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Email outreach for marketers: Measuring and optimizing performance

Martech

Metrics to measure email outreach Here’s an overview of the core metrics we use to track outreach performance: Deliverability rate This metric is about ensuring your emails reach your recipient’s inbox. Instead of a common approach like “finance,” you might focus on specific niches like “FinTech startups” or “retail banking.”

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Marketing Strategies Must Evolve With the Times in 2024

Litmus

The 2023 average email deliverability rate was over 85% , with Google (95%), Microsoft (91%), and Yahoo (81%) topping the list. Building a high-quality subscriber list is key for deliverability. Hesitation about committing a large portion of their budget to AI startup costs. Email ROI generates $36 for every $1 spent.

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6+ Mailchimp Alternatives to Crush Email Marketing in 2024

Optinmonster

Many small businesses and startups begin with Mailchimp because of its free plan and simply because of its name recognition. Deliverability Rates : High email deliverability rates are crucial for the success of your email campaigns. Not only that, but we’re also experts at running our own email marketing.

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The Intelligent Inbound Podcast: Lessons Learned from a Revenue Leader Turned SaaS Co-Founder

SmartBug Media

Can you turn abstract ideas into tangible deliverables? In this episode of the The Intelligent Inbound Podcast , Jen Spencer, President of SmartBug Media®, speaks with Christine about lessons learned via a transition from being a CMO at two previous posts to both a CRO and a co-founder of Resurface Labs.

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The 14 Best Autoresponder Software in 2019 (Plus Free Autoresponders)

Hubspot

The deliverable is just a time-based sequence of email lessons -- in other words, an autoresponder. bloggers, podcasters, designers, etc.). So you can expect powerful and simple-to-use features at the startup level, and then as you grow, our autoresponders will still support you, even at the enterprise level. Image Source.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Startups Magazine) Over 90% of brands utilize social media for marketing. UChicago) Audio and Podcast Marketing Stats The podcast industry is currently worth $23.56 Demand Sage) An average American listens to 8 podcasts every week. Demand Sage) Over 62% of American consumers listen to podcasts. billion by 2027.

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I Experienced Founder Burnout While Building a Self-Care Startup—Here's What I Do Differently Now

Buffer

People often think that because I run a self-care startup, I must live a perfectly balanced life. I needed to unplug, but even my go-to unplugging tools like a book or a podcast felt too draining. Even I assumed that I knew the boundaries and habits I needed to put in place to take care of myself while running my company.