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The Ultimate B2C Marketing Automation Guide: How It’s Different

SendX

There are rumours that email marketing will soon be dead and it does not lead to good returns. I would like to answer that with some little stats - email is the third best way for content distribution among B2C marketers and In 2020 alone there were 4 billion email users globally and is set to grow to 4.6 And many more!!

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How to Measure Success in Content Distribution: Essential Metrics and KPIs

ClearVoice

This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. Key Metrics for Content Distribution “There are three objectives for content marketing: reach, engagement, conversion. Consider these extra metrics for performance.

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The B2B Marketer’s Quick Start Guide: Marketing Automation

Heinz Marketing

Welcome to the seventh installment of The B2B Marketer’s Quick Start Guide. Today’s post is about Marketing Automation. Marketing automation platforms are a foundational element of the martech stack. Marketing automation is very powerful and can be very complicated. Marketing Automation Platforms.

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MDC DOT Provides Marketing Automation for Direct Salespeople

Customer Experience Matrix

I briefly mentioned MDC Dot in an earlier blog post about giving sales people access to marketing automation capabilities. Users can send emails, which come from the user’s own domain. This may not have done them justice since they are more specialized than that general description implied.

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How to Use Automation to Enhance (Not Hurt) Your Marketing Strategy

Sharpspring

Digital marketing automation saves time but, if not done well, it can risk alienating your audience. Read on for the do’s and don’ts of how to use automation as part of your social media marketing strategy. Positive Forms of Digital Marketing Automation & Their Benefits. Email marketing automation.

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Developer vs. non-developer is the wrong divide; what matters with no-code is knowing what you’re doing

chiefmartech

Marketing ops, sales ops, rev ops — these disciplines thrive on logic and programmatic thinking. “Experts in their domain” is key. Domain expertise is the linchpin here. Our inaugual sponsor is MoEngage, who just released their 2024 State of Cross-Channel Marketing Report. What does it need to do?

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The Lead Generation Strategy Guide

Zoominfo

Inbound Marketing. Inbound marketing is slightly more complex than outbound prospecting. As a business methodology, it is the process of attracting customers by creating and distributing relevant content and valuable experiences personalized to their specific needs. Marketing Automation Platform (MAP).