BenchmarkONE

NOVEMBER 29, 2023

Ending up in the spam folder is every marketer’s nightmare. The more your emails get marked as spam, the worse your email deliverability can get over time. Let’s dive into these new spam screening policies Google and Yahoo are implementing so you can avoid being flagged as spam. Don’t have a private domain today?

CAN-SPAM 80

CAN-SPAM Email Marketing Domain Godaddy 80

SendX

MAY 24, 2021

If the domain is unprotected, malicious actors can pretend to be anyone: a company’s top-level executive, a vendor that the company is working with, or anyone else they see fit to use in order to successfully obtain information or money. If you don’t know whether your domain is protected - run a fast and free DMARC check.

Phishing 195

Phishing Domain Deliverability Validation 195

SendX

MAY 24, 2021

If the domain is unprotected, malicious actors can pretend to be anyone: a company’s top-level executive, a vendor that the company is working with, or anyone else they see fit to use in order to successfully obtain information or money. If you don’t know whether your domain is protected - run a fast and free DMARC check.

Phishing 195

Phishing Domain Deliverability Validation 195

Litmus

NOVEMBER 30, 2023

Once you have a great idea, there’s the copywriting, the design work, the coding, the endless back-and-forth editing, and then finally, the operational side of pulling lists or behavioral triggers and actually pressing, “Send.” In fact, 70% of emails show at least one spam-related issue that could keep them from reaching the inbox.

Deliverability 108

Deliverability CAN-SPAM Opt-out Opt-in 108

Heinz Marketing

APRIL 27, 2023

The month prior, we talked about improving email deliverability by carefully building your audience and segmenting your lists. What I learned is though it’s important to get your tools and domain set up correctly – it’s really a fairly small facet in ensuring your emails are being delivered. Check it out.

Deliverability 105

Deliverability Optimization CAN-SPAM Domain 105

Zoominfo

MAY 19, 2020

What is spam? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary. But is Spam Legal? The CAN-SPAM Act.

CAN-SPAM 317

CAN-SPAM Opt-out Opt-in Marketing Automation Services 317

Vision6

JANUARY 15, 2024

are raising the bar to ensure a more secure email experience by tightening down on spam checks. To help protect inboxes from spam emails, Google and Yahoo! For a detailed list of requirements, you can head over to Gmail’s Help Centre. Implement one-click list-unsubscribe header, and honour unsubscribes within two days.

CAN-SPAM 59

CAN-SPAM Domain Deliverability Click Rate 59

illumin

JANUARY 30, 2024

Google and Yahoo will update their email policies in February 2024 to reduce spam and improve customers’ experience. The organizations the policies impact are the ones who’ve irresponsibly collected or bought email lists, and whose strategies rely on mass emailing rather than strategic, targeted communication. Maintain a low spam rate.

Email Marketing 104

Email Marketing Google CAN-SPAM Validation 104

Martech

OCTOBER 30, 2023

Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. In fact, there is a robust list of elements you need to consider in order to have an effective email marketing infrastructure.

Email Marketing 108

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 108

DealSignal

MAY 15, 2023

If you’re actively trying to grow your email list or ramp up email marketing campaigns, you’ve probably become familiar with email validation software vendors, such as Zerobounce or DeBounce. Read on to learn more about how email validation works and what tools you should be using to maximize your email list and run more successful campaigns.

Work Management 98

Work Management Marketing Management Validation Software 98

DiscoverOrg

OCTOBER 4, 2016

You Forgot About Domain Authentication. It goes without saying that spammers loved this strategy, hopping from one IP to the next to outwit spam filters. These days, the new standard is domain reputation. As a business, you can’t – and wouldn’t want to – change your domain every time your reputation suffered.

Deliverability 259

Deliverability Domain Click Rate CAN-SPAM 259

Vision6

SEPTEMBER 13, 2023

According to Google, Gmail blocks more than 100 million emails as spam worldwide each day. Fortunately for you, spam filters can easily be avoided if you know what they’re looking for. Spam filters learn what characteristics are “spammy” by looking at spam emails. What causes emails to be flagged as spam?

CAN-SPAM 98

CAN-SPAM Deliverability Opt-out Opt-in 98

Martech

DECEMBER 27, 2023

In the worst case — in the spam folder. You can try it for smaller mailings under 2,000 leads, but I’d recommend being careful with that. This builds up your sender reputation and helps you avoid spam filters. However, with cold emails avoid images, links, and HTML signatures, as all these impact deliverability.

