14 Fortuitous SEO and SEM Stats and Facts

Webbiquity

Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets. 59% also use paid search / SEM. 7: 14 Fortuitous SEO and SEM Stats and Facts. Search remains the cornerstone of digital and content marketing efforts.

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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

A powerful keyword tool that will display for any website (so you can track your own sites as well as competitors’) the top ranking keywords in both organic and paid search, along with organic rank, rank changes, and keyword volume trends.

Trending Sources

SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)

Fathom

The report, which surveyed hundreds of B2B manufacturing marketers across North America, ranked search engine marketing (also referred to as PPC , SEM and search advertising ) as the most effective advertising method for manufacturers. Manufacturing (OEM) Online Advertising / SEM / Display

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How to Choose the Right Display Advertising Network

Vertical Response

You’ve decided to spend some money on online display advertising to help drive your business. Many people have the perception that online display advertising is difficult and choosing an ad network can seem daunting. SEO/SEM Ad Network Display online display paid search PPC SEM

B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?

The Point

You can even make comparisons to the display advertising offered by Internet darling LinkedIn , through whom B2B marketers can also target prospects by industry, company size, even job title.

Ten tips for customer reactivation

Biznology

Consider such segmentation variables as: Original acquisition source media, like email, SEM, direct mail, display advertising, event, or telemarketing. Are you looking for the best ways to reactivate dormant customers and reduce churn?

Digital Display Advertising Spend to Outstrip Search in 2016

KEO Marketing

New research published in eMarketer indicates that investments in display advertising will exceed those for search ads in 2016. Display ad spending has nipped aggressively at search’s heels over the last few years. Why are advertisers spending more on display advertising?

SEM 9

SEM for the Enterprise [White Paper]

Fathom

If you work for an enterprise company that invests (or is considering investing) in pay-per-click (PPC) advertising, then you will want to read … Continue reading → The post SEM for the Enterprise [White Paper] appeared first on Fathom. Paid Advertising/SEM/Display enterprise sem PPC agency SEMNo, I’m not talking about search-engine marketing for intergalactic ships, but that would be interesting, wouldn’t it?

What You Need to Know About Using Google AdWords Content Campaigns

Vertical Response

If you’re new to Search Engine Marketing and/or using Pay-Per-Click ads, you may not be familiar with Google’s Content Search Network also known as the Google Display Network. When incorporating keywords, this can help you to be a lot more effective that traditional display advertising.

Digital Marketing Strategy, Trends & Predictions for 2013

Fathom

Big Data/Predictive Analytics Content Creation & Strategy Conversion Optimization Education Industry Google Analytics Mobile Online PR/Link-Building Paid Advertising/SEM/Display SEO Social Media Technology Industry Usability Video Web Design & Development

Listen up, Google: Here Are My Demands

Fathom

Online Advertising/SEM/Display Uncategorized AdWords ppc SEMAs most of you know by now, Google threw a huge curveball at the PPC community a few weeks ago by announcing Google Enhanced Campaigns; and I’m not happy about it.

Google’s New Enhanced Campaigns for Display Advertising

Vertical Response

Many of these features have also rolled over onto Google’s Display Network with a few subtleties specific to Display advertising (text, images, interactive & video ads). Let’s dive into the new features and differences: Search vs. Display.

4 Tips for Healthcare SEM, Post-Affordable Care Act

Fathom

For those in the healthcare industry, planning for 2013 requires additional strategy since significant portions of the Affordable Care Act come into effect on … Continue reading → The post 4 Tips for Healthcare SEM, Post-Affordable Care Act appeared first on Fathom.

Smart SEM Strategies for B2B Tech Companies [Q&A]

Golden Spiral

In Part Two of our Q&A with search engine marketing expert, Chris Turner of ChocolateSEO , Chris dives into the specific of using Google AdWords as B2B brand, the value of display and remarketing ads, and tips for writing copy that converts. This is where display and remarketing make sense and support search campaigns. Is display something you advise in most PPC campaign strategies? Tying display to search campaigns increases brand awareness.

B2B 6

5 Takeaways from Search Marketing Expo Advanced 2014

Vertical Response

Utilize Display and Search in Tandem. Display and search have different capabilities and unique characteristics, and each should be utilized appropriately in tandem to get people to convert.

New Tool Helps SEO, SEM Consultants Pinpoint Local Clients

Webbiquity

The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. Clicking on any businesses opens a small pop-out with additional information (which is also displayed in the left sidebar).

Google AdWords Releases “Advanced Reporting” in Select Accounts

Fathom

Online Advertising / SEM / Display adwords advanced reporting adwords reporting google adwords reportingWell, Google has hinted at updated and better reporting within their AdWords UI in past livestreams, and it looks like some advertisers are lucky enough to get early access!

How to Use Google Ad Extensions to Boost Visits to Your Retail Store

Vertical Response

If your retail location has won awards, such as having a Zagat rating or Best Of category, you can display this on your search ad. Get more SEO/SEM tips by subscribing to our VR Buzz weekly newsletter. ©

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So You Are Changing Your Name – Learn What to Do Digitally.

Fathom

Revise your image ads for display and remarketing initiatives. B2B / Technology Content Marketing Digital Marketing Manufacturing Marketing Automation / Email Online Advertising / SEM / Display Online PR / Link-Building Social Media Web Design & Development Companies change their names and website domains for a number of reasons including right after a merger, completing an acquisition or just to re-launch their brand and identity.

Top Ten PPC Tips and Tricks to Help Increase Chances of Success

Fathom

Paid Advertising/SEM/Display Uncategorized PPC optimization tips PPC optimization tricks PPC tips PPC tips & tricks PPC tips and tricksA colleague of mine is going to a present PPC tips and tricks next week.

