Navigate the Channel

FEBRUARY 21, 2023

As a building products manufacturer or marketer, you’ll benefit from understanding the foundations of how to create an effective marketing plan. Some building products companies take the set-it-and-forget-it approach to marketing plans, or update it only when something goes poorly. Show them with benefits.

Planning 65

Planning Marketing Plans Product Ad Building 65

KoMarketing Associates

OCTOBER 1, 2015

These statistics indicate that it helps to fully grasp a content marketing strategy before executing it, but how many B2B marketers have a documented plan? they rate them as more effective when compared with their peers who don’t have a documented strategy),” wrote the authors of the report. “B2B

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

BenchmarkONE

NOVEMBER 10, 2021

There’s never a bad time to put together a marketing plan , especially if you don’t already have one. In this article, we’ll show you how to create an effective marketing plan — but first, let’s discuss the basics. . What Is a Marketing Plan? . What Are the Benefits of a Marketing Plan?

Small Business Marketing 81

Small Business Marketing Planning Marketing Plans Marketing Budget Creation 81

KoMarketing Associates

OCTOBER 16, 2018

About 71 percent of marketers claim it is difficult to achieve reach while delivering to the right audience in the right context. Now, 87 percent of marketers plan to increase the scale of contextual targeting and find new audiences altogether.

Planning 120

Planning Customer Surveys Marketing Plans Case Study 120

Writing on the Web

MAY 1, 2013

It is the most popular document sharing site available, with over 50,000 uploads each day. This is key for those of us that use content marketing online to get found, get known and get clients. The high online activity makes Scribd ideal for content marketing purposes. Document sharing available via direct link or embed.

Stats 100

Stats Social Media Link Building Network Marketing 100

accelerate agency

FEBRUARY 17, 2023

This article will tell you everything you need to know about creating and implementing a SaaS marketing plan : what it means, why it’s important, how it differs from a SaaS marketing strategy, and (most importantly) how to do it well. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

This article will tell you everything you need to know about creating and implementing a SaaS marketing plan : what it means, why it’s important, how it differs from a SaaS marketing strategy, and (most importantly) how to do it well. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

This article will tell you everything you need to know about creating and implementing a SaaS marketing plan : what it means, why it’s important, how it differs from a SaaS marketing strategy, and (most importantly) how to do it well. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan AGAIN when the economy starts to reopen, Post COVID-19. That makes marketing planning incredibly challenging. And that was a lot of work and stressful.

Planning 70

Planning Template Marketing Budget Creation Marketing Plans 70

BenchmarkONE

SEPTEMBER 1, 2020

There’s never a bad time to put together a marketing plan , especially if you don’t already have one. A thorough marketing plan is like a helpful guide for your team, and it comes in handy in more ways than one. A great marketing plan is a major competitive advantage and is worth the time that it takes to put together.

Small Business Marketing 87

Small Business Marketing Planning Marketing Budget Creation Marketing Plans 87

Hubspot

JUNE 13, 2018

There’s one small problem, though: your boss wants you to write and present a content marketing plan to her, but you’ve never done something like that before. Fortunately, we’ve curated the best content marketing plans to help you write a concrete marketing plan that’s rooted in data and produces real results.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

ClickDimensions

APRIL 16, 2020

In the recent weeks and months of the COVID-19 pandemic, marketers around the globe have had to come to terms with the fact that their carefully laid marketing plans can’t stand up to the new normal of social distancing, remote working and the near-complete shutdown of entire cities, regions and countries.

Planning 80

Planning Marketing Plans Microsite Budget Programs 80

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. That makes marketing planning incredibly challenging.

Planning 52

Planning Template Marketing Budget Creation Marketing Plans 52

KoMarketing Associates

JANUARY 5, 2021

When it comes to strategizing, previous research indicates that B2B marketers, in particular, have been keen on developing content marketing plans to achieve their primary objectives. Approximately 60% of the “most successful” respondents have a documented plan in existence as well, suggesting that this tactic pays off.

