Hubspot

AUGUST 18, 2020

In fact, sales reps spend up to 15% of their time on administrative tasks including responding to emails and looking for resources and documents. This is why having a central document library is a must for effective sales teams. How to Create a Document Library in HubSpot. Uploading a Document to HubSpot.

Process 89

Process Work Management Marketing Management Template 89

DivvyHQ

APRIL 18, 2022

To manage the operation effectively, you need a combination of people, processes, and tech all working in concert. When it comes to managing resources (people, their time, and budgets), many companies turn to a dedicated marketing resource management platform.

Resource Management 94

Resource Management Digital Asset Management Work Management Resources 94

Content Standard

DECEMBER 17, 2018

Documenting a content marketing strategy is key to your success. Without it, marketers may be hard-pressed to identify what works and what doesn’t, let alone determine how to scale properly when the time comes. Your content strategy is a living document. A Documented Content Strategy Makes the Case.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Content Marketing Enterprise Management 111

Hubspot

APRIL 25, 2017

You already know that having and documenting your strategy is important because you’ve probably read the same reports and case studies that my team and I have read. How to Document Your Content Marketing Strategy. It’s your opportunity to build trust with your audience members, nurture them, and become a resource for them.

Top of Funnel 77

Top of Funnel Marketing & Strategy Marketing Strategy Planning 77

SmartBug Media

APRIL 28, 2021

Best Free Marketo Training Resources. Here are our top free training resources to help you learn the ins and outs of the Marketo platform: 1. The Marketo Community highlights discussions, blogs, documents, and videos, all for learning more about the platform and its capabilities. Marketo Website Documentation.

Marketo 86

Marketo Training Resources Marketing Automation Services 86

Contently

APRIL 14, 2016

” When you think about the enormous amount of time, money, and resources needed to produce print-based marketing collateral, it’s pretty shocking that—until now—there’s been no real way to track how those materials are performing, or to optimize them to drive better ROI. How it works is simple.

Analytics 78

Analytics Lead Capture Acquisitions Paper 78

Martech

OCTOBER 7, 2021

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Benefits and capabilities of marketing work management tools.

Planning 132

Planning Work Management Resource Management Digital Asset Management 132

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. So, let’s dive into the specifics needed to take your blog from an essential component of your small business marketing plan to a reliable, go-to resource for others within your industry.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Salesforce Marketing Cloud

JANUARY 5, 2022

After nearly two years, there is a growing sense remote work is flatly failing them. This included regular check-ins with her supervisor, coworkers, and human resources; ongoing product training; daily marketing team meetings; working on cross-functional projects; and even a virtual meet-and-greet with Salary.com CEO Kent Plunkett. “I

Work Management 98

Work Management Training Planning Resources 98

KoMarketing Associates

AUGUST 29, 2017

To answer these and the many other questions you may have about Google Analytics, I’ve compiled a list of 15 free resources offered by Google to help you learn how to implement GA and develop data-driven marketing strategy using all the features it has to offer. How do I configure GA to track XYZ? Where to Learn Google Analytics.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

Martech

MARCH 2, 2022

As society has struggled to cope with the COVID pandemic, the past year has brought great change to the way people around the world live and work. For several reasons, these shifts have impacted marketers especially dramatically, heightening the need for marketing work management tools that help them navigate more complex workflows.

Work Management 112

Work Management Digital Asset Management Marketing Management Organization 112

Zoominfo

MARCH 9, 2020

Be prepared to work from home. And while ZoomInfo doesn’t monitor hand hygiene efforts or health care records, it does track one data type that offers insight into the issue of employees working from home as a result to the coronavirus outbreak. Human resources management systems (e.g., Human resources management systems (e.g.,

Work Management 130

Work Management Paid Search Agency Zoominfo Resource Management 130

Hubspot

JANUARY 31, 2019

When I initially applied for my role at HubSpot, I was immediately blown away by the hiring manager I was working with. From the first point of contact with this HubSpot employee and throughout my onboarding process, she was the prime example of what I believed a person in human resources should be. So what does that mean for you?