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How to Improve Google Adwords Quality Scores [Infographic]

Puzzle Marketer

I recently stumbled upon an useful infographic created by Digital Net Agency , a performance-based search agency with a concentration on Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

Infographic: Online Advertising Trends for Education

Fathom

Higher Education Online Advertising / SEM / Display This year Fathom Education released its first EDU Standard Marketing Report , summarizing all the latest important stats for higher ed in Q1 2014.

Balancing SEO and PPC to Maximize Search Results

Webbiquity

Display and Remarketing: The display network is hugely valuable both for building brand awareness and driving valuable traffic from other sites. Actionable Tip: Create separate display campaigns for contextual display (keyword-based), remarketing and topic-based display. Search Engine Marketing Search Engine Optimization (SEO) keyword research Max DesMarais organic search PPC remarketing SEM SEO strategies SEO tactics Vital NHGuest post by Max DesMarais.

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The College Research Timeline and Paid Search

Fathom

Display efforts, however, are good for branding year round. Higher Education Online Advertising / SEM / Display For a high school student, choosing where they want to attend college is likely the most difficult and important decision of their lives to date. Between location, size, cost, available aid, and programs offered, there are many factors that need to be considered before a decision is made.

Facebook Relaunches Atlas: What Does It Mean?

Fathom

Online Advertising / SEM / Display Social Media Atlas Facebook Last week, Facebook announced the re-launch of its Atlas advertising platform. Facebook described it as a tool that delivers “people-based marketing.” So, what’s the big deal?

Introducing Google ‘Location Groups’ in AdWords

Fathom

Online Advertising/SEM/Display AdWords Google Location Groups ppc SEM As part of a company’s business strategy and goal of obtaining a competitive advantage, they typically decide who their target market will be before releasing their products or services.

PPC Hero Conference 2014 (Recap)

Fathom

Company News Online Advertising / SEM / Display This year’s PPC Hero conference lived up to its claim of being “more than just sessions and soundbites”.

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[New Guide] Avoiding Lumps of Coal: Marketing Strategy for Profitable Retail Holidays

Fathom

Analytics / Big Data Digital Marketing Marketing Automation / Email Online Advertising / SEM / Display Retail / E-commerce SEO holiday marketing holiday planning retail holidays Much like 2013, planning in 2014 is more critical than usual because the holiday shopping season is shorter.

21 Spectacular SEO and Search Marketing Stats and Facts

Webbiquity

marketers will spend more than $103 billion on search, display, social media, and email marketing by 2019—but search will remain the largest share of interactive spend (about 44%). 9 Search Engine Marketing (SEM) Facts and Statistics. Social may be sexy, but search still pays the bills.

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Advertising on Social Media? Be Prepared for Mobile Traffic!

Fathom

Online Advertising / SEM / Display mobile advertising Paid Search social advertising Social Media Advertising via social media channels can get you in front of a much broader audience.

Top 5 Ways to Improve Lead Quality from Paid Search

Fathom

Online Advertising/SEM/Display Lead Quality Paid Search ppc Perhaps one of the most frustrating parts of PPC management for lead generation clients is when the client or your company realizes lead quality is an issue.

Google AdWords Enhanced Campaigns: The Good, the Bad, and the Ugly

Fathom

Paid Advertising/SEM/DisplayIf you haven’t heard, Google just made a major announcement about what they are calling “Enhanced Campaigns” on Wednesday, February 6th. Before writing a blog on this topic, I was really interested to read others opinions from the industry.

21 Decoded SEO Terms Everyone Should Know

Vertical Response

SEM SEM stands for search engine marketing. One type of SEM, pay-per-click, is abbreviated as PPC. The important thing to note is that SEM is paid and SEO is organic. SEO/SEM search engine optimization SEO SEO Guide seo lingo SEO terms

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Hospital Search Implications of Google’s Healthcare Knowledge Graph

Fathom

The Knowledge Graph box is typically displayed near the top of the search results. In addition, if fewer users go to WebMD, everydayhealth.com, and other health resource sites, that means fewer users are clicking on Google’s display ads and again, less money for Google.

It’s National Doctors Day: Reward Your Physicians by Minimizing Negative Reviews & Generating More Patients!

Fathom

Healthcare Online Advertising / SEM / Display AdWords National Doctors Day ppc Every day, more and more people are using the internet to research and find doctors near them.

Finding the Diamond in the Rough – Driving Qualified Traffic for Niche Markets

Fathom

Although it may seem obvious, many advertisers can sometimes overlook their ad copy and landing pages and display misleading messaging to the user. By displaying the specific product or service that you offer, you can help rid out the irrelevant traffic. Digital Marketing Keyword Research Online Advertising / SEM / Display There are nearly 40,000 searches per second and 3.5 billion searches per day in Google. Just let that digest for a second.

Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them

bizible

Mistake #2: Using a single “brand” campaign on search and display. We realized that we were using the same targeting for our Bizible brand campaign for both search and display through AdWords. adwords ppc paid media sem

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Know Thy Competitor: Using Adwords Auction Tool to Assess Competition

Fathom

Manufacturing Online Advertising / SEM / Display It is said, If you know your enemy and know yourself, you will win 100 battles.

Prepping for Google Enhanced Campaigns: Don’t Just Turn the Switch

Fathom

Online Advertising/SEM/Display getting ready for google enhanced campaigns google enhanced campaign google enhanced campaigns preperation for google enhanced campaigns prepping for google enhanced campaigns

8 Tips to Boost Health Insurance Enrollments with Online Advertising

Fathom

Healthcare Online Advertising / SEM / DisplayHealth insurance advertising is one of the most competitive and therefore expensive industries in paid search advertising. Now with open enrollment only two to three months out of the year, health insurance competition is even more severe.