ClickZ

OCTOBER 27, 2020

30-second summary: Without cookies and mobile ad IDs, marketers will have to find new ways to get data that helps them understand and connect with customers. With second-party data, marketers have more transparency and control. The origin of data used to build pre-packaged, third-party audiences is not always clear. It has evolved.

Advertising Agencies 131

Advertising Agencies Privacy Transparency Mobile Advertising 131

readwrite

DECEMBER 17, 2021

While the pandemic has had a huge, disruptive impact on marketing, it’s still crucial to observe what will happen in the digital marketing and advertising spaces. Which ad tech trends are in demand in 2021 and which ones will boost the market beyond 2022? The pandemic stirred mobile ads and voice-activated advertising.

Paid Content 119

Paid Content Trends Paid Search Agency Ads 119

ClickZ

JULY 8, 2020

A mobile-first approach will become table stakes in creating convenient and safe environments for customers to engage with brands. Social distancing measures have prompted consumers to purchase groceries and other necessities online for the first-time, while also increasing the demand for low-contact retail experiences.

Mobile Advertising 127

Mobile Advertising Advertising Agencies Budget Programs eCommerce 127

Navigate the Channel

NOVEMBER 21, 2023

AI and ML can also personalize email content, website experiences, and even advertising campaigns. Mobile-First Approach : Many voice searches are conducted on mobile devices. By optimizing for voice search, businesses can create a mobile-friendly experience that caters to the needs of on-the-go users.

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

Martech

OCTOBER 22, 2021

They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. A lack of transparency. Lack of transparency meant that Joshi’s team didn’t know the actual prices that the networks were charging for Jagran’s inventory.

Paid Search Agency 100

Paid Search Agency Video Marketing Ads Service 100

sagefrog

FEBRUARY 7, 2024

Transparent communication about data usage, consent, and regulation compliance is now a cornerstone of B2B social media marketing strategy. Personalized messaging, customized recommendations, and targeted advertising are becoming standard practices to create a more intimate and relevant connection with B2B audiences.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Martech Advisor

OCTOBER 16, 2019

5G internet is a quantum leap in terms of bandwidth, connectivity, distribution, and mobile experiences. While marketers are enthusiastic about presenting rich content and innovative advertising opportunities, concerns are rising over consumer data privacy. are delivered, the demand for bandwidth grows, and 5G can meet this demand.

Privacy 62

Privacy Mobile Advertising Bandwidth Opt-out 62

ClearVoice

MARCH 31, 2021

January 2021 — LinkedIn launches Marketing Labs for its advertisers. For marketing advertisers that work with B2B clients, the LinkedIn advertising platform is considered a bit of a mystery until now. March 2021 — Pinterest hosts its first global advertising summit virtually. Social media updates for Instagram.

Social Media 132

Social Media Paid Content Media Advertising Agencies 132

Choozle

JUNE 2, 2021

Digital advertising is about to go through a systemic shift in the next six months. When a website visitor comes to your site and others, the third-party cookie tracks this information and sends it to the third-party who created the cookie — which might be you as a marketer through your demand-side platform or data management platform.

Marketing Management 92

Marketing Management Advertising Agencies Privacy Privacy Protection 92

Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

ClickZ

OCTOBER 21, 2019

In an era that demands automated, data-driven decision-making, programmatic advertising has revolutionized how marketers leverage data and analytics to target highly specific audiences and maximize ad spend. Many brands think programmatic advertising is the same as real-time bidding (RTB). Cookie dependency and drop-off.

Advertising Agencies 80

Advertising Agencies Advertisements Advertising Ad Exchange 80

Digilant

FEBRUARY 16, 2021

This shift in media usage offers great challenges to advertisers to keep their brand in front of consumers. Programmatic advertising allows marketers to connect with consumers digitally; backed by technology, programmatic ads are administered to achieve the best possible results. . However, it also provides great opportunities. .

Advertising Agencies 52

Advertising Agencies Lead Scoring Lead Ranking Transparency 52

Martech Advisor

DECEMBER 17, 2019

Here’s your way into a super successful 2020–2025: D2C Companies Will Move Away From Facebook Advertising. A ton has been written this past year about how D2C companies were leaving Facebook because of rising prices to advertise on the platform. Kerel Cooper , SVP Global Marketing, LiveIntent.

