Televerde

OCTOBER 19, 2020

A major transformation is underway in B2B marketing – and not just digital transformation. The buyer’s journey isn’t linear, and buyers demand a personalized AI-driven experience. Today’s buyers are young. You’ll see digital marketing trends reflect changing expectations over the next year or so.

Marketing AI 145

Marketing AI Trends Account Based Marketing Buyer's Journey 145

Sana Commerce

JANUARY 5, 2023

Studies by independent research company, Sapio Research, have shown that 51% of manufacturers have already invested in e-commerce. According to research done by McKinsey , at the end of 2020 only 30% of B2B buyers wanted to order from their suppliers in person. But the evolution does not stop there. Looking for more trends?

Trends 98

Trends Forrester Digital Transformation Order 98

ClickZ

JULY 20, 2020

These shortcomings impact the buyer journey and stifles sales leads and purchases. Ultimately, these shortcomings impact the buyer journey and stifle sales leads and purchases. But those issues start further back in the customer journey. The buyer journey. Every brand has a story.

Brand Identity 101

Brand Identity Branding Buyer's Journey Work Management 101

Hinge Marketing

JUNE 11, 2024

Recently, we released the 2024 Technology & Software Edition of Hinge’s annual High Growth Study. This study explores how firms in the industry approach marketing—from strategy to talent acquisition to marketing tools and techniques. More importantly, we look at this data through the lens of High Growth firms. Happy marketing!

Software 98

Software Studies Advertising Agencies Peer-to-peer 98

PureB2B

JUNE 19, 2019

The digital transformation has largely contributed to this growth. The internet and digital media are the source of advancement when it comes to sales and marketing. The digital world has made lead generation easier and more complex. Marketing as an industry has evolved greatly over the past years.

Intent Data 62

Intent Data Top of Funnel Intent Account Based Marketing 62

Hubspot

DECEMBER 13, 2022

Over the past two years, we’ve talked a lot about how the pandemic has sped up the rate of digital transformation, particularly in the shift to selling online. In fact, a recent PYMNTS study found that 67% of B2B buyers report having switched to purchasing from vendors that offer a “more consumer-like” experience.

Digital Transformation 63

Digital Transformation Hubspot eCommerce B2B Sales 63

Tiecas

MARCH 21, 2024

How to Succeed: A Mindset Shift Here are three key focus areas for B2B industrial marketers that recognize this transformed buyer behavior: Become an Information Hub: Produce content that answers potential buyers’ question s, from technical specs to implementation case studies and post-sale support examples.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Sana Commerce

JANUARY 5, 2023

Studies by independent research company, Sapio Research, have shown that 51% of manufacturers have already invested in e-commerce. According to research done by McKinsey , at the end of 2020 only 30% of B2B buyers wanted to order from their suppliers in person. But the evolution does not stop there. Looking for more trends?

Trends 52

Trends Forrester Digital Transformation Order 52

LeanData

JANUARY 5, 2023

With so many predictions and self-serving studies floating around the web, I set out on my own quest to uncover truth from wishful clickbait. After reading articles and case studies, listening to industry podcasts, skimming LinkedIn articles and posts, and interviewing LeanData leaders, three clear SaaS buying trends surfaced. .

Forecasting 52

Forecasting Buy Trends Peer-to-peer 52

Webbiquity

MARCH 30, 2021

It can be set up with or without a chatbot , and is usually deployed on web pages to offer customers instant support and help them along the buyer journey. These tools have grown in popularity over the past few years, with a study showing that 30% of its respondents already use both Google Analytics and Adobe Analytics.

Lead Generation 262

Lead Generation Marketing Automation Services Trends Marketing AI 262

PureB2B

JUNE 19, 2019

The digital transformation has largely contributed to this growth. The internet and digital media are the source of advancement when it comes to sales and marketing. The digital world has made lead generation easier and more complex. Marketing as an industry has evolved greatly over the past years.

Intent Data 48

Intent Data Intent Top of Funnel Account Based Marketing 48

accelerate agency

SEPTEMBER 14, 2020

The UK Digital Growth Awards is about celebrating exceptional agencies, the great work and talent that have driven digital growth and sales across all sectors and can demonstrate real and tangible results to the bottom line. Read the full case study below… About the challenge. Target audience & strategy.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Advertising Agencies Ad Agencies 52

Tony Zambito

OCTOBER 12, 2020

Digital Commerce Disruption Unabated. B2B executives, in the study mentioned above, believe that the biggest need they have in order to address digital commerce is deeper customer understanding. Which means, B2B organizations will need to develop a strong game in acquiring deep buyer insights.

