Trade Press Services Newsletter

NOVEMBER 2, 2022

A documented marketing strategy is essential. Don’t just take our word for it—the CMI report reveals that 64 percent of the most successful content marketers say they have a documented strategy. Yet only 40 percent of B2B content marketers have a written marketing plan in place.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Inbox Insight

JANUARY 22, 2019

Part 3 of our B2B marketing planning mini series, this article tackles the Marketing Strategy stage of the B2B Marketing Plan. Content Plan (Roadmap): Documented processes and workflows required to deliver the content strategy. The B2B Content Marketing Strategy.

Planning 74

Planning B2B Marketing Marketing Plans B2B 74

Inbox Insight

JANUARY 22, 2019

Part 3 of our B2B marketing planning mini series, this article tackles the Marketing Strategy stage of the B2B Marketing Plan. Content Plan (Roadmap): Documented processes and workflows required to deliver the content strategy. The B2B Content Marketing Strategy.

Planning 51

Planning B2B Marketing Marketing Plans B2B 51

Brandpoint

NOVEMBER 15, 2021

We’ve all learned the hard way that no matter how much you try to plan and prep and predict, sometimes the world throws a curve ball and suddenly you’re stuck with a marketing plan that doesn’t make the most sense. But, since we’re marketers, we thrive on the unexpected, right? See Trend #2 for more info!

Trends 157

Trends Planning Work Management Contingency Planning 157

Tiecas

SEPTEMBER 5, 2023

Understanding the difference between an industrial marketing strategy and a plan While the two terms are often used interchangeably, a marketing plan and a marketing strategy are distinct from each other. A marketing strategy is the broader framework that defines a brand’s overall direction and positioning.

Planning 52

Planning Marketing Budget Creation Marketing Budget Marketing & Strategy 52

Content Standard

JULY 16, 2015

Great content is well within the reach of companies across all industries, but there are big gaps in the success those brands see when distributing their content across various digital channels. Check out Outbrain and Skyword’s webinar on producing and amplifying content to hyper-targeted markets. What’s the solution?

Planning 40

Planning Marketing Plans Content Distribution 40

Rev

JULY 5, 2023

You’ll get a close look at the critical components of go-to-market plans, the steps to create one and tips to help you make the most out of your strategy. What is a go-to market strategy? A go-to-market strategy is a plan to introduce your product or service to the market, reach customers and generate sales.

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Analytics Tools Marketing Strategy Marketing & Strategy 78

Marketing Insider Group

SEPTEMBER 28, 2021

Distributing content through multiple channels. How Often Should You Revisit Digital Marketing Goals? Most do it during annual marketing planning , but there may be times you need to do this more often. Beyond technology, you need to make sure you have a documented strategy and processes. How long should it take?

Planning 266

Planning Lead Scoring Lead Ranking Gartner 266

ClearVoice

APRIL 27, 2022

Many people begin the marketing process after completing the book, but you should have your plan before you start. We will discuss this later, but marketing execution should not happen simultaneously with formulating your marketing plan. Planning to have traditional distribution? Do your research.

Copyright 97

Copyright Business Amazon Distribution 97

ClearVoice

APRIL 19, 2023

So, setting your organization up for success with the appropriate freelance documentation is sure to help every year. In fact, you should not be requesting (or paying for) any work until you have the appropriate employment documentation from your freelancers. You, as the employer, won’t be responsible for distributing this form.

Distribution 52

Distribution Cost Youtube Marketing Report 52

Circle Studio

OCTOBER 26, 2017

This year’s report indicates marketers have made significant progress over the last year, and content marketing is thriving. 91% of B2B marketers are using content marketing, and 54% of the small percentage not currently using content marketing plan to do so within the next year.

Statistics 116

Statistics B2B Marketing Trends Content Marketing 116

SmartBug Media

MARCH 14, 2024

It also works as a predictive tool for performance based on: Existing data you have relating to GTM Internal knowledge on the market and audience Historical examples from product launches Go-to-Market Strategy Benefits Too often, companies gear up for product launches with lofty ideas and hopes that turn out to be skewed expectations.