Resources 90

Resources Resource Management Work Management Budget Programs 90

Marketing Insider Group

JANUARY 30, 2024

Audiences evolve , trends change, and what worked yesterday might be old news today. The primary use case requirements for each function and audience segment should be discussed and documented. This work must be conducted at each functional level. This resource represents the audience or buyer perspective.

Ideal Customer Profiles 234

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 234

Marketing 261

FEBRUARY 20, 2021

For startup marketers, sometimes the most intimidating part of the job can be starting a new project with nothing but a blank document. The five free marketing templates listed below will significantly improve how you work. Just easy-to-use Google documents designed to be shared and repurposed to match your unique marketing processes.

Template 62

Template Resources Planning Top of Funnel 62

Sprout Social

APRIL 25, 2024

Starting with a template provides much needed direction so you can jump right into the work that matters. A social media template is a pre-designed resource that serves as a starting point for a variety of social media marketing tasks. In this article, we’re sharing every social media marketing template we’ve ever made.

Social Media 107

Social Media Template Work Management Marketing Management 107

Valasys

MARCH 16, 2023

Fortunately, there are resources that can provide guidance. If you’re in need of advice, keep reading to find out exactly how people search engines work. Do people search engines work? Now that you know how people search engines work, let’s discuss some of the reasons they are commonly used.

User-Generated Content 52

User-Generated Content Order Marketing Websites Resources 52

Buffer

JUNE 23, 2022

Do you ever wish there was a shortcut to better understanding everyone you worked with? At Buffer, we've had assorted documents to communicate work preferences over the years. Some folks have kicked off specific documents called operating manuals or leadership blueprints.   What is a work blueprint?

Work Management 75

Work Management Peer-to-peer Thought Leadership Template 75

Sprout Social

MARCH 23, 2020

However, shifting to remote work isn’t always an easy transition. Individuals’ personality types and working styles must be taken into account, and maintaining a healthy balance and separation between a work mindset and personal time is key. There are plenty of benefits to remote working and managing a remote team.

Broadcasting 138

Broadcasting Distribution Paid Search Agency Training 138

NetLine

MAY 25, 2022

Human Resources professionals have had quite the last few years, huh? Are we able to work remotely for the foreseeable future?” “Are we able to work remotely for the foreseeable future?” . What worked for years suddenly seemed irrelevant. What Do Human Resources Professionals Need From Their HRIS Software?

Work Management 52

Work Management Marketing Management Resources Allocation 52

Bluetext

JANUARY 27, 2023

Transitioning or just learning to use Google Analytics 4 (GA4) can be a daunting task, especially amongst all the other work and priorities for a business. However, treating it like a cover-to-cover read would be ill-advised, the documentation is simply too dense for that kind of approach.

Marketing Analytics Tools 26

Marketing Analytics Tools Resources Analytics Google 26

Martech

DECEMBER 7, 2021

Once you have determined that marketing work management software makes sense for your business and have spent time researching individual vendors, it’s time to schedule demos with your selected vendors. Marketing work management: A snapshot. Work environments have changed drastically due to the COVID-19 pandemic.

Work Management 104

Work Management Enterprise Management Digital Asset Management Marketing Management 104

Sprout Social

NOVEMBER 1, 2021

Chances are that your employees are already on social media and talking about their work. Employee advocacy is the promotion of a brand or company that an individual works at. Positively share about their experiences and work life, offering an “inside look”. What is employee advocacy? Types of employee advocacy.

Work Management 122

Work Management B2B Thought Leadership Thought Leadership Marketing Management 122

Martech

MARCH 8, 2024

Before introducing even more tech into your stack, you must know what you’re working with. Without proper planning, your initiatives may end up costly, resources wasted and the result unusable. It can sound daunting, but if you do the work upfront, the execution and adoption will move quickly and efficiently.

Work Management 129

Work Management Marketing Management User-Generated Content CMO 129

Martech

MAY 7, 2024

I try my best to document the fact that I’ve asked for it. Documenting the request is probably the most important step, and it can be done with a follow-up email, a follow-up Slack message or the creation of a task in a project management tool like Asana, Trello or JIRA. Stakeholders can see: What tasks my team is working on.