Buyer Personas 310

Buyer Personas B2B Amazon Fulfillment 310

SWZD

MAY 14, 2019

– wipes a bead of sweat from brow – there was a keynote, breakout session, case study, or sponsored dinner for literally everyone. . The B2B buyer journey can be a moving target, though. So, it has become necessary to break down the buyer’s journey into components – personas, content and behavior.

Top of Funnel 48

Top of Funnel Account Based Marketing B2B Thought Leadership ABM 48

B2BMarketing.net

NOVEMBER 6, 2023

Bridging the gap: Leveraging digital engagement data for sales success This riveting session features both ON24’s Hannah Kemshell and Integrate’s Simon Roberts as they discuss the need for both marketing and sales to be on the same page in order to succeed. ultra precision with data intelligence and ABM ultimately evolving into ABX.

Account Based Marketing 52

Account Based Marketing ABM Conference Lead Ranking 52

Tony Zambito

NOVEMBER 22, 2015

Many organizations are undergoing digital transformations in order to improve customer interactions, engagement, and understanding. Digital technology is having a disruptive force on what constitutes an ecosystem for customers. based logistics firms were required to tap into localized country transporters with GPS tracking.

Buyer Personas 100

Buyer Personas Lead Ranking Buy Research 100

ClearVoice

NOVEMBER 2, 2018

Description: At B2B Marketing Exchange, expect a great lineup of workshops and case studies, with more than 100 speakers and 70 sessions spanning six tracks. Description: MediaPost’s Brand Marketers Insider Summit features keynotes, case studies, and panels from some of the best minds in the marketing industry. Sponsor: MediaPost.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Marketing Insider Group

NOVEMBER 15, 2022

Driving engagement across the buyers’ journey with Thought Leadership, and offer innovation and business value with innovative content buyers want to see (not what you can provide) with an outside-in focus. And despite the significant acceleration of digital transformation during the pandemic, there’s significant work to do.

B2B Thought Leadership 240

B2B Thought Leadership B2B Marketing Planning Top of Funnel 240

Business Brainz

JULY 11, 2021

According to a joint study by Marketo and ReachForce, when sales and marketing are aligned, they become 67 per cent better at closing deals. The need for digital transformation has spiked and has become more of a compulsion than a choice for companies to invest in digital space. Measuring success.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

Marketing Insider Group

OCTOBER 26, 2020

Pre-2020, digital transformation preparation advice involved looking at the long-term evolution of corporate culture and incorporating advanced technologies. All this planning would take a lot of time and money – it was predicted that in 2022, businesses would spend almost $2 trillion on digital transformation.

Top of Funnel 345

Top of Funnel Marketing Budget Marketing & Strategy Marketing Strategy 345

Tony Zambito

OCTOBER 27, 2018

Digital Commerce Disruption Unabated. This is the percentage of B2B executives, in the study mentioned above, who believe that the biggest need they have in order to address digital commerce is deeper customer understanding. Which means, B2B organizations will need to develop a strong game in acquiring deep buyer insights.

B2B 165

B2B Buyer Personas Amazon Fulfillment 165

6sense

JULY 17, 2017

The whole world is going digital – and companies everywhere must adapt to compete. And this digital transformation is happening fast. Forrester backs that up in its recent Total Economic Impact (TEI) study conducted on behalf of 6sense, which shows that the 6sense predictive intelligence platform delivered a 405% ROI.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

Martech

JANUARY 21, 2022

Digital disruptions are occurring more than ever before thanks to the 2020 pandemic and technological innovation. These changes have altered the way consumers behave in the purchasing process, which has in turn forced brands to accelerate their digital transformation efforts. Use behavioral science to understand decisions.

Digital Asset Management 136

Digital Asset Management Work Management Marketing Management Paid Search Agency 136

DiscoverOrg

SEPTEMBER 14, 2018

At this session, Gartner is saying that they found NO correlation between customer satisfaction and business growth , when they studied the growth drivers of their own existing customers. Here’s the case study you’ve been looking for, up close and personal. If Gartner said the sky is yellow and the sun is blue, we would believe them.

Account Based Marketing 207

Account Based Marketing Top of Funnel First-Mover Advantage ABM 207

6sense

JUNE 22, 2017

In the recent Forrester Total Economic Impact (TEI) study conducted on behalf of 6sense, Forrester showed that the 6sense predictive intelligence platform delivered a 405% ROI. This Wave also points out that “predictive analytics definitively boosts B2B marketing program results.”. And we don’t have to look too far back to find proof of this.

