How to increase the CTR of your email marketing strategy


Therefore, it is crucial to create effective actions to increase your email marketing CTR (click-through rate). That’s why we’ll show you in this article what you need to do to increase your email marketing CTR. Why is it essential to look after a high CTR?

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7 Email Writing Techniques to Boost CTR and Conversion Rate


7 Email Writing Techniques to Boost CTR and Conversion Rate. Hence, this blog will detail 7 email writing techniques that are bound to boost your CTR and conversions. . If you want to boost your CTR and conversion rate using email writing techniques, you need to play by the rules.

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10 essential types of personalisation in display advertising


Personalisation within display advertising is growing ever more important. For example iGaming personalises 21% of all its display ads, while retail personalises just 11% of all its display campaigns. Audience personalisation in display advertising.

7 ways to increase mobile display advertising performance


Optimising display advertising for mobile is one of the cornerstones of of increasing advertising performance. In fact, we believe its essential teams can produce engaging and creative display ads from the smallest screen to the very largest. What is mobile display advertising?

Should CTR be a Key Performance Indicator for B2B Advertisers?

KoMarketing Associates

Click-through rate (CTR), very simply, is the number of clicks your ads have received divided by the number of total impressions. The Benefits of Having a High CTR: Click-through rate is one of the most important factors in Google’s Ad Rank formula. This means that CTR is key in determining your Quality Score. “Expected” CTR Directly Impacts Quality Score. Truth Behind “Good CTR”? CTR does not exist in a vacuum. Manipulating CTR.

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Is display advertising still effective?


Time and time again we hear the question ‘isn’t display advertising dead’? Yet display advertising is not going away. So why do brands think that display advertising is no longer effective? What are the difficulties with display advertising? Of course, there are challenges to display advertising. With ad blockers and low click-through-rates (CTR), it’s no wonder there are questions around the effectiveness of display advertising.

How to increase performance via personalisation in display advertising


Personalisation in display advertising is nothing new – and it’s almost guaranteed to improve your campaign performance. However, how marketers can achieve that perfectly personalised display campaign is something else entirely…. What is personalisation in display advertising?

The Hard Truth About CTR

Directive Agency

Click-through rate (CTR) is one of the first metrics on the monthly report. Why your ad CTR shouldn’t matter. Because your advertising CTR is a function of impressions. So your CTR might look great. 3 ways to improve ad results without looking at CTR. Does that mean you should obsessively watch CTR then? Check out the following graphic from a real client: The very first row has the lowest CTR, the highest CPC, and yet it also has the most conversions.

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Display advertising best practices: ultimate guide


Display advertising best practices do not stand still, they change and evolve constantly. And in the world of online display, keeping track of these changes is a necessity. From humble beginnings, display advertising has gone from simplistic static images to a key channel of digital marketing. Producing display campaigns isn’t easy though – especially if you have multiple production layers. But what are the latest display advertising best practices?

The future of display advertising: Martech webinar


The future of display advertising is efficient, creative, and personalised. These are the key conclusions reached in Bannerflow’s recent webinar with Martech: The future of display advertising: New marketing strategies to boost results. Click to enjoy the full webinar with Bannerflow Product Manager, Jared Lekkas, and Didit Co-founder and Chairman, Kevin Lee, or read the transcript below to get a taste of the strategies you can use to boost display advertising performance.

Display Advertising Trends 2020: the essential facts and stats


Display advertising trends (and staying on top of them) is a priority for all advertisers and marketing teams. Display advertising continues to grow – even during these unprecedented times. What’s more, display ad spend is set to rise to $26 billion in Western Europe too.

The beginner’s guide to analysing and optimising display advertising


Analysing and optimising display advertising is a key strategy for digital marketers. Today, marketers are able to measure and use data to enhance the performance of a display campaign like never before. Learn what you need to know to successfully analyse and optimise your display campaigns, as we answer the following questions: Why optimise display advertising before publishing? How do you measure display advertising? What is a good CTR?

How To Increase Your Display Ads Click Through Rate


Welcome to the all-in-one guide on display ads click-through rate (CTR) that will help you to optimize your display advertising campaigns, get clicks and convert! We will supply you with all the information you need about display ads and their click-through rates (CTR) so that you can begin to run PPC display campaigns on your […].