Marketing Report 251

Marketing Report B2B Marketing Planning Marketing & Strategy 251

ClickDimensions

NOVEMBER 30, 2018

And you still need to plan for next year too. While it can be tempting to skip creating a formal annual marketing plan, especially during such a busy time of year, don’t succumb to that temptation. A documented annual marketing plan sets the foundation for the coming year. Happy Marketing!

Planning 58

Planning Marketing Plans SWOT Allocation 58

ClearVoice

DECEMBER 2, 2019

And as technology continues to evolve, improve, and emerge, many businesses are looking to switch or adopt new tools to help them with their business and marketing goals. In this article, we will review several emerging martech trends and solutions that marketers should consider as they build their marketing plans for 2020.

Planning 96

Planning Marketing AI Marketing Plans Paid Search Agency 96

ViewPoint

FEBRUARY 18, 2014

For this company ‘someplace else’ had been growth, but at low margins, with chaos in the sales ranks, and a poorly installed CRM system…all because of a marketing plan that wasn’t a plan. Shelly, the president, looked at me and said, “Yes we have a marketing plan, right Don? Do you have a sales plan?”

Planning 120

Planning Marketing Plans SWOT Work Management 120

Inbox Insight

JANUARY 22, 2019

Part 3 of our B2B marketing planning mini series, this article tackles the Marketing Strategy stage of the B2B Marketing Plan. Content Plan (Roadmap): Documented processes and workflows required to deliver the content strategy. The B2B Content Marketing Strategy.

Planning 75

Planning B2B Marketing Marketing Plans B2B 75

ClearVoice

OCTOBER 1, 2020

Should you adapt your content marketing plan? Here, gurus share their best advice on reasons to adapt your content plan (and one reason you should leave it as it is): Your content marketing plan should be a living, breathing document. ” Expand your strategy to cover more than inbound marketing goals.

Planning 59

Planning Marketing Plans Content Marketing Content 59

Trade Press Services Newsletter

JANUARY 4, 2023

If you don’t document and track the performance of your efforts, you’ll never know if you are on the right path. Mistake #5: Failing to Plan Not having a solid, written marketing plan is the biggest mistake a company can make. A failure to plan is a surefire plan for failure.

Planning 130

Planning B2B Thought Leadership Marketing Analytics Tools Paid Search Agency 130

B2B Marketing Traction

NOVEMBER 18, 2009

One of the most fun aspects of marketing planning can be brainstorming. Here are ways to make sure your marketing brainstorming is fun and productive. Don’t brainstorm in a marketing silo. Document the discussion. Use a whiteboard or flip charts to document the discussion. Invite the right people.

Planning 100

Planning Marketing Plans Advertising Agencies Tactics 100

Trade Press Services Newsletter

MARCH 2, 2023

Spring-clean files by organizing documents, photos, spreadsheets and other files, so everything is easy to find. Revisit your marketing plan. Your marketing plan should be a living document. Spring is a perfect time to revisit your marketing strategies and tactics. Evaluate automated emails.

B2B 130

B2B CAN-SPAM Press Click Rate 130

SmartBug Media

JULY 10, 2019

If your team is heading upmarket and looking to reach more enterprise customers, there are a few key considerations you should make when assessing and reconstructing your marketing plan. Three Considerations to Inform Your Marketing Action Plan. In inbound marketing, we talk a lot about sharing “helpful content.”

SMB 67

SMB Planning Marketing Plans Allocation 67

Inbox Insight

JANUARY 22, 2019

Part 3 of our B2B marketing planning mini series, this article tackles the Marketing Strategy stage of the B2B Marketing Plan. Content Plan (Roadmap): Documented processes and workflows required to deliver the content strategy. The B2B Content Marketing Strategy.

Planning 51

Planning B2B Marketing Marketing Plans B2B 51

Trade Press Services Newsletter

NOVEMBER 2, 2022

A documented marketing strategy is essential. Don’t just take our word for it—the CMI report reveals that 64 percent of the most successful content marketers say they have a documented strategy. Yet only 40 percent of B2B content marketers have a written marketing plan in place.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Hubspot

JUNE 11, 2019

It specifically touches on building a persona, mapping out a customer matrix, and brainstorming a go-to-market content strategy. Feel free to copy the below template into a document and customize it to fit your product or service. Go-To-Market Plan Template. Go-To-Market Strategy for __.

