Email outreach for marketers: Measuring and optimizing performance
Martech
NOVEMBER 6, 2023
Metrics to measure email outreach Here’s an overview of the core metrics we use to track outreach performance: Deliverability rate This metric is about ensuring your emails reach your recipient’s inbox. Instead of a common approach like “finance,” you might focus on specific niches like “FinTech startups” or “retail banking.”
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