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5 essential e-commerce display advertising trends | 2020


E-commerce and online shopping is set to increase this holiday season – as is the importance of display advertising. And knowing the key display advertising trends offers the potential to unlock revenue. Download our full infographic on general display advertising trends now.

How to increase performance via personalisation in display advertising


Personalisation in display advertising is nothing new – and it’s almost guaranteed to improve your campaign performance. However, how marketers can achieve that perfectly personalised display campaign is something else entirely…. What is personalisation in display advertising?

In-house display advertising and DCO with Casumo


In this article, we interview Casumo’s in-house display advertising team, learning how they stay at forefront of in-house display production and use dynamic creative optimisation (DCO). Bannerflow has been Casumo’s chosen display advertising production platform since 2012. What are the challenges facing your industry when doing display advertising? Do you have a recent display campaign you’re proud of?

The Complete Display Ads Overview For B2B Marketers


Display advertising is a bit of a mystery. You have countless referral sites and it is entirely onerous to track the opportunities and revenue generated from each display ad. But this doesn’t have to be the case with display ads in B2B marketing. We’ll also talk about getting transparency into your display advertising so you can see its true impact on revenue. Display Ad Basics For B2B Marketers. Display ads differ from search ads in a number of ways.

Buying Online Display; Click-through Rate & Conversion Considerations


The online display industry has gone through significant changes over the years. Unless you have a compelling offer that drives audiences to lead capture landing pages, the CTR is a misleading stat when it comes to measuring performance. If you are running display campaigns, and showing a typical 80-90% bounce rate, you have a reason to be concerned. Keep in mind these considerations: You’re really buying impressions with display. Display Targeting with Google.

Dynamic in-house display advertising with Kindred Group


Display advertising is an important channel within iGaming – and it requires the right technology to do it effectively. The majority of Kindred Group’s worldwide display advertising production is done in-house, using Bannerflow, from its London office. Bannerflow spoke to Kindred Group’s Head of Acquisition Optimisation Max Taub about the challenges of display advertising and strategies her team use in order to remain successful.

How to increase performance via personalisation in display advertising


Personalisation in display advertising is nothing new – and it’s almost guaranteed to improve your campaign performance. However, how marketers can achieve that perfectly personalised display campaign is something else entirely…. What is personalisation in display advertising? Different types of personalisation in display advertising. What is personalisation in display advertising? Different types of personalisation in display advertising.

Top 10 B2B Display Advertising Strategies for 2020 and Beyond

Martech Advisor

Display advertising is a part of digital advertising that can drive significant long-term results when appropriately implemented. Let’s look at ten B2B display advertising strategies as we head towards 2020. There’s a prevalent misconception among B2B companies that display advertising doesn’t work beyond its limited utility during the awareness stage of the funnel. Learn More: Programmatic Native vs Display Advertising – 5 ways they differ.

The Pros and Cons of Search vs. Display Ad Campaigns


And display advertising can be found almost everywhere. In this article, we’ll delve into the pros and cons of search vs. display ad campaigns to give you some ideas for creating your own strategy. There are valid reasons to use search advertising and display advertising—and, savvy marketers combine the two. Then, when someone enters your keywords into a search engine, they see your text ad displayed alongside search results and click through to your website or landing page.

Line It Up: Use Display and Native AD Targeting Tactics to Hit Your Business Goals

Martech Advisor

We’ve all been wondering when display and native ads would get to tap into some of that AI magic. In the last several months, display and native network platforms started making big moves, with technology finally catching up to the big ideas driving them. Hitting all of these goals with display or native ads was previously a bit of a gamble. Laser-sharp AI targeting, meet display and native. Look at impressions against click-thru-rate (CTR).

The Straightforward Guide to the Google Display Network


Millions of dollars are poured into the Google Display Network (GDN) every day. Here, we're going to explore why you should use Google Display Network (GDN), how GDN differs from search ads, and how you can target your GDN ads to reach the right people in the right places. Why Use the Google Display Network? Ultimately, you don’t need a fat wallet to set up a campaign through Google Display -- you just need to choose the right targeting factors for your marketing goal.

A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges


With Facebook getting into the exchange business, it’s time to briefly review the display industry, focusing on demand side platforms, and how those ads appear on the websites you read. Imagine- all of this serving and big data technology; in business to target messaging accurately as possible, and to increase that CTR from.02% to.04% and higher. The low CTR of banner ads should never be the only measure of online display effectiveness.