Email Marketing 125

Email Marketing Marketing Management Salesforce.com Deliverability 125

Zoominfo

JUNE 26, 2019

Internet service providers (ISPs) constantly come up with new ways to block spam- creating a never ending battle for marketers who just want reach their intended audience and protect their company’s sender reputation. Maintain a healthy email list. Abide by the CAN-SPAM law. Keep reading.

Practices 200

Practices CAN-SPAM Deliverability Best Practices 200

Zoominfo

DECEMBER 12, 2019

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the spam trap. Spam traps instill fear in marketers because most people don’t really understand how spam traps work or how common they are. Keep reading to learn all about spam traps and how to avoid them!

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Heinz Marketing

JUNE 27, 2023

Sometimes even in the dreaded spam folder. Our technology settings looked good— I checked Mail-Tester , MX Toolbox , and Email on Acid. I cleansed our database regularly, we segmented our lists in various ways, and we tried lots of variations of subject lines, CTAs, content formats, and even revamped our newsletter template.

Deliverability 100

Deliverability Email Marketing Optimization Work Management 100

Litmus

JULY 15, 2022

With Litmus Spam Testing , you can identify and fix issues that might otherwise land your emails in spam—long before you hit send. Read on to learn more about why spam tests are so important, what they can help you identify, and how to conduct them. What is Litmus Spam Testing? You’ve hit a spam trap.

CAN-SPAM 85

CAN-SPAM Deliverability Phishing Domain 85

Ontraport

MARCH 1, 2021

You want your emails to land in the inbox, but there are SO many spammers out there — nearly 55% of all email is spam! — and the inbox providers (Google, Yahoo, Microsoft, etc) too often throw out your “good” mail with the bad. Email Content + Promoted Domains. Content + Promoted Domains. Frustrating! So, what can you do?

Deliverability 105

Deliverability CAN-SPAM Domain Enterprise Management 105

Heinz Marketing

JULY 9, 2023

I’ve already covered one email optimization workhorse in a previous App of the Week post, Mail-Tester.com , but there are a few more, MX Toolbox and Google Postmaster , that should make up any Marketing Operations professional’s arsenal. MX Toolbox does have some paid features – and you can learn more about their packages here.

Optimization 84

Optimization Tools Deliverability CAN-SPAM 84

Litmus

MAY 20, 2022

But the reason behind why emails go to spam instead of the inbox is far more complicated than it seems. Authenticate any domain that you use with your Sender Policy Framework (SPF) record, DomainKeys Identified Mail (DKIM), and Domain-based Message Authentication, Reporting & Conformance (DMARC).

Marketing AI 95

Marketing AI CAN-SPAM Deliverability Webinar Metrics 95

DealSignal

FEBRUARY 22, 2024

Recent Google and Yahoo spam ban demand the immediate attention of marketers and sales professionals. Table of Contents [Open] [Close] Overview of Google and Yahoo Spam Ban Google’s Enhanced Email Guidelines Who will this affect? of your emails are reported as spam, you could face penalties or restrictions.

Outreach 52

Outreach Ideal Customer Profiles Google CAN-SPAM 52

Zoominfo

MAY 19, 2020

What is spam? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary. Try it Now But is Spam Legal? What is a cold email?

CAN-SPAM 182

CAN-SPAM Opt-out Opt-in Marketing Automation Services 182

Litmus

JANUARY 4, 2023

Deliverability is the rate at which your emails make it into your subscribers’ inboxes, instead of being labeled as spam and going to the junk folder. Lay the groundwork for your email marketing efforts by ensuring your emails get delivered (and don’t land in spam ). Confirm that you’re only sending from authenticated domains.

Deliverability 101

Deliverability Domain CAN-SPAM Click Rate 101

Litmus

OCTOBER 1, 2021

It’s not just about spam trigger words anymore. Spam filter algorithms change every day—and keeping up with deliverability best practices can be a daunting task. What is Litmus Spam Testing? With Spam Testing, you’ll …. Pre-screen your messages across major spam filters. List-Unsubscribe. List-Unsubscribe.

CAN-SPAM 85

CAN-SPAM Deliverability Domain Ad Exchange 85

Litmus

SEPTEMBER 27, 2021

Learn from your peers who neglected their email lists and infrastructure and watched them go up in flames. Using spam filter testing. How to avoid blocklists and spam. Having bad email addresses on your list results in high hard bounce rates, which can get you flagged as a spammer by inbox providers. Spam filter testing.

