What Is Market Segmentation? Why the Divide and Conquer Approach Works in Marketing

ClearVoice

Market segmentation is a process in which prospective buyers are grouped together based on their similar needs, habits, demographics, or behavior. This could mean anything from purchasing habits, demographics, or socioeconomic status. What is market segmentation?

5 Ways Artificial Intelligence Scales up B2B Sales & Marketing

Valasys

Tracking the researching habits of the buyer personas & diving them into several clusters on the basis of their demographic, technographic, firmographic, fit-data, psychographic, cookie-data, intent data as well as on the basis of their past browsing history & buying preferences, helps the marketers run hyper-personalized campaigns for them. Running highly targeted campaigns helps B2B marketers to optimize their ROI as well as the ROMI.

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How to Optimize the Cost of B2B Marketing

Valasys

While optimizing the conversion rates ( Conversion Rate Optimization ) lies at the heart of any B2B marketing strategy, that not only leads to the increase in the Return on Marketing Investment (ROMI) made, but also leads to an increase in the total sales revenue of the organizations; deciding on the pennies to be invested in separate marketing strategies across omnichannel can be a real challenge. We do our best to optimize ROMI for our customers.

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5 Advantages of Market Basket Analysis in B2B Marketing

Valasys

Optimized in-store applications contribute to the optimized omnichannel experiences of the customers & lead to the optimized sales revenue & the Return on Marketing Investment (ROMI). There are numerous advantages of incorporating Market basket analysis in B2B Marketing.

Netline Launches Audience Explorer for Quantifying Content Consumption

Valasys

Weaves a tactic around the user data gathered from omnichannel (such as demographic, firmographic, technographic, “fit-data”, psychographic data as well as the current & past researching habits of the prospects & their purchase history) which helps in accelerating the repercussions of content syndication for optimized conversions.

Account-Based Analytics: 8 Ways to Report Account-Based Marketing (ABM)

Valasys

the demographic, firmographic, psychographic, fit-data & technographic data) helps the B2B marketers achieve their goal of Conversion Rate Optimization (CRO). ABM is about leveraging omnichannel marketing in order to acquire new prospects & engage with the existing ones, while measuring metrics such as in-situ funnel conversions & Return on Marketing Investment (ROMI) make more sense for running & improving ABM campaigns.

How to Incorporate Geofencing in B2B Content Strategy

Valasys

Audiences can be segmented into separate clusters based on their intent data, their demographic, firmographic, technographic, psychographic & cookie-data. Not only is the process of targeting hassle-free but it also facilitates the marketers to tag their audiences & prospects on the basis of their preferences & then allows the creation of personalized content for them, in order to attract their attention to optimize the Return on Marketing Investment (ROMI).

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How a SoLoMo (Social, Local & Mobile) Content Strategy Aids B2B Marketing

Valasys

The data gathered from social chatter is analyzed & merged with data from the demographic, technographic, firmographic, psychographic & “fit-data” of the potential customers as well as their past browsing details & purchase histories. Social Media Marketing, Targeting Local Audience and Mobile Marketing are the three most important marketing strategies in the B2B world today.

KickFire’s all-new IP-to-company API Aims at Optimizing B2B Firmographic Data

Valasys

The organizations will be able to employ the improved API to optimize their core Account-Based Marketing endeavors, such as: Creating & serving hyper-targeted B2B ads to the clients through omnichannel marketing strategies to eliminate ad waste & to optimize the Return on Marketing Investment (ROMI).

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Benefits of Content Personalization for B2B Marketers

Valasys

Benefits of content personalization for B2B marketers pay off in the form of improved return on marketing investment (ROMI), as the data can serve as the microscopic lens for understanding the customers better & improving their experiences. Prologue. Benefits of Content personalization for B2B marketers are innumerable as it is the future-proof way for the marketers to attract, engage, convert as well as retain the customers in an era of digitization of everything.

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How to Define & Measure Social KPIs – Part 4

Valasys

In the year 2019, data is the simple answer to every question & this is the a reason why strategies for defining & measuring the Social Media KPIs from the year 2019 onwards have to be orchestrated around the major data-points of relevance to the businesses so that not only the marketers can optimize their Return on Marketing Investment (ROMI) but also the brands can optimize their sales conversions through the social channels. Prologue.

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How Virtual Event Marketing Benefits B2B Businesses

Valasys

Best virtual events focus on keeping it agile and reflecting on the value proposition of the goods or services by appealing to a global audience group preferably in the target demographics. Often the sign-up forms can be used to capture the demographic, firmographic, technographic and intent-specific details of the clients. As B2B marketers you need to be the flag bearers of innovation to sustain in a tech-savvy and ever-evolving realm.

7 Ways to Refine Your Buyer Personas with Community Data

Higher Logic

When you create the profile format, you should mirror the demographics you ask for with the points you need in your buyer persona. Encourage your members to fill out specific profile demographics through an automated campaign. All great buyer personas are alike; each bad buyer persona is bad in its own way. Sound familiar? Well, it’s not exactly how Leo Tolstoy began his classic novel, Anna Karenina, but if he’d been a marketer, we’d bet at least a dollar that he would have.

How to use Account-Based Marketing to Acquire High-Value Customers

Valasys

The targeting is often done based on diverse audience-segments being generated by using the demographic , firmographic, technographic, psychographic & the “fit-data” of the prospects. It can be used across a consolidated multi-channel marketing strategy to gain the maximum return on the marketing investment (ROMI). Also, the ABM partners will benefit from the greater ROMI which will encourage them to focus on the marketing of brands who believe in intent-based targeting.

