Strategic-IC

FEBRUARY 16, 2021

This briefing included a comprehensive overview of Acxiom, the key verticals we were targeting, our key differentiators and USPs for each of these verticals as well as detailed guidance, templates and coaching for their sales conversations. And this isn't necessarily the case for Acxiom. Alex: It’s a target audience. Alex: Absolutely.

Account Based Marketing 71

Account Based Marketing ABM Ideal Customer Profiles Demand Generation Agencies 71

Circle Studio

DECEMBER 19, 2018

Keep in mind that the RFP/shortlist/interview process is the final stage in what is often a 2-3+ year chase. So in 2019, look for ways that marketing can proactively support your firm’s business development efforts by reaching, engaging and nurturing prospects before the RFP is issued AND after a client is landed.

Planning 124

Planning Marketing Proposals B2B Thought Leadership Work Management 124

Hubspot

FEBRUARY 22, 2017

60% of leading advertisers will review their agencies within the next 12 months, according to a study from Advertiser Perceptions. Having an RFP from a new prospect show up unsolicited in your inbox can elicit a giddy response. 2) You take the RFP at face value. The Fix: Interpret the RFP. Clearly, you must read the RFP.

RFP 65

RFP Paid Search Agency Advertising Agencies Marketing Proposals 65

ClearVoice

MARCH 10, 2020

In case you missed the overview of content level No. Because you work across multiple verticals, you need to differentiate messaging for each one. If you have online customer reviews , testimonials, or case studies, sort through this content and extract any vertical content nuggets that stand out. Skyscraper.

Verticals 101

Verticals Paid Search Agency Content Marketing Content 101

Strategic-IC

AUGUST 3, 2020

So that's the big differentiator. The early stage, so, it might be measuring the increase in RFP invitations. And finally, testimonials, case studies, panel participation, et cetera. The real ROI of ABM is revenue, right? Close won revenue on the board. That's what we all want at the end of the day.

Account Based Marketing 118

Account Based Marketing ABM Ideal Customer Profiles ROI 118

SnapApp

FEBRUARY 28, 2018

The rise of content marketing and thought leadership efforts have shone a spotlight on the experts who shape the experiences companies deliver — and in many cases, marketers are expected to have a voice in the market. . In another case, I was able to attract a big name to a client’s event thanks to a social media connection. .

Paid Search Agency 106

Paid Search Agency Personalization B2B Thought Leadership Ad Building 106

Strategic-IC

AUGUST 3, 2020

So that's the big differentiator. The early stage, so, it might be measuring the increase in RFP invitations. And finally, testimonials, case studies, panel participation, et cetera. The real ROI of ABM is revenue, right? Close won revenue on the board. That's what we all want at the end of the day.

Account Based Marketing 62

Account Based Marketing ABM Ideal Customer Profiles ROI 62

The ROI Guy

AUGUST 26, 2011

Sales still remains challenged to add value during the sales process, and prove the value of proposed solutions to ever more empowered, skeptical and frugal executives, this according to a significant study by Blue-Sky, a UK sales performance consultancy. Influencing the RFP specification before it is issued 3.

RFP 40

RFP Differentiation Case Studies Comparison 40

Hinge Marketing

APRIL 15, 2015

Odds are that you’re planning to do a bit of detective work before presenting your case to your leadership team. They will probably have case studies featuring projects similar to the ones you have in mind. Even when you issue an RFP, it may not include exactly what you need or hit the right notes. Check References.

Work Management 48

Work Management Advertising Agencies Marketing Management Service 48

Hubspot

FEBRUARY 8, 2023

A recent Salesforce study found that AI is one of the top sales tools considered significantly more valuable in 2022 compared to 2019. A study by The Hinge Research Institute found that high-growth companies are more likely to have mature marketing and sales automation strategies than their peers.

Marketing AI 78

Marketing AI RFP Work Management Marketing Management 78

Strategic-IC

NOVEMBER 27, 2019

This briefing included a comprehensive overview of Acxiom, the key verticals we were targeting, our key differentiators and USPs for each of these verticals as well as detailed guidance, templates and coaching for their sales conversations. And this isn't necessarily the case for Acxiom. Alex: It’s a target audience. Alex: Absolutely.

Account Based Marketing 15

Account Based Marketing ABM Ideal Customer Profiles Demand Generation Agencies 15

Content Standard

DECEMBER 6, 2023

Using the HFMA study, Health System Purchase Plans 2023 , I’m going to walk you through the specific information I would pull from this report and how I would translate it into content strategy. Demonstrate Strong ROI in Your Case Studies This will be the easiest application for most vendors.

Work Management 76

Work Management Marketing Management Top of Funnel RFP 76

Hinge Marketing

JULY 18, 2019

This strategy is called differentiated marketing. Differentiated Marketing Defined. In Differentiated Marketing a firm pursues multiple target markets using different marketing strategies for each. Here they use a differentiated marketing strategy. That is the essence of a differentiated marketing strategy.

Differentiation 91

Differentiation Marketing Budget Work Management Marketing Automation Services 91

SpotMe Blog

SEPTEMBER 22, 2022

Some studies report an even higher percentage. On average, they prefer 5- to 10-minute bitesize case studies”. . But according to Pierre, one way to differentiate is by changing the format you use to present your medical content. For example, before your event, you could use the ‘submit your case’ technique.

Webinar Metrics 59

Webinar Metrics Enterprise Management Trends RFP 59

Heinz Marketing

JULY 29, 2019

We were thrilled this last time to talk to Jerry Brooner , chief revenue officer for Scout RFP, in an episode called, “ From Investment Banker to CRO: Lessons about Career Pivots and Managing Pipelines “ We talk about sales and marketing working together, everything from objectives to function to culture.

Sales Management 49

Sales Management Top of Funnel RFP Work Management 49

Buzz Marketing for Technology

JUNE 27, 2008

Ethnographic study of collaborative knowledge work. We present an ethnographic study in which we examine the ways collaborative knowledge work gets done in a process-oriented environment. In the next section we describe our methods and study design, including approach, tools, study participants, and procedures followed.

Work Management 100

Work Management Studies Enterprise Management Marketing Management 100

Heinz Marketing

SEPTEMBER 24, 2018

He talks about the things required to create differentiation, separation in what can be competitive markets. This year I don’t, but I used to study the USA Today … remember when you opened the USA Today and they had all the stats in there, like on Tuesdays? David: Right. David: Sure.

Top of Funnel 55

Top of Funnel Terms and Conditions Paid Search Agency Enterprise Management 55

Hinge Marketing

APRIL 17, 2019

In this article, I’ll present six marketing automation use-cases to help you as you consider your own martech stack. What’s the use-case for marketing automation? 6 Marketing Automation Use-Cases. At this point, the prospect has a relationship with the firm (and in some cases, your experts). That’s the what.

Marketing Automation Services 93

Marketing Automation Services Enterprise Management Marketing Automation Work Management 93

Directive Agency

JULY 26, 2016

Social Proof, Testimonials, Reviews and Case Studies. Lastly, do they have case studies you can read to get in the mindset of the agency so that you can get a feel for how they work and if this process is something that you feel would be beneficial to your organization? Some of them actually bring good results.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76