Defining demand generation, lead generation, and inbound marketing, and why you need all 3.
NuSpark Consulting
FEBRUARY 24, 2018
Marketing these days is full of jargon, which can be confusing for senior executives and others who aren’t fully immersed in it on a daily basis. The inbound process is viewed as much more targeted and effective than the old “spray and pray” methods of marketing used in the past. Demand Generation. Lead Generation.
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