14 Fortuitous SEO and SEM Stats and Facts


Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets. 59% also use paid search / SEM. 7: 14 Fortuitous SEO and SEM Stats and Facts. Search remains the cornerstone of digital and content marketing efforts.

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The 17 Best Keyword Research Tools for SEO and SEM


A powerful keyword tool that will display for any website (so you can track your own sites as well as competitors’) the top ranking keywords in both organic and paid search, along with organic rank, rank changes, and keyword volume trends.

SEM for the Enterprise [White Paper]


If you work for an enterprise company that invests (or is considering investing) in pay-per-click (PPC) advertising, then you will want to read … Continue reading → The post SEM for the Enterprise [White Paper] appeared first on Fathom. Paid Advertising/SEM/Display enterprise sem PPC agency SEMNo, I’m not talking about search-engine marketing for intergalactic ships, but that would be interesting, wouldn’t it?

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4 Tips for Healthcare SEM, Post-Affordable Care Act


For those in the healthcare industry, planning for 2013 requires additional strategy since significant portions of the Affordable Care Act come into effect on … Continue reading → The post 4 Tips for Healthcare SEM, Post-Affordable Care Act appeared first on Fathom.

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Search Engine Marketing (SEM) Best Practices


Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Here are some best practices to optimize your results from SEM campaigns: 1.

New Tool Helps SEO, SEM Consultants Pinpoint Local Clients


The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. Clicking on any businesses opens a small pop-out with additional information (which is also displayed in the left sidebar).

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Digital Display Advertising Spend to Outstrip Search in 2016

KEO Marketing

New research published in eMarketer indicates that investments in display advertising will exceed those for search ads in 2016. Display ad spending has nipped aggressively at search’s heels over the last few years. Why are advertisers spending more on display advertising?

Smart SEM Strategies for B2B Tech Companies [Q&A]

Golden Spiral

In Part Two of our Q&A with search engine marketing expert, Chris Turner of ChocolateSEO , Chris dives into the specific of using Google AdWords as B2B brand, the value of display and remarketing ads, and tips for writing copy that converts. This is where display and remarketing make sense and support search campaigns. Is display something you advise in most PPC campaign strategies? Tying display to search campaigns increases brand awareness.

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How to triple your digital marketing results


So why are we still seeing suboptimal digital communications in display, email, SEM, wherever. What metrics do you use to define digital marketing success today? Clicks? Traffic? Followers? Leads? Sales?

Ten tips for customer reactivation


Consider such segmentation variables as: Original acquisition source media, like email, SEM, direct mail, display advertising, event, or telemarketing. Are you looking for the best ways to reactivate dormant customers and reduce churn?

5 Quick & Easy Ways to Optimize Your Google Display Network Campaigns


With much recent attention and advancement from Google, the Adwords Display Network is becoming a must-use piece of the pay-per-click advertising puzzle. As the amount of pre-purchase online research continues to increase and grow more competitive, it is becoming more … Continue reading → The post 5 Quick & Easy Ways to Optimize Your Google Display Network Campaigns appeared first on Fathom. Conversion Optimization Paid Advertising/SEM/Display

Listen up, Google: Here Are My Demands


Online Advertising/SEM/Display Uncategorized AdWords ppc SEMAs most of you know by now, Google threw a huge curveball at the PPC community a few weeks ago by announcing Google Enhanced Campaigns; and I’m not happy about it.

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Top Ten PPC Tips and Tricks to Help Increase Chances of Success


Paid Advertising/SEM/Display Uncategorized PPC optimization tips PPC optimization tricks PPC tips PPC tips & tricks PPC tips and tricksA colleague of mine is going to a present PPC tips and tricks next week.

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How Much Do Hospitals Spend on Google AdWords?


Healthcare Online Advertising / SEM / Display healthcare marketing ppc SEM As a follow-up from my previous post “ How Much Should Health Systems Spend on Search Advertising ?

Google AdWords Enhanced Campaigns: The Good, the Bad, and the Ugly


Paid Advertising/SEM/DisplayIf you haven’t heard, Google just made a major announcement about what they are calling “Enhanced Campaigns” on Wednesday, February 6th. Before writing a blog on this topic, I was really interested to read others opinions from the industry.

How to Use The Search Monitor in Higher Education Advertising


Although it doesn’t display conversions, it does show the ad that was shown the most times in its average rank. Education Industry Online Advertising/SEM/Display higher education Paid Search ppc SEM the search monitor

Digital Marketing Strategy, Trends & Predictions for 2013


Big Data/Predictive Analytics Content Creation & Strategy Conversion Optimization Education Industry Google Analytics Mobile Online PR/Link-Building Paid Advertising/SEM/Display SEO Social Media Technology Industry Usability Video Web Design & Development

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Why Facebook Ads Can Be a Great Alternative to Google AdWords


Facebook Paid Advertising/SEM/Display Facebook Ads facebook ads vs. google adwords Facebook Advertising

Introducing Google ‘Location Groups’ in AdWords


Online Advertising / SEM / Display AdWords Google Location Groups ppc SEM As part of a company’s business strategy and goal of obtaining a competitive advantage, they typically decide who their target market will be before releasing their products or services.