Advertising Agencies 143

Advertising Agencies Trends Paid Search Agency Budget Programs 143

Bannerflow

MAY 22, 2023

Considering these factors, it becomes abundantly clear that the surging prominence of connected TV not only offers viewers a myriad of options but also opens up new and exciting opportunities for content creators and advertisers alike. The Benefits of CTV – What is in it for advertisers?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Television marketing 52

Martech Advisor

DECEMBER 20, 2019

Just last month, five large brands signed up for a blockchain pilot that would improve transparency in digital advertising. These include the likes of McDonald’s, Unilever, Nestle, Virgin Media, and O2 , along with their advertising partners. An optimized advertising value chain. It recently completed a $1.2

Advertising Agencies 67

Advertising Agencies Paid Search Agency Startups Mobile Advertising 67

SmartBug Media

JUNE 1, 2022

Customers not only want but also expect more from brands—impact and sustainability promises, seamless 24/7 omnichannel communication, a mobile-friendly website, frictionless customer service, and the list goes on. 65 percent of all consumers find a positive experience with a brand to be more influential than great advertising.

Lead Ranking 98

Lead Ranking Lead Scoring Peer-to-peer Advertising Agencies 98

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. What is adtech? The components of adtech.

Advertising Agencies 114

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 114

Choozle

DECEMBER 16, 2020

Today, the most common form of digital advertising is a hybrid of open exchange and private marketplaces. As the demand for more control, better ad quality, and improved brand safety grows, marketers have been looking to private marketplaces (PMPs) to solve them. Jump to: What is private marketplace advertising? billion and $15.97

Cost Per Thousand 52

Cost Per Thousand Advertisements Advertising CPM 52

Martech Advisor

JANUARY 17, 2020

In such circumstances, companies that want to fully master new customer experience trends will have to work in new realities, which require learning new approaches to product positioning, advertising planning, management and optimization. Learn More: Opt In, Opt out – 5 Trends in Mobile Advertising.

Advertising Agencies 69

Advertising Agencies Advertisements Advertising Mobile Advertising 69

Binary Demand

JUNE 12, 2023

Consider branding, personalization, interesting content, calls-to-action, and mobile responsiveness. Advertise these promotions on your website, social media, and through paid ads to attract subscribers. Prioritize value, transparency, and respect for subscriber preferences and privacy. Is good B2B email marketing easy?

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Consider branding, personalization, interesting content, calls-to-action, and mobile responsiveness. Advertise these promotions on your website, social media, and through paid ads to attract subscribers. Prioritize value, transparency, and respect for subscriber preferences and privacy. Is good B2B email marketing easy?

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

readwrite

DECEMBER 17, 2021

While the pandemic has had a huge, disruptive impact on marketing, it’s still crucial to observe what will happen in the digital marketing and advertising spaces. Which ad tech trends are in demand in 2021 and which ones will boost the market beyond 2022? Interactive ad formats. Dynamic ad insertion and CTV.

Paid Content 52

Paid Content Trends Paid Search Agency Ads 52

readwrite

DECEMBER 17, 2021

While the pandemic has had a huge, disruptive impact on marketing, it’s still crucial to observe what will happen in the digital marketing and advertising spaces. Which ad tech trends are in demand in 2021 and which ones will boost the market beyond 2022? The pandemic stirred mobile ads and voice-activated advertising.

Paid Content 52

Paid Content Trends Paid Search Agency Ads 52

QuanticMind

OCTOBER 9, 2023

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. And what are some examples of direct response marketing and best practices advertisers can apply to their campaigns? What benefits does it offer brands?

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Metadata

SEPTEMBER 20, 2023

Paid social advertising has changed a lot since Facebook (now Meta) introduced ads at an event in 2007 featuring executives from Blockbuster, CBS, and The Coca-Cola Company. Mobile optimization allows marketers to reach people on the go, and interactive ad formats allow them to captivate people in today’s fast-moving world.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation B2B Marketing 52

Salesforce Marketing Cloud

MAY 3, 2024

Landing pages: Landing pages are standalone web pages created specifically for a marketing or advertising campaign. When a visitor arrives at a landing page, they’ve most likely clicked on an advertisement for a specific product, category, or special promotion. Test your website and keep page loading times fast, especially for mobile.

