Navigate the Channel
DECEMBER 19, 2023
With digital transformation, shifting consumer expectations, and a mobile-first mindset, the world of B2B marketing is undergoing a significant transformation. To succeed, B2B marketers need to embrace digital-era technologies like multi-touch attribution.
Tiecas
MARCH 21, 2024
How to Succeed: A Mindset Shift Here are three key focus areas for B2B industrial marketers that recognize this transformed buyer behavior: Become an Information Hub: Produce content that answers potential buyers’ question s, from technical specs to implementation case studies and post-sale support examples. What Can You Do?
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Valasys
JANUARY 17, 2020
In an era of digital transformation, marketing has several boulevards. B2B marketers need to sky-rocket their multichannel-attribution modeling with the right messaging. Publishing case studies help you emerge as Subject-Matter-Experts (SMEs) in your niche. B2B marketing has evolved.
Contently
DECEMBER 27, 2022
When using a full-funnel strategy with several touch points along the way, how can you truly know the effectiveness of each piece of content? Run: In this stage, you’re refining content’s SEO value and attributing success to content through single-touch attribution. Evaluate Your Content’s Impact.
Full Circle Insights
FEBRUARY 28, 2021
With attribution capabilities inside the CRM, marketing can link revenue to campaigns and analyze which types of marketing outreach produce the most ROI and reallocate budget dollars as appropriate. Case Studies. Digital Source Tracker Cost Dashboard Overview. Full Circle Method for Digital Marketing Overview.
Sana Commerce
MARCH 30, 2023
A personal touch makes a big difference in B2B e-commerce, for example, a customized buying experience that provides relevant product and pricing information not only saves the business buyer time, it creates a positive impression of your company as well. We have created a unique My Account dashboard to deliver a personal touch.
Full Circle Insights
MAY 10, 2021
Deloitte Insights report describes the economic effects of the pandemic as “a case of acute disruption,” noting that COVID-19 accelerated digital transformation as a matter of necessity. There have been many downstream effects, including widespread adoption of new martech tools to handle digital outreach. Case Studies.
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