Marketing Analytics Tools 59

Marketing Analytics Tools Enterprise Management Planning Sales Qualified Leads 59

ClearVoice

APRIL 19, 2023

So, setting your organization up for success with the appropriate freelance documentation is sure to help every year. In fact, you should not be requesting (or paying for) any work until you have the appropriate employment documentation from your freelancers. You, as the employer, won’t be responsible for distributing this form.

Distribution 52

Distribution Cost Youtube Marketing Report 52

BenchmarkONE

NOVEMBER 17, 2020

And while many marketers solely think of thought leadership in terms of guest content and what they can publish elsewhere, sometimes the best place to start is right on your own site. You’ll need reliable hands on deck to spearhead these efforts, and if you don’t already have a marketing team, it’s time to assemble one.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

The Marketing Blender

DECEMBER 27, 2023

Messaging That Makes A Difference Messaging is the linchpin of a successful marketing strategy. It’s not just about a value proposition or a tagline – it’s about distributing consistent messaging across diverse personalities, expertise levels, and organizational hierarchies.

Organization 52

Organization Ideal Customer Profiles Brand Identity Branding 52

Navigate the Channel

MARCH 17, 2023

A marketing plan comes out of a business plan, but remember, it can’t reach any business goal alone. A marketing plan can’t help a business increase market share, or a business goal, if product distribution, supply chain or the global economy is riddled with issues a communication function can’t fix.

Top of Funnel 65

Top of Funnel Marketing Strategy Marketing & Strategy Planning 65

DivvyHQ

JANUARY 23, 2019

This year’s survey was the first to include a question asking B2C marketers whether they do or do not use paid methods to distribute content. Turns out nearly seven of every 10 B2C marketers do. Many B2C Marketers Use Paid as a Plan B. The Best Laid Plans of B2C Marketers….

Planning 49

Planning Content Marketing Allocation Research 49

DivvyHQ

MAY 16, 2019

The video may also have to go through numerous approvals, all which need to be included in the plan to ensure timely completion. Once the video is complete, then you have your distribution and social media teams that need to post and share it. Document It. Without documenting the process, it’s like a road with no markings.

Planning 94

Planning Content Marketing ROI Content 94

B2B Marketing Traction

FEBRUARY 27, 2015

More than 1800 businesses and organizations were surveyed in the summer of 2014 with what appears to be a pretty even distribution of company size. Content marketing relies in part on volume and a diverse content platforms. There are a lot of moving parts and it’s more important than ever to plan, document and measure results.

Tactics 100

Tactics B2B Marketing Effectiveness Planning 100

Allocadia

APRIL 16, 2019

In a world of SaaS technologies and innovative approaches, why is a PPT deck or Excel spreadsheet the way comprehensive marketing plans are created, documented, and communicated throughout the business? Where CMOs falter today in marketing planning. Sound familiar?

Planning 40

Planning Allocation Lock-In Work Management 40

Content Marketing Institute

SEPTEMBER 3, 2018

Then, create a spreadsheet that documents and tracks the following: Your marketing goals. process , content creation , distribution and promotion , measurement and reporting , etc.). With our team’s help, we’ve been able to automate dashboards within Google Analytics, Salesforce, and our marketing automation system.

Webinar Metrics 107

Webinar Metrics Peer-to-peer Effectiveness Content Marketing 107

KEO Marketing

OCTOBER 23, 2017

Marketers need to understand the changes affecting content marketing, so they know which strategies make sense for their brand. Documented Content Marketing Strategy – Unfortunately, most businesses fail to create a real content strategy. A written plan helps your content program succeed.

Marketing AI 48

Marketing AI Trends Content Marketing Planning 48

DivvyHQ

JUNE 12, 2017

We also found that a full 80% of marketers plan to create video content in the coming months. Habit #5: Stay Organized with Online Content Planning Tools. The proliferation of documents, tabs, or separate process documentation are unavoidable. Habit #6: Document a Process. A measurement plan.

Effectiveness 41

Effectiveness Content Planning Tactics 41

Launch Marketing

AUGUST 14, 2018

However, businesses should also start planning and budgeting for next year’s marketing plan. Developing a strategy for your content marketing program should always at the forefront when prior to jumping in to craft content. Developing and Promoting Your Content.