How to Incorporate Personalization in the Email Marketing Campaigns

Valasys

With approximately half of the total population of the world using Email marketing , it certainly is a tool that B2B companies have always relied on for a consolidated return on their marketing investments (ROMIs). Personas can be based on diverse factors such as demographics, job industries & income levels, their areas of interests, personalities, behaviors & motivations. . Prelude. Emails are invisible tools in the marketing arsenal of B2B companies.

21 Steps to be Successful in B2B eCommerce

Valasys

The audience segmentation is based on several criteria such as demographic, firmographic, technographic, psychographic, fit-data, intent-data , past browsing history, research methodologies and buying behaviors of the customers.

How B2B marketers can strategize LinkedIn Advertisement in 2019

Valasys

Let’s scrutinize the specific aspects of LinkedIn advertising that the marketers need to incorporate into their advertising strategies (particularly those that optimize audiences’ engagement reflecting on the recent algorithm update), to optimize their Return on Marketing Investment (ROMI): 1. Expanding the Network: LinkedIn evaluates the relevance of the posts by using demographic data. “Lack of a clear strategy is the biggest mistake.

How Display Advertising Benefits B2B Businesses

Valasys

Targeting can help the marketers in reaching to the prospects by tracking their interests, demographics, their relationship with a brand (whether existing or new customers) & the funnel-stage they belong to. Hence, for marketers venturing into display ads, it is important to choose the right format, as thus, they will be able to make most of the medium as well as, will be able to optimize the Return on their Marketing investment (ROMI).

10 tips to Architect Prevalent B2B Marketing Strategies for Optimized Sales Conversions in 2019

Valasys

The targeting technics in marketing are broadly divided based on those meant for aiming demographics, psychographic & behavioral insights, firmographics, technographics, and past-buying habits of the customers as well as the research methodologies employed by them. Prelude: B2B marketing is an ever-evolving field. Marketers need to constantly upgrade their marketing strategies & can’t really settle for stagnant ones.

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How to set-up a Strong Email Preference Centre in the Post-GDPR Era

Valasys

Consider Implicit Preferences & Intent Data : Traditionally, the preference center interactions are based on subscribers providing demographic information & some other information to help define what type of emails they wish to receive. Prologue. Setting up an email preference center is an essential pre-requisite for marketers to optimize their email marketing endeavors.

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5 Reasons to use Emotional Analytics in B2B Marketing

Valasys

Just as the diverse data sources, such as data resonating with demographic, firmographic, technographic, “fit-data” as well as the psychographic analyses of the prospects, are used to divide prospects into clusters & to hyper-personalized experiences for them, to drive sales conversions; emotional data, too, is used to create strategies that will improve businesses’ customer relationship management (CRM). Introduction.

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SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability

Valasys

The data from the demographic, technographic, psychographic, firmographic insights of the prospects is integrated with the “fit-data” & the past browsing & buying histories of the prospects. Effective multichannel management strategies are required & these strategies need to be well-integrated so that they can be measured (qualitatively as well as quantitatively) and the marketers can optimize their Return on Marketing Investment (ROMI). Prelude.

How Content Strategies optimize the number of followers on LinkedIn

Valasys

As there’s often the little or no awareness about the smaller brands in the market, the marketers have to often start looking for a well-orchestrated & multichannel content strategies that can help increase their number of followers on LinkedIn as well as can help in boosting their return on marketing investment (ROMI) from various other social media platforms. Prologue.

How to Define & Measure Social KPIs – Part – 2

Valasys

Important demographic, technographic, firmographic, psychographic & “fit-data” about the potential buyers, as follows, can help in segmenting the audiences: Where the followers on your Twitter page coming from & what are is their primary gender? Prologue. For B2B marketers the social KPIs are paramount to measuring the successes of their social media advertising campaigns.

Optimizing Email Marketing in 2019: 11 Research-Baked Essentials

Valasys

The upsurge in these KPIs directly resonates with the positive performances of the campaigns, directed towards an optimized Return on Marketing Investment (ROMI). Improving the Personalization by Data-driven Insights : The modern B2B marketing thrives on segmenting the prospects into specific clusters & targeting them based on their demographic, technographic, psychographic, fit-data, as well as data gathered from their past researching habits & purchase insights. Prologue.

How to Design, Manage & Optimize Multichannel B2B Content Strategies

Valasys

Based on the data gathered from web-analytics, as well as data generated from the third party intent signals & data gathered from demographic, psychographic, technographic, firmographic, “fit-data,” as well as the digital footprints produced from the past research methodologies & buying behaviors of the prospects, hyper-targeted pieces of content can be created to accelerate the sales conversions. Prelude.

How to Define & Measure Social KPIs – Part -1

Valasys

The content strategy can be framed according to the demographic preference of the audiences. Follower Demographics: Getting to know from where the audiences on the website are coming from helps to understand the preference of the audiences in terms of language. Further refining the demographic data by applying filters of gender, technographic & firmographic helps the marketers deliver hyper-personalized content to their audiences. Prologue.

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

Furthermore, the personas are also segmented based on their demographics, technographics, firmographic, psychographic, ‘fit-data’ as well as the methodologies opted by them for researching about their buying preferences and based on their past buying habits. The pieces of content can be distributed to segmented personas based on their demographics, job titles, etc. & Prologue.

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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

According to a recent analysis of 380 CMOs by Forbes tilted “Publish or Perish”, it was deduced that marketers who deliver personalized web experiences earn double returns from their omnichannel digitized endeavors in terms of the Return on Marketing Investment (ROMI), as well as the in terms of positive responses (positive word of mouths) from their customers across omnichannel. Prologue.

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