Top Automated Marketing Personalization Tactics
Anything Goes Marketing
JUNE 29, 2009
This may mean displaying a special offer for repeat purchasers or dynamically displaying an article in your regular newsletter that is geared specially to your customers. Only display the content that the web visitor will find relevant or you won’t find them there very long. You can blend other elements such as merge fields, form pre-population, and dynamically displaying the sales rep’s contact information to make the web experience as personalized as possible.