Marketing Insider Group
AUGUST 22, 2016
Are you inundated with articles telling you to nurture your qualified leads? Perhaps you’ve grown weary of all the advice you’ve been hearing about how to get your prospects moving faster along the sales funnel? Strategies about how to attract and grow your leads often vary depending on who you’re talking to. Sometimes it involves […]. The post 10 Ways To Lose a Lead appeared first on Marketing Insider Group.
Sales Engine
AUGUST 22, 2016
How First Rate Uses Thought Leadership Content to Grow the Business Having the same brand since their start in 1991, First Rate knew they had to make some major changes if they were going to compete effectively and grow in today’s digital era. Given their mission to help wealth management firms grow and thrive as stewards of their client’s investments, First Rate needed an innovative approach that would help empower investors and advisors to simplify and better understand their financial world.
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Marketing Insider Group
AUGUST 22, 2016
By Tom Hopkins, Managing Director at One Productions Gangnam Style by Korean rapper Psy is YouTube’s most viewed video ever. It has more than 2.5 billion views to date and is a viral video sensation. But, what makes it so popular? Is it the cheesy K-Pop that we have now come to love? Is it the colorful […]. The post Getting Your Video Marketing Strategy Right appeared first on Marketing Insider Group.
Customer Experience Matrix
AUGUST 22, 2016
Last week’s posts introduced our new Raab Guide to ABM Vendors ( buy it here ) and introduced a framework four process ABM steps, six system functions, and six key sub-functions. The idea was that functions define major categories of systems, while the sub-functions differentiate systems within each category. The world isn’t really quite this simple, if only because many systems provide more than one function.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
AUGUST 22, 2016
With all the blogs, social media posts, eBooks, whitepapers, and videos you create, how do you make sure you are achieving the right results with your content marketing? You probably have a few metrics you’re tracking to measure how well your content is performing. You may also have a publishing schedule and a list of content […]. The post Improve Your Content Marketing Strategy With These 7 Tips appeared first on Marketing Insider Group.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Biznology
AUGUST 22, 2016
Hello Biznology Readers! I am so proud to join the digital marketing experts who contribute to this blog. A special “thank you” to Mike Moran who invited me to join the ranks. Over the years, I’ve known Mike as an author, a research partner, and a consultant. I continue to learn from his ever-expanding expertise and innovation in marketing and share it with my own colleagues, network and students.
Ambal's Amusings
AUGUST 22, 2016
2 boys. 10 weeks. Fights. Arguments. About the last scoop of ice cream. Planting flowers. Playing in the sand. Rushing in the rain. Hanging together all the time. Too many laughs. Too many jokes. Too many memories made. Too much creating ruckus for mom. Summer Break 2016. Soon to be done. I am going to … Continue reading 2 boys. 10 weeks.
Contently
AUGUST 22, 2016
For decades, the premier publishing destinations were editorial juggernauts like The New York Times, The New Yorker, and Wired. Journalists pined to write for them, and readers couldn’t wait to get their hands on the latest issue. But over the last few years, great content has started to come from an unexpected place: startups. If you think about it, this relationship between great content and younger companies makes a lot of sense.
Ambal's Amusings
AUGUST 22, 2016
A journey of 4 years begins with… umm…perhaps, following a lovely looking girl into school?!
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Adobe Experience Cloud Blog
AUGUST 22, 2016
Author: Steve Pogorzelski Account-based marketing (ABM) continues to gain popularity among business-to-business (B2B) organizations looking to deepen engagement with specific accounts. In its 2016 State of ABM study, SiriusDecisions found that 92% of companies recognize ABM as a valuable solution to B2B marketing challenges. However, for some of these B2B organizations, their efforts are falling short.
Sprout Social
AUGUST 22, 2016
On social media, increasing audience engagement is like keeping the attention of a two-year-old. There’s so many things published each day that we’re often “on to the next” before finishing the content in front of us. So as a brand, the social competition can make it feel impossible to keep your audience engaged and focused. You can’t expect everyone to like what you post on social media, but there are ways to stay current and relevant by posting content viewers will want to read.
Hinge Marketing
AUGUST 22, 2016
Buyers of professional services can be very particular when it comes to who they work with. Often the services they purchase are sensitive in nature — say, legal assistance or tax preparation — and the service provider may be privy to critical information that, for the client, can make the difference between profitable success and catastrophic failure.
SnapApp
AUGUST 22, 2016
Pack your maple syrup, hockey jerseys, and extra politeness – SnapApp is crossing the border to the north this week for the Uberflip Experience in Toronto ! The two-day event is jam-packed with an impressive list of speakers from all over the content-creating world, including Jay Baer, Andy Crestodina, and Ann Handley. It expects to be a gathering of some of the brightest minds in marketing.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Content Standard
AUGUST 22, 2016
Who was the “convincer” in your high school? You probably know what I’m talking about. This was the kind of person who made for an incredible class president, or a particularly disruptive class clown. The kind who could bring people together and move their opinions in one direction or another. They always innately knew what was going on, somehow—and because of this, they just always seemed unconditionally trustworthy.