Forrester 48

Forrester Lead Ranking Lead Scoring Marketing Budget Creation 48

LeanData

APRIL 13, 2022

However, once they’ve acquired those hard-fought leads, how effectively are they orchestrating the buyer journey? That question was the premise of LeanData’s 2017 State of Lead Management study, which captured how businesses were conducting lead management, their successes, and their ongoing challenges.

Lead Management 95

Lead Management Work Management Marketing Management Peer-to-peer 95

DiscoverOrg

SEPTEMBER 17, 2018

At this session, Gartner is saying that they found NO correlation between customer satisfaction and business growth , when they studied the growth drivers of their own existing customers. Here’s the case study you’ve been looking for, up close and personal. If Gartner said the sky is yellow and the sun is blue, we would believe them.

Account Based Marketing 120

Account Based Marketing Top of Funnel First-Mover Advantage ABM 120

Contently

JANUARY 2, 2018

Instead, marketers will realize content is the golden thread that connects every experience in the customer journey. Great stories aren’t just crucial for articles and videos; they’ll be necessary for case studies and sales decks as well. Tweet this!). Joe Lazauskas, director of content strategy. Tweet this!).

Enterprise Management 167

Enterprise Management Top of Funnel Marketing Management Content Marketing 167

Hubspot

FEBRUARY 8, 2023

A recent Salesforce study found that AI is one of the top sales tools considered significantly more valuable in 2022 compared to 2019. AI can assist with a number of sales functions, including: Adapting quickly to buyer needs. Teams can more quickly adapt to increased buyer sophistication and changing buyer journeys.

Marketing AI 82

Marketing AI RFP Work Management Marketing Management 82

Full Circle Insights

FEBRUARY 28, 2021

Case Studies. Digital Source Tracker Cost Dashboard Overview. Full Circle Method for Digital Marketing Overview. AppDynamics Case Study. DiscoverOrg Case Study. Fuze Case Study. Highspot Case Study. Hired Case Study. Jobvite Case Study. Vidyard Case Study. Additional Resources.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Full Circle Insights

MAY 10, 2021

Deloitte Insights report describes the economic effects of the pandemic as “a case of acute disruption,” noting that COVID-19 accelerated digital transformation as a matter of necessity. There have been many downstream effects, including widespread adoption of new martech tools to handle digital outreach. Case Studies.

Digital Transformation 98

Digital Transformation Lead Ranking Sales Management Marketing Attribution 98

KoMarketing Associates

AUGUST 20, 2019

You probably have had a company discussion at one point about the impact digital transformation has had on your company. This will be incredibly helpful for keeping track of who your target audience is, buyer journey targeting tactics and the content piece you plan to deliver. By Alicia Mello.

B2B Marketing 121

B2B Marketing Top of Funnel Planning Work Management 121

Inbox Insight

JANUARY 29, 2019

Digital transformation , workforce rejuvenation and customer experience innovation , are just a few of the big disruptors that have re-energized the B2B buyer process. The strongest B2B marketing plans have adapted and evolved to meet the new buyer dynamic. Reading time: 2 minutes.

Tactics 92

Tactics B2B Marketing Multi-Channel Work Management 92

Full Circle Insights

JANUARY 27, 2021

Digital transformation accelerated in 2020 because it had to. Companies that didn’t already have a robust digital presence were forced to develop one quickly, and business leaders moved to capitalize on the torrent of data digital interactions created. Twilio COVID-19 Digital Engagement Report. Case Studies.

Digital Transformation 52

Digital Transformation Lead Ranking Sales Management Marketing Attribution 52

LeanData

SEPTEMBER 30, 2022

Immediately following Bova, LeanData CMO Doug Bell hosted a panel with Nipul Chokshi, Colin White and Matt Lyman to discuss the findings of the 2022 Inbound & Outbound Sales Pipeline Performance Benchmarking Study , published earlier in the morning. Shopify, Buyer Experience Impact Award. Saviynt, Digital Transformation Award.

Enterprise Management 52

Enterprise Management Account Based Marketing Marketing Analytics Tools Co-Registration 52

The Lead Agency

MARCH 27, 2018

B2B businesses of all sizes contain departments that are impacted by digital transformation. In 2016, B2B buyers said that they were planning to make 55% of their work purchases online within 2018. Therefore, it is important for any B2B business to have a digital marketing strategy in place.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

Ledger Bennett

DECEMBER 28, 2020

Here’s a study from Salesforce telling us 71% of consumers expect companies to interact with them in real time, with 64% expecting tailored experiences based on past interactions. Go All-In on Digital Revenue Teams. Digital transformation, along with other factors, has led the marketing function to it’s Moneyball moment.

Lead Ranking 52

Lead Ranking Top of Funnel Ideal Customer Profiles Advertising Agencies 52