Valasys

JULY 12, 2019

Centralization – Marketers should question themselves whether they are able to efficiently leverage resources through centralized marketing endeavors across omnichannel. We do our best to optimize ROMI for our customers. For the engineering of perennially healthy sales pipelines, feel free to contact us.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

MARCH 9, 2020

Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). Read more on How to Build Customer Loyalty with Content Marketing. A predictive content strategy in-turn is based on the first & third-party intent-data. &

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

MARCH 25, 2020

Best virtual events focus on keeping it agile and reflecting on the value proposition of the goods or services by appealing to a global audience group preferably in the target demographics. The data points of relevance can vary according to the marketing objectives of B2B companies. Wrapping Things Up.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Valasys

SEPTEMBER 6, 2019

Segmenting Audience Type: The more information the marketers on Twitter have about their audiences, the simpler it becomes for the marketers to target them based on their preferred form of content. LinkedIn and social media ABM for improving relationships and enhancing engagement and revenues. PANEL DISCUSSION.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Valasys

AUGUST 1, 2019

Let’s scrutinize the specific aspects of LinkedIn advertising that the marketers need to incorporate into their advertising strategies (particularly those that optimize audiences’ engagement reflecting on the recent algorithm update), to optimize their Return on Marketing Investment (ROMI): 1.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Valasys

AUGUST 27, 2019

With clear norms on how businesses can use the personal data of the prospects, GDPR has made marketers more sensitive to the needs & preferences of their target audiences. A social sign up can be optimized for mobile users to opt-in.

Marketing AI 40

Marketing AI Marketing Automation Services Opt-out Opt-in 40

Valasys

SEPTEMBER 4, 2019

The content strategy can be framed according to the demographic preference of the audiences. Follower Demographics: Getting to know from where the audiences on the website are coming from helps to understand the preference of the audiences in terms of language. The customer – The real MVP: From instinct to insights (On Day 1).

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Valasys

JULY 29, 2019

We breathe in an era where optimizing customers’ experiences are an indispensable element of B2B marketing endeavors & eventually paves the way for Conversion Rate Optimization (CRO). For any help with architecting a perennially healthy sales pipeline, feel free to contact us.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

SEPTEMBER 16, 2019

The B2B marketers need to have a comprehensive B2B marketing strategy particularly when it comes to content. Target the Right Persona: Way before designing the pieces of content for their ideal potential buyers, the B2B marketers need to introspect if they have appropriately defined the personas for targeting.

Paid Content 40

Paid Content Linkedin Optimization Marketing & Strategy 40

Valasys

SEPTEMBER 10, 2019

Let’s now delve deeper into the following tactics that can be used by the marketers to create a positive buzz about their products or services online: 1. Knowing the Product, Brand & Industry: Marketers need to understand their products.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

AUGUST 19, 2019

The market segmentation & targeting is an indispensable part of a highly effective omnichannel marketing strategy. However, marketers should be wary of using too much keyword stuffing in their content strategies as it is a retrogressive SEO practice. & can be preferably be distributed to specific geographies as well.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

AUGUST 6, 2019

After identifying their buyer persona, the marketers need to create targeted campaigns that need to be specifically based on the interests of their buyer persona. Furthermore, niche-specific targeting is also done by segmenting prospects based on their geographical location or the primarily targeted geographies of the prospects.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

NOVEMBER 4, 2019

Benefits of content personalization for B2B marketers pay off in the form of improved return on marketing investment (ROMI), as the data can serve as the microscopic lens for understanding the customers better & improving their experiences. Ways Content Personalization Benefits B2B Marketers.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Valasys

AUGUST 20, 2019

With approximately half of the total population of the world using Email marketing , it certainly is a tool that B2B companies have always relied on for a consolidated return on their marketing investments (ROMIs). The insights can be used to define the ideal personas for brands.

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Valasys

AUGUST 9, 2019

Google is the most popular search engine network across the globe & time & again has kept abreast with the evolving researching habits of the prospects as well as has also assisted the marketers with segment-based targeting of prospects. The tools such as Alteryx, Birst, ClearStory, Datameer, etc.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

JULY 30, 2019

For the marketers in the display network, audience targeting is a crucial part of success. Targeting can help the marketers in reaching to the prospects by tracking their interests, demographics, their relationship with a brand (whether existing or new customers) & the funnel-stage they belong to. Wrapping It Up.

Display 40

Display Paid Content Advertising Agencies Advertisements 40

Valasys

APRIL 3, 2020

The audience segmentation is based on several criteria such as demographic, firmographic, technographic, psychographic, fit-data, intent-data , past browsing history, research methodologies and buying behaviors of the customers. To be successful in B2B eCommerce businesses need to use analytics and BI-tools.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Valasys

AUGUST 8, 2019

Marketers need to focus on KPIs signifying positive performance such as open rates, click rate, Click-Through-Rates & the ratio of clicks to conversions. The upsurge in these KPIs directly resonates with the positive performances of the campaigns, directed towards an optimized Return on Marketing Investment (ROMI).

Paid Content 40

Paid Content Email Marketing Optimization Research 40

Valasys

JULY 16, 2019

However, unfortunately majority of the marketers still fail to impeccably articulate their multichannel campaigns, often beyond three channels. .” ” Data harnessing & housekeeping from multichannel campaigns lies at the heart of impactful B2B content marketing practices. Designing data-driven infrastructures: .

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40