SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. Smart Insights.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Engagio

NOVEMBER 16, 2023

In fact, according to a 2022 Forrester TEI Study, “Demandbase account-based marketing and sales platform delivers a 367% three year return on investment (ROI).” Making the case for ABM (or ABX as we call it at Demandbase) Why budget for ABM? Look at what worked and what could be improved.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

Martech Advisor

AUGUST 30, 2019

Folloze, a Customer Engagement Platform, announced new data integration capabilities for its cutting-edge AI-powered personalization engine in partnership with Demandbase on Aug. Folloze’s new integrations with Demandbase will help transform how B2B enterprises engage, convert and win target accounts. About Folloze.

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DemandBase Account Based Marketing Personalization ABM 43

Engagio

MAY 15, 2023

So it’s no surprise I was asked recently what I look for to justify the tech purchases we make at Demandbase. At Demandbase, there are three tests our tech purchases need to pass, and the first is the most important by far. I work hard to drive alignment and consensus around them. Our people are our most precious resource.

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Purchase DemandBase Thought Leadership ROI 62

Convince & Convert

FEBRUARY 9, 2024

Ultimately, you want to augment your human intelligence resources, not replace them. To test what works for you and best integrates into your sales and marketing strategies. All the big solution providers (Salesforce, HubSpot, Demandbase, etc), and a few new ones, are working to build the all-in-one Sales AI solutions.

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Deliverability Ad Frequency DemandBase Paid Search Agency 131

Engagio

MARCH 23, 2021

Forward: During Women’s History Month in March, the employee resource group at Demandbase, Women@DB, asked the #badasswomen at Demandbase to share their stories — whether they had a passion project, side hustle, or a woman in their lives who inspired them. The Demandbase Team. The Lessons My Mother Taught Me.

DemandBase 127

DemandBase Paid Search Agency Work Management Account Based Marketing 127

Oktopost

DECEMBER 8, 2021

Justin currently leads social and influencer marketing for Demandbase. Prior, he led social marketing at ServiceNow, global social media for Citrix, and launched a social media agency that worked with Fortune 500 brands. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here. Meet Justin Levy.

DemandBase 109

DemandBase Advertising Agencies Transparency Social Media 109

SmartBug Media

APRIL 4, 2022

Top intent data providers are able to use cues from internet searches and activity to determine if a user is working through preliminary research or if they are ready to identify the right solution to their problems and possibly buy from your company. Demandbase. Why Is Intent Data Important for Marketers? Read the full case study.

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Intent Data Intent DemandBase Account Based Marketing 98

DemandBase

MAY 15, 2020

B2B advertising can reach employees who are working from home. Last, but not least, one of the top questions I get from customers is, “How can we laser-target people at businesses when everyone is working from home?” Demandbase Has the Answer. With employees working from home, the difference is sharper than ever.

Budget Programs 98

Budget Programs Allocation Advertisements Advertising 98

Engagio

OCTOBER 1, 2021

Integrations with web analytics tools like Google and Adobe Analytics along with standalone solutions, like Demandbase Site Analytics , has made it easy for both marketing and sales to have a clear understanding of which channels and pages resonate most with their target accounts at all times. Digital marketing leaders can use this research.

Touchpoints 71

Touchpoints Marketing Attribution DemandBase Allocation 71

Engagio

JULY 6, 2023

@demandbase Ramp up your 2023 ad strategy! To implement an intent-based ad strategy, you’ll need to work with a data provider that can help you identify high-intent prospects. appeared first on Demandbase. With so much competition for attention, it can be tough to stand out from the crowd.

ROI 71

ROI Ads Allocation DemandBase 71

Drew Neisser

APRIL 21, 2023

B2B buying trends are changing and the old marketing playbook isn’t working anymore. Tune in to today’s episode with the expert marketing execs Jon Miller of Demandbase and Allyson Havener of TrustRadius as we examine the implications of these notable trends and what marketers can do about it.

Buy 52

Buy Trends DemandBase B2B 52

Oktopost

NOVEMBER 4, 2021

Vice President of EMEA, Paul Gibson, of Demandbase, takes the hot seat. Paul was the first Demandbase employee in EMEA, with a mission to evangelize ABM, define a go-to-market strategy, and build a world-class team. Today, he has helped establish Demandbase as the leader in the region.

Account Based Marketing 62

Account Based Marketing ABM DemandBase B2B Thought Leadership 62

DemandBase

APRIL 29, 2020

Like other companies, the Demandbase marketing team has gone from weekly in-person meetings in Journey, our main conference room, to entirely virtual Zoom-fests. For example, in his excellent blog post, Russell Martin shows how B2B identification of target accounts who are working form home can still be highly effective. Web analytics.