Planning 77

Planning Template Marketing Plans Top of Funnel 77

Salesforce Marketing Cloud

MAY 3, 2024

You can expand this however you’d like, but make sure these essential pieces are in place: Executive summary Company overview Industry overview Market analysis Sales and marketing plan Business team Operating plan Financials Appendix 1. Sales and marketing plan How will you execute your strategies and reach your goals?

Planning 52

Planning Business Marketing Management Advertising Benchmark 52

Webbiquity

OCTOBER 22, 2021

It also helps you determine which social media platforms you need, the kind of content to create, and the type of marketing language that appeals to them. Create a social media marketing strategy. This document should outline how often you plan to publish on each social media platform and the types of content to post.

Work Management 267

Work Management Social Media Marketing Management Promotion 267

Go Beyond SEO

AUGUST 19, 2015

Simply posting to social platforms without a goal is so 2008 – in order to be successful now and in the future, outlining your social media marketing plan is key. This is particularly true for businesses that rely heavily on social media marketing. Where do I Start when Creating a Social Media Marketing Plan?

Planning 74

Planning Social Media Marketing Plans Social Marketing 74

Tiecas

SEPTEMBER 5, 2023

Understanding the difference between an industrial marketing strategy and a plan While the two terms are often used interchangeably, a marketing plan and a marketing strategy are distinct from each other. A marketing strategy is the broader framework that defines a brand’s overall direction and positioning.

Planning 52

Planning Marketing Budget Creation Marketing Budget Marketing & Strategy 52

Marketing Craftmanship

JULY 8, 2019

To establish the infrastructure and internal culture necessary for the marketing discipline to succeed, we offer the following simple strategy: Create a Written Marketing Plan. This need not be in a 3-inch binder; a two-page document is often sufficient. Without a Marketing Plan you’ll waste lots of time and money.

Advertising Mediums 100

Advertising Mediums B2B Marketing B2B Thought Leadership Planning 100

Martech

DECEMBER 12, 2023

Documenting software usage and identifying improvement areas Encourage your team to meticulously document how they currently utilize software tools. Identify areas where the process could be smoother or more efficient. This will let you see if a new tool is going to genuinely enhance productivity or just add complexity.

Work Management 127

Work Management Marketing Management Budget Programs Software 127

Vision Edge Marketing

JULY 26, 2018

Make sure all of your processes are defined and documented before you implement, configure or deploy any technology. The same applies to Marketing planning and Marketing dashboard applications. A Marketing plan that is accurately aligned with the business will achieve high marks from the C-Suite.

Work Management 184

Work Management Marketing Management Practices Marketing Budget 184

Content Standard

JULY 16, 2015

This can often by the consequence of a sub-par marketing plan, and the contributing factors can be varied: poor social media utilization, a weak emphasis on longtail keywords, and a general inexperience with churning content through established amplification channels can all turn promising content into a low-return investment.

Planning 40

Planning Marketing Plans Content Distribution 40

Martech

JANUARY 25, 2024

3 words for 2024 Before I signed off on 2023, I shared my views on trends and takeaways from 2023 and how we could use what we learned to inform our 2024 planning. And when you come up with your three words, don’t keep them locked away on your phone or in a document on your desktop. Class is not in session!

Marketing AI 135

Marketing AI Email Marketing Planning Work Management 135

Pam Didner

MAY 26, 2020

Say, the network goes down, IT has a “Plan B (or even Plan C)” to keep the business running without interruptions. Many IT groups can initiate a task force quickly and activate a documented communication protocol to provide updates to employees and hourly or daily briefings to management. This is very important to do!

Planning 74

Planning Marketing Budget Creation Enterprise Management Process 74

SmartBug Media

MARCH 14, 2024

It also works as a predictive tool for performance based on: Existing data you have relating to GTM Internal knowledge on the market and audience Historical examples from product launches Go-to-Market Strategy Benefits Too often, companies gear up for product launches with lofty ideas and hopes that turn out to be skewed expectations.

Marketing Analytics Tools 59

Marketing Analytics Tools Enterprise Management Planning Ideal Customer Profiles 59