Deliverability 105

Deliverability Burn Rate Peer-to-peer CAN-SPAM 105

Litmus

JANUARY 8, 2021

You might be tempted by the hundreds of articles on spam trigger words to avoid, but don’t be fooled. Spam trigger words are mostly an email deliverability myth, and it now takes more than words to make it into the inbox. EmailMarketing spam trigger words are an email deliverability myth. Checking IPs and domains.

Deliverability 109

Deliverability CAN-SPAM Domain Trigger Marketing 109

PureB2B

MAY 30, 2022

E-Mail deliverability means – which emails do make it to the subscriber’s inbox. Often the Email deliverability failure is when an Email went to the Spam folder or was blocked by the ISP. We are not talking about Emails which end up in the Spam folder – at least they are delivered. 1 – Authenticate your email domain.

Deliverability 62

Deliverability Allocation CAN-SPAM Domain 62

Biznology

JULY 15, 2014

Thinking of a great domain name, registering it or if unavailable, buying it from its owner, and possibly initiating trademark proceedings are the first steps to implementing a domain name strategy. Register Domains for Multiple Years. Register Domains for Multiple Years. Private Registration of Domain Names.

Domain 80

Domain Marketing & Strategy Lock-In Tagging 80

SmartBug Media

JUNE 2, 2022

When sending to a specific email list, your bounce rate shows what percentage of your contacts are not accepted by your recipients’ email servers. Short for “Controlling the Assault of Non-Solicited Pornography And Marketing,” the CAN-SPAM Act was passed in 2003 and provides FTC oversight over marketing emails in the United States.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

DealSignal

AUGUST 3, 2023

The lack of high-quality contact data can not only reduce the effectiveness of your email marketing campaigns – it can get your domain blacklisted. High bounce rates quickly degrade marketing campaign performance, or worse, put their marketing automation system or email domain at risk.

Deliverability 94

Deliverability B2B Lead Scoring Lead Ranking 94

Optinmonster

DECEMBER 18, 2023

SMTP Integration With WordPress With WP Mail SMTP 9 Best SMTP Providers What Is SMTP? SMTP (Simple Mail Transfer Protocol) is the communication protocol used for sending and receiving emails, and it’s a fundamental component of the email infrastructure. What Is SMTP? What sorts of emails do you need an SMTP service for?

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Work Management Marketing Management 68

ConvertKit

SEPTEMBER 22, 2020

Spam filter. The algorithms and machine learning used to decide whether emails belong in the inbox, spam folder, or somewhere else. When a subscriber marks a message as spam. A company or organization that compiles a database of risky domains or IPs. Those who don't click to confirm should be removed from the list.

Deliverability 112

Deliverability Click Rate Domain Opt-in 112

Martech

FEBRUARY 4, 2022

Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. Legally, under the United States’ CAN-SPAM Act, you must share your Physical address (Ph). The second agreement from the subscriber is critical.

Deliverability 109

Deliverability Work Management Marketing Management Marketing AI 109

DiscoverOrg

JUNE 9, 2017

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. They’re scary because most people don’t really understand how spam traps work or how common they are. What is a spam trap? Spam traps don’t just catch spammers: They can catch the good guys, too.

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

Optinmonster

JUNE 30, 2021

Do you want to learn how to configure Sendinblue Mailer with WP Mail SMTP? WP Mail SMTP is a popular choice for many WordPress users who want to improve their email’s deliverability rates. That’s because you can hook up Sendinblue with WP Mail SMTP in just a few minutes. Sync Sendinblue With WP Mail SMTP.

Godaddy 96

Godaddy API Domain Deliverability 96

Martech

OCTOBER 31, 2023

Authenticate your domain. Remove bad names from your list. See MarTech’s Email Periodic Table for a detailed list of email best practices.) (See MarTech’s Email Periodic Table for a detailed list of email best practices.) It might only be certain domains or a Mac vs. PC issue. Maintain a good sender reputation.

Work Management 94

Work Management Marketing Automation Services Marketing Management Deliverability 94

Martech

DECEMBER 19, 2023

When this policy change was announced in 2023, it set off a round of hand-wringing among email marketers who worried their bounce rates would skyrocket and their lists would shrink. That makes them vulnerable to being hacked and used for identity theft and sending spam and malicious emails. Or, maybe they would hit the spam button.

Marketing & Strategy 105

Marketing & Strategy Opt-out CAN-SPAM Work Management 105