you balanced traffic and lead generation with the drive to uncover new value from leads who already exist in your database.

Top of Funnel 93

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 93

ATAK Interactive

APRIL 15, 2020

It’s been several weeks since the United States reported its first positive case of COVID-19 (also known as Novel Coronavirus). To mitigate the risk of spreading the virus, millions of people are practicing social distancing by staying inside and avoiding crowds. Though this practice is keeping our communities safe, it has negatively impacted a lot of companies as they are not receiving the same constant business.

Paid Search Agency 78

Paid Search Agency Companies B2B Thought Leadership B2B 78

Speaker: Paul Slack, Vende Digital CEO

Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r

Account Based Marketing

Hubspot

APRIL 15, 2020

Imagine this: as a content marketer, things are going pretty well for you — you're confident about your upcoming campaign, the ROI from your last couple were stellar, and projections for the new one looked just as good, if not better, than ever before. And then something happened. Maybe it's a sudden trend or global event that diverts your audience's attention.

Planning 98

Planning Content Work Management Marketing Management 98

ATAK Interactive

APRIL 15, 2020

It’s been several weeks since the United States reported its first positive case of COVID-19 (also known as Novel Coronavirus). To mitigate the risk of spreading the virus, millions of people are practicing social distancing by staying inside and avoiding crowds. Though this practice is keeping our communities safe, it has negatively impacted a lot of companies as they are not receiving the same constant business.

Paid Search Agency 78

Paid Search Agency Companies B2B Thought Leadership B2B 78

Hubspot

APRIL 15, 2020

Imagine this: as a content marketer, things are going pretty well for you — you're confident about your upcoming campaign, the ROI from your last couple were stellar, and projections for the new one looked just as good, if not better, than ever before. And then something happened. Maybe it's a sudden trend or global event that diverts your audience's attention.

Planning 96

Planning Content Work Management Marketing Management 96

SendGrid

APRIL 15, 2020

Conversations are the future of customer engagement. Discover how you can use conversational marketing to build & nurture relationships with your customers. The post What Is Conversational Marketing? appeared first on SendGrid.

Conversion 80

Conversion Marketing Ad Building Practices 80

Advertiser: ZoomInfo

This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.

B2B Sales

Hubspot

APRIL 15, 2020

For your business to thrive, it's undeniably critical you set up a process for conducting effective interviews — and, in 2020, it's equally vital you create a comprehensive virtual interview strategy, as well. As a Program Coordinator on HubSpot's Recruiting Operations Team, I'm familiar with the struggles of creating a cohesive remote interview experience.

Hubspot 88

Hubspot FAQ Transparency Video Marketing 88

ClearVoice

APRIL 15, 2020

What is a virtual event? Something as small as a webinar or as large as a digital conference with thousands of attendees. More than ever, virtual events are serving not just to supplement in-person events — but are replacing them as a way to save on production costs, minimize headaches and engage audiences in a whole new way. If the marker for perfect vision is 2020, one thing’s become certain in this year of all years: the future’s never been blurrier.

Webinar Metrics 76

Webinar Metrics Personalization Ad Exchange Conference 76

B2B Marketing Zone Submitted Articles

APRIL 15, 2020

Effectiveness 130

Effectiveness Tips Marketing 130

Anyword

APRIL 15, 2020

Casually browsing headlines over the last few weeks, it seemed to me that affiliate programs had gotten a lot of attention. So much so, that it had me under the impression that publishers who rely on these programs as the primary revenue stream , were in deep trouble. But when I peeled away the hype and looked at the data, what I saw in practice was very encouraging.

Amazon 70

Amazon CPA Cost per Acquisition CPC 70

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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

Intent Signal

xiQ

APRIL 15, 2020

The Trojan Horse of Content Marketing. In this webinar, i2c Inc’s, a leading e-payment solution provider, Nikki Waters – Senior Vice President of Marketing and Terri Thibodeaux – Director of Demand Generation, have discussed how they are using xiQ to execute a “trojan horse” content marketing strategy to increase subscribers by 250% and grow engagement by 1000%.

Webinar Metrics 62

Webinar Metrics Video Marketing Content Marketing Demand Generation 62

Stevens & Tate

APRIL 15, 2020

A comprehensive professional service marketing strategy can be time-consuming to not just develop and implement, but to monitor and maintain as well. A successful strategy requires that many tasks be performed repeatedly over time. These tasks are often mundane. It’s why many professional services use automation tools. Automation tools help automate certain tasks, which can reduce the time that needs to be spent manually performing tasks, can help reduce human error, and can make your mark

Marketing Automation Services 65

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 65

Sharpspring

APRIL 15, 2020

The Drop Consult agency is sponsoring The Help Hub and using SharpSpring’s marketing automation platform to contribute to the fight against feelings of isolation brought on by COVID-19. It’s always uplifting to hear stories from marketing industry colleagues working to make the world a better place. In these demanding times, though, it’s even more inspiring.

Paid Search Agency 64

Paid Search Agency Marketing Automation Services Advertising Agencies Marketing Automation 64