Wed.Mar 15, 2017

[VIDEO] The Role of Story in Account-Based Marketing


We all should know by now the power of storytelling in business. After all, stories guide and enrich our personal lives every day in many ways: the learning we pass along to our children, the laughs we have with friends, the binge watching, or the novels we get lost in during a lazy weekend. Story is woven into the fabric of our lives, and we’re richer because of it. Given that point, why should the same principles not apply when we’re all at work? Of course they do, and then some.

5 Email Reactivation Campaigns That Win Subscribers Back

Modern B2B Marketing

Author: Mike Madden “She loves me… she loves me not… she loves me! SHE REALLY LOVES MEEEEEEEEEE!!!”. We’ve all been there. As children, we left it up to flower petals to determine if our crush liked us back. Simpler times, am I right?

Trending Sources

Why CMOs Should Embrace Ad Blocking

Modern Marketing

According to eMarketer "the percentage of people using ad blockers is growing at a significant rate, though blocking established much of its presence earlier in the decade." " They expect three in 10 Internet users will be using blockers by the end of 2018.

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The Top 5 Worst Brand Video Marketing Fails from the Past Year


Big brands have the data and the resources to keep their finger on the pulse of social, political, and cultural topics. These resources create pressure to broadcast the right messaging in their video marketing campaigns.

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Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

More Trending

3 Ways To Adopt A Multi-Channel Marketing Strategy


As a Customer Success Manager at Radius, I am lucky enough to work with some amazing clients day in and day out. Some are startups who are brand new to outbound marketing while others are in the Fortune 500 and have helped shape marketing trends.

Are Notifications Driving Us Crazy?


How do you start your mornings?

Is your brand making maximizing interest from potential customers?


In a digitally-charged world, the sales and marketing funnel is more important than ever. Engaging customers long before a sale, and even longer after it, are keys to building brand confidence and growing your revenue.

Demystifying Creative Success: How to Build a Creative Career from Scratch


If you start your career at a corporate bank, the path to success is usually presented as a clear progression of incremental promotions, straightforward skill requirements, and predictable time lines. For those of us hell-bent on pursuing a creative career, there is no luxury of a well-trodden path.

2017 CMO Survey

The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.

Tips on How to Be More Personable on the Phone

Lead Liaison

There’s a good chance that you spend a lot of time on the phone for work. You might have to prospect for clients or speak to existing clients. Whatever the case may be, you need to be as personable as possible. Follow these tips and you’ll be more personable and engaging in no time at all.

Create. Captivate. Engage. The Art of Interactive Experiences


The past few years have witnessed a dramatic shift in the way marketers operate to be successful. Businesses are ditching old school marketing and lead-generation strategies for experiential, interactive techniques.

How to Generate Fresh, Customer-Centric Content


Being innovative and creative is a big part of marketing, but campaigns based on customer-centric content topics are game changing.

How to Create a Partnership Marketing Plan that Drives Growth

Hinge Marketing

In Hinge’s 2017 High Growth Study , we asked respondents to rate the impact of 24 possible marketing techniques. Of these, the technique that was rated as having the most impact was a bit of a surprise: partnership marketing. One-third of the high growth firms we surveyed rated its impact as significant (they rated it a 9 or 10 on a ten point scale). How many no-growth firms gave partnership marketing a high rating? So what are we to make of this finding?

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

5 Lead Generation Strategies You Probably Never Thought Of


Creating killer content – especially the interactive kind – is a great way to drum up leads. Adding opt-in forms in a variety of places around your website is another great tactic.

7 Components of a Successful Brand Logo


Why do some brands tank while others succeed overnight? “Brand is a perception and perception will match reality over time.” ” -Elon Musk It seems like a silly question since dozens of factors contribute to a brand’s success or failure. It could fail because of bad service or bad products, or maybe the business is just in a bad location. The post 7 Components of a Successful Brand Logo appeared first on Opentopic. Brands & Marketers

Is Content Marketing Killing Your Customer Conference?


