Marketing Insider Group

JANUARY 24, 2018

It’s been happening since the past few years and 2017 was no exception. We are talking about the blink-and-you’ll-miss-it Google algorithm updates. And make no mistake, these are the kind of updates that hit your site when you least expect them to do so. Only, when you aren’t paying enough attention. To begin with, the […]. The post Google’s Biggest Search Algorithm Updates To Know For 2018 [Infographic] appeared first on Marketing Insider Group.

Search Marketing 278

Search Marketing Google Marketing 278

Tomorrow People

JANUARY 24, 2018

Stop flirting with your content marketing agency — build a loving relationship with them and get the most out of your marketing investment in our new 10-part blog series. In our new 10-part series, we’re going to pull back the curtains on the client-agency relationship, showing you how to get the most out of your content marketing agency spend. Ready to get going?

Advertising Agencies 204

Advertising Agencies Paid Search Agency Ad Agencies Planning 204

Marketing Insider Group

JANUARY 24, 2018

What IS the difference between marketing and sales content? This is a good question to ask across your organization. The answers will reveal people’s thinking and understanding about “content” in general. Notice how clear, specific, consistent and actionable the responses are. Or not. Why does this matter? Effective sales content is a strategic imperative when […].

Content 221

Content Marketing Organization Effectiveness 221

KoMarketing Associates

JANUARY 24, 2018

As marketers look to enhance the customer experience, new research shows that personalization is becoming increasingly important. Epsilon Marketing published “The Power of Me: The Impact of Personalization on Marketing Performance” and discovered that 90 percent of customers believe personalization is “very/somewhat appealing.” Approximately 80 percent claim that they are more likely to do business with a company that offers personalized experiences.

Personalization 168

Personalization Custom Publishing Paid Search Agency Marketing 168

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Biznology

JANUARY 24, 2018

What do you really know about your customer’s experience in site search? If you’re getting ready to migrate from one search engine to another, how do you know that the new engine will be better? These are tough questions to answer, but there are methods and measurements that can ensure you’re not trapping your customers in the new search engine. Most companies don’t measure site search well.

Webinar Metrics 150

Webinar Metrics Effectiveness Marketing & Strategy Search Marketing 150

Hubspot

JANUARY 24, 2018

It's the start of a new year, and there couldn't be a better time to look ahead at what the next 12 months might hold for video marketers. Here at Wyzowl , we've just published the results of our fourth annual State of Video Marketing Survey, and the numbers suggest this is set to be another big year for video -- among both marketers and consumers. These statistics were gathered by surveying 570 unique respondents in December 2017.

Video Marketing 101

Video Marketing Planning Dwell Paid Search Agency 101

Only B2B

JANUARY 24, 2018

20 Content Syndication Tools To Exponentially Increase Domain Authority. Want to kick off the competition in content marketing? In search of new methods of sharing your content? All you need right now is to look beyond the fancy social networks to expand your influence, increase exposure and grow your reach. Here are all your answers, 20 content syndication tools to exponentially increase domain authority: Outbrain.

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Digg Enterprise Management CAN-SPAM Network Marketing 89

Hubspot

JANUARY 24, 2018

Like it or not, small talk is integral to your success. Whether you’re networking, speaking with a new prospect, or warming up a customer before upselling them or asking for a referral, you must be able to build rapport with casual conversation. To help you master this crucial skill, we’ve written a comprehensive guide to small talk. What is small talk?

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Conversion Ad Exchange Conference Dwell 99

Kapost

JANUARY 24, 2018

Marketers, pat yourself on the back. Since just last year, tagging content based on personas has increased over 100%! As marketers, a data point like this certainly catches your attention—but. The post Planning Your Content Strategy in 2018 appeared first on Kapost Content Marketing Blog.

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Planning Marketing & Strategy Content Tagging 80

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Hubspot

JANUARY 24, 2018

Client Gift Ideas. A Terrarium or Succulent Garden. Professional Notebooks. Coffee or Tea Blends. Calendars. Coffee Table Book. Toiletry Bag. Gourmet Food Basket. Portable Phone Charger. K-Cup Coffee Sampler. Kindle. Custom Water Bottle. Online Classes. BarkBox. Better Swag. A Charity Donation. Beer Brewing Kit. Restaurant Gift Card. Bakery Delivery.

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Paid Search Agency Companies Amazon Marketing Analytics Tools 99

Hinge Marketing

JANUARY 24, 2018

Recently, I sat down with Ryan Suydam, Chief Experience Officer at Client Savvy, a firm that helps professional services firms build and deploy powerful client experience (CX) programs that drive higher retention rates and greater revenues. His firm also runs CXps , a conference for professional services firms that want to understand and implement client experience best practices.