B2B Marketing 86

B2B Marketing Account Based Marketing DemandBase Planning 86

DemandBase

MAY 14, 2020

But rest assured, fellow marketers, at Demandbase, we’ve been hard at work finding the answer to a summer bereft of your best-laid plans. SAP provides cloud enterprise resource planning (ERP) solutions powered by technologies like the Internet of Things, Big Data, and more, to make a real impact on the world. Summer concerts?

Account Based Marketing 98

Account Based Marketing ABM DemandBase Top of Funnel 98

DemandBase

JULY 23, 2020

The 2020 ABM Market Research Study from Demandbase is here. Maximize efficiency by orchestrating Sales/Marketing campaigns that work together to create the best buyer experience. The post The Surprising State of ABM in 2020 appeared first on Account-Based Marketing – Demandbase. Drumroll, please.

Account Based Marketing 120

Account Based Marketing ABM Budget Programs Allocation 120

Engagio

OCTOBER 1, 2021

At Demandbase, we recognize the challenges faced by many of today’s ABM teams and what they need to do or change to be successful. Support levels work to keep that momentum, but without the chaos so that you can continue to drive your adoption and progress at your own pace! Be the peanut butter to our jelly. We’re the experts in ABM.

Account Based Marketing 71

Account Based Marketing Paid Search Agency ABM DemandBase 71

Engagio

JULY 15, 2020

As you undoubtedly know by now, Demandbase has acquired Engagio , and one of the implications is that the Engagio blog has moved to the Demandbase blog. That means Jon Miller, Brandon Redlinger, Mara McLean and the other regular Engagio content creators will now be writing on the Demandbase blog alongside their amazing ABM experts.

Account Based Marketing 62

Account Based Marketing DemandBase Word of Mouth ABM 62

SalesIntel

APRIL 19, 2024

Demandbase provides insights into contacts, company details, and buying signals. Inquire about training resources and materials offered by the provider, such as documentation, tutorials, webinars, or personalized training sessions. These tools help you get better data for their sales and marketing.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Engagio

JANUARY 16, 2024

Ben also provides insights on adapting to remote work and avoiding burnout. ” For more insights like these, check out our resource page – our collection of the best resources on B2B go-to-market that includes blogs, videos, ebooks, and podcasts. “I’m a big proponent of not putting numbers on the team. .

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Conversion Best Practices Marketing Analytics Tools DemandBase 62

Only B2B

SEPTEMBER 1, 2020

We know Demandbase, a titan lead generation company acquired Engagio. Demandbase CEO, Gabe Rogol, he too agreed that COVID is pacing the demise of old methods of lead generation. As we know, much of the work is handled remotely due to this pandemic, it is a need of an hour to develop and restructure the lead generation process.

Account Based Marketing 152

Account Based Marketing Planning Lead Ranking ABM 152

DemandBase

JUNE 8, 2020

I must also ensure Demandbase changes in very specific ways so that we become more diverse and inclusive. To make sure we succeed in this goal, moving forward we will do two important things: Work with outside experts to educate us on attracting and cultivating diverse talent.

DemandBase 52

DemandBase Act-On Paid Search Agency Education 52

Engagio

JUNE 29, 2021

The fit data will come from a scoring model that you either develop yourself (a fitness rating system of 1-5 stars is enough to begin) or obtain through a platform like Demandbase, which calculates it for you using machine learning. Also available through Demandbase.). There are several such groups, Demandbase being one of them.

Marketing Automation Services 71

Marketing Automation Services Lead Ranking Service DemandBase 71

ClickZ

DECEMBER 31, 2020

30-second summary: When Fuze began its ABM journey, the company worked with Demandbase to access rich behavioral and engagement information about its prospects and customers. And with limited budget and resources, you won’t make a significant impact by taking this type of approach. I know, this story must sound familiar.

Ideal Customer Profiles 82

Ideal Customer Profiles Account Based Marketing ABM DemandBase 82

DemandBase

APRIL 23, 2020

When the COVID-19 crisis hit, my team and I at Demandbase were catapulted into unchartered territory. And then, we were advised to work from home. I hope these thoughts will be useful to you as we reframe our work days during this unprecedented time. At Demandbase, we’re seeing LinkedIn and email engagement skyrocket.