Conversion Rate 52

Conversion Rate Paid Content Optimization Conversion 52

Martech Advisor

SEPTEMBER 4, 2019

Programmatic advertising platforms help advertisers/brands manage their ad campaigns effectively. Brands and organizations have realized the power of programmatic advertising and are including it in their advertising strategy. What Is a Programmatic Advertising Platform? is forecasted to reach $68.87

Advertising Agencies 85

Advertising Agencies Advertisements Advertising Paid Search Agency 85

Inbox Insight

APRIL 11, 2022

Digital savvy audiences demand more customized experiences and frictionless customer journeys. This will help you remain agile, adapt to changing behaviors and demands in the market and optimize to deliver results. However, being present on multiple channels isn’t enough. What sets an advanced strategy apart?

Multi-Channel 98

Multi-Channel Ideal Customer Profiles Paid Content Advertising Channels 98

Martech Advisor

NOVEMBER 7, 2019

As the official programmatic day approaches, it’s just about the time to go through the basic facts, discover trends and patterns in order to understand what will govern the advertising market in the future. The concept of digital advertising was brought to life in the 1970th - almost right after the Internet came to the scene.

Work Management 46

Work Management Marketing Management Doubleclick Mobile Advertising 46

Choozle

OCTOBER 30, 2020

We’re at a changing point in digital advertising history. As digital advertising has continually grown and evolved, a few things have been forgotten—the most important being trust. Q: To kick things off, can you explain how third-party tracking cookies are used in digital advertising? What does cookie-syncing mean?

Marketing AI 69

Marketing AI Advertising Agencies Mobile Advertising Privacy 69

ClickZ

MARCH 2, 2020

Advances in machine learning (ML) have been equally important to marketers and advertisers alike. These videos can then be used on YouTube, Amazon, Facebook, and most other channels you’re advertising or marketing on. Transparency and honesty are the keys to keeping consumer trust. That’s easier said than done.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

Martech Advisor

OCTOBER 10, 2019

Customers want what they want when they want it, and microtransactions provide that level of on-demand content, writes David Pokress, EVP Global Publishing, AdColony. Customers want what they want when they want it, and microtransactions provide that level of on-demand content. In the gaming world, microtransactions are big business.

Mobile Advertising 62

Mobile Advertising Ad Exchange Lead Ranking Custom Publishing 62

Choozle

NOVEMBER 19, 2021

The demand for marketers to prove the success of their digital campaigns is higher than ever before, which is why you need to have reporting that gives you everything you need to make smart and quick decisions. Your digital advertising success means something to us. Test optimizations and apply what you learn quickly.

Marketing Report 59

Marketing Report Paid Search Agency Work Management ROAS 59

AdSquare Audiences in Motion

MAY 29, 2018

Ted Smith, VP Sales US at adsquare Having worked for nearly twenty years in advertising and technology, I’m recognizing an exciting evolutionary moment in the making, the likes of which our industry can draw parallels from the game-changing focus on quality of the farm-to-table movement in the food industry.

Mobile Advertising 40

Mobile Advertising Advertising Agencies Transparency Ethics 40

AdSquare Audiences in Motion

AUGUST 23, 2019

Check out Eyleen Fuhrmann’s point of view and why she believes it is important for programmatic advertising campaigns to run successfully. A strategy based on location data analysis allows for differing approaches, depending on the type of audience and/or the region you want to reach as an advertiser.

Advertising Agencies 40

Advertising Agencies Mobile Advertising Aggregators Advertisements 40

Salesforce Marketing Cloud

JANUARY 29, 2024

Your email lists can help you go from simple sends to multi-step journeys that include touchpoints like mobile and advertising based on how your list recipients are engaging. Transparency about opting-in (or out) adds value because the communication between you and the recipient is consensual.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124