Hubspot
AUGUST 22, 2016
With 46% of marketers reporting that photography is critical to their current marketing and storytelling strategies, it should come as no surprise that quality photos are in high demand. Trouble is, most commercially available photos on the internet were taken to visualize broad overall concepts rather than concrete messages. That means they can be used in all sorts of campaigns. but also end up looking generic.
ActiveDEMAND
AUGUST 22, 2016
Diving Deeper Into Drip Campaign Best Practices In a previous post, we talked about drip campaigns and how they have been an essential part of a marketer’s “tool kit” for some time. We also touched on the ways in which they have been changing based on how customers are becoming more discerning while technology advances. Here, we address the specifics regarding the new “best practices” for drip campaigns, taking a closer look at Data-Driven Segmentation, Personalization, Predictive Send and Cross
Hubspot
AUGUST 22, 2016
When Snapchat first emerged on the scene back in 2011 , it was excusable to dismiss the ephemeral photo-sharing platform as just another shiny piece of millennial bait. But things have changed. The once niche app has grown into one of the least ignorable social media forces in the industry, wooing marketers with its command of more daily active users than Twitter.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
LeanData
AUGUST 22, 2016
In my last post, I examined the differences between reports and dashboards , and when it’s best to use each. Now, let’s take a closer look at how to get the most out of your reports. One way to do that is through the use of buckets. A bucket is a feature that you can use in a native Salesforce report. It essentially allows you to group things together without having to create custom fields or custom formulas.
Hubspot
AUGUST 22, 2016
Since 2006, inbound marketing has been helping businesses create more meaningful online experiences. In short: The inbound methodology focuses on pulling people toward your company and product rather than expecting them to come to you. And in today's highly-digital and ad-blocked world, your advertising strategy should be no exception. Combining the inbound methodology with your advertising means inviting people to engage with your brand, rather than interrupting their daily lives with your ads.
LeanData
AUGUST 22, 2016
In my last post, I examined the differences between reports and dashboards , and when it’s best to use each. Now, let’s take a closer look at how to get the most out of your reports. One way to do that is through the use of buckets. A bucket is a feature that you can use in a native Salesforce report. It essentially allows you to group things together without having to create custom fields or custom formulas.
The Freeman Company
AUGUST 22, 2016
Experience-hungry 18- to 25-year-olds seek out brands with personality
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
LeanData
AUGUST 22, 2016
In my last post, I examined the differences between reports and dashboards , and when it’s best to use each. Now, let’s take a closer look at how to get the most out of your reports. One way to do that is through the use of buckets. A bucket is a feature that you can use in a native Salesforce report. It essentially allows you to group things together without having to create custom fields or custom formulas.
Savanta
AUGUST 22, 2016
When measuring the health of customer relationships, three metrics are at the core of most studies: customer satisfaction , customer loyalty (likelihood of choosing supplier at next purchase) and customer advocacy (likelihood of recommending supplier to others). However, these metrics alone are not enough. They provide a snapshot of customer health but don’t in and of themselves reveal how to improve the position.
Contently
AUGUST 22, 2016
Coca-Cola is often hailed for its ability to tell stories that celebrate diversity and inclusion. It’s hard not to be touched by the ad that shows a Coke machine uniting people who live near the hostile Pakistan–India border. And most people probably remember the “ America the Beautiful ” Super Bowl commercial from 2014, which showed Americans of all ages and ethnicities enjoying Coca-Cola products.
Savanta
AUGUST 22, 2016
When measuring the health of customer relationships, three metrics are at the core of most studies: customer satisfaction, customer loyalty (likelihood of choosing supplier at next purchase) and customer advocacy (likelihood of recommending supplier to others). However, these metrics alone are not enough. They provide a snapshot of customer health but don’t in and of themselves reveal how to improve the position.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Vidyard
AUGUST 22, 2016
Recently, Vidyard quietly launched our new website. We didn’t want a lot of fanfare, but we knew it was time to deliver our customers something new and valuable.The previous site had been fairly stagnant for a while, and our product and story had evolved so much that it was time to revisit, readjust, and put our best foot forward so we could deliver to our customers what they deserved: something exceptional.
Sales Engine
AUGUST 22, 2016
We are all looking for a competitive advantage, and if you’re fortunate enough to be selling a completely unique product from a well-known firm to a needy market, you probably don’t have to be very good at marketing to be successful. But B2B companies have found success in content marketing , and they’re upping the ante. The competition for your prospect’s attention is only going to get worse, but that doesn’t mean that you shouldn’t get in the game—you just need to find your competitive advanta
Sales Engine
AUGUST 22, 2016
Most B2B companies have stuck a toe in the content marketing water by shifting some of their resources to generate white papers, thought-leadership articles, infographics, and video— primarily for use in the marketing automation systems that they’ve purchased. At this first stage of content development, it’s usually not too difficult to assemble your company thought-leaders in a conference room and come up with 10 to 20 topics that align with the high probability pains of your prospects and then
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