Work Management 61

Work Management Marketing Management Effectiveness CMO 61

Sprout Social

APRIL 16, 2020

Learning how to navigate the ups and downs of the job is crucial for any employee, but especially for those working in social media. At the same time, however, what makes social media so great can also make it difficult for social marketers to fully disconnect from their work. — Nathan Allebach (@nathanallebach) April 9, 2020.

Work Management 144

Work Management Social Media Marketing Management Peer-to-peer 144

Tiecas

MARCH 15, 2024

You are not alone if you don’t have a documented strategy or roadmap. According to the findings from the Manufacturing Content Marketing—Insights for 2023, published by the Content Marketing Institute, 68% of manufacturing marketers surveyed said they either don’t have one or it is not documented.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

Trade Press Services Newsletter

NOVEMBER 2, 2022

A documented marketing strategy is essential. Don’t just take our word for it—the CMI report reveals that 64 percent of the most successful content marketers say they have a documented strategy. Content marketing is most successful when backed by a written plan that is backed by the appropriate resources to execute it.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Marketing Insider Group

JANUARY 25, 2022

Forms that don’t work can result in lost leads. You can lay the groundwork for a successful new website launch with steps like a current website audit, goal setting session, and comprehensive work plan. Analyze and document your old website. Create a work plan and timeline. Slow loading times can create user frustration.

Marketing Websites 255

Marketing Websites Industry CMS Lead Scoring Lead Ranking 255

DealSignal

NOVEMBER 14, 2023

In simple terms, it makes sure businesses have the best and most accurate information to work with. This not only saves time but also optimizes the resources you would have otherwise allocated to manual data extraction. The post DealSignal vs. Lusha: Save Money and Skip the Manual Work appeared first on DealSignal.

Work Management 52

Work Management Enterprise Management Paid Search Agency Marketing Management 52

EveryoneSocial

SEPTEMBER 15, 2020

There are many businesses that are fully distributed around the world and others that allow people to work from home occasionally during the week. . However, the COVID-19 pandemic has sparked a ton of new interest in working from home and more employees than ever were forced to be remote for their own safety and health of others.

Work Management 88

Work Management Product Tools Marketing Management 88

ClearVoice

JULY 29, 2021

If we’ve learned anything over the past few months, it’s that no two work environments are the exact same. For anyone who hasn’t freelanced or worked with freelancers, it can be a daunting prospect. CLICK TO TWEET>>> Are you wondering how to start hiring and working with freelancers?

Work Management 98

Work Management Paid Search Agency Peer-to-peer Lead Ranking 98

SmartBug Media

APRIL 22, 2022

We’re now able to fly internationally again and fulfill our two-year-old goals—but how do we do that, work, and still be safe? Achieving Remote Work-Life Balance. Many companies and organizations champion work-life balance, but what does that mean for you? Cover the bases at work before you go.

Paid Search Agency 98

Paid Search Agency Ad Agencies Fulfillment Tips 98

seo.co

JULY 6, 2021

It is a search engine-focused tool and offers all the insights and resources to perform the best in search results and online. All in all, it’s the user base that strengthens Google; it can capture and gather data from a million different resources and users. This is the last thing you would want. Index coverage reports.

Marketing Analytics Tools 111

Marketing Analytics Tools Work Management Google CTR 111

Hubspot

MAY 11, 2020

Here, I learned that to be most productive at work, I needed to manage my energy , not my time. When I left that workshop, I felt confident that I could revitalize my work day. That's why I decided to grab a virtual coffee with Congelosi and learn all about his best tips for staying productive when you work from home.

Hubspot 94

Hubspot Product Tips Training 94

Televerde

AUGUST 31, 2021

It’s important for companies to utilize customer success best practices while ultimately building a strategy that works best for their company. Providing valuable customer resources and omnichannel support empowers customers to solve challenges they encounter and increases their satisfaction. Ask yourself: What is working well?

Work Management 52

Work Management Marketing Management Marketing & Strategy Paid Search Agency 52

Martech

DECEMBER 20, 2023

Quarterly audits are ideal for keeping on top of things, but if you’re pressed for resources you should commit to at least one a year. The implementation of a DAM system can be a significant change to people’s day-to-day way of working so they need to be well prepared to adapt to the changes.

Practices 118

Practices Best Practices Training Guidelines 118