Digital Marketing Funnels Sales Management Stats Studies 
Webbiquity
APRIL 10, 2018
Every B2B marketer knows we are in a period of rapid change. Marketing technology (martech) is advancing quickly. But how can B2B marketers most effectively achieve those results? Sales prospects have high expectations as well. How can marketers efficiently meet both buyer expectations and their own corporate objectives?
ClearVoice
JANUARY 26, 2024
Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. At ClearVoice, we understand that not all people are content people.
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LeanData
NOVEMBER 9, 2022
Over time, various conversion stats have become many of the key performance indicators (KPIs) on which performance — both group and individual — is judged. . Conversion metrics exist for almost every tactical deployment from both marketing and sales functions. Your Selling Process vs. Your Customers’ Buying Journeys.
PureB2B
APRIL 4, 2022
As a marketer, you’re faced with not only meeting your KPIs, but also supporting the sales team. In an ever-changing B2B selling environment, it can often feel like there are never enough sales leads. In this article, we’ll cover five key tactics you can use to help improve the quality of the leads you produce.
KoMarketing Associates
MARCH 5, 2019
Whenever you read a marketing piece or go to a conference, you will hear that the B2B buyer journey is getting longer and more complex. Even though it might seem easy to define who your audience is, in reality this is a process that should be done very carefully. 79% of marketing leadsnever convert into sales.
Webbiquity
NOVEMBER 3, 2020
Simple cost-saving strategies can go a long way in reducing spending on everything from day-to-day operations to business marketing. According to stats from Zapier’s Q3 2020 Automation Confidence Survey , 30% of employees say automation software saves their company money, and 44% say it saves time. Market Smarter.
Engagio
DECEMBER 28, 2020
But to succeed in B2B Sales and Marketing, we must keep up with the trends despite the unpredictability. We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? CEO at Marvel Marketers | LinkedIn. Maneeza Aminy.
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