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Netline Launches Audience Explorer for Quantifying Content Consumption

Valasys

Weaves a tactic around the user data gathered from omnichannel (such as demographic, firmographic, technographic, “fit-data”, psychographic data as well as the current & past researching habits of the prospects & their purchase history) which helps in accelerating the repercussions of content syndication for optimized conversions.

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5 Advantages of Market Basket Analysis in B2B Marketing

Valasys

Optimized in-store applications contribute to the optimized omnichannel experiences of the customers & lead to the optimized sales revenue & the Return on Marketing Investment (ROMI). Increasing the Market Share: Market Basket Analysis (MBA) can be put to use to associate the purchases with demographic and socio-economic data.

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How Virtual Event Marketing Benefits B2B Businesses

Valasys

Best virtual events focus on keeping it agile and reflecting on the value proposition of the goods or services by appealing to a global audience group preferably in the target demographics. Often the sign-up forms can be used to capture the demographic, firmographic, technographic and intent-specific details of the clients.

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How to Scale Up Personalization to Streamline B2B Sales Cycle

Valasys

Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). & the demographic, firmographic, technographic & psychographic insights of the customers amassed from an array of channels across the web. According to a report by Loyalty360.org

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How to Define & Measure Social KPIs – Part 4

Valasys

Demographics: LinkedIn demographics measure the characteristics of people who are following brand pages, liking the content & are interacting with the ads on LinkedIn. However, how to set the Social Media KPIs, remains the question that bothers the marketers.

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How to use Account-Based Marketing to Acquire High-Value Customers

Valasys

The targeting is often done based on diverse audience-segments being generated by using the demographic , firmographic, technographic, psychographic & the “fit-data” of the prospects. It can be used across a consolidated multi-channel marketing strategy to gain the maximum return on the marketing investment (ROMI).

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How to set-up a Strong Email Preference Centre in the Post-GDPR Era

Valasys

Consider Implicit Preferences & Intent Data : Traditionally, the preference center interactions are based on subscribers providing demographic information & some other information to help define what type of emails they wish to receive. A social sign up can be optimized for mobile users to opt-in.