14 Fortuitous SEO and SEM Stats and Facts


Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets. 59% also use paid search / SEM. 7: 14 Fortuitous SEO and SEM Stats and Facts. Search remains the cornerstone of digital and content marketing efforts.

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The 17 Best Keyword Research Tools for SEO and SEM


A powerful keyword tool that will display for any website (so you can track your own sites as well as competitors’) the top ranking keywords in both organic and paid search, along with organic rank, rank changes, and keyword volume trends.

SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)


The report, which surveyed hundreds of B2B manufacturing marketers across North America, ranked search engine marketing (also referred to as PPC , SEM and search advertising ) as the most effective advertising method for manufacturers. Manufacturing (OEM) Online Advertising / SEM / Display

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B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?

The Point

You can even make comparisons to the display advertising offered by Internet darling LinkedIn , through whom B2B marketers can also target prospects by industry, company size, even job title.

3 Tips for Hospitals To Fuel Content Marketing with SEM Data


As many of us know, SEM/PPC is an established source of patient acquisition for health systems and hospitals. Bottom line: SEM is much more valuable to health systems than simply being a vehicle for generating appointments, guide downloads, and phone calls.

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SEM for the Enterprise [White Paper]


If you work for an enterprise company that invests (or is considering investing) in pay-per-click (PPC) advertising, then you will want to read … Continue reading → The post SEM for the Enterprise [White Paper] appeared first on Fathom. Paid Advertising/SEM/Display enterprise sem PPC agency SEMNo, I’m not talking about search-engine marketing for intergalactic ships, but that would be interesting, wouldn’t it?

Digital Marketing Strategy, Trends & Predictions for 2013


Big Data/Predictive Analytics Content Creation & Strategy Conversion Optimization Education Industry Google Analytics Mobile Online PR/Link-Building Paid Advertising/SEM/Display SEO Social Media Technology Industry Usability Video Web Design & Development

Listen up, Google: Here Are My Demands


Online Advertising/SEM/Display Uncategorized AdWords ppc SEMAs most of you know by now, Google threw a huge curveball at the PPC community a few weeks ago by announcing Google Enhanced Campaigns; and I’m not happy about it.

New Tool Helps SEO, SEM Consultants Pinpoint Local Clients


The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. Clicking on any businesses opens a small pop-out with additional information (which is also displayed in the left sidebar).

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4 Tips for Healthcare SEM, Post-Affordable Care Act


For those in the healthcare industry, planning for 2013 requires additional strategy since significant portions of the Affordable Care Act come into effect on … Continue reading → The post 4 Tips for Healthcare SEM, Post-Affordable Care Act appeared first on Fathom.

Smart SEM Strategies for B2B Tech Companies [Q&A]

Golden Spiral

In Part Two of our Q&A with search engine marketing expert, Chris Turner of ChocolateSEO , Chris dives into the specific of using Google AdWords as B2B brand, the value of display and remarketing ads, and tips for writing copy that converts. This is where display and remarketing make sense and support search campaigns. Is display something you advise in most PPC campaign strategies? Tying display to search campaigns increases brand awareness.

21 Spectacular SEO and Search Marketing Stats and Facts


marketers will spend more than $103 billion on search, display, social media, and email marketing by 2019—but search will remain the largest share of interactive spend (about 44%). 9 Search Engine Marketing (SEM) Facts and Statistics. Social may be sexy, but search still pays the bills.

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Google AdWords Releases “Advanced Reporting” in Select Accounts


Online Advertising / SEM / Display adwords advanced reporting adwords reporting google adwords reportingWell, Google has hinted at updated and better reporting within their AdWords UI in past livestreams, and it looks like some advertisers are lucky enough to get early access!

Balancing SEO and PPC to Maximize Search Results


Display and Remarketing: The display network is hugely valuable both for building brand awareness and driving valuable traffic from other sites. Actionable Tip: Create separate display campaigns for contextual display (keyword-based), remarketing and topic-based display. Search Engine Marketing Search Engine Optimization (SEO) keyword research Max DesMarais organic search PPC remarketing SEM SEO strategies SEO tactics Vital NHGuest post by Max DesMarais.

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So You Are Changing Your Name – Learn What to Do Digitally.


Revise your image ads for display and remarketing initiatives. B2B / Technology Content Marketing Digital Marketing Manufacturing Marketing Automation / Email Online Advertising / SEM / Display Online PR / Link-Building Social Media Web Design & Development Companies change their names and website domains for a number of reasons including right after a merger, completing an acquisition or just to re-launch their brand and identity.

How to Improve Google Adwords Quality Scores [Infographic]

Puzzle Marketer

I recently stumbled upon an useful infographic created by Digital Net Agency , a performance-based search agency with a concentration on Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

Top Ten PPC Tips and Tricks to Help Increase Chances of Success


Paid Advertising/SEM/Display Uncategorized PPC optimization tips PPC optimization tricks PPC tips PPC tips & tricks PPC tips and tricksA colleague of mine is going to a present PPC tips and tricks next week.

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Infographic: Online Advertising Trends for Education


Higher Education Online Advertising / SEM / Display This year Fathom Education released its first EDU Standard Marketing Report , summarizing all the latest important stats for higher ed in Q1 2014.

Push versus Pull Marketing: In B2B, You Need Both


SEO and SEM, which will pull them to your site and your content when prospects are looking for particular information. Speaking engagements, whether online or in person, where your expertise is on vivid display. Photo credit: Aimar (Nidde).

The College Research Timeline and Paid Search


Display efforts, however, are good for branding year round. Higher Education Online Advertising / SEM / Display For a high school student, choosing where they want to attend college is likely the most difficult and important decision of their lives to date. Between location, size, cost, available aid, and programs offered, there are many factors that need to be considered before a decision is made.