Budget Programs 58

Budget Programs Differentiation Work Management Marketing Management 58

The Mx Group

JANUARY 24, 2018

You have your funnel defined, your personas identified and your content map in place. Now what’s your strategy for content creation? According to the Content Marketing Institute, more than half of marketers say they don’t have time for B2B content marketing, and nearly as many say content creation challenges are what’s holding them back. These are familiar challenges, but ones we’re solving for clients and ourselves by making the creative process more inclusive.

Creativity 54

Creativity Top of Funnel Case Studies Case Study 54

Launch Marketing

JANUARY 24, 2018

The Project. Akamai is the global leader in Content Delivery Network (CDN) services, making the Internet fast, reliable and secure for its customers. The company’s advanced web performance, mobile performance, cloud security and media delivery solutions are also offered through channel partnerships with other world class technology brands. Recognizing a need to amplify the marketing activity and support for one of their key channel partners, Akamai looked to Launch Marketing to bolster the

Paid Search Agency 54

Paid Search Agency Advertising Channels Microsite Work Management 54

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Heinz Marketing

JANUARY 24, 2018

It’s a simple question that doesn’t get asked nearly often enough. Adam Schoenfeld brought it up to me last week over coffee. Adam was co-founder and CEO of Simply Measured before taking over Siftrock last year. In his new role at a much smaller company he wears many hats – leader, sales rep, customer service manager and more. It’s in his best interest to make his customers wildly successful, which often translates to greater loyalty and higher lifetime value.

Marketing Management 55

Marketing Management Gartner Vendors Loyalty 55

Launch Marketing

JANUARY 24, 2018

Too many B2B organizations believe they can get by without having a marketing strategy. Whether it’s because they work in a niche market, their growth is based on referrals or they only see marketing as an expense with an uncertain Return on Investment (ROI). These assumptions are moving farther and farther away from being true as B2B buyers, individuals or organizations, require much more information and product education before making a purchase.

Organization 54

Organization B2B Marketing Planning B2B 54

Lead Liaison

JANUARY 24, 2018

We have all been there. You schedule a call with a hot prospect, only to realize that they are a no-show for your initial sales call or demonstration. No-shows are notorious in the online meeting world (i.e. GoToMeetings, etc.). While everyone will be no-showed occasionally, the frequency of no-shows is directly related to your process. What are the dangers of no-shows?

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AIDA Lead Liaison Sales Qualified Leads Marketing Prospects 48

Albacross

JANUARY 24, 2018

Ask ten different account-based marketers their preferred method for finding accounts and you’ll likely get ten different answers. There’s no standard approach to this stage of the ABM process. But it’s easily one of the most vital. And if you can access leads and accounts unavailable to your competitors you’ll give yourself a big advantage. Successful account identification is based on a clear understanding of your ideal account.

Demand Generation 45

Demand Generation Ideal Customer Profiles Account Based Marketing Allocation 45

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Customer Experience Matrix

JANUARY 24, 2018

I’ve been working for months to find a way to help marketers understand the differences between Customer Data Platform vendors. After several trial balloons and with considerable help from industry friends, I recently published a set of criteria that I think will do the job. You can see the full explanation on the CDP Institute blog. But, since this blog has its own readership I figured I’d post the basics here as well.

Work Management 166

Work Management Marketing Management Vendors Ideal Customer Profiles 166

Contently

JANUARY 24, 2018

My parents have no idea how to define content marketing. They could tell you what I do on a daily basis (write, edit, brainstorm, crunch data, send infinite emails), but the industry itself is a mystery. Same goes for my friends, who still have to ask what Contently does every time I see them even though I’ve been here for four years. Some of my coworkers like to joke that the hardest thing about our jobs is trying to explain what we do at a party.

Creativity 157

Creativity Planning Content Marketing Copywriting 157

Content Standard

JANUARY 24, 2018

Even if you’ve never been to Detroit, you no doubt have an impression of the place. It’s a city in decline—or a city experiencing an entrepreneurial renaissance. It’s a city that’s tough as nails—or an icon of urban decay in desperate need of some kind of savior. Hoping to offer a contrast to these narratives, Detroit is creating its own version of brand storytelling.

Storytelling 54

Storytelling Brand Identity Branding B2B Thought Leadership 54

Content Marketing Institute

JANUARY 24, 2018

Businesses should use 2018 to break the bad habit of viewing aspects of an SEO marketing strategy as a one-time exercise. Too often, some companies optimize a website page and never adjust it. Though 61% of marketers in a 2017 HubSpot study say increasing organic visibility is their highest inbound marketing priority, they don’t always follow through.

SEO 111

SEO Lead Scoring Lead Ranking Marketing & Strategy 111

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules