Marketing Insider Group
JUNE 12, 2017
What does a good content marketing strategy look like? Why is content marketing king? How do you get it right, measure it, improve it? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. In fact, it is an inquisitive nature […]. The post 8 Top Content Marketing Questions Answered appeared first on Marketing Insider Group.
Contently
JUNE 12, 2017
Thought leadership gets a lot of flak in marketing circles. Some of it is fair. “Thought leadership” is jargon for something companies have done forever: trying to position their executives as influential leaders. But just because it’s a new way to refer to an old technique doesn’t mean it’s not effective. New technology has just changed how it’s done.
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Marketing Insider Group
JUNE 12, 2017
Did you know that AI can predict your personality traits better than your spouse of partner, your friend, even your family? That’s one of the key insights I learned last week when I attended Pega‘s Pegaworld at the MGM Grand in Las Vegas, NV. More than 4,000 Business and IT leaders came together to understand […]. The post The Role of AI in The Future of Marketing appeared first on Marketing Insider Group.
KoMarketing Associates
JUNE 12, 2017
As marketers look ahead to 2018, more of them are finding that they may dedicate a large portion of their budgets to digital. In the “Global Digital Outlook Study” from SoDA and Forrester, nearly half of surveyed marketers (43 percent) said that they intend to increase their budgets for digital marketing in 2017/18. About half of survey respondents also said that they currently spend 50 percent or more of their marketing budget on digital initiatives.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Marketing Insider Group
JUNE 12, 2017
Turning the tables on the big, established operators in your field can seem like an insurmountable task. But it needn’t be. Marketing automation helps us to level the playing fields, giving our small business a fighting chance against the industry titans, and helping us to make up some serious ground. Here’s how… Effortless resource coverage […].
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Adobe Experience Cloud Blog
JUNE 12, 2017
Marketers live and die by their automation solutions. Without them, everything is done manually, doesn’t scale, takes too much time, and ultimately descends into chaos. It would seem marketers don’t need any other tools. However, marketers often work with other teams across the organization like developers, product management, and even the accounting folks.
Hinge Marketing
JUNE 12, 2017
Does your firm struggle to attract the smart, capable people you need to take your business to a higher level of success? You’re not alone. Hiring and retaining talent is one of the top challenges faced by most professional services firms. In fact, There’s isn’t a one-size-fits-all solution to this problem. In a tight job market, it can be tougher to attract quality talent than find new clients.
Contently
JUNE 12, 2017
One of the most important words in marketing right now is relevance. Storytelling is great, and plenty of brands have stepped up their creative efforts, but investing the time and money to tell a good story is wasted without a strong strategy backing it up. Contently and OneSpot partnered on this webinar to analyze how brands use segmentation and personalization to increase site traffic and user engagement.
Kapost
JUNE 12, 2017
Marketing automation is one of the most powerful tactics for today’s B2B marketer. According to a Pepper Global study on B2B marketing, the #1 benefit of marketing automation is the ability to. The post 5 Best Practices for Marketing Automation appeared first on Kapost Content Marketing Blog.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Engagio
JUNE 12, 2017
It can be intimidating to make the switch from traditional demand generation to an account-based mindset. It requires B2B organizations to evolve their process and activity — and change is never easy. But, even if you think you’re not ready for a full Account Based Marketing strategy, there are numerous ways that you can apply some of the principles of Marketing Orchestration to have an immediate and direct impact on your business.
chiefmartech
JUNE 12, 2017
This past weekend, I caught up on Mary Meeker’s latest Internet Trends report for 2017. As always, it was jam-packed with incredible data and insights, and this year it ballooned to 353 pages worth of them. There’s a ton of topics in the report that are important to marketing — voice-based platforms, convergence of advertising and commerce, gaming-inspired innovation, the reinvention of media, and the spectacular Internet explosions in China and India — but I want to highlight some d
Hubspot
JUNE 12, 2017
There are few things I look forward to more every year than the release of Mary Meeker’s Internet Trends Report. It’s clear, it’s visually interesting, and most importantly, the results are always fascinating -- with tremendous implications for marketers. Meeker’s report is chock-full of data about how the way users operate online is changing. And man, are things changing.
eTrigue
JUNE 12, 2017
Digital marketing has transformed how most organizations market today. Marketers at even the smallest companies are now equipped to leverage online strategies including email, banner ads, search, and social media. The concept of a “demand center” has emerged at the. The post The Need for a Demand Center appeared first on eTrigue.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
The Mx Group
JUNE 12, 2017
Feeling the pressure to deliver leads? That’s not going away anytime soon. B2B Marketing reports that 85% of marketers face growing pressure to generate more leads. (Personally, we’re wondering where the other 15% work …). We’re sure you and your team are knee-deep in the process of implementing demand creation programs to reach your lead goals.
Content Standard
JUNE 12, 2017
Healthcare’s case studies are needlessly dry. This can be said about almost any industry, but healthcare is especially bad. I say this in the kindest way possible, but it’s true, and that’s a shame. Our industry has some of the most dramatic, most touching, and most riveting stories in the world, but somehow our case studies generally manage to be sufficient at best.
DivvyHQ
JUNE 12, 2017
Here at DivvyHQ we have the joy and privilege of working with organizations both large and small. This gives us a front-row seat to the content planning efforts of the savviest marketers on the planet. No matter your size, industry, or mission, many of you face the same challenges when it comes to planning, producing, and coordinating content. You’re busier than all heck, you can’t find the time to collaborate, and you’re struggling to keep up with the breakneck pace of content
Content Standard
JUNE 12, 2017
Most professionals love the close of Q2 each year: summer weather is getting into swing, many people have prepared to take well-earned vacations, and it’s time for the marketing conference circuit to kick into high gear. There’s a lot to look forward to. But for Cassandra, the close of Q2 is bringing nothing but stress. Cassandra is a marketing executive for a mid-size B2B tech company.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Brandfolder
JUNE 12, 2017
A while back, our President, Steve, wrote a blog post on how to sell DAM to your manager. But because selling new software to your boss is still one of.
KoMarketing Associates
JUNE 12, 2017
In my previous post , we discussed eight ways that Baidu advertising differs from Google AdWords from an account and setting perspective. Today, I will share four unique features of Baidu paid search advertising management to help better target the China market: keywords, ad groups, ad creative, and sitelinks. Keywords – Match Types. In AdWords, there are four keywords match types – broad, broad modifier, phrase, and exact match.
Hubspot
JUNE 12, 2017
Here at HubSpot, some of the most awe-inspiring moments take place when we get to take new products and features for a test drive. We transform, if it's even imaginable, into even bigger geeks than we normally are, squealing with the excitement typically reserved for iPhone launches and new seasons of Netflix series. But alas -- this glee is caused by software we use every day at work, and will eventually get to share with other marketers.
Directive Agency
JUNE 12, 2017
If you’ve spent any time reading up on digital marketing trends you’ve probably run into the terms B2B and B2C before. The general difference between B2B and B2C is clear enough in the acronyms themselves: Business to Business & Business to Customer. But the nuances between the two are a bit more complex than that. And knowing the difference between the two can be key to understanding how to improve your own campaigns.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
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