Introducing Google ‘Location Groups’ in AdWords


Online Advertising/SEM/Display AdWords Google Location Groups ppc SEM As part of a company’s business strategy and goal of obtaining a competitive advantage, they typically decide who their target market will be before releasing their products or services.

Facebook Relaunches Atlas: What Does It Mean?


Online Advertising / SEM / Display Social Media Atlas Facebook Last week, Facebook announced the re-launch of its Atlas advertising platform. Facebook described it as a tool that delivers “people-based marketing.” So, what’s the big deal?

PPC Hero Conference 2014 (Recap)


Company News Online Advertising / SEM / Display This year’s PPC Hero conference lived up to its claim of being “more than just sessions and soundbites”.

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[New Guide] Avoiding Lumps of Coal: Marketing Strategy for Profitable Retail Holidays


Analytics / Big Data Digital Marketing Marketing Automation / Email Online Advertising / SEM / Display Retail / E-commerce SEO holiday marketing holiday planning retail holidays Much like 2013, planning in 2014 is more critical than usual because the holiday shopping season is shorter.

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Advertising on Social Media? Be Prepared for Mobile Traffic!


Online Advertising / SEM / Display mobile advertising Paid Search social advertising Social Media Advertising via social media channels can get you in front of a much broader audience.

Top 5 Ways to Improve Lead Quality from Paid Search


Online Advertising/SEM/Display Lead Quality Paid Search ppc Perhaps one of the most frustrating parts of PPC management for lead generation clients is when the client or your company realizes lead quality is an issue.

Google AdWords Enhanced Campaigns: The Good, the Bad, and the Ugly


Paid Advertising/SEM/DisplayIf you haven’t heard, Google just made a major announcement about what they are calling “Enhanced Campaigns” on Wednesday, February 6th. Before writing a blog on this topic, I was really interested to read others opinions from the industry.

Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them


Mistake #2: Using a single “brand” campaign on search and display. We realized that we were using the same targeting for our Bizible brand campaign for both search and display through AdWords. adwords ppc paid media sem

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It’s National Doctors Day: Reward Your Physicians by Minimizing Negative Reviews & Generating More Patients!


Healthcare Online Advertising / SEM / Display AdWords National Doctors Day ppc Every day, more and more people are using the internet to research and find doctors near them.

Hospital Search Implications of Google’s Healthcare Knowledge Graph


The Knowledge Graph box is typically displayed near the top of the search results. In addition, if fewer users go to WebMD, everydayhealth.com, and other health resource sites, that means fewer users are clicking on Google’s display ads and again, less money for Google.


Finding the Diamond in the Rough – Driving Qualified Traffic for Niche Markets


Although it may seem obvious, many advertisers can sometimes overlook their ad copy and landing pages and display misleading messaging to the user. By displaying the specific product or service that you offer, you can help rid out the irrelevant traffic. Digital Marketing Keyword Research Online Advertising / SEM / Display There are nearly 40,000 searches per second and 3.5 billion searches per day in Google. Just let that digest for a second.

Know Thy Competitor: Using Adwords Auction Tool to Assess Competition


Manufacturing Online Advertising / SEM / Display It is said, If you know your enemy and know yourself, you will win 100 battles.

Search Engine Marketing (SEM) Best Practices


Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Here are some best practices to optimize your results from SEM campaigns: 1.


Prepping for Google Enhanced Campaigns: Don’t Just Turn the Switch


Online Advertising/SEM/Display getting ready for google enhanced campaigns google enhanced campaign google enhanced campaigns preperation for google enhanced campaigns prepping for google enhanced campaigns

8 Tips to Boost Health Insurance Enrollments with Online Advertising


Healthcare Online Advertising / SEM / DisplayHealth insurance advertising is one of the most competitive and therefore expensive industries in paid search advertising. Now with open enrollment only two to three months out of the year, health insurance competition is even more severe.

Top Ways to Combat Rising CPC from Google Enhanced Campaigns


Online Advertising/SEM/Display google adwords enhanced campaigns google enhanced campaigns google enhanced campaigns updates

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3 Reasons Why SEO & PPC Are More Powerful Together


Digital Marketing Online Advertising / SEM / Display SEO ppc Search Engine Optimization We all know that SEO can be a longer term investment and PPC can be up and operating in a matter of days. Both digital strategies require research, analytics and weekly, if not daily, management. Both are equally important. However, should companies be focused on one and not the other? Or, cut one program when the other begins to show results? The answer is no!

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Seven Common AdWords Mistakes to Avoid


Digging a bit deeper, it usually turns out it wasn’t the tactic that was ineffective, but rather the execution of the AdWords or other search engine marketing (SEM) program. Steering clear of these potholes and using SEM best practices greatly increases the odds of success with AdWords.

Broad Match is Not Your Friend: Using Match Types to Get More from Your PPC Campaign

The Point

For instance, your ad will not display for a query on “networking software” or “enterprise network software.” Selective and proactive use of match types (broad, phrase, exact) is a key technique in optimizing the performance of Google AdWords™ campaigns.

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Hero Conference 2014: Key Learnings in Paid Search


E xpansion into other Bing, paid social, and display. Online Advertising / SEM / Display heroconf ppc hero Thanks to Aimclear for the blanket! :). I was privileged enough to attend HeroConf in Austin, Texas for the first time. This was HeroConf’s third conference hosted by PPCHero and Hanapin Marketing. I have attended several conferences in the past including SES and SMX Advanced; however, this was the first event that I’ve attended which was 100% PPC.