ANNUITAS
NOVEMBER 29, 2023
By developing a clearly defined C-level growth role that has marketing at its center, building conviction in modern marketing methodologies, and measuring what matters, CEOs can reinvigorate their relationships with marketers. All of this leads to a fundamental problem when it comes to digital transformation.
Customer Experience Matrix
MARCH 29, 2017
Actually, the study estimates spending on 20 technologies and 12 corporate functional areas across 16 enterprise industries in eight regions and 53 countries, comparing the amounts funded by IT departments and by business departments. They have their hands full with things like security, cloud migration, and digital transformation.
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Marketing Insider Group
AUGUST 10, 2020
A: That was a fun case study. Since then, we have continued to creatively market to that PE firm and their portfolio of companies. As stated in the case study, the sponsorship of senior leadership at the parent firm has been key to our ability to market to all 300 of their portfolio companies as a market of one.
Biznology
OCTOBER 20, 2014
Here are 26 reasons digital marketing matters so much to the C-Suite. 94% of CMO’s believe advanced analytics play a big role in helping them realize their goals (source: IBM Global C-Suite Study ). 87% of CMO’s want to integrate cross-channel touch points (source: IBM Global C-Suite Study).
Televerde
SEPTEMBER 10, 2020
Since then, the term digital transformation has become the catch-all phrase for a company’s plans to apply advanced technologies like mobile, cloud, and AI to their core processes to make them more efficient, flexible, and innovative. The shifts in marketing spend illustrate this significant change in priorities.
Martech
MAY 27, 2022
With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. As consumers have shifted their attention from traditional advertising to digital channels, it has become crucial for marketers to pivot. When this is studied within the context of an annual increase of 10.3%
Digilant
JANUARY 12, 2023
Today, digital media is almost everywhere we look, with phones, tablets, laptops, connected TV, digital audio, and smart speakers. Consumers spend more time online than ever before, and new digital channels are constantly emerging to reach them better. Cost per lead: Total marketing spend divided by total new leads.
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