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Peer-to-peer DemandBase Effectiveness Personalization 78

Engagio

JANUARY 20, 2024

“Smart CMOs work across different parts of the organization and make those connections, and really focus the organization on targeting customer needs. Crandall also discusses how AI is impacting marketing work by making processes more efficient and enabling new types of predictive analytics and content creation.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

DemandBase

FEBRUARY 11, 2020

Thankfully, my first task at Demandbase was to get ABM Certified through Demandbase’s Foundations and Advanced Certification courses and reading the book, Account-Based Marketing by Chris Golec, Peter Isaacson, and Jessica Fewless. These resources also helped me understand the language I was hearing and seeing around me.

Account Based Marketing 83

Account Based Marketing ABM Lead Ranking Marketing Qualified Leads 83

DemandBase

SEPTEMBER 1, 2020

There’s no shortage right now of tips and tactics for how to work from home and how to run virtual events. And that should change how we invest our time and resources. Since at Demandbase, we’re most qualified to make suggestions for revenue teams about growth and engagement, that’s what we’ll do. We all have this work to do!

Ideal Customer Profiles 130

Ideal Customer Profiles Work Management DemandBase Marketing Management 130

Marketing Insider Group

AUGUST 3, 2020

ABM gives the sales team fewer leads to work with. ABM is not focused on building the number of leads; in fact, when working with an ABM approach, your sales team will probably have fewer leads than before. Both teams must work together – this is not just the marketing team’s chance to call the shots. Faster sales cycles.

Account Based Marketing 338

Account Based Marketing ABM Top of Funnel Lead Ranking 338

KoMarketing Associates

JANUARY 12, 2017

Email marketers are working hard to provide a more personalized experience for their customers, but a new survey reveals that they are still largely missing the mark. In terms of the resources marketers use to take advantage of opportunities, 95 percent said they trust marketing automation to do its job. The Use of AI in B2B Marketing.

Customer Surveys 123

Customer Surveys Email Marketing Personalization DemandBase 123

DemandBase

JUNE 18, 2020

After an abundance of hard work, you find yourself high up on the corporate ladder and in a leadership position that enables you to make purchasing recommendations in hopes to benefit your company’s initiatives. Research Online Resources. Your Contact’s Perspective. Let’s alter the perspective of the scenario for a brief moment.

Process 90

Process DemandBase Account Based Marketing Wikipedia 90

Metadata

NOVEMBER 17, 2021

You can see this when you look at the inclusion criteria for a Forrester or Gartner report on ABM Platforms — it reads like a Demandbase features list. When “ABM platforms” showed up 10 years ago from Demandbase, Terminus, and others ABM was accepted as a “technology.”. You’re strapped for resources. But more on that later.

Account Based Marketing 98

Account Based Marketing ABM Enterprise Management Work Management 98

ANNUITAS

APRIL 24, 2014

It was particularly interesting and relevant to marketers, as our working environment was actually quite similar to that of the “traditional” baseball scout or manager. So many of the vendors that we, as B2B marketers, work with are not equipped to focus on accounts instead of individuals. What is worth more?

Account Based Marketing 100

Account Based Marketing DemandBase Demand Generation Work Management 100

Engagio

JUNE 14, 2023

Take time as a team and individually to discuss what worked and what didn’t, and remember that this is a time to be honest, transparent, and critical. Use this feedback to adapt the strategy based on what is working and what is not. The post A CSO’s Guide to Quarter Closing in Difficult Times appeared first on Demandbase.

DemandBase 62

DemandBase Forecasting Sales Cycle Transparency 62

DemandBase

APRIL 20, 2020

Brady-Bunch-style video conversations now dominate our professional lives, while social media is flooded with rediscovered hobbies, new work habits, and tales of our private battles to turn this health crisis around. The post ABM Certification: It’s on the House appeared first on Account-Based Marketing – Demandbase.

Account Based Marketing 52

Account Based Marketing ABM DemandBase Demand Generation 52

The ABM Agency

FEBRUARY 27, 2024

This strategic initiative transcends mere campaign management, evolving into a comprehensive hub that centralizes expertise, methodologies, and resources essential for executing high-impact ABM strategies. These early efforts are crucial for gathering insights and preparing the organization for a more structured ABM approach.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Agencies Top of Funnel 52

Martech

APRIL 25, 2023

That’s fitting, given how it is changing the scope of work in many industries. The situation has put a strain on management resources and forced a lot of seasoned marketers back to completing entry-level tasks, especially in areas like content production — rather than strategic planning or performance optimization.

Marketing AI 110

Marketing AI Allocation Top of Funnel Planning 110