I consistently hear from clients and colleagues how hard it now is to drive attendance to annual customer and user conferences. Many vendors do everything under the sun to entice customers to sign up, yet these events still suffer from below-goal attendance and a hit to the bottom line. Why is this? Many of us remember when customer conferences were all the rage in the early-to-mid 2000s.

The new battleground for marketing-led growth


In the digital age, consumers are always shopping around. New research shows that hooking them early is the strongest path to growth. The CEO of a branded apparel company was troubled and began putting some tough questions to the marketing department. The company had spent substantially on promotions and loyalty-rewards programs to drive much-needed growth based on studies showing that. The post The new battleground for marketing-led growth appeared first on Opentopic. Brands & Marketers

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Blockchains as a new kind of quantifiable brand equity?


Marketing Effectiveness: What It Is and 4 Ways to Measure It


Marketing effectiveness is measured by how well a company’s marketing strategies increase its revenue while decreasing its costs of customer acquisition.

Sales Leaders: You’ve Got the Data, Now What?

Sales Intelligence View

InsideView is proud to partner with some incredible companies that are redefining the B2B sales and marketing space by integrating real-time data and insights into their applications. LiveHive, a provider of an innovative sales acceleration platform that drives faster time-to-revenue, is an example of one of those partnerships. The following blog is authored by LiveHive and has been […].

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Including a “Human Touch” in a Technology-Driven World


Technology is amazing. Amazon’s Alexa knows much more than just my favorite songs. For instance, she knows what types of music I like and makes recommendations for me.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

How to Connect B2B Audiences to Your Content


Every marketing communication needs to consider three variables: target audience, offer and aesthetic. But target audience is of top importance, and data hygiene is absolutely key to its integrity. It doesn’t matter how awesome your marketing materials look or how juicy the value proposition, if you are sending it to the wrong recipient, your message will be lost. According to Ed Mayer’s 40-40-20 rule , 40 percent of target marketing success stems from quality of your database.

Account-Based Sales Development In A Predictive World


This interview was originally published on the Outreach blog by Jeremy Garbutt , Sales Development Manager at Infer. Like any lean, fast-growing company, our sales team at Infer struggles with the age-old conundrum of quantity vs. quality. However, thanks to Outreach’s automation, we’ve been able to avoid spreading ourselves too thin.

Digital Marketing Strategy: An A to Z Glossary


Digital marketers love to throw words around. Some of them might not mean anything to you yet, but that doesn’t mean they don’t mean anything at all. When everyone’s speaking “marketese,” you need to be able to keep up. That’s why we’ve made this digital marketing glossary – to get to the bottom of what they’re talking about. Whether you’re. The post Digital Marketing Strategy: An A to Z Glossary appeared first on Opentopic.

21 Stats You Need to Know About Marketing Automation


Marketing automation is a topic we’re hearing a lot about in 2017. From robust marketing technology stacks to standalone tools, automation is improving operations around the world. How are they doing that? By simplifying what used to be time-consuming tasks for marketers.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Digital Marketing Strategy: An A to Z Glossary


Digital marketers love to throw words around. Some of them might not mean anything to you yet, but that doesn’t mean they don’t mean anything at all. When everyone’s speaking “marketese,” you need to be able to keep up. That’s why we’ve made this digital marketing glossary – to get to the bottom of what they’re talking about. Whether you’re. The post Digital Marketing Strategy: An A to Z Glossary appeared first on Opentopic.

6 Practical Account-Based Marketing (ABM) Strategies for Small Businesses


Editor’s Note: This is a guest post from Niraj Ranjan Rout. Niraj is the founder of Hiver , simple customer support software that turns your email into a powerful collaboration tool. Follow him on Twitter at @nirajr. Why Use Account-Based Marketing (ABM) for Small Businesses?