SendX

MARCH 12, 2021

Writer and Podcaster David Perell, says that “Email Marketing is like plumbing. Lessons from running my business: 1) Email marketing is like plumbing. Source: @david_perell According to research , the number of email users worldwide reached 2.9 So, we know that emails are here to stay. billion in 2019.

Enterprise Management 362

Enterprise Management Email Marketing Paid Search Agency Work Management 362

Martech

DECEMBER 12, 2024

About 65% of the worlds population use text messaging, so its no wonder SMS marketing is growing at a staggering rate. To get the best out of this, your email and SMS programs must work in perfect harmony to drive engagement and revenue. As with email marketing, the more legitimate SMS subscribers you have, the better.

SMS 114

SMS Email Marketing Ad Frequency Opt-out 114

Salesforce Marketing Cloud

AUGUST 15, 2024

From November 21 through 27 our customers sent a record-breaking 54 billion messages on the Marketing Cloud platform. Unless your message is highly personalized and highly relevant, the odds of it standing out in the crowded inbox are slim. Expert Advice From Trailblazers Email opens were down an average of 4.9% billion sends.

Email Marketing 115

Email Marketing Planning CAN-SPAM Deliverability 115

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved.

Deliverability 244

Deliverability Top of Funnel CAN-SPAM Best Practices 244

SendX

JUNE 24, 2020

Statistics that help you make the best-informed decision on why to go for email marketing The Case for Email Marketing As marketers, we often have to make complex choices, and are always faced with the challenge of backing our decisions with tonnes of research, facts and figures. Popularity of Email Marketing.

Email Marketing 360

Email Marketing Statistics Open Rate Marketing Automation Services 360

DiscoverOrg

APRIL 27, 2017

What is a cold email? And when is my email against the law? Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal. To start with, let me clarify the distinction between “spam” and illegal email. to send an unsolicited commercial email. Opt-out method.

CAN-SPAM 292

CAN-SPAM Deliverability Opt-out Opt-in 292

Zoominfo

APRIL 16, 2019

This is the reality of email marketing today. As such, it’s crucial to understand best practices that can help you improve email deliverability and compete in an environment where much is outside your control. But as every marketer can attest, this is something that’s hard to predict. Job functions. Industries.

Deliverability 233

Deliverability Zoominfo Top of Funnel Buyer Personas 233

Zoominfo

MAY 19, 2020

What is a cold email? And when is your email against the law? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. to send an unsolicited commercial email. Opt-Out Method.

CAN-SPAM 317

CAN-SPAM Opt-out Opt-in Marketing Automation Services 317

Martech

MARCH 28, 2025

Google’s year-old spam limit and Apple’s iOS are causing significant problems for email marketing SMB or enterprise, CPG or B2B brands of all sizes and verticals are still struggling to get under Gmails spam thresholds. Their emails only show up in the inboxes of people already engaging with the brand.

Email Campaigns 130

Email Campaigns CAN-SPAM Campaigns Privacy Protection 130

Act-On

DECEMBER 9, 2023

Revisiting your email marketing automation workflow and automation should happen regularly. So, we did a complete overhaul of our email marketing automation workflow and automated programs, which resulted in a near tripling of our email open rates, with a 2,900% increase in click-throughs. Average at best.

Open Rate 246

Open Rate Ideal Customer Profiles Marketing Automation Services Top of Funnel 246

SendX

MARCH 23, 2021

In this post we’re going to look at several email marketing terminologies around the world of email marketing. Email is still one of the best performing marketing channels there is. To understand how powerful it is, know this—Email gets more conversions than any other marketing channel.

Email Marketing 195

Email Marketing Enterprise Management Work Management Marketing Management 195

Litmus

MAY 8, 2025

Key takeaways Email deliverability refers to your inbox placement. Once your email is delivered, does it go to the primary inbox, spam filter, or another place, like Gmails Promotional Tab? Thats where the email deliverability audit comes in. How do you know if youre having a deliverability problem?

Deliverability 73

Deliverability CAN-SPAM Domain Budget Programs 73

Trade Press Services

FEBRUARY 17, 2025

Email open rates are a key metric for measuring email marketing successthey signal whether your campaign has captured your audiences attention or fallen flat. To accomplish these goals, here are some tips for improving email open rates and achieving better marketing results. Timing is everything in email marketing.