Display advertising trends: The 2019 infographic


Display advertising is thriving in Europe. Yet, surprisingly, engaging consumers via display advertising is still a challenge for today’s marketer. What we found is that consumer behaviour is directly impacting display advertising. From which sizes to use, to consid external factors, and personalising your display ads, we have the facts. What to expect from this blog: How adding video to your display ads gets results. Display ads with a video have 18.4%

SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display


Day 1 of #SMX East offers the keynote address from Google on online-to-offline (o2o), Shopping best practices, Display best practices and more. Display: “Building a Solid Foundation for GDN Success” by Michelle Morgan. Display: “How to Maximize & Measure Performance on the Google Display Network” by Ted Ives. Display: “New Ways to Test Using GDN Traffic” by Cara DeBeer. They are also available for display.

Five Ways to Boost Your Conversion Rates


Plenty of websites use popups that launch as soon as their homepage loads, but there are also examples like ZooShoo , where the popup is displayed only after the user has scrolled past a certain anchor point. Guest post by Natasha Lane.

10 Horrifying Stats About Display Advertising


We are biased inbound marketers at HubSpot, and normally I ignore many of the stats I see about display ads because I know their engagement rate is incredibly low: The average banner ad has a 0.1% clickthrough rate (CTR), and the standard 468x60 banner has a 0.04% CTR. 10 Shocking But True Display Advertising Stats. Only 8% of internet users account for 85% of clicks on display ads (and some of them aren''t even humans!). What do you think of display ads?

Are Display Ads Worth Your Time? [Flowchart]


There are a lot of reasons to avoid display ads. In recent years search, social, and video ads have cruised past display as the go-to ad format for digital marketers looking to give their campaigns a boost -- and for good reason. There’s not much to love when you look at display ad performance in aggregate. There's evidence that display is undergoing a bit of a renaissance. So should you use display ads? 7 Questions to Ask Before Launching Display Ads.

Native Ads Vs. Display Ads: What are the Differences?


That was, in fact, the year that the first display ad was published. It’s ironic, though, that the first display ad actually had something in common with what would become the native ad of the future – it wasn’t instantly obvious who the advertiser was, nor was it visually associated with the advertiser’s brand. While display ads have been around for over 20 years, the term ‘native advertising’ was only coined in 2011. What are Display Ads? Display Ads.

Improving PPC Performance: 10 competitive monitoring tips every search marketer should know


Most marketers don’t realize these tools exist, but it’s not hard to see what ads they’re running, where they run, the ad’s duration, what they say, what click through rate (CTR) they get, and even what they spend. CTR: Create benchmarks for CTR and click volumes for 1,200 different verticals. Yesterday, Lori Weiman of The Search Monitor presented our latest webinar with 10 tips to improve your pay per click (PPC) results.

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What is a Creative Management Platform (CMP)?


Take CMC Markets for example, using the Bannerflow CMP, they were able to go live with a display campaign just one hour after the UK election result! Using a CMP, it’s London based in-house team controls all of its live display advertising – which is a lot!

11 Ways to Improve Your Facebook Ads Relevance Score

Single Grain

Even so, ads with low relevance scores are never going to be displayed to the number of users that an ad with high relevance score would, so simply increasing your bid is not a good long-term strategy for growing impressions. The relevance score is a useful tool for Facebook to sift through their advertisers and display ads that connect with their users. Do you enjoy burning through your ad budget will little to show for it? Of course not.

Seven Common AdWords Mistakes to Avoid


As Google’s standard search results page has evolved from displaying ten organic links on the left and eight ads on the right to a more varied page (see example below), featuring more or fewer ads and different media types depending on the nature of the search, the old pattern of organic results receiving 70%-85% of all clicks has also gone by the wayside. A keyword with a low CTR and a $10.00 CPC may be much more valuable than another with a high CTR and $1.00

Banner Ads Work; Really


As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. The doubters are aware of the low click-through (CTR) rates banner ads receive, the amount of clutter, the lack of creativity, etc. Tags: Advertising Media Planning banner ads display effectiveness online advertising

Email Design Trends to Boost Interaction in 2021


The section highlighted in red is displayed incorrectly in the email and it would ruin the look and feel of the email. General marketing Boost email CTR email marketing Interactive emails8 Email Design Trends to Boost Interaction in 2021.