Wed.Jun 19, 2024

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Best Days to Cold Call in 2024: Data From 1.4 Million Sales Calls


You’ve got a killer product, a clear value prop, loads of customer proof and an airtight list of good-fit prospects. Calling these leads should be a breeze — so why aren’t you connecting? Like it or not, even the most well-prepared sales rep can crash and burn by simply timing their cold calls wrong. Thankfully, there are data-driven insights that improve cold calling outcomes if you apply them.

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AI and the art of meaningful conversation


Ruth Zive, CMO of LivePerson stops by the Radically Transparent podcast to reveal an unexpected truth: the most powerful tools in business are not advanced AI technology or sophisticated algorithms. It’s the simple act of conversation. Listen to the podcast: Watch the live recording: Or subscribe on Spotify , Apple Podcasts , or YouTube. Episode Summary Conversations captivate us.


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What’s AI Washing? A Guide to Asking the Right Questions


Find out what AI washing actually means and what questions you need to be asking to make sure that you're buying an AI product. The post What’s AI Washing? A Guide to Asking the Right Questions appeared first on Acrolinx.

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The B2B Marketing UK Agencies Benchmarking Report 2024

It’s that time of year again. The B2B Marketing UK Agencies Benchmarking Report is back and it’s showcasing the ever-changing B2B landscape. This year, we gathered data from an impressive 106 agencies; plus, we ranked agencies based on unique specialisms – think PR, brand, content marketing, and digital marketing. We also reveal everything from the rising stars to look out for in the market to the fastest growing agencies in 2024.

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4 Simple Decisions to Unlock Your Post-Cookie Targeting Strategy

The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

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How Architects Can Use Video Marketing as a Promotional Tool

Navigate the Channel

Using video to help market your architectural firm is intuitive, as the medium puts your process and projects on glorious visual display in a way unmatched by static photos and text-heavy collateral materials. Drone footage, social media video reels, website videos, including how-tos, and video leave behinds at architectural presentations are all ways to enrich your messaging, build awareness and position your business using video.

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Your Guide to Inclusive Marketing & Building Better Connections


As businesses strive to engage with consumers, it’s crucial to recognize and address the diverse backgrounds and experiences of the audience. Effective modern marketing goes beyond reaching a broad audience—it’s about connecting with individuals on a deeper, more inclusive level. Inclusive marketing broadens your reach and fosters a sense of belonging among all consumers.

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Top trends and pain points for e-commerce buying in 2024

Sana Commerce

Here’s a chilling stat: 91% of B2B buyers have at least one pain point that prevents them from completing an online order. Sana Commerce commissioned Sapio research to survey global B2B buyers to understand the developing trends and pain points that currently plague the e-commerce space. What we discovered was a significant acceleration of trends identified back in 2022 – online ordering has gone from a clear preference to an overwhelming majority of all orders.

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The No-Fluff Guide to Demand Generation


Driving steady growth for your B2B business requires more than traditional lead generation in today’s crowded and competitive digital landscape. If you want to consistently attract, engage, and nurture high potential prospects, you need a holistic demand generation strategy. Demand generation leverages a blend of modern marketing tactics—content, SEO, targeted ads, social media, email, and more—to build interest and guide potential clients seamlessly through their buyer journey.

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Losing $200k Per Month & Investing In Pistachio Farms with Eli Rubel of NoBoringDesign

Confessions of a B2B Marketer

Eli Rubel on LinkedIn Eli Rubel on X NoBoringDesign's website Matter Made's website Check out Eli Rubel's YouTube Channel Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Entrepreneur is handcrafted by our friends over at: Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company Building CEO Spends 7

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Google’s Site Reputation Abuse Policy and What it Means to Marketers

Benchmark Email

Google’s influence on the digital landscape is unparalleled, with its algorithms dictating much of the visibility and traffic that websites receive. One significant aspect of Google’s policy framework is its Site Reputation Abuse Policy, a set of guidelines designed to maintain the integrity of its search results by penalizing deceptive practices. For marketers, understanding and… The post Google’s Site Reputation Abuse Policy and What it Means to Marketers appeared first on Benchmark Emai

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[Register Now] Creative Ways To Align Email Campaigns To The Buyer Journey

Learn from the Pros

Stay up-to-date with the latest in B2B Demand Generation and grow your pipeline/revenue. Join Paul Slack and Ryan Miller from Vende Digital for a dive into crucial topics like ABM, AI, campaign execution, and the impact of marketing technology on demand generation. This session will be focused on creative ways to align email campaigns to the buyer journey.

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The Top Frameworks for Amazing Blog Headlines That Get Clicked


Are headlines really that important? Well, investing your focus in a riveting headline gets you more clicks, increases your virality, and optimizes your searchability. To do this, you’ll want to take advantage of these 6 frameworks for amazing blog headlines. Frameworks for Amazing Blog Headlines Use these six frameworks for headlines to increase the organic traffic to your blogs. 1.

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What is Programmatic Advertising Ecosystem?


In the rapidly evolving world of digital marketing, the programmatic advertising ecosystem has become a cornerstone for efficient, data-driven ad transactions. This ecosystem leverages advanced technology to automate the buying and selling of ad inventories, making the process more streamlined and effective. By understanding the various components and mechanisms within this ecosystem, advertisers and publishers can optimize their strategies to achieve better results.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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6 Productivity Hacks for Small Business Owners Everywhere

Salesforce Marketing Cloud

For many small and medium business ( SMB ) owners, small tasks like looking up email exchanges with prospects or responding to customer inquiries take up most of the day. So the question is, how do we get these tedious tasks out of the way to focus on business priorities? For any business, adopting technology to automate busy work is the solution, and it doesn’t just end up being convenient — it is necessary to compete in today’s marketplace.

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Types of Programmatic Advertisement Deals


In the evolving digital advertising landscape, the term “programmatic advertising” has become a cornerstone for advertisers and publishers alike. This automated approach to buying and selling ad inventories leverages software to streamline transactions, making the process more efficient and data-driven. Within this ecosystem, there are several types of programmatic advertisement deals : Programmatic Guaranteed (PG) Deals, Private Marketplace (PMP) Deals, and Open Auction Deals.