Budget Programs 54

Budget Programs Planning Content Marketing Allocation 54

Scoop.it

DECEMBER 29, 2022

You have audiences distributed across every stage of this customer journey, represented by a marketing funnel. For example, if the lead is interested in content marketing, you may offer a free content marketing plan template, a content marketing calendar, or a comprehensive content marketing ebook.

Top of Funnel 84

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 84

Hubspot

MARCH 10, 2017

Right now, VR/AR is a trending subject but not necessarily as easily adopted into a company's marketing plan. -- Kenny Nguyen, CEO at Three Sixty Eight. Best way to make this alignment tangible is through helping the sales team accurately document and distribute information to the customer success team.

Paid Search Agency 70

Paid Search Agency Advertising Agencies Ad Agencies Sales Qualified Leads 70

Sprout Social

FEBRUARY 14, 2022

If you can’t answer these questions, then you need a content marketing plan. According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. Whether or not you are in that 40%, it’s a good idea to establish or revisit an existing content marketing plan.

Planning 107

Planning CMS Development Marketing Plans Content Marketing 107

SalesIntel

JANUARY 21, 2022

Have you considered adjusting your marketing plan to a specific target at the precise correct time for them to close? These efforts can be documented on a company’s website and the wider internet (through publishing co-ops, advertising networks, and individual websites). ” Enter Buyer Intent data.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

ClearVoice

MARCH 26, 2020

A content agency works in tandem with businesses and marketing-focused agencies to lay the groundwork for successful content ideation, creation, distribution and management. We all need help on occasion to make our content marketing plans achievable. Planning a content calendar. What is a content agency?

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Convince & Convert

APRIL 24, 2012

He is on board with making the changes needed to create a culture that embraces customer collaboration and is ready to get started, but we have one thing left to cover…his content marketing plan. The best way to get started is to create a survey and distribute it to your customer base. Day-to-Day Business.

Content Marketing 132

Content Marketing Planning Paid Search Agency Case Study 132

ClickZ

APRIL 8, 2021

To add rigor, advertisers will turn their evaluation process into an effective operating system where commitments are documented, tracked, reviewed, and managed. Less rigor in marketing plans and budgets. However, participation levels vary and so does the commitment level to see the actions through.

Advertising Agencies 130

Advertising Agencies Paid Search Agency Ad Agencies Allocation 130

B2B Marketing Directions

JUNE 14, 2015

In the 2015 CMI/MarketingProfs survey: Only 35% of respondents said they have a documented (written) content marketing strategy, while another 48% said they have a strategy, but it's not in writing. What content formats will be most effective with the people in our target market? Who is the target audience for our content?

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Content Marketing Planning 40

BenchmarkONE

SEPTEMBER 9, 2020

Your content marketing strategy is inherently wrapped up in your branding strategy and includes your blog posts, white papers, webinars, social strategy , and email marketing. . Create a documented marketing plan for your content that establishes the following: The goals you want your content to achieve.

SMB 61

SMB Brand Identity Branding Top of Funnel 61

Inbox Insight

SEPTEMBER 24, 2018

According to Kissmetrics , while 94% of B2B marketers use content marketing, only 44% have a documented strategy. Strategy means defining what you hope to achieve from your content marketing and laying out a plan for making it happen. Look at how they typically interact with you or your marketing at each stage.

Top of Funnel 73

Top of Funnel B2B Marketing Work Management Marketing Management 73

SnapApp

OCTOBER 22, 2013

Now, answer this : Could you document your entire content marketing strategy for us? You can’t truly own a strategy—whether a business plan, a go-to-market plan, a content creation plan, or anything else—unless you can write it down, in detail, from start to finish. Research supports this.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Allocation Planning 48

Hinge Marketing

MAY 23, 2016

SEE ALSO: The 3 Most Common Objections to Online Marketing for Professional Services. First, these documents are an excellent lead generator. You can offer the white paper on your website (either available free or behind a registration screen), or you can distribute it through third-party services. You benefit in two ways.

Online Lead Generation 120

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 120

BenchmarkONE

JANUARY 5, 2021

To make it work for you, though, you have to consult your marketing plan to put together a content strategy document. And make sure you have a distribution plan in mind so you can get your content out there in front of more eyes. . Content also helps in your recruitment efforts and your sales enablement.

Small Business Marketing 81

Small Business Marketing Planning Sales Qualified Leads Business 81