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B2B content marketing: create at home, optimize and distribute elsewhere!

Exo B2B

It’s a distribution system for YOUR content. Yet… Many professionals and some companies use LinkedIn and other social networks as creation AND distribution tools in their B2B content marketing strategies. When was the last time an article published on LinkedIn went viral? You think that’s obvious? Oh, one more thing.

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12 Social Media Marketing Examples To Help Inspire Your Own

CoSchedule

For instance, if you have an apparel business, you’ll benefit from a visual-first social platform like Instagram rather than Twitter, as it’ll help you feature your products better. Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. The take-home message? The takeaway?

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7 Examples Of Creative Advertising To Inspire Your Marketing Campaigns

Unbounce

Creative advertising is a way of creating and distributing an ad that’ll engage its intended audience. The campaign went viral, with #PutACanOnIt trending all over social media. What Is Creative Advertising and Why Is it Important? Successful creative ads tend to do one or more of the following: Stand out. Be memorable.

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Email Marketing vs. Social Media: Is There a Clear Winner?

Optinmonster

Social media’s soaring popularity is helping thousands of online brands, especially eCommerce and small business owners. Social media platforms are becoming a pay-to-play landscape because they want to monetize distribution. You can do that organically by making your content go viral or by paying for social media ads.

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How to Use Article Marketing as Part of Your Social Media Strategy

Webbiquity

By writing articles about topics of interest to your readers, and distributing them on article directories, you can give your content the kind of exposure that would be hard to get anywhere else. Social media has become an effective vehicle for content distribution, and articles are no exception. Here are 5 of the most popular: 1.

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How to Create the Best How-To Videos: Tips and Tricks

Vidyard

Distribution. Don’t worry about creating a “viral” video with mass appeal. It’s better to attract a small number of ideal buyers than a large number of disinterested people when starting out. Explains the nuts and bolts of how a product works in a real-life scenario or setting; May show off multiple features. Start narrow.

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Creative Side Projects Helped Me Grow and Evolve My Business—Here’s How I Make Time for Them

Buffer

The video went viral, and other female physicians of color started reaching out to me wanting to share their experiences. We’re now talking to film festivals, streaming services, South Asian-led brands, and even medical schools and universities about helping us release and distribute the film.)