On the limits of personalization


When I do, this data gets passed around all over the web and every site I go to displays ads for Martin guitars. And there are a lot of ugly display ads out there about mortgage and tax scams that I’d rather not see in my peripheral vision as I’m reading online.

New Way to Promote Your Google Plus Page & Attract More Customers


Google Analytics Online PR/Link-Building Paid Advertising/SEM/DisplayGoogle has been hard at work trying to find a better use for its Adwords Express Ads application. The interface has seen many changes in the last year, since it was removed from the Google Places dashboard.

AdWords Enhanced Campaigns –Where Google Fell Short


Online Advertising/SEM/Display adwords enhanced campaigns enhanced campaigns google adwords google adwords enhanced campaigns google enhanced campaigns google enhanced campaigns fails

Balancing SEO and PPC to Maximize Search Results


Display and Remarketing: The display network is hugely valuable both for building brand awareness and driving valuable traffic from other sites. Actionable Tip: Create separate display campaigns for contextual display (keyword-based), remarketing and topic-based display. Search Engine Marketing Search Engine Optimization (SEO) keyword research Max DesMarais organic search PPC remarketing SEM SEO strategies SEO tactics Vital NHGuest post by Max DesMarais.

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Do Google Enhanced Campaigns Dilute the Importance of Quality Score?


Online Advertising/SEM/Display google enhanced campaign changes google enhanced campaigns google enhanced campaigns update google quality scoreRemember when pay per click advertising first started and the more the advertiser was willing to pay, the higher their ads average position?

Prepping for Google Enhanced Campaigns: Don’t Just Turn the Switch


Online Advertising/SEM/Display getting ready for google enhanced campaigns google enhanced campaign google enhanced campaigns preperation for google enhanced campaigns prepping for google enhanced campaigns

Top 5 Ways to Improve Lead Quality from Paid Search


Online Advertising/SEM/Display Lead Quality Paid Search ppc Perhaps one of the most frustrating parts of PPC management for lead generation clients is when the client or your company realizes lead quality is an issue.

Introducing Google ‘Location Groups’ in AdWords


Online Advertising/SEM/Display AdWords Google Location Groups ppc SEM As part of a company’s business strategy and goal of obtaining a competitive advantage, they typically decide who their target market will be before releasing their products or services.

Using the Right Data To Fuel Your Paid Advertising


Facebook Online Advertising/SEM/Display data for online advertising data for ppc Online Advertising paid advertising using data for paid advertising

Google for the Assist: Search Funnels Data and Google AdWords


Paid Advertising/SEM/Display AdWords Google Analytics ppc Search Engine MarketingWith the recent release of Google’s “Enhanced Campaigns,” you would think the company would take a break from adding any new features until the dust settled, but Google is at it again. On Wednesday, Google announced that AdWords users would … Continue reading → The post Google for the Assist: Search Funnels Data and Google AdWords appeared first on Fathom.

Remarketing to Improve Student Recruitment in Higher Education


Entering the world of Google Display Advertising can be a confusing, yet rewarding, challenge. Send a different message: Don’t simply display the same message to potential students. Education Industry Online Advertising/SEM/Display

Infographic: Online Advertising Trends for Education


Higher Education Online Advertising / SEM / Display This year Fathom Education released its first EDU Standard Marketing Report , summarizing all the latest important stats for higher ed in Q1 2014.

Avoiding Dynamic Disaster: Google Launches Dynamic Sitelinks


Online Advertising / SEM / Display AdWords google adwords sitelinks While I usually welcome Google’s AdWords updates with open arms, their most recent change had me a little worried. For highly regulated industries like education, finance, insurance, etc.,

Google Keyword Tool vs.Traffic Estimator: How Do They Differ?


Online Advertising/SEM/Display Uncategorized estimating google traffic google estimates google keyword tool google keyword tools google traffic estimator

Helpful SEM Advice from MarketingSherpa


The most popular test was dynamic pages—changing the information displayed on the landing page to reflect the exact search term. And the most surprising point: 16% of respondents said they didn't share SEM results with their agencies.

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Healthcare Marketers: Stop Wasting Money & Use Negative Keywords


Healthcare Online Advertising / SEM / Display Uncategorized adwords negative keywords hospital negative keywords negative keywords healthcareNegative keywords are a fundamental requirement when running paid advertising for any accounts.

Offline Data Targeting “Partner Categories” Now Available on Facebook


Facebook Online Advertising/SEM/Display Social Media Facebook Ads Facebook Advertising Facebook Advertising Tips facebook advertising updates Facebook PPC facebook ppc advertising Last week Facebook announced a new form of targeting options called “partner categories.”

[New Guide] Avoiding Lumps of Coal: Marketing Strategy for Profitable Retail Holidays


Analytics / Big Data Digital Marketing Marketing Automation / Email Online Advertising / SEM / Display Retail / E-commerce SEO holiday marketing holiday planning retail holidays Much like 2013, planning in 2014 is more critical than usual because the holiday shopping season is shorter.

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