Marketing AI 86

Marketing AI Email Marketing Optimization B2B Marketing 86

SendX

APRIL 22, 2021

With a 45-to-1 ROI (return on investment), email newsletters are among the most effective tools for generating sales in e-commerce. However, if you haven't been seeing the results you want from your email marketing efforts, then it's time to tweak your strategy. Who are you writing the emails for? Tons of it!

Newsletter 352

Newsletter Practices Best Practices Deliverability 352

SendX

JANUARY 22, 2019

If you are reading this it is highly likely that a portion of your email traffic is landing in SPAM. You must be pondering - " why are my emails going to spam ", “ What did I do wrong in the last few weeks that caused my emails to land in SPAM? ”, “ Am I being too aggressive with my email marketing campaigns? ”

CAN-SPAM 284

CAN-SPAM Domain Deliverability Phishing 284

Optinmonster

APRIL 24, 2024

Are you trying to decide between double opt-in vs. single opt-in for your email marketing list? Email marketing is one of the best ways to engage with visitors and turn them into customers. And it all starts with a stellar email list. At OptinMonster , email opt-ins are the core of our work.

Opt-in 119

Opt-in Opt-out CAN-SPAM Deliverability 119

SendX

FEBRUARY 16, 2021

Email marketing is one of the most stable and effective ways for business owners to drive conversions and raise brand awareness. However, marketers have to remember that most of their competitors try to leverage the full potential of email marketing as well. What is Email Optimization?

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Optimization Tips Deliverability CAN-SPAM 291

Litmus

JULY 7, 2025

Key takeaways Email QA (quality assurance) is a critical step in the email marketing process that ensures emails perform correctly and reach inboxes. Don’t let them ruin all the hard work you’ve put into your email campaigns. No one sets out to be an email marketer at the start of their career.

Email Marketing 73

Email Marketing Enterprise Management Deliverability Planning 73

CMSWire

JULY 2, 2025

White July 2, 2025 Digital Marketing Share Share Copy link Email LinkedIn Twitter Facebook Telegram Save SAVED Don’t let poor unsubscribe UX drive spam complaints. Marking emails as spam is often the best response to shady or unsolicited senders. Lack of modern unsubscribe support makes email control harder for Outlook users.

Sitefinity 83

Sitefinity Enterprise Management Digital Experience Platform CAN-SPAM 83

Salesforce Marketing Cloud

FEBRUARY 13, 2024

It’s an easy way to think about opt-in email marketing. No one appreciates an unsolicited email. So when you give your customers the chance to sign up, or “opt in,” you’re asking for their consent — a sign of respect. Table of contents What is opt-in email marketing and why is it important?

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Opt-in Email Marketing Marketing AI Opt-out 111

Optinmonster

OCTOBER 27, 2024

Do you want to learn how to grow your email list with real, engaged subscribers? We pour hours into email copywriting , tweaking email subject lines , and crafting designs —only to realize it’s all for nothing without an active, eager email list to reach. How to Grow Email List Fast (and for Free!)

Top of Funnel 98

Top of Funnel Marketing Automation Services Work Management Deliverability 98

Circle Studio

JUNE 21, 2018

Email marketing remains a powerful and cost-effective marketing channel for engaging prospects and customers. In fact, B2B marketers find that email is the most effective way to distribute content. According to Return Path’s latest Email Intelligence Report , 23% of emails never reach the inbox, on average.

Deliverability 112

Deliverability Email Marketing Work Management Tips 112

Martech

JANUARY 10, 2025

AI-driven changes coming to inboxes will put even more pressure on your email subject lines. Your emails reflect on your brand, and customers don’t do business with brands they don’t trust. of subscribers would opt out of emails whose subject lines didn’t line up with the message content.

