article thumbnail

The Future of B2B eCommerce Marketing Trends

Webbiquity

The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. The B2B ecommerce market, however, accounted for $1.8 Guest post by Nina Petrov.

eCommerce 272
article thumbnail

5 Effective PPC Strategies for Ecommerce Campaigns

Marketing Insider Group

ecommerce market. ecommerce as well. Image source: PYMNTS As an independent ecommerce business, you spend a lot of time thinking about how to remain relevant in an industry dominated by these behemoths. PPC Will Be Relevant for the Foreseeable Future PPC is one of the oldest ecommerce marketing vectors.

PPC 281
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

MarTech’s ecommerce experts to follow

Martech

Ecommerce isn’t only digital anymore, it’s a key part of shopping at physical stores, too. Here are six must-follow experts to help you deliver the kind of ecommerce experience shoppers are looking for. It’s so important and also constantly changing. LinkedIn: Marsha Collier (12.8K followers) X/Twitter: MarshaCollier (229.7K

eCommerce 112
article thumbnail

2024 Predictions: Ecommerce and retail

Martech

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. Using AI for optimal tone and brand consistency Ecommerce brands can only approximate the human warmth experienced by a successful in-store purchase.

eCommerce 121
article thumbnail

eCommerce Explained: The Basics of B2B

Navigate the Channel

We may all be aware that eCommerce boomed during COVID. Although some forecasts don’t support continued rapid and expansive growth in eCommerce, financial services company Morgan Stanley is bullish, writing investors that “Over the long term, the eCommerce market has plenty of room to grow and could increase from $3.3

article thumbnail

How ThriftBooks uses data insights, loyalty and experience to drive ecommerce sales

Martech

It takes data and a solid ecommerce strategy to break through to book fans on digital channels. This year-round strategy translated into strong holiday sales during a successful ecommerce holiday season. The post How ThriftBooks uses data insights, loyalty and experience to drive ecommerce sales appeared first on MarTech.

Loyalty 112
article thumbnail

Your Guide to Ecommerce Automation for 2021: Definition, Benefits, Tools, Strategies, Processes

Bannersnack

14 minutes read The ecommerce industry was on a continuous rise in the last few years, but due to the COVID-19 pandemic, it surpassed levels not expected until 2025. The post Your Guide to Ecommerce Automation for 2021: Definition, Benefits, Tools, Strategies, Processes appeared first on Creatopy Blog.