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Retargeting Explained: What It Is And How Does It Work

Marketing Insider Group

A marketing rule of thumb suggests that a customer needs to be exposed to a brand seven times before they can make a purchasing decision. And when a customer starts to trust your brand, they are likely locked in. When your cookied visitor browses the web later on, your retargeting provider will display ads to them.

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Facebook Page publishing authorization: changes you need to know

Sprout Social

Businesses just can’t seem to catch a break from Facebook, can they? That said, the new Facebook Page publishing authorization is something that brands of all shapes and sizes should be aware of. And no, Facebook is not punishing you or your Page. Facebook Page publishing authorization: what you need to know.

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Content Upgrades: How to Use Popular Posts for More Conversions

Optinmonster

With OptinMonster’s content lock feature, you can strengthen your email marketing strategy by using existing posts as lead magnets. All you need is OptinMonster’s Content Lock feature. Create Content Upgrades Easily With Content Lock. Emphasis on the word “usually.” That’s a content upgrade.

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Unriddled: The Latest From Facebook, Announcements From (And About) Apple, and More Tech News You Need

Hubspot

A Big Departure and New Ads From Facebook. Last week, Facebook's now former head of public policy and communications, Elliot Schrage, announced that he would be leaving the social media giant. Schrage's looming departure is followed by a recent announcement that Facebook will display ads in more places, the latest being Messenger.

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Capture the future’s biggest competitive advantage for yourself

Biznology

You will never win by competing with Google , Facebook , and the advertising tech industry. Here’s a quick list of the key transitions in the new Media 2025 paradigm: From competing in Google’s, Facebook’s, and ad tech’s markets to changing the paradigm to an uncontested business and model. Lesson for leaders. Why do most fail?

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Unlock the Power of FOMO: 17 Clever FOMO Marketing Examples

Optinmonster

Yet there is little to no knowledge about FOMO marketing or how to use it to increase eCommerce sales. But there’s nothing to worry about as in this FOMO guide, we will explain what FOMO means, what FOMO marketing is, and why it is so effective. Here’s a table of contents for easy navigation: What is FOMO? What is FOMO Marketing?

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How to Create an ActiveCampaign Popup to Grow Your List Faster

Optinmonster

When you’re finished customizing your campaign, it’s time to set a few easy display rules. OptinMonster has the most comprehensive display rules on the market. But that’s only when you’re in ActiveCampaign’s dashboard. For that, OptinMonster is the tool you need.

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