Copywriting 133

Copywriting CAN-SPAM Phishing Click Rate 133

Zoominfo

DECEMBER 23, 2020

A organized, accessible database helps give a full, 360-view of potential customers, and is overall essential for marketing campaign success. A organized, accessible database helps give a full, 360-view of potential customers, and is overall essential for marketing campaign success. Check email deliverability rates 2.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Litmus

JULY 31, 2024

Gmail is one of the most popular inbox service providers (ISP) with over 30% of email client market share. However, ever since Gmail launched its tabbed inbox in 2013, some marketers have been clamoring for their emails to be delivered to the Primary tab vs. the Promotions Tab.

Promotion 103

Promotion Email Marketing CAN-SPAM Work Management 103

DiscoverOrg

JUNE 9, 2017

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. Unsolicited email isn’t spam – but if you send cold email, you’ll want take precautions to avoid spam traps. Campaign Monitor agrees that even good email marketers can get caught.

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

Martech

FEBRUARY 4, 2022

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. That is why the team at MarTech have created this Email Marketing Periodic Table that tells you everything to know about sending emails that your customers want to receive and that inboxes won’t block.

Deliverability 112

Deliverability Work Management Marketing Management Marketing AI 112

SendX

NOVEMBER 8, 2019

You want people to read your emails, right? So imagine how you’d feel if fewer than one in five people who received your emails bothered to open them, let alone read them. Subject Lines When you think about it, it’s a wonder anyone ever clicks on sales emails. That’s because marketing databases naturally degrade by 22.5%

Open Rate 284

Open Rate Practices Best Practices CAN-SPAM 284

Litmus

APRIL 5, 2022

Email marketers spend hours crafting the perfect email campaign all while agonizing over every detail. And there’s nothing more defeating than finding out your hard work took a sharp detour – directly to the junk folder. Email deliverability matters and not just because you want your messages to be seen.

Deliverability 115

Deliverability CAN-SPAM Opt-out Opt-in 115

SendX

JUNE 24, 2020

Statistics that help you make the best-informed decision on why to go for email marketing The Case for Email Marketing As marketers, we often have to make complex choices, and are always faced with the challenge of backing our decisions with tonnes of research, facts and figures. Popularity of Email Marketing.

Email Marketing 195

Email Marketing Statistics Open Rate Marketing Automation Services 195

Zoominfo

MAY 19, 2020

What is a cold email? And when is your email against the law? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. to send an unsolicited commercial email. What is spam?

CAN-SPAM 182

CAN-SPAM Opt-out Opt-in Marketing Automation Services 182

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. The email has a universal appeal. That’s another typical feature of a bulk email.

Blast Campaigns 221

Blast Campaigns Opt-out CAN-SPAM Click Rate 221

Martech

JULY 13, 2021

As part of the launch of MarTech’s Email Marketing Periodic Table, we are highlighting key chapters of the report. If you would like to check your own email strategy against the elements of good email optimization and deliverability, download the full periodic table today. Click here to download!

Email Marketing 141

Email Marketing Deliverability Opt-out Content 141

Orange Owl Blog

DECEMBER 16, 2024

B2B Marketing Top 10 Email Marketing Predictions and Trends to Empower Your B2B Strategy in 2025 Vivek Goel December 16, 2024 Share : Table of Contents Introduction: As 2025 approaches, email marketing remains a staple in the B2B marketer’s toolkit, but the strategies behind it are evolving rapidly.

Webinar Metrics 52

Webinar Metrics Email Marketing B2B Marketing Trends 52

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. This guide tells you the most important things to know about sending emails that your customers want to receive and that inboxes won’t block. This happens when your subscribers opt in through a sign-up form.

Email Marketing 127

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 127

Zoominfo

APRIL 17, 2018

Marketing trends come and go all the time, but email marketing has stood the test of time and it seems as if it’s here to stay. Boasting an ROI of 4400%, or $44 for every $1 spent ( source ), email marketing remains the go-to channel for leading organizations. Why is email hygiene important? Keep reading.

Lead Scoring 224

Lead Scoring Lead Ranking CAN-SPAM Data Hygiene 224

Litmus

JANUARY 25, 2022

This is especially true for email marketers as we continue toward a privacy-focused world. Keeping customers who have signified they want to receive emails from your brand engaged and subscribed is essential for business. Keeping track of your unsubscribe rate helps you identify email list health and content performance.

Email Marketing 113

Email Marketing Click Rate